Author : Tobias Wolf
Publisher : GRIN Verlag
ISBN 13 : 3638790215
Total Pages : 41 pages
Book Rating : 4.6/5 (387 download)
Book Synopsis The DaimlerChrysler Merger - One Company, Two Cultures by : Tobias Wolf
Download or read book The DaimlerChrysler Merger - One Company, Two Cultures written by Tobias Wolf and published by GRIN Verlag. This book was released on 2007-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2005 in the subject Business economics - Miscellaneous, grade: A, Northeastern University of Boston, course: Cultural Aspects of International Business, 12 entries in the bibliography, language: English, abstract: In May 1998 the German car maker Daimler-Benz AG and America's third largest automobile company, Chrysler Corporation, signed a merger agreement to build the world's No. 5 automaker. Juergen Schrempp, CEO of Daimler-Benz, and Robert Eaton, Chrysler's then boss, saw a logical fit between the European luxury-car producer and the American maker of sport-utility vehicles, minivans and medium-sized vehicles. The complementing product and geographical match seemed to prepare the merged DaimlerChrysler AG for the future competition in the automobile industry. ...]