The Customer Asset

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The Customer Asset

Author : Neil Bendle
Publisher : Springer Nature
ISBN 13 : 303147421X
Total Pages : 158 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis The Customer Asset by : Neil Bendle

Download or read book The Customer Asset written by Neil Bendle and published by Springer Nature. This book was released on 2023-12-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.

Accounting Best Practices

Author : Steven M. Bragg
Publisher : John Wiley & Sons
ISBN 13 : 0471189502
Total Pages : 351 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Accounting Best Practices by : Steven M. Bragg

Download or read book Accounting Best Practices written by Steven M. Bragg and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated Second Edition of the guide that lets you turn your adequate practices into Best Practices Accounting Best Practices provides you with the most advanced techniques and strategies available today to help your business cut costs and improve accounting operations-regardless of your company's size or holdings. Accounting expert Steven Bragg has updated the Second Edition to include fifty new best practices, expanded appendices, and a new chapter on finance. Featuring an easy-to-read format and covering a wide variety of accounting areas, this essential accounting reference will help enhance and optimize your financial bottom line. In addition, you'll find: Flowcharts of some of the most complex best practices available Concise indices of best practices, classified by type of result and functional area within the accounting field Numerous expanded appendices cross-referencing the best practices to help you easily customize them for your business New best practices, updated chapters, and much more Whether you are an accounting or financial manager, an internal or external auditor, or an accounting consultant, you'll find Accounting Best Practices, Second Edition an indispensable resource-and perfect for all your fiscal needs.

Billing and Collections Best Practices

Author : Steven M. Bragg
Publisher : John Wiley & Sons
ISBN 13 : 0471709557
Total Pages : 255 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Billing and Collections Best Practices by : Steven M. Bragg

Download or read book Billing and Collections Best Practices written by Steven M. Bragg and published by John Wiley & Sons. This book was released on 2004-12-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billings and Collections Best Practices offers advice for implementing a plethora of best practices to greatly improve your company's level of efficiency in information reporting, including: Showing you how to create a more efficient billing operation. Demonstrating how you can reduce the error rate on bills sent to customers. Revealing specific steps for you to reduce the amount of outstanding receivables. Providing guidelines on how you can restructure invoice formats to shorten the payment interval. Detailing how to create a database for recurring billings and how to maintain its accuracy. Order your copy today!

The Hidden Wealth of Customers

Author : Bill Lee
Publisher : Harvard Business Press
ISBN 13 : 1422184005
Total Pages : 230 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Hidden Wealth of Customers by : Bill Lee

Download or read book The Hidden Wealth of Customers written by Bill Lee and published by Harvard Business Press. This book was released on 2012-05-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

Electronic Commerce

Author : Ravi Kalakota
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201880670
Total Pages : 450 pages
Book Rating : 4.8/5 (86 download)

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Book Synopsis Electronic Commerce by : Ravi Kalakota

Download or read book Electronic Commerce written by Ravi Kalakota and published by Addison-Wesley Professional. This book was released on 1997 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.

The Customer Management Scorecard

Author : Neil Woodcock
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438951
Total Pages : 460 pages
Book Rating : 4.4/5 (389 download)

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Book Synopsis The Customer Management Scorecard by : Neil Woodcock

Download or read book The Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815339
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

The Satisfied Customer

Author : Claes Fornell
Publisher : St. Martin's Press
ISBN 13 : 0230608620
Total Pages : 272 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The Satisfied Customer by : Claes Fornell

Download or read book The Satisfied Customer written by Claes Fornell and published by St. Martin's Press. This book was released on 2007-11-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some surprising conclusions about outreach strategy (exceeding a customer's expectations is risky, and increasing customer complaints can actually be a good thing). He also explains how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset.

Liability of Asset Managers

Author : Danny Busch
Publisher : OUP Oxford
ISBN 13 : 0191630977
Total Pages : 3328 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Liability of Asset Managers by : Danny Busch

Download or read book Liability of Asset Managers written by Danny Busch and published by OUP Oxford. This book was released on 2012-03-08 with total page 3328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the international nature of the asset management industry, lawyers representing investors, asset managers, and regulators are often confronted with asset management agreements governed by foreign law. This book provides the necessary points of law and practice in the leading jurisdictions allowing lawyers to identify the main pitfalls concerning the foreign law in question. This book is the only comparative analysis of the law of asset manager liability in the major European jurisdictions, the United States, and Canada, each written by specialists from the relevant jurisdiction. This is a much-needed guide on the disparate regulation of asset manager liability in these countries highlighting the absence of uniformity in this area of law despite the implementation of MiFID in Europe. The section on European law provides an overview of the regulation in this field regionally and provides the context in which the national chapters explore the regulation at country level. The comparative evaluation at the end of the book provides a thoughtful assessment of the impact of regulatory frameworks on asset managers private law duties and liabilities. The Introduction situates the country-by-country material within the broader context of questions about regulatory design and effectiveness.

Managing Customers Profitably

Author : Lynette Ryals
Publisher : John Wiley & Sons
ISBN 13 : 0470742364
Total Pages : 384 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Managing Customers Profitably by : Lynette Ryals

Download or read book Managing Customers Profitably written by Lynette Ryals and published by John Wiley & Sons. This book was released on 2009-01-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples. The book assumes some level of numeracy in its readership. The contents include: Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs. It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value. Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account. Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth. Brings into discussion the idea that how customers are managed, links to their profitability. Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend.

Making Your Dealership Customer Wise - Book One

Author : Tony Benci
Publisher : Lulu.com
ISBN 13 : 1304293483
Total Pages : 240 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis Making Your Dealership Customer Wise - Book One by : Tony Benci

Download or read book Making Your Dealership Customer Wise - Book One written by Tony Benci and published by Lulu.com. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Customer Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 0470930187
Total Pages : 460 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Managing Customer Relationships by : Don Peppers

Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2010-12-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

Chief Customer Officer 2.0

Author : Jeanne Bliss
Publisher : John Wiley & Sons
ISBN 13 : 1119047609
Total Pages : 294 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Chief Customer Officer 2.0 by : Jeanne Bliss

Download or read book Chief Customer Officer 2.0 written by Jeanne Bliss and published by John Wiley & Sons. This book was released on 2015-06-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

Contracts and Deals in Islamic Finance

Author : Hussein Kureshi
Publisher : John Wiley & Sons
ISBN 13 : 1119020581
Total Pages : 388 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Contracts and Deals in Islamic Finance by : Hussein Kureshi

Download or read book Contracts and Deals in Islamic Finance written by Hussein Kureshi and published by John Wiley & Sons. This book was released on 2014-12-29 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A very accessible and concise guide to Islamic finance Contracts and Deals in Islamic Finance provides a clear breakdown of Islamic financial contracts and deal structures for beginners. The embedded requirements within selected Islamic financial contracts, such as risk weightage, capital structures, creations of cash flows, and balance sheets, are explained fully to provide a solid understanding of the backbone of the industry. Aimed primarily at beginners and those with a background in conventional banking, this book guides readers through the major contracts, how they're applied, and how to discern a contract's legitimacy. Case studies and interviews with bankers and global regulators provide real-life examples of contract application, and the author's own experiences provide deep insight into the everyday issues that arise. Ancillary instructor's materials include PowerPoint slides and lecture notes that facilitate use in the classroom. Literature describing the application of Islamic financial contracts is few and far between, and those providing a basic breakdown of these contracts and questioning their validity are rarer still. This book is the first of its kind, offering a basic approach to understanding Islamic contracts, designed for the true beginner. Understand the current contracts applied in Islamic banking Learn how contracts are applied across different jurisdictions Identify illegitimate contracts and those not in the spirit of Shariah law Examine the current economic realities surrounding Islamic finance By highlighting the underlying themes in Islamic finance and assessing the current practices, this book gives readers the solid understanding and up-to-date perspective that form a solid foundation upon which successful Islamic finance is practiced. For a solid introduction to the Islamic finance industry, Contracts and Deals in Islamic Finance is an accessible, practical guide.

Audit and Accounting Guide

Author : AICPA
Publisher : John Wiley & Sons
ISBN 13 : 1948306557
Total Pages : 1070 pages
Book Rating : 4.9/5 (483 download)

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Book Synopsis Audit and Accounting Guide by : AICPA

Download or read book Audit and Accounting Guide written by AICPA and published by John Wiley & Sons. This book was released on 2019-03-18 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASC 606, Revenue from Contracts with Customers, replaces almost all previously existing revenue recognition guidance, including industry-specific guidance. That means unprecedented changes, affecting virtually all industries and all size organizations. For preparers, this guide provides the comprehensive, reliable accounting implementation guidance you need to unravel the complexities of this new standard. For practitioners, it provides in-depth coverage of audit considerations, including controls, fraud, risk assessment, and planning and execution of the audit. Recent audit challenges are spotlighted to allow for planning in avoiding these new areas of concern. This guide includes 16 industry-specific chapters for the following industries: Aerospace and Defense, Airlines, Asset Management, Broker-Dealers, Construction Contractors, Depository Institutions, Gaming, Health Care, Hospitality, Insurance, Not-for-Profits, Oil and Gas, Power and Utility, Software, Telecommunications, and Timeshare.

Become ITIL Foundation Certified in 7 Days

Author : Abhinav Krishna Kaiser
Publisher : Apress
ISBN 13 : 1484221648
Total Pages : 263 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Become ITIL Foundation Certified in 7 Days by : Abhinav Krishna Kaiser

Download or read book Become ITIL Foundation Certified in 7 Days written by Abhinav Krishna Kaiser and published by Apress. This book was released on 2016-12-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pass the ITIL Foundation examination by learning the basics of ITIL and working through real-life examples. This book breaks the course down for studying in 7 days with 3 hours a day, which means at the end of a week you are ready to pass the exam. You'll also see tips and an array of sample questions, as well as FAQs on ITIL. All this will prepare you for the examination and give you the knowledge required to pass with flying colors. After using Become ITIL Foundation Certified in 7 Days and earning the ITIL Foundation certification, you'll be well placed to get the career you always wanted. What You Will Learn Gain ITIL basics – the entire syllabus designed of the ITIL Foundation certification Obtain a deep-rooted understanding of ITIL topics and not textbook knowledge Prepare for the ITIL Foundation examination Sort out career-related queries and decide whether ITIL will aid your career Who This Book Is For IT professionals from the IT services industry are the primary audience.

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 3319109634
Total Pages : 388 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by : Leroy Robinson, Jr.

Download or read book Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.