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The Culturally Customized Web Site
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Book Synopsis The Culturally Customized Web Site by : Nitish Singh
Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005-04-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
Book Synopsis The Culturally Customized Web Site by : Nitish Singh
Download or read book The Culturally Customized Web Site written by Nitish Singh and published by Routledge. This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
Book Synopsis The Culturally Customized Website by : Sabine Picout
Download or read book The Culturally Customized Website written by Sabine Picout and published by GRIN Verlag. This book was released on 2012 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2006 im Fachbereich Dolmetschen / Übersetzen, Note: sehr gut, Leopold-Franzens-Universität Innsbruck (Translationswissenschaften), Sprache: Deutsch, Abstract: "Customizing" (von engl. to customize = anpassen) wird definiert als "kundespezifische Anpassung einer Standardsoftware an die Bedürfnisse einer Kundenorganisation". Das Customizing erfolgt durch Programmänderungen (Individualprogrammierungen) oder durch Setzen von Parametern, die Umfang und Aussehen (Konfigurierung) oder das Verhalten und die Ergebnisse (Parametrisierung) einer Standardsoftware beeinflussen. Weltweit tätige Unternehmen müssen mit ihren Webseiten Menschen aus unterschiedlichsten Kulturen ansprechen. Die Überzeugungskraft einer Webseite, jedoch auch von globalen Marken stehen in Zusammenhang mit der Kultur, denn diese wirkt sich wiederum darauf aus, wie der Einzelne Informationen wahrnimmt, verarbeitet und interpretiert. Kulturelle Rahmenbedingungen, die einen Menschen umgeben, müssen daher unbedingt in die Überlegungen rund um die Gestaltung einer Webseite miteinbezogen werden. Um einen zufriedenstellenden WebROI (d.h. return in investment) und eine möglichst hohe Konversionsrate (d.h. prozentuales Verhältnis zwischen Klicks auf einen Link und danach getätigten Käufen) zu erzielen, ist selbst bei globalen Marken das Customizing der entsprechenden Webseite äußerst vorteilhaft, da nur so maximale Kundenzufriedenheit, Kundenbindung sowie ein angenehmes Surf-Vergnügen gewährleistet wird. In der folgenden Arbeit wird anhand von Beispielen veranschaulicht, wie die drei Kernfaktoren von Kultur, nämlich Wahrnehmung, Symbolik und Verhalten, sich auf die Akzeptanz von Webseiten auswirken und werden damit verbundene Probleme beleuchtet.
Download or read book Beyond Borders written by John Yunker and published by New Riders. This book was released on 2003 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Download or read book Multilingual written by and published by . This book was released on 2007 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh
Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Book Synopsis Usability and Internationalization of Information Technology by : Nuray Aykin
Download or read book Usability and Internationalization of Information Technology written by Nuray Aykin and published by CRC Press. This book was released on 2004-07-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more and more Web sites are providing content in multiple languages for targeted countries, and more and more products are being designed for cultural differences in mind. However, the concept of cross-cultural design has not yet become a strong force in the practitioners' and educators' agenda. This book looks at techniques, software, tools
Book Synopsis Web Technologies by : Arthur Tatnall
Download or read book Web Technologies written by Arthur Tatnall and published by IGI Global. This book was released on 2009-10-31 with total page 2698 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Download or read book Multinational Business Review written by and published by . This book was released on 2005 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Linguistic and Cultural Online Communication Issues in the Global Age by : Kirk St. Amant
Download or read book Linguistic and Cultural Online Communication Issues in the Global Age written by Kirk St. Amant and published by IGI Global. This book was released on 2007 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: International online access has grown rapidly in recent years with the number of global Internet users skyrocketing. The most astounding growth, however, is taking place in developing nations. ""Linguistic and Cultural Online Communication Issues in the Global Age"" provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges within the global age. ""Linguistic and Cultural Online Communication Issues in the Global Age"" proposes information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures. This comprehensive and informative title is completed by foundational knowledge needed to communicate effectively with individuals from other countries and cultures via online media.
Download or read book Choice written by and published by . This book was released on 2006 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book APMR written by and published by . This book was released on 2003 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Information Technology by : Terry T. Kidd
Download or read book Social Information Technology written by Terry T. Kidd and published by IGI Global. This book was released on 2008 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a source for definitions, antecedents, and consequences of social informatics and the cultural aspect of technology. It addresses cultural/societal issues in social informatics technology and society, the Digital Divide, government and technology law, information security and privacy, cyber ethics, technology ethics, and the future of social informatics and technology"--Provided by publisher.
Book Synopsis Transforming School Culture by : Anthony Muhammad
Download or read book Transforming School Culture written by Anthony Muhammad and published by Solution Tree Press. This book was released on 2009-11-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Busy administrators will appreciate this quick read packed with immediate, accessible strategies. This book provides the framework for understanding dynamic relationships within a school culture and ensuring a positive environment that supports the changes necessary to improve learning for all students. The author explores many aspects of human behavior, social conditions, and history to reveal best practices for building healthy school cultures.
Download or read book Sense and Essence written by Birgit Meyer and published by Berghahn Books. This book was released on 2018-07-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to popular perceptions, cultural heritage is not given, but constantly in the making: a construction subject to dynamic processes of (re)inventing culture within particular social formations and bound to particular forms of mediation. Yet the appeal of cultural heritage often rests on its denial of being a fabrication, its promise to provide an essential ground to social-cultural identities. Taking this paradoxical feature as a point of departure, and anchoring the discussion to two heuristic concepts—the "politics of authentication" and "aesthetics of persuasion"—the chapters herein explore how this tension is central to the dynamics of heritage formation worldwide.
Book Synopsis Multilingual Annual Resource Directory [and] Annual Editorial Index by :
Download or read book Multilingual Annual Resource Directory [and] Annual Editorial Index written by and published by . This book was released on 2006 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2005 with total page 1664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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