The Creative Curve

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The Creative Curve

Author : Allen Gannett
Publisher : Crown Currency
ISBN 13 : 1524761729
Total Pages : 290 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Creative Curve by : Allen Gannett

Download or read book The Creative Curve written by Allen Gannett and published by Crown Currency. This book was released on 2018-06-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

The Learning Curve

Author : Mandy Berman
Publisher : Random House
ISBN 13 : 039958935X
Total Pages : 401 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Learning Curve by : Mandy Berman

Download or read book The Learning Curve written by Mandy Berman and published by Random House. This book was released on 2019-05-28 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are young women supposed to see each other clearly when they can't even see themselves? This razor-sharp novel “perfectly captures [the] power dynamics and identity issues that . . . women are forced to face.”—Marie Claire (Best Books of the Year) Fiona and Liv are seniors at Buchanan College, a small liberal arts school in rural Pennsylvania. Fiona, who is still struggling emotionally after the death of her younger sister, is spending her final college year sleeping with abrasive men she meets in bars. Liv is happily coupled and on the fast track to marriage with an all-American frat boy. Both of their journeys, and their friendship, will be derailed by the relationships they develop with Oliver Ash, a ruggedly good-looking visiting literature professor whose first novel was published to great success when he was twenty-six. But now Oliver is in his early forties, with thinning hair and a checkered past, including talk of a relationship with an underage woman—a former student—at a previous teaching job. Meanwhile, Oliver’s wife, Simone, is pursuing an academic research project in Berlin, raising their five-year-old son, dealing with her husband’s absence, and wondering if their marriage is beyond repair. This sly, stunning, wise-beyond-its-years novel is told from the perspectives of the three women and showcases Mandy Berman’s talent for exploring the complexities of desire, friendship, identity, and power dynamics in the contemporary moment. Praise for The Learning Curve “Readers expecting a typical love triangle won’t find one. Instead, Berman delivers a thorough and incredibly timely investigation into relationship power imbalances that’s sure to start a lot of conversations.”—The Millions “Fiona and Liv are two best friends who became inseparable after Fiona experienced a family tragedy. Senior year of college, their lives are headed in different directions, and their differences are only highlighted by the sudden arrival of famed writer and controversial figure Oliver Ash. It’s not what you think—at least, not entirely. This novel, through different perspectives, explores loss, grief, sex, friendship, power dynamics, and much more.”—Betches “You win some, you learn some. The Learning Curve by Mandy Berman follows two roommates who develop relationships with a visiting professor with a questionable past. Spoiler: things get complicated.”—The Skimm

Make Space

Author : Scott Doorley
Publisher : John Wiley & Sons
ISBN 13 : 1118143728
Total Pages : 275 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Make Space by : Scott Doorley

Download or read book Make Space written by Scott Doorley and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times." —Bill Moggridge, Director of the Smithsonian's Cooper-Hewitt National Design Museum "Make Space is an articulate account about the importance of space; how we think about it, build it and thrive in it." —James P. Hackett, President and CEO, Steelcase An inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration. Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate. Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.

Curve & Flow

Author : Andrea J. Loney
Publisher : Knopf Books for Young Readers
ISBN 13 : 0593429079
Total Pages : 49 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Curve & Flow by : Andrea J. Loney

Download or read book Curve & Flow written by Andrea J. Loney and published by Knopf Books for Young Readers. This book was released on 2022-09-27 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the remarkable story of an orphaned Black boy who grew up to become the groundbreaking architect to the stars, Paul R. Williams. A stunning nonfiction picture-book biography from the Caldecott Honor–winning author and NAACP Image Award–nominated artist. As an orphaned Black boy growing up in America in the early 1900s, Paul R. Williams became obsessed by the concept of "home." He not only dreamed of building his own home, he turned his dreams into drawings. Defying the odds and breaking down the wall of racism, Williams was able to curve around the obstacles in his way to become a world-renowned architect. He designed homes for the biggest celebrities of the day, such as Frank Sinatra and Lucille Ball, and created a number of buildings in Los Angeles that are now considered landmarks. From Andrea J. Loney, the author of the Caldecott Honor Book Double Bass Blues, and award-winning artist Keith Mallett comes a remarkable story of fortitude, hope, and positivity.

Ahead of the Curve

Author : Jenny Rushmore
Publisher : Hardie Grant Publishing
ISBN 13 : 1787138720
Total Pages : 464 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Ahead of the Curve by : Jenny Rushmore

Download or read book Ahead of the Curve written by Jenny Rushmore and published by Hardie Grant Publishing. This book was released on 2021-10-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ahead of the Curve is the first sewing book to empower curvy and plus size women to feel body confident by sewing a wardrobe that fits. Don’t change your body to fit your clothes – change your clothes to fit your body! Ahead of the Curve includes 5 basic garment patterns (UK sizes 16–36/US size 12–32/EUR sizes 44–64), which includes a pair of trousers, a t-shirt, a sleeveless top and two dress designs. Jenny takes you through a series of “Fit Clinics” – tutorials and case studies demystifying the fitting process – showing you how to adjust these patterns to master the perfect fit for your body shape. Once you have got to grips with this, you can go on to customize your closet and create an unlimited array of fantastic clothes that celebrate your body. If you’re curvy or plus size, trying to find clothes that fit and reflect your personal style can be incredibly difficult and frustrating. Plus size women feel constantly excluded and like they can’t express their personality through clothes. This book finally changes that.

Learning Curve

Author : Rachel Spangler
Publisher : Bold Strokes Books Inc
ISBN 13 : 160282391X
Total Pages : 218 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis Learning Curve by : Rachel Spangler

Download or read book Learning Curve written by Rachel Spangler and published by Bold Strokes Books Inc. This book was released on 2010-08-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ashton Clarke, a local Casanova with a long history of falling into bed with a different woman every night, is perfectly content with her free and easy existence until she gives in to her best friend's request to spend an evening helping out at the local gay and lesbian youth center. There, Ash meets Carrie Fletcher, a women's studies professor who not only intrigues Ash but causes her to question the direction her life has taken. As if this disquieting attraction isn't aggravating enough, Ash is forced to deal with Carrie's teenage neighbor Tess, whose bad attitude and biting wit seem to complicate every situation. Ash doesn't want to be attracted to Carrie, who isn't looking for a relationship with anyone, and Tess is angry at the world, but especially, it seems, with Ash. Despite resistance on the part of all three women, it soon becomes obvious that the trio's destinies are hopelessly intertwined and the lessons in store will change all their lives.

Creative Acts for Curious People

Author : Sarah Stein Greenberg
Publisher : Ten Speed Press
ISBN 13 : 1984858173
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Creative Acts for Curious People by : Sarah Stein Greenberg

Download or read book Creative Acts for Curious People written by Sarah Stein Greenberg and published by Ten Speed Press. This book was released on 2021-09-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.

Leadership U

Author : Gary Burnison
Publisher : John Wiley & Sons
ISBN 13 : 111975335X
Total Pages : 147 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Leadership U by : Gary Burnison

Download or read book Leadership U written by Gary Burnison and published by John Wiley & Sons. This book was released on 2020-06-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating Through the Crisis Curve Leadership is all about others—inspiring them to believe, then enabling that belief to become reality. That’s the essence of Leadership U: it starts with ‘U’ but it’s not about ‘U.’ Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, “There will likely be more change in the next two years than we have seen in the last twenty.” Now, in Leadership U: Accelerating Through the Crisis Curve, Burnison lays out a framework—his “Six Degrees of Leadership”—to show leaders how to create change. Anticipate – foreseeing what lies ahead, amid ambiguity and uncertainty that are throttled up like never before Navigate – course-correcting in real time, to keep the organization on an even keel Communication – constantly connecting with others; the leader is both the messenger and the message Listen – breaking down the organizational hierarchy to gather insights at all levels—especially what the leader doesn’t want to hear Learn – applying learning agility, to “know what to do when you don’t know what to do” Lead – empowering others in a bottom-up culture that is more nimble, agile, innovative, and entrepreneurial than ever before. Only by embracing these truths can leaders master another ‘U’—the “crisis curve” that will completely disrupt the business landscape. The world has changed—forever. The old days are fine to reminiscence about, but you can’t stay there. Today leadership means becoming comfortable with being uncomfortable. As Burnison says, when a door closes, leaders cannot afford to stand there, staring at it. It’s a “get up or give up” moment. For leaders, the only choice is to find and open another door. Leadership U defines and inspires the pathway through that door.

The Conscious Creative

Author : Kelly Small
Publisher : House of Anansi
ISBN 13 : 1487008031
Total Pages : 219 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis The Conscious Creative by : Kelly Small

Download or read book The Conscious Creative written by Kelly Small and published by House of Anansi. This book was released on 2020-08-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable guide to mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul. It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact — personal, social, economic, and environmental. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions. Start with one or many of these 100+ rigorously researched, ultra-practical action steps: Co-create and collaborate Get obsessed with accessibility Demand diverse teams Commit to self-care Make ethics a competitive edge Be mindful of privilege Create for empowerment, not exploitation With a humorous and irreverent tone, Small reveals how when we release unnecessary judgement and become action-oriented, we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental, positive changes in our daily work-lives and the fulfillment of purposeful work.

Jumping the Curve

Author : Nicholas Imparato
Publisher : Jossey-Bass
ISBN 13 : 9780787901837
Total Pages : 356 pages
Book Rating : 4.9/5 (18 download)

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Book Synopsis Jumping the Curve by : Nicholas Imparato

Download or read book Jumping the Curve written by Nicholas Imparato and published by Jossey-Bass. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Tom Peters Internationally known management consultants Nicholas Imparato and Oren Harari connect the big picture of our changing civilizations with the specific practical actions that managers have to take to produce results today. All organizations are faced with the same challenge: the need to jump the curve to make significant, discontinuous leaps in their thinking, whether about product, technology, or management style. The alternative to follow current practices all the way to their inevitable decline is unacceptable. The authors show us that it is also unnecessary. Drawing on numerous personal interviews with innovative leaders around the world, as well as research and first-hand observation, Imparato and Harari identify the four strategic imperatives--innovation, intelligence, coherence, and responsibility--that will enable companies to successfully jump the curve and thrive in the emerging epoch. And they show how cutting-edge companies and leaders are translating these imperatives into action. Not since the dawn of the Modern Age some five hundred years ago has civilization undergone the kind of profound, rapid-fire changes we're experiencing today. Even organizations that are adapting, growing and innovating have the gnawing sense that obsolescence is right around the corner. Jumping the Curve offers perspective and guidance for doing business at this unique moment in time. It connects the big picture of our changing world with the practical actions managers must take now to position their organizations for success in a new epoch we can't yet fully see or understand.

The Second Curve

Author : Charles Handy
Publisher : Random House
ISBN 13 : 1473506131
Total Pages : 242 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis The Second Curve by : Charles Handy

Download or read book The Second Curve written by Charles Handy and published by Random House. This book was released on 2015-03-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain's leading guru looks to the future. Charles Handy is one of the giants of contemporary thought. His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty – has changed the way we view society. In The Second Curve, Handy builds on a life's work to glimpse into the future and see what challenges and opportunities lie ahead. He looks at current trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit. He challenges the myth that remorseless growth is essential. He even asks whether we should rethink our roles in life – as students, parents, workers and voters – and what the aims of an ideal society of the future should be. Provocative and thoughtful as ever, he sets out the questions we all need to ask ourselves – and points us in the direction of some of the answers.

Ahead of the Curve

Author : Brian Kenny
Publisher : Simon and Schuster
ISBN 13 : 1501106368
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Ahead of the Curve by : Brian Kenny

Download or read book Ahead of the Curve written by Brian Kenny and published by Simon and Schuster. This book was released on 2016-07-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A delight for baseball lovers” (Kirkus Reviews) and “one of the most significant baseball books of the year” (Bob Costas) Ahead of the Curve uses stories from baseball’s present and past to examine why we sometimes choose ignorance over information, and how tradition can trump logic. Forget batting average. Kill the “Win.” Say goodbye to starting pitchers. And please, please stop bunting. MLB Network anchor and commentator Brian Kenny provides “an excellent, entertaining read for the all-around baseball fan” (Library Journal) and shows how baseball has been revolutionized—not destroyed—by analytical thinking. Most people who resist logical thought in baseball preach “tradition” and “respecting the game.” But many of baseball’s traditions go back to the nineteenth century, when the pitcher’s job was to provide the batter with a ball he could hit and fielders played without gloves. Instead of fearing change, Brian Kenny wants fans to think critically, reject outmoded groupthink, and embrace the changes that have come with the sabermetric era. In his entertaining and enlightening book, Kenny discusses why the pitching win-loss record, the Triple Crown, fielding errors, and so-called battling titles should be ignored. He also points out how fossilized sportswriters have been electing the wrong MVP’s and ignoring legitimate candidates for the Hall of Fame; why managers are hired based on their looks; and how the most important position in baseball may just be “Director of Decision Sciences.” “Prepare to have your brain and your assumptions challenged. Guided by data and a deep love of the game, Brian Kenny takes a cutting-edge look at where baseball is and where it is going” (Tom Verducci, Sports Illustrated). Illustrated with unique anecdotes from those who have reshaped the game, Ahead of the Curve is “a great story about the game in the age of information and technology” (Billy Beane).

Strong Curves

Author : Bret Contreras
Publisher : Victory Belt Publishing
ISBN 13 : 162860235X
Total Pages : 782 pages
Book Rating : 4.6/5 (286 download)

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Book Synopsis Strong Curves by : Bret Contreras

Download or read book Strong Curves written by Bret Contreras and published by Victory Belt Publishing. This book was released on 2013-04-02 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not your run-of-the-mill fitness book. Developed by world-renowned gluteal expert Bret Contreras, Strong Curves offers an extensive fitness and nutrition guide for women seeking to improve their physique, function, strength, and mobility. Contreras spent the last eighteen years researching and field-testing the best methods for building better butts and shapelier bodies. In Strong Curves, he offers the programs that have proven effective time and time again with his clients, allowing you to develop lean muscle, rounded glutes, and greater confidence. Each page is packed with information decoding the female anatomy, providing a better understanding as to why most fitness programs fail to help women reach their goals. With a comprehensive nutritional guide and over 200 strength exercises, this book gets women off the treadmill and furnishes their drive to achieve strength, power, and sexy curves from head to toe. Although the glutes are the largest and most powerful muscle group in the human body, they often go dormant due to lifestyle choices, leading to a flat, saggy bum. Strong Curves is the cure.

The Curve of the World

Author : Marcus Stevens
Publisher : Simon and Schuster
ISBN 13 : 0743470826
Total Pages : 326 pages
Book Rating : 4.7/5 (434 download)

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Book Synopsis The Curve of the World by : Marcus Stevens

Download or read book The Curve of the World written by Marcus Stevens and published by Simon and Schuster. This book was released on 2003-08-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: After New York businessman Lewis Burke's plane makes an emergency landing in a remote area in Congo basin, armed rebels seize the aircraft, forcing Lewis to flee into the rainforest. As he struggles to survive the unrelenting heat, battling thirst and hunger, he confronts his darkest fears and greatest disappointments: his crumbling marriage; his distant relationship with his seven-year-old son, Shane; and the lack of meaning in his life. When Lewis's wife, Helen, discovers that he has disappeared, she dares to search for him herself. As she and Shane trek upriver into the forbidding forest, thwarded at every turn by the military conflict raging around them, the boy's visions and dreams of his father give Helen hope. Meanwhile, Lewis is rescued -- and ushered deeper into the jungle -- by a young Congolese boy, who helps him find a side of himself he thought he'd lost. A stirring adventure, The Curve of the World is a riveting story about crossing barriers and regaining love, and about the resilience and tenacity of the human spirit.

The Creative Mindset

Author : Jeff DeGraff
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090170
Total Pages : 166 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Creative Mindset by : Jeff DeGraff

Download or read book The Creative Mindset written by Jeff DeGraff and published by Berrett-Koehler Publishers. This book was released on 2020-09-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”

Ramping Your Brand

Author : James F. Richardson
Publisher : Pgs Press
ISBN 13 : 9781733444637
Total Pages : 238 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Ramping Your Brand by : James F. Richardson

Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.