Making Great Strategy

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Publisher : Columbia University Press
ISBN 13 : 0231553153
Total Pages : 315 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Making Great Strategy by : Glenn R. Carroll

Download or read book Making Great Strategy written by Glenn R. Carroll and published by Columbia University Press. This book was released on 2021-01-26 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts. Making Great Strategy resolves these challenges with a straightforward, readily applicable framework. Jesper B. Sørensen and Glenn R. Carroll show that one factor underlies all sustainably successful strategies: a logically coherent argument that connects resources, capabilities, and environmental conditions to desired outcomes. They introduce a system for formulating and managing strategy through a set of three core activities: visualization, formalization and logic, and constructive argumentation. These activities can be implemented in any organization and are illustrated through examples and case studies from well-known companies such as Apple, Walmart, and The Economist. This book shows that while great strategic thinking is hard, it is not a mystery. Widely applicable and relevant for managers and leaders at all levels, especially executive teams charged with setting the course of their organizations, it is essential reading for anyone faced with practical problems of strategic management.

Calm Clarity

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Author :
Publisher : Penguin
ISBN 13 : 1524704806
Total Pages : 385 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Calm Clarity by : Due Quach

Download or read book Calm Clarity written by Due Quach and published by Penguin. This book was released on 2018-05-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of the viral Medium piece, "Poor and Traumatized at Harvard," Due Quach shares her Calm Clarity program to show readers how to deal with toxic stress and adversity. We often don't realize how much control we have over our thoughts, feelings, and actions--on some days, the most minor irritation can upset us, but on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, and we have the power to consciously break hardwired thought patterns. Due Quach developed an intimate understanding of the brain during her personal journey of healing from post-traumatic stress disorder. According to Quach, people function in three primary emotional states: Brain 1.0, Brain 2.0, and Brain 3.0. In Brain 1.0, people act out of fear and self-preservation. Brain 2.0 involves instant gratification and chasing short-term rewards at the expense of long-term well-being. Brain 3.0 is a state of mind that Quach calls "Calm Clarity," in which people's actions are aligned with their core values. As Quach confronted PTSD and successfully weaned herself off medication, she learned how to activate, exercise, and strengthen Brain 3.0 like a muscle. In Calm Clarity, she draws on the latest scientific research and ancient spiritual traditions alike to show us how we too can take ownership of our thoughts, feelings, and actions in order to be our best selves.

Deliberate and Courageous Principal

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Author :
Publisher : Solution Tree Press
ISBN 13 : 1952812364
Total Pages : 242 pages
Book Rating : 4.9/5 (528 download)

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Book Synopsis Deliberate and Courageous Principal by : Rhonda J. Roos

Download or read book Deliberate and Courageous Principal written by Rhonda J. Roos and published by Solution Tree Press. This book was released on 2021-10-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully step into your power as a school principal. By delving deep into five essential leadership actions and five essential leadership skills, you will learn how to grow in your role and accomplish incredible outcomes for your students and staff. Author Rhonda J. Roos provides clear direction for establishing a vision, reframing conflict, leaning into the positive, and much more. Study the five essential actions and five essential skills all leaders must adopt to develop successful, high-achieving schools. Discover how to create a collective vision and learn next steps to move progress forward. Observe strategies to maintain a positive outlook as you hone your leadership skills. Review the most effective ways to manage time, organize meetings, and address other common concerns shared by principals at every level. Receive reflection questions, next steps, and reproducible templates to deepen understanding of effective leadership. Contents: Introduction Part 1: Essential Leadership Actions Chapter 1: Establish a Vision Focused on Learning Chapter 2: Clarify the Essential Work Chapter 3: Create Teams to Move the Work Forward Chapter 4: Take Action (Instead of Being Busy) Chapter 5: Lead Effective Meetings Part 2: Essential Leadership Skills Chapter 6: Build Relationships Chapter 7: Reframe Conflict Chapter 8: Hold People Accountable Chapter 9: Lean Into the Positive Chapter 10: Turn Inward Closing References and Resources Index

The Clarity Cleanse

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Author :
Publisher : Hachette+ORM
ISBN 13 : 1455542237
Total Pages : 297 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Clarity Cleanse by : Habib Sadeghi

Download or read book The Clarity Cleanse written by Habib Sadeghi and published by Hachette+ORM. This book was released on 2016-07-12 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A liberating 12-step guide to recognizing the emotional issues that hold us back, with strategies to increase our energy and help us reach our potential by the health and spiritual advisor to Gwyneth Paltrow. Based on the powerful mind-body strategy Dr. Habib Sadegh developed to help himself recover from cancer more than twenty years ago, The Clarity Cleanse will enable you to help your mind clear and your body heal. A regular Goop contributor in health and spirituality, Dr. Sadeghi shows you how to turn obstacles into healing and energizing opportunities. Because negative emotions actually do damage on the cellular level, The Clarity Cleanse offers guidance for cleansing both your body and your mind. You will learn how to: Create a clear intention Purge negative emotions Practice compassionate self-forgiveness Refocus negative energy to move beyond doubt and fear Ask the kind of questions that will help your relationships. The Clarity Cleanse includes Dr. Sadeghi's Intentional Unsaturation Diet, which helps support emotional cleansing by removing the residue of repressed negative emotions. The diet is designed to reduce congestion in the liver, gallbladder, lungs, kidneys, and pancreas-the organs most affected by feelings such as resentment and anger. Dr. Sadeghi's friends at Goop have offered eighteen recipes to help make this cleanse delicious. Following the twelve steps in this book will help you to achieve a sense of peace and control, raise your self-esteem, and assert yourself in new ways to achieve positive and lasting change. Then, finally, you will be able to express your true, authentic self.

Clarity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 085708447X
Total Pages : 294 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Clarity by : Jamie Smart

Download or read book Clarity written by Jamie Smart and published by John Wiley & Sons. This book was released on 2013-02-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEARN TO CLEAR YOUR MIND AND THINK LIKE A WINNER We all have so much going on. A million different projects, to-do lists longer than your arm. We all worry about things – money, deadlines. With all this buzzing around in our heads it’s often a nightmare trying to concentrate on one thing. What if someone could show you how to empty your mind of all the noise? If you could be shown how to de-clutter your mind and concentrate on one important thing? Well Jamie Smart, state-of-mind specialist, can do just that – with Clarity he will show you how to get real clarity of thought. You’ll learn how to clear your mind and become less stressed and more productive – and as a result, more confident in your abilities. Clarity will help you to: • Greatly improve your concentration and ability to think clearly • Reduce stress levels and increase productivity • Grow your confidence and self-belief • Find innovative solutions to problems and make progress on goals and dreams • Trust your intuition and improve your decision-making • Build stronger relationships through better communication Praise for Clarity: “Thought-provoking, entertaining, and potentially life changing – highly recommended!” Michael Neill, Radio Show Host and Author of The Inside-Out Revolution: The only thing you need to know to change your life forever “A powerful, positive book that can help you to achieve more than you ever thought possible, in every area.” Brian Tracy, Author of Goals and Eat That Frog “I highly recommend this book to anyone trying to deal with life stressors and find true wisdom and well-being." Mark Howard, Ph.D., Clinical Psychologist, ThreePrinciplesInstitute.org “Take your time reading this profound book. Jamie Smart is about to blow apart every circumstantial excuse you ever came up with. He’s about to put the steering wheel back in your hands.” Garret Kramer, Founder of Inner Sports and Author of Stillpower “The insights you’ll get whilst reading Clarity will resonant in how you manage day to day but, more importantly, provide a framework for refreshing your priorities, goals and drive.” Peter Lake, Group Business Development Director, JS Group “The world of leadership, sales and customer engagement has changed radically over the past ten years. People are more savvy, better informed and sick of the same old story. Jamie Smart cuts through the noise of the marketplace and shows you what really works. Profound, practical and instantly applicable; Clarity is essential reading if you want to make your mark in the 21st century.” Paul Charmatz, Former Managing Director, Camelot “Jamie, you really hit the bullseye with this brilliant book; it’s a must-read for everyone who wants clarity of mind.” Joe Stumpf, Founder of By Referral Only and Author of Willing Warrior “Jamie Smart takes an outdated paradigm of success and turns it on its head. Pull up a chair, get a copy of Clarity and discover how you can experience an exponential increase in clarity and quality of life.” Rich Litvin, co-author of The Prosperous Coach and Founder of The Confident Woman’s Salon “Jamie Smart is brilliant! In his book Clarity, he has unlocked an insight into the real-life matrix. Be ready to have your world turned inside-out because, as Jamie so effortlessly demonstrates, this is how it works.” Richard Enion, Dragon’s Den Winner, BassToneSlap.com and RichEats.TV

The Opposable Mind

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422148106
Total Pages : 225 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Opposable Mind by : Roger L. Martin

Download or read book The Opposable Mind written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009-07-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger. By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking, creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs? Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

The Answer

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1416561994
Total Pages : 323 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis The Answer by : John Assaraf

Download or read book The Answer written by John Assaraf and published by Simon and Schuster. This book was released on 2008-05-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

Elevate Your Mind to Success

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Author :
Publisher : Covenant Books, Inc.
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.8/5 (885 download)

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Book Synopsis Elevate Your Mind to Success by : Jill Fandrich, PharmD

Download or read book Elevate Your Mind to Success written by Jill Fandrich, PharmD and published by Covenant Books, Inc.. This book was released on 2023-10-16 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is responsible for the current "programming" of your mind? How can you replace negative thoughts with positive, energetic, and successful ones? What challenges may occur, and how can you overcome them? How can you be masterfully conditioned and energized for success? How can you "elevate" your mind with the right stuff? ***** Elevate Your Mind to Success is based on the premise of becoming aware of the thoughts that currently hold an instinctive position in your mind. Are they allowing you to respond to situations while aligning with your values? Are they uplifting and innovative? Do they represent whom you desire yourself to be? This book guides you to recognize, reframe, and replace the negative or unsupportive thoughts in your mind, allowing them to exemplify the values most important to you instead. You will be thoroughly challenged as you become masterfully conditioned to automatically respond in ways representative of favorable and successful tendencies. By learning these techniques, you will gain insight and begin thinking without persuasion or concern for a poor knee-jerk reaction. And not only will you be inspired, but you will also be an inspiration for others! By internalizing these skills and strategies, you will be passionately, energetically, and mindfully equipped to lead by your confident and influential example. You will be undoubtedly and successfully prepared while leaving a footprint that will positively impact and enlighten future generations.

Mind Your Manners

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Author :
Publisher : Nicholas Brealey International
ISBN 13 : 1857884884
Total Pages : 434 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Mind Your Manners by : John Mole

Download or read book Mind Your Manners written by John Mole and published by Nicholas Brealey International. This book was released on 2011-05-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the nature of cultural diversity is one thing; managing it day-to-day is quite another!

How to Build a Black Belt Business

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Author :
Publisher : Lulu.com
ISBN 13 : 1291533125
Total Pages : 211 pages
Book Rating : 4.2/5 (915 download)

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Book Synopsis How to Build a Black Belt Business by : Michael Turbitt

Download or read book How to Build a Black Belt Business written by Michael Turbitt and published by Lulu.com. This book was released on 2013-08-27 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Martial Arts Instructors have a desire to run a Martial Arts Club, School or Dojo. But whatever they call it, and however they regard it, when they open, they enter the world of business - a world for which many are unprepared. No Martial Arts Syllabus contains modules on 'how to attract new students without wasting money on useless advertising', or 'how to plan to improve the retention rate of your students', or on 'the best options for collecting tuition fees'! This book is written to give you the knowledge your Syllabus missed out. It's not a 'how to sell out on your Martial Art Principles' book, but, rather, it's a 'Business Lessons for the Martial Artist' book, or, if you like... "How to Become a Black Belt in Business." One thing is for sure, if you are going to enter the 'World of Business' it's better for you to be a 'Business Black Belt', than a novice 'Business White Belt'!

Fuel Your Business

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634951
Total Pages : 270 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Fuel Your Business by : Gina Soleil

Download or read book Fuel Your Business written by Gina Soleil and published by Red Wheel/Weiser. This book was released on 2013-12-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The next generation resource for leaders . . . demonstrates the need for the intersection of human energy, overall well-being, and value-based leadership.” —Jean Nitchals, partner, Niche Solutions, LLC Gina Soleil takes you through a thought-provoking journey on how to transform your business into a haven of productivity. Using the science of energy, Gina gives you a step-by-step roadmap for building a business that’s fueled to win in today’s market. Soleil reveals the intersection between human energy and business, exposing the truth about how to attract what you want—energy, action, and profits. Human energy is the door of opportunity for business. As the demands of our connected world increase, people no longer have the energy they once had to be fully engaged, productive, and innovative in the workplace—leaving business leaders in search of a solution. In Fuel Your Business, you will discover life- and business-changing keys to success, such as: How the science of energy is the secret to profit How to free your business from toxic energy that wants to hold you back How taking the assessment and knowing your score will put your business on the performance fast track How to attract the energy you want—now! “Brilliant in the way few books are . . . These ideas will revolutionize how we look at business, economics, public policy and so much more.” —Jennifer Hovelsrud, corporate communications, UnitedHealth Group “When business leaders escape their preconceptions and embrace her energy-centered approach we’ll all enjoy a transformation in American business culture.” —James Matheson, president and partner, Network Medics, Inc.

Before and After the Book Deal

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Author :
Publisher : Catapult
ISBN 13 : 1948226413
Total Pages : 384 pages
Book Rating : 4.9/5 (482 download)

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Book Synopsis Before and After the Book Deal by : Courtney Maum

Download or read book Before and After the Book Deal written by Courtney Maum and published by Catapult. This book was released on 2020-01-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you’ve ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide written by an acclaimed author. There are countless books on the market about how to write better but very few books on how to break into the marketplace with your first book. Cutting through the noise (and very mixed advice) online, while both dispelling rumors and remaining positive, Courtney Maum's Before and After the Book Deal is a one–of–a–kind resource that can help you get your book published. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including international bestselling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob. Agents, film scouts, film producers, translators, disability and minority activists, and power agents and editors also weigh in, offering advice and sharing intimate anecdotes about even the most taboo topics in the industry. Their wisdom will help aspiring authors find a foothold in the publishing world and navigate the challenges of life before and after publication with sanity and grace. Are MFA programs worth the time and money? How do people actually sit down and finish a novel? Did you get a good advance? What do you do when you feel envious of other writers? And why the heck aren’t your friends saying anything about your book? Covering questions ranging from the logistical to the existential (and everything in between), Before and After the Book Deal is the definitive guide for anyone who has ever wanted to know what it’s really like to be an author.

Building a Second Brain

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Publisher : Simon and Schuster
ISBN 13 : 1982167386
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Building a Second Brain by : Tiago Forte

Download or read book Building a Second Brain written by Tiago Forte and published by Simon and Schuster. This book was released on 2022-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--

Presentation Zen

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Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Nature's Secret Messages

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401927785
Total Pages : 290 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Nature's Secret Messages by : Elaine Wilkes

Download or read book Nature's Secret Messages written by Elaine Wilkes and published by Hay House, Inc. This book was released on 2010-02-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Receive Wise Guidance from Your Mom—Mother Nature! Albert Einstein said, "Look deep into nature, and then you will understand everything better." Mother Nature, our greatest self-help guru, is always speaking to us . . . but in what language? When we learn how to interpret the plants, patterns, and timing in nature, a world of information appears that can help us live healthier, happier, and more balanced lives. This fascinating book takes you on a fun adventure while combining ancient secrets with modern research, and imagination with science, to help you see nature in a whole new way. Exercises throughout the book will teach you how to tune in to nature’s wisdom, empowering you to develop keen insight and create beneficial changes for a healthier mind, body, soul, and planet. Prepare to be inspired, informed, entertained, and awakened to the profound wisdom of Mother Nature!

Virtual Teams For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119453801
Total Pages : 368 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Virtual Teams For Dummies by : Tara Powers

Download or read book Virtual Teams For Dummies written by Tara Powers and published by John Wiley & Sons. This book was released on 2018-07-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set your virtual team on a path to success In the global marketplace, people can work practically anywhere and anytime. Virtual teams cut across the boundaries of time, space, culture, and sometimes even organizations. Rising costs, global locations, and advances in technology are top reasons why virtual teams have increased by 800 percent over the past 5 years. Packed with solid advice, interviews and case studies from well-known companies who are already using virtual teams in their business model and their lessons learned, Virtual Teams For Dummies provides rock-solid guidance on the essentials for building, leading, and sustaining a highly productive virtual workforce. It helps executives understand key support strategies that lead virtual teams to success and provides practical information and tools to help leaders and their teams bridge the communication gaps created by geographical separation—and achieve peak performance. Includes research findings based on a year-long study on the effectiveness of virtual teams Mindset and skill shift for managers from old school traditional team management to virtual team management Covers the communication and relationship strategies for virtual teams Examines how the frequency of in-person meetings affects a remote team’s success Written by an award-winning leadership expert, this book is your one-stop resource on creating and sustaining a successful virtual team.

Human Design For Business

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1636981690
Total Pages : 211 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis Human Design For Business by : Jamie L. Palmer

Download or read book Human Design For Business written by Jamie L. Palmer and published by Morgan James Publishing. This book was released on 2023-07-25 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover your unique blueprint to build a business and life you love. Human Design is nine different modalities built into one system to catapult entrepreneurs and their businesses forward by giving them the insight they need to understand themselves, their clients and how they are designed to operate in the world. Entrepreneurs are exhausted from the trial and error of the one-size-fits all advice for building a business, which doesn’t take into consideration who they are as a person, their unique strengths, and how they authentically want to show up in support of their clients. This ultimately leaves entrepreneurs feeling overwhelmed, overworked, and battling the dreaded burnout. Many secretly want to burn it all to the ground and start over again. Human Design For Business shows how to understand one’s personality, decision making style, energy & body management, as well as how best to process information, how best to interact with others, and how to cultivate an aligned and joyful personalized business ecosystem. Ditch the soul-sucking “shoulds” of traditional business advice and take a journey into the depths of yourself to understand what makes you unique, so you can learn, leverage and live life in alignment with who you are meant to be.