The Craft Of Corporate Journalism

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The Craft of Corporate Journalism

Author : Lionel L. Fisher
Publisher : Lionel Fisher
ISBN 13 : 1449551645
Total Pages : 220 pages
Book Rating : 4.4/5 (495 download)

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Book Synopsis The Craft of Corporate Journalism by : Lionel L. Fisher

Download or read book The Craft of Corporate Journalism written by Lionel L. Fisher and published by Lionel Fisher. This book was released on 1992-08-18 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Craft of Corporate Journalism is a dynamic reference guide for business journalists, corporate communicators, and writers and editors of organizational publications. It is an indispensable manual that will be used daily by beginners and seasoned corporate writers/editors alike in the daily business of crafting creative organizational publications.Lionel Fisher writes in a fresh, down-to-earth style honed by his forty-five years of experience as a corporate communicator, newspaper correspondent/columnist, advertising/public relations creative director-copy chief, and as a freelance writer specializing in business-sales-marketing-organizational communications. He provides essential, hands-on counsel, instruction and advice on the esoteric challenges of corporate writing.The seminal message Fisher conveys is that business-related magazines, newsletters, ezines, and other organizational publications need not be dull, dry, or merely informational. Rather, corporate journalists must earn and sustain the interest of their readers, which can only be done with powerful writing. His descriptive instruction and crisp counsel is packed with riveting examples of journalistic and business prose to illustrate critical points as he teaches organizational communicators how to write.The author's engaging, iconoclastic style instructs on the essentials of corporate and business writing: How to craft powerful leads; compose and edit articles with the proper structure, pace, and flow; nurture creativity; dissolve writer's block and interview effectively. But organizational communicators must do more than just produce outstanding feature and news stories. They are also responsible for organizing their material into attractive, seductive packages. They must target and involve readers; present appetizing arrays of news and feature stories; define and tailor their publications; set stylistic guidelines; motivate correspondents; and much, much more.

Business Journalism

Author : Keith Hayes
Publisher : Apress
ISBN 13 : 1430263504
Total Pages : 233 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Business Journalism by : Keith Hayes

Download or read book Business Journalism written by Keith Hayes and published by Apress. This book was released on 2014-02-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it’s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.

The Art and Craft of Feature Writing

Author : William E. Blundell
Publisher : Penguin
ISBN 13 : 0452261589
Total Pages : 274 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis The Art and Craft of Feature Writing by : William E. Blundell

Download or read book The Art and Craft of Feature Writing written by William E. Blundell and published by Penguin. This book was released on 1988-11-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling—how to catch and hold a reader’s interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: · How and where to get ideas · What readers like and don’t like · Adding energy and interest to tired topics · Getting from first ideas to finish article · The rules of organization · How—and whom—to quote and paraphrase · Wordcraft, leads, and narrative flow · Self-editing and notes on style … plus many sample feature articles.

The Wired City

Author : Dan Kennedy
Publisher :
ISBN 13 : 9781625340047
Total Pages : 0 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis The Wired City by : Dan Kennedy

Download or read book The Wired City written by Dan Kennedy and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the first effort that I am aware of anywhere to do a book-length profile of an emerging genre - the local online news community [. . .] Kennedy does a wonderful job of illustrating this story through people, incidents, anecdotes, and then rolling back into the theory and policy implications. "The Wired City" is important to participatory democracy and community.' - Bill Densmore, director The Media Giraffe Project.

Corporate Communications

Author : Joseph Fernandez
Publisher : SAGE
ISBN 13 : 9780761997467
Total Pages : 290 pages
Book Rating : 4.9/5 (974 download)

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Book Synopsis Corporate Communications by : Joseph Fernandez

Download or read book Corporate Communications written by Joseph Fernandez and published by SAGE. This book was released on 2004-12-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

Corporate Communications

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 9780761944362
Total Pages : 218 pages
Book Rating : 4.9/5 (443 download)

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Book Synopsis Corporate Communications by : Joep Cornelissen

Download or read book Corporate Communications written by Joep Cornelissen and published by SAGE. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

Corporate Communications for Executives

Author : Michael B. Goodman
Publisher : SUNY Press
ISBN 13 : 9780791437612
Total Pages : 350 pages
Book Rating : 4.4/5 (376 download)

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Book Synopsis Corporate Communications for Executives by : Michael B. Goodman

Download or read book Corporate Communications for Executives written by Michael B. Goodman and published by SUNY Press. This book was released on 1998-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

Fundamentals of Corporate Communications

Author : Richard Dolphin
Publisher : Routledge
ISBN 13 : 1136401571
Total Pages : 238 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin

Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

The Routledge Companion to Business Journalism

Author : Joseph Weber
Publisher : Taylor & Francis
ISBN 13 : 1003824781
Total Pages : 691 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Routledge Companion to Business Journalism by : Joseph Weber

Download or read book The Routledge Companion to Business Journalism written by Joseph Weber and published by Taylor & Francis. This book was released on 2024-01-10 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business journalism outlets; issues and forces that shape news coverage; globalism; personal finance issues; and professional concerns for practicing business journalists. Critical perspectives are introduced, including: gender and diversity matters on the business news desk and in business news coverage; the quality of coverage, and its ideological impact and framework; the effect of the internet on coverage; differences in approaches around the world; ethical issues; and education among journalists. Contributions are drawn from around the world and include work by leading names in the industry, as well as accomplished and rising-star academics. This book is an essential companion to advanced scholars and researchers of business and financial journalism as well as those with overlapping interests in communications, economics, and sociology.

Mastering the Craft: A Comprehensive Guide to Excellence in Journalism

Author : Laura Nathanson
Publisher : Richards Education
ISBN 13 :
Total Pages : 183 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering the Craft: A Comprehensive Guide to Excellence in Journalism by : Laura Nathanson

Download or read book Mastering the Craft: A Comprehensive Guide to Excellence in Journalism written by Laura Nathanson and published by Richards Education. This book was released on with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering the Craft: A Comprehensive Guide to Excellence in Journalism" is a must-have handbook for aspiring and seasoned journalists alike. With ten in-depth chapters covering everything from the foundational principles of journalism to specialized fields like investigative reporting and environmental journalism, this book provides a roadmap to success in the dynamic world of media. From essential skills like interviewing techniques and research methods to navigating the complexities of the modern newsroom and covering breaking news and emergencies, each chapter is packed with practical advice, real-world examples, and valuable insights from industry experts. Whether you're a student just starting out or a seasoned professional looking to refine your skills, "Mastering the Craft" is your ultimate companion on the journey to becoming amazing at journalism.

Integrating Corporate Communications

Author : James L. Horton
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313035865
Total Pages : 337 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Integrating Corporate Communications by : James L. Horton

Download or read book Integrating Corporate Communications written by James L. Horton and published by Bloomsbury Publishing USA. This book was released on 1995-09-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Journalists and Their Shadows

Author : Patrick Lawrence
Publisher : SCB Distributors
ISBN 13 : 1949762793
Total Pages : 175 pages
Book Rating : 4.9/5 (497 download)

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Book Synopsis Journalists and Their Shadows by : Patrick Lawrence

Download or read book Journalists and Their Shadows written by Patrick Lawrence and published by SCB Distributors. This book was released on 2023-09-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part memoir, part social history, Journalists and Their Shadows captures the deplorable state of the American media in our time—recording its deterioration, its moments of crisis and ultimately, its transformation as seen through the eyes of a journalist engaged at its very heart through all its phases. The press had a bad Cold War, Patrick Lawrence contends, and never recovered from it, having never acknowledged its errors and so unable to learn from them. Its dysfunctional relationship with the national security state today is strikingly reminiscent of how it was in the Cold War’s earliest days. With remarkable fidelity, all the old errors are being repeated. As a result, the mainstream American media have entered into a period of profound transformation, in the course of which independent media are emerging as the profession’s most dynamic sector—and represent, indeed, the promise of a brilliant future. A weave of three elements, Lawrence’s book offers a searing cultural and political critique, punctuated by the kind of piquant detail only insiders can provide. He also makes the case for a way forward—an optimistic case based on the vitality now apparent among independent media. Here, too, he is at home, providing the book’s most original coverage of this brave new world. He draws upon many years in the profession, a multitude of mainstream outlets ranging from his decades as foreign correspondent for the venerable International Herald Tribune to his work now as a columnist for a similar wide range of alternative news outlets such as Counterpunch, Consortium News et al. Shadows probes the psychological dilemma that must be understood if we are to address the current crisis. Journalists in our time are divided within themselves—driven to meet thoroughly professional but ideologically conformist standards, but on the other, subliminally struggling to breach the barriers that preclude the truths they know should be conveyed. This latter, as Jung has put it, is the journalist’s shadow. Shadows’ case for the reintegration of the divided journalist is striking and original. This record of the American media’s increasingly shabby betrayal of the public trust sheds light on why the American public thought and thinks the way it does, how it has become aware that the truth it seeks is absent, and where and how it may yet be able to ferret it out. Here is a guide to the future, in fact, of journalism itself

The Copyeditor's Handbook

Author : Amy Einsohn
Publisher : Univ of California Press
ISBN 13 : 9780520932562
Total Pages : 580 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Copyeditor's Handbook by : Amy Einsohn

Download or read book The Copyeditor's Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

Corporate Communications

Author : Lars Thoeger Christensen
Publisher : SAGE
ISBN 13 : 1849208336
Total Pages : 265 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Corporate Communications by : Lars Thoeger Christensen

Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Writing about Business

Author : Terri Thompson
Publisher : Columbia University Press
ISBN 13 : 9780231118354
Total Pages : 452 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Writing about Business by : Terri Thompson

Download or read book Writing about Business written by Terri Thompson and published by Columbia University Press. This book was released on 2001 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon the experience of some 40 journalists, this work offers practical information to help with the complicated and risky task of writing about business and industry. It demystifies such concepts as macro and micro-economics and suggests specific investigative techniques.

The Craft of Science Writing

Author : Siri Carpenter
Publisher : University of Chicago Press
ISBN 13 : 0226830284
Total Pages : 483 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Craft of Science Writing by : Siri Carpenter

Download or read book The Craft of Science Writing written by Siri Carpenter and published by University of Chicago Press. This book was released on 2024-11-05 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply sourced, inclusive guide to all aspects of science writing with contributions from some of the most skilled and award-winning authors working today. Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide. With pieces curated from the archives of science writers’ go-to online resource, The Open Notebook, this book explores strategies for finding and shaping story ideas, pitching editors, and building a specialty in science writing. It delves into fundamental skills that every science writer must learn, including planning their reporting; identifying, interviewing, and quoting sources; organizing interview notes; and crafting stories that engage and inform audiences. This expanded edition includes new introductory material and nine new essays focusing on such topics as how to establish a science beat, how to find and use quotes, how to critically evaluate scientific claims, how to use social media for reporting, and how to do data-driven reporting. In addition, there are essays on inclusivity in science writing, offering strategies for eradicating ableist language from stories, working with sensitivity readers, and breaking into English-language media for speakers of other languages. Through interviews with leading journalists offering behind-the-scenes inspiration as well as in-depth essays on the craft offering practical advice, readers will learn how the best science stories get made, from conception to completion. Contributors: Humberto Basilio, Siri Carpenter, Jeanne Erdmann, Dan Ferber, Tina Casagrand Foss, Geoffrey Giller, Laura Helmuth, Jane C. Hu, Alla Katsnelson, Roxanne Khamsi, Betsy Ladyzhets, Jyoti Madhusoodanan, Amanda Mascarelli, Robin Meadows, Kate Morgan, Tiên Nguyễn, Michelle Nijhuis, Aneri Pattani, Rodrigo Pérez Ortega, Mallory Pickett, Kendall Powell, Tasneem Raja, Sandeep Ravindran, Marion Renault, Julia Rosen, Megha Satyanarayana, Christina Selby, Knvul Sheikh, Abdullahi Tsanni, Alexandra Witze, Katherine J. Wu, Wudan Yan, Ed Yong, Rachel Zamzow, Sarah Zhang, and Carl Zimmer

Writing for Visual Media

Author : Anthony Friedmann
Publisher : CRC Press
ISBN 13 : 1136028021
Total Pages : 408 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Writing for Visual Media by : Anthony Friedmann

Download or read book Writing for Visual Media written by Anthony Friedmann and published by CRC Press. This book was released on 2012-11-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit www.focalpress.com/cw/friedmann-9780240812359 click on the Interactive Content tab, and follow the registration instructions.