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Author : Carl E. Wolf
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Cost of Entering New Markets written by Carl E. Wolf and published by . This book was released on 1945 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Wunker
Publisher : AMACOM
ISBN 13 : 0814439764
Total Pages : 208 pages
Book Rating : 4.8/5 (144 download)
Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
Author : Jeanne C. Meister
Publisher : Harper Collins
ISBN 13 : 0061992356
Total Pages : 387 pages
Book Rating : 4.0/5 (619 download)
Download or read book The 2020 Workplace written by Jeanne C. Meister and published by Harper Collins. This book was released on 2010-05-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.
Author : Frank Lavin
Publisher : John Wiley & Sons
ISBN 13 : 0470828196
Total Pages : 160 pages
Book Rating : 4.4/5 (78 download)
Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)
Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
Author : Donald Norman Sull
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544409906
Total Pages : 293 pages
Book Rating : 4.5/5 (444 download)
Download or read book Simple Rules written by Donald Norman Sull and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.
Author : Cornelis A. de Kluyver
Publisher : Business Expert Press
ISBN 13 : 1606490737
Total Pages : 272 pages
Book Rating : 4.6/5 (64 download)
Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Author : Paul Geroski
Publisher : Oxford University Press
ISBN 13 : 0199248893
Total Pages : 234 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Evolution of New Markets written by Paul Geroski and published by Oxford University Press. This book was released on 2003-04-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom?Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of theInternet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers.This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.
Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1907293361
Total Pages : 371 pages
Book Rating : 4.9/5 (72 download)
Download or read book Business Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.
Author : Richard Newfarmer
Publisher : World Bank Publications
ISBN 13 : 0821376381
Total Pages : 294 pages
Book Rating : 4.8/5 (213 download)
Download or read book Breaking Into New Markets written by Richard Newfarmer and published by World Bank Publications. This book was released on 2009-03-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: International trade in 2009 is projected to contract for the first time since 1982. As a result, export diversifi cation has gained new urgency as one way of using exports to recover lost growth momentum. Moreover, diversifi cation is central to reducing income volatility and sustaining high growth rates, which are especially important for countries with large populations living in poverty. In the 1950s, countries became concerned that their dependence on primary products would lead to steady falls in the purchasing power of primary exports and thus slow growth. A major policy objective of developing countries since that time has been to diversify out of primary products into manufactures. Although some nations have been at least partially successful, many low-income countries remain dependent on a narrow range of primary products. 'Breaking Into New Markets' argues for a comprehensive view of diversifi cation. It explores new thinking and evidence about export diversifi cation and elaborates on policies for its promotion. These policies span tariffs and taxes, services, and government activities to help fi rms take advantage of global opportunities. The book is a compilation of chapters written as short, policy-focused pieces. Many digest longer, more academic papers in an effort to make the information accessible to a larger policy and nontechnical audience. In that sense, the book is a policy primer on what export diversifi cation can and cannot do for growth and how to make diversifi cation happen. Intelligently designed policies that effi ciently address the obstacles to export growth are critical for overall economic growth and poverty reduction. This book offers insights useful to policy makers and practitioners as they embark on efforts to design new programs of competitiveness in their trade strategies.
Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : Lele Sang
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631073
Total Pages : 191 pages
Book Rating : 4.6/5 (136 download)
Download or read book Winning in China written by Lele Sang and published by University of Pennsylvania Press. This book was released on 2021-01-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.
Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)
Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author : Claude Ménard
Publisher : Springer Science & Business Media
ISBN 13 : 354069305X
Total Pages : 875 pages
Book Rating : 4.5/5 (46 download)
Download or read book Handbook of New Institutional Economics written by Claude Ménard and published by Springer Science & Business Media. This book was released on 2008-06-27 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Institutional Economics (NIE) has skyrocketed in scope and influence over the last three decades. This first Handbook of NIE provides a unique and timely overview of recent developments and broad orientations. Contributions analyse the domain and perspectives of NIE; sections on legal institutions, political institutions, transaction cost economics, governance, contracting, institutional change, and more capture NIE's interdisciplinary nature. This Handbook will be of interest to economists, political scientists, legal scholars, management specialists, sociologists, and others wishing to learn more about this important subject and gain insight into progress made by institutionalists from other disciplines. This compendium of analyses by some of the foremost NIE specialists, including Ronald Coase, Douglass North, Elinor Ostrom, and Oliver Williamson, gives students and new researchers an introduction to the topic and offers established scholars a reference book for their research.
Author : Merlin Stone
Publisher : Kogan Page Publishers
ISBN 13 : 9780749427009
Total Pages : 244 pages
Book Rating : 4.4/5 (27 download)
Download or read book Customer Relationship Marketing written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
Author : Sasha Sirotkin
Publisher : John Wiley & Sons
ISBN 13 : 1119550882
Total Pages : 448 pages
Book Rating : 4.1/5 (195 download)
Download or read book 5G Radio Access Network Architecture written by Sasha Sirotkin and published by John Wiley & Sons. This book was released on 2020-12-07 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the NG-RAN architecture is, and isn't, ready for the challenges introduced by 5G 5G Radio Access Network Architecture: The Dark Side of 5G explores foundational and advanced topics in Radio Access Network (RAN) architecture and why a re-thinking of that architecture is necessary to support new 5G requirements. The distinguished engineer and editor Sasha Sirotkin has included numerous works written by industry insiders with state of the art research at their disposal. The book explains the relevant standards and technologies from an academic perspective, but also explains why particular standards decisions were made and how a variety of NG-RAN architecture options could be deployed in real-life networks. All major standards and technologies associated with the NG-RAN architecture are discussed in this book, including 3GPP, O-RAN, Small Cell Forum, IEEE, and IETF. Readers will learn about how a re-design of the RAN architecture would ensure that 5G networks can deliver their promised throughput and low latency KPIs consistently and sustainably. The book is structured as follows: An overview of the market drivers of the NG-RAN architecture, like spectrum models, 5G-relevant regulatory considerations, and 5G radio interface technical requirements An overview of the 5G System, from the core network, to the RAN, to the radio interface protocols and physical layer, with emphasis on how these are different compared to 4G Release-15 RAN architectures defined in 3GPP, O-RAN, and Small Cell Forum RAN architecture evolution in Release-16 and Release-17 Enabling technologies, like virtualization, open source technologies, multi-access edge (MEC) computing, and operations, administration, and management (OAM) NG-RAN deployment considerations, objectives, and challenges, like costs, spectrum and radio propagation considerations, and coverage Perfect for network designers and operators who require a solid understanding of the NG-RAN architecture, 5G Radio Access Network Architecture also belongs on the bookshelves of network engineers who aim to increase their understanding of the standards and technologies relevant to the NG-RAN architecture.
Author : Procyon Mukherjee
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 293 pages
Book Rating : 4./5 ( download)
Download or read book The Search for Value in Supply Chains written by Procyon Mukherjee and published by Blue Rose Publishers. This book was released on 2020-12-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, “The Search for Value in Supply Chains”, is about the journey of the author (Procyon Mukherjee) over 34 years in the field of supply chains that spanned continents and covers several aspects of global supply chains and the puzzles around them. On one hand, it is about his experiences, it is also about the experiences of many others in the Universities of learning from Operations Planning, Manufacturing, Logistics, Procurement, and Finance; these universities are actually the workplaces where the puzzles in the supply chain get created a day in and day out and get solved as well. The book unravels some of the complexities that entail supply chain dynamics, which could be in planning, procurement, or logistics. The examples in his book are taken from global supply chains as much as from local set-ups. The book captures very unique puzzles, including the ones created during the Covid-19 pandemic, the disruptions that come once during a lifetime. The object of the book is to reach supply chain practitioners and leaders and facilitate their journey, which is becoming complex by the day. Topics covered a span from Strategic dimensions, planning puzzles, organizational Enforcements, Core logistics to the Procurement Principles, Data integration, and Sustainability. Numerous case studies capturing the essence of problem-solving in diverse supply chains are part of the book. The purpose of the book is to evince interest in raising more questions and inquiries into the vast field of supply chain management and in the process sharpen the understanding of the subject.
