The Corporate Speech Writers Handbook

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The Political Speechwriter′s Companion

Author : Robert A. Lehrman
Publisher : CQ Press
ISBN 13 : 150638773X
Total Pages : 547 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Political Speechwriter′s Companion by : Robert A. Lehrman

Download or read book The Political Speechwriter′s Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

The Political Speechwriter's Companion

Author : Robert A. Lehrman
Publisher : CQ Press
ISBN 13 : 1506387756
Total Pages : 537 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Political Speechwriter's Companion by : Robert A. Lehrman

Download or read book The Political Speechwriter's Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Speechwriting

Author : Simon Lancaster
Publisher : The Crowood Press
ISBN 13 : 0719828686
Total Pages : 153 pages
Book Rating : 4.7/5 (198 download)

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Book Synopsis Speechwriting by : Simon Lancaster

Download or read book Speechwriting written by Simon Lancaster and published by The Crowood Press. This book was released on 2018-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

The Political Speechwriter's Companion

Author : Robert A. Lehrman
Publisher : CQ Press
ISBN 13 : 9781604265491
Total Pages : 0 pages
Book Rating : 4.2/5 (654 download)

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Book Synopsis The Political Speechwriter's Companion by : Robert A. Lehrman

Download or read book The Political Speechwriter's Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2009-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.

Speechwriting in Theory and Practice

Author : Jens E. Kjeldsen
Publisher : Springer
ISBN 13 : 3030036855
Total Pages : 202 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Speechwriting in Theory and Practice by : Jens E. Kjeldsen

Download or read book Speechwriting in Theory and Practice written by Jens E. Kjeldsen and published by Springer. This book was released on 2019-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Presidential Speechwriting

Author : Kurt Ritter
Publisher : Texas A&M University Press
ISBN 13 : 1603445749
Total Pages : 250 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Presidential Speechwriting by : Kurt Ritter

Download or read book Presidential Speechwriting written by Kurt Ritter and published by Texas A&M University Press. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.

Speechwriting in Perspective

Author : Thomas A. Neale
Publisher : DIANE Publishing
ISBN 13 : 1437938426
Total Pages : 26 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Speechwriting in Perspective by : Thomas A. Neale

Download or read book Speechwriting in Perspective written by Thomas A. Neale and published by DIANE Publishing. This book was released on 2011-04 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political Affiliation; (4) Occasion and Purpose; Persuasion; Entertainment; (5) Time of Day and Length of Speech; (6) Speech Research: (7) Resources; (8) Speech Preparation: Building Blocks: Suggested Principles; Speech Outline; Thematic Clarity; Structure; Style; Punctuation; Grammar and Syntax; (9) Speech Presentation; (10) Analysis of Lincoln¿s Farewell to His Neighbors; (11) General Observations.

How to Write & Give a Speech

Author : Joan Detz
Publisher : Macmillan
ISBN 13 : 9780312302733
Total Pages : 228 pages
Book Rating : 4.3/5 (27 download)

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Book Synopsis How to Write & Give a Speech by : Joan Detz

Download or read book How to Write & Give a Speech written by Joan Detz and published by Macmillan. This book was released on 2002-12-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to write and deliver an effective speech, covering such aspects as humor, nervousness, subject research, memorable style, team presentations, international audiences, question and answer sessions, audiovisual tools, and copyright.

Speech-less

Author : Matthew Latimer
Publisher : Crown
ISBN 13 : 0307463737
Total Pages : 306 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Speech-less by : Matthew Latimer

Download or read book Speech-less written by Matthew Latimer and published by Crown. This book was released on 2009-09-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller • From a former White House speechwriter comes a deliciously candid memoir about official Washington—a laugh-out-loud cri de coeur that shows what can happen to idealism in a town driven by self-interest. “[An] entertaining book about what goes on—or doesn’t—in Washington.” —American Spectator Despite being raised by reliably liberal parents, Matt Latimer is lured by the upbeat themes of the Reagan Revolution and, in the tradition of Mary Tyler Moore, sets off from the Midwest for the big city. Determined to “make it after all,” Matt daydreams of eradicating do-nothing boondoggleism and leading America to new heights of greatness. But first he has to find a job. Like an inside-the-Beltway Dante, Matt descends into Washington, D.C., hell, and snares a series of increasingly lofty—but unsatisfying—jobs with powerful figures on Capitol Hill. When Fate offers Matt a job as chief speechwriter for Secretary of Defense Donald Rumsfeld and Matt finds he actually admires the man (causing his liberal friends to shake their heads in dismay), his youthful passion is renewed. But Rummy soon becomes a piñata for the press, and the Department of Defense is revealed as alarmingly dysfunctional. Eventually, Matt lands at the White House, his heart aflutter with the hope that, here at last, he can fulfill his dream of penning words that will become part of history—and maybe pick up some cool souvenirs. But reality intrudes once again. More like The Office than The West Wing, the nation’s most storied office building is run by staffers who are in way over their heads, and almost everything the public has been told about the major players—Bush, Cheney, Rice, Rumsfeld, Rove—is wrong. Both a rare behind-the-scenes account that boldly names the fools and scoundrels, and a poignant lament for the principled conservatism that disappeared during the Bush presidency, Speech-less will forever change the public’s view of our nation’s capital and the people who joust daily for its power. Praise for Speech-less “Deft, surprising, darned entertaining.” —Christopher Buckley "It's a good read… quite frankly, the stories are funny!" —Pat Buchanan

Winning Minds

Author : Simon Lancaster
Publisher : Springer
ISBN 13 : 1137465948
Total Pages : 226 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Winning Minds by : Simon Lancaster

Download or read book Winning Minds written by Simon Lancaster and published by Springer. This book was released on 2015-07-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Speechwriting

Author : Theodore F. Sheckels
Publisher : Cognella Academic Publishing
ISBN 13 : 9781793520999
Total Pages : pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Speechwriting by : Theodore F. Sheckels

Download or read book Speechwriting written by Theodore F. Sheckels and published by Cognella Academic Publishing. This book was released on 2021-05-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a balance of practical advice and sound instruction, Speechwriting: A Rhetorical Guide provides readers with essential knowledge to prepare and deliver well-constructed and well-researched speeches appropriate for a variety of contexts. The first part of the book discusses traditional rhetorical theory in a way that is direct and easy for students to understand. The chapters cover such topics as audience and the rhetorical canons of invention, elocution or style, disposition or organization, delivery, and memory. Chapters in the second part then apply the rhetorical principles to four different types of speeches: inaugural addresses, commencement addresses, a variety of persuasive speeches, and a number of ceremonial ones. The text includes excerpts from actual speeches, illustrative speechwriting samples with commentary from a prospective speech writer, and a set of exercises that encourage readers to think about how the sample speech might be improved upon or modified if they were the one writing it. Speechwriting connects rhetorical theory to modern situations and settings to emphasize real-world application. The text is an exemplary resource for courses in speech and writing as found in departments of communication studies, English and composition, political science, education, and any other discipline in which people are frequently asked to speak or address an audience.

The Corporate Speech Writer's Handbook

Author : Jerry Tarver
Publisher : Greenwood
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Corporate Speech Writer's Handbook by : Jerry Tarver

Download or read book The Corporate Speech Writer's Handbook written by Jerry Tarver and published by Greenwood. This book was released on 1987 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.

The Art of Speeches and Presentations

Author : Philip Collins
Publisher : John Wiley & Sons
ISBN 13 : 0470711957
Total Pages : 230 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis The Art of Speeches and Presentations by : Philip Collins

Download or read book The Art of Speeches and Presentations written by Philip Collins and published by John Wiley & Sons. This book was released on 2012-04-04 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn. When the content’s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. “Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague

The Speech Writing Guide

Author : James J. Welsh
Publisher :
ISBN 13 : 9780882759968
Total Pages : 150 pages
Book Rating : 4.7/5 (599 download)

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Book Synopsis The Speech Writing Guide by : James J. Welsh

Download or read book The Speech Writing Guide written by James J. Welsh and published by . This book was released on 1979 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Write & Give a Speech

Author : Joan Detz
Publisher : Macmillan + ORM
ISBN 13 : 1466837225
Total Pages : 139 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis How to Write & Give a Speech by : Joan Detz

Download or read book How to Write & Give a Speech written by Joan Detz and published by Macmillan + ORM. This book was released on 2014-03-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

Speechwriting in Perspective

Author : Thomas H. Neale
Publisher : Nova Publishers
ISBN 13 : 9781590336069
Total Pages : 54 pages
Book Rating : 4.3/5 (36 download)

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Book Synopsis Speechwriting in Perspective by : Thomas H. Neale

Download or read book Speechwriting in Perspective written by Thomas H. Neale and published by Nova Publishers. This book was released on 2003 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.

The Speechwriter

Author : Barton Swaim
Publisher : Simon and Schuster
ISBN 13 : 1476769923
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Speechwriter by : Barton Swaim

Download or read book The Speechwriter written by Barton Swaim and published by Simon and Schuster. This book was released on 2015-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.