The Content Marketing Hurricane

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Video Marketing Strategy

Author : Jon Mowat
Publisher : Kogan Page Publishers
ISBN 13 : 0749481587
Total Pages : 305 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Video Marketing Strategy by : Jon Mowat

Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

The Content Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 161308417X
Total Pages : 218 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Content Marketing Handbook by : Robert W. Bly

Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders

Content Marketing for Nonprofits

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 1118444027
Total Pages : 438 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Content Marketing for Nonprofits by : Kivi Leroux Miller

Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-09-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

The Content Marketing Hurricane

Author : Justin P Lambert
Publisher : CreateSpace
ISBN 13 : 9781492901075
Total Pages : 200 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Content Marketing Hurricane by : Justin P Lambert

Download or read book The Content Marketing Hurricane written by Justin P Lambert and published by CreateSpace. This book was released on 2013-12-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Hurricane provides a common sense method for building and maintaining a successful content marketing strategy. Like a real hurricane, your content marketing strategy must gather together the "disparate forces" that make up you as a person, carry those forward with building momentum through the content creation and distribution cycles that make up the "tropical disturbance" and "tropical depression" stages, then bring you to "landfall" where your target audience takes notice and, more importantly, takes action. If you're looking for guidance in establishing and maintaining a powerful content marketing strategy, work on your Content Marketing Hurricane!

Content Marketing

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content Marketing by : Rebecca Lieb

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 290 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749484233
Total Pages : 385 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Applications of Grammar Book 6

Author : Annie Lee Sloan
Publisher : Christian Liberty Press
ISBN 13 : 9781930367357
Total Pages : 174 pages
Book Rating : 4.3/5 (673 download)

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Book Synopsis Applications of Grammar Book 6 by : Annie Lee Sloan

Download or read book Applications of Grammar Book 6 written by Annie Lee Sloan and published by Christian Liberty Press. This book was released on 1996 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teacher Manual for Applications of Grammar student workbook 6, grade 12.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119854288
Total Pages : 484 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Marketing in Denmark

Author : L. R. Thomas
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Denmark by : L. R. Thomas

Download or read book Marketing in Denmark written by L. R. Thomas and published by . This book was released on 1982 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Master Content Strategy, Second Edition

Author : Pamela Wilson
Publisher : BIG Brand Books
ISBN 13 : 0997875496
Total Pages : 155 pages
Book Rating : 4.9/5 (978 download)

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Book Synopsis Master Content Strategy, Second Edition by : Pamela Wilson

Download or read book Master Content Strategy, Second Edition written by Pamela Wilson and published by BIG Brand Books. This book was released on 2023-10-09 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Develop a content strategy to guide what and how often you publish so you can convert skeptical prospects to enthusiastic buyers - Implement a "lazy" method for content creation (with AI as an assistant) which will optimize your time and resources - Navigate your website's growth stages with a tailored content plan that ensures continuous brand engagement - Harness multimedia content and amplify your business's messages across platforms - Discover simple ways to repurpose content and multiply your impact (without the extra workload) - Use strategic content upgrades to transform your email list into a powerful asset - Access real-world content strategies shared by successful content marketers Master Content Strategy is the second book in Pamela Wilson's Master Content series. It's an indispensable resource for businesses of all sizes who want to use a fresh, results-driven approach to content marketing. Ready to compete with content? Grab your copy of Master Content Strategy today.

Nursing in the Storm

Author : Denise Danna, DNS, RN
Publisher : Springer Publishing Company
ISBN 13 : 0826118380
Total Pages : 279 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Nursing in the Storm by : Denise Danna, DNS, RN

Download or read book Nursing in the Storm written by Denise Danna, DNS, RN and published by Springer Publishing Company. This book was released on 2009-12-14 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2010 PROSE Award Winner for Nursing & Allied Health Sciences! 2010 AJN Book of the Year Award Winner in Public Interest and Creative Works! "The accounts are vivid, colorful, descriptive, intense, and often horrific and give cross-sectional views of life in the trenches during this disasterÖThis book is a rich primary source for both historians and disaster preparedness planners. It's not only a tribute to the courage of the nurses, but should also serve as a guide for policy planners hoping to avoid less than optimal responses to future crises."--AJN "[T]he book...fascinates simply for its raw documentation of the dreadful events and conditions endured by nurses, doctors, and ancillary staff as they struggled to care for critically ill patients without electricity, running water, air conditioning systems, and other resources. Five years after the levees broke, the horror and chaos of Katrina is still fresh in these accounts. Through the stories, readers are transported into the hospitals as nurses heroically work together to evacuate babies from NICUs and vented patients from ICU, try to calm patients, family members, and coworkers, and make do with the equipment and supplies theyíve got."--National Nurse "Don't ever think that this can't happen to you. You are going to read this and it's going to sound like we created this scenario, but this is a real scenario that happened." --Pam, Memorial Medical Center "Everything that was battery operated eventually died. There were no monitors...we tried to take care of people in the most humane way possible." --Lois, Lindy Boggs Medical Center Nursing in the Storm: Voices from Hurricane Katrina takes you inside six New Orleans hospitals-cut off from help for days by flooding-where nurses cared for patients around the clock. In this book, nurses from Hurricane Katrina share what they did, how they coped, what they lost, and what they are doing now in a city and health care infrastructure still rebuilding, still in jeopardy. In their own words, the nurses tell what happened in each hospital just before, during, and after the storm. Danna and Cordray provide an intimate portrait of the experience of Katrina, which they and their colleagues endured. Just a few of the heroic nurses you'll find inside: Rae Ann and twenty others, including her husband and children, who wait on a hospital roof for help to come Lisa, in the midst of caring for patients, who has not heard from her husband in 5 days Roslyn, who has 800 people in her hospital when the power generators shut down Linda, who uses bed sheets to write out help messages on a hospital roof, hoping someone will see them The book also discusses how to plan and prepare for future disasters, with a closing chapter documenting the "lessons learned" from Katrina, including day-to-day health care delivery in a city of crisis. This groundbreaking work serves as a testament to nurses' professionalism, perseverance, and unwavering dedication.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Culture after the Hurricanes

Author : M. B. Hackler
Publisher : Univ. Press of Mississippi
ISBN 13 : 1604734914
Total Pages : 203 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Culture after the Hurricanes by : M. B. Hackler

Download or read book Culture after the Hurricanes written by M. B. Hackler and published by Univ. Press of Mississippi. This book was released on 2011-04-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebuilding in Louisiana and Mississippi after Hurricanes Katrina and Rita presented some very thorny issues. Certain cultural projects benefited from immediate attention and funding while others, with equal cases for assistance but with less attraction to future tourist dollars, languished. New Orleans and its surroundings contain a diverse mixture of Native Americans, African Americans, Creoles, Cajuns, Isleños with roots in the Canary Islands, and the descendants of Italian, Irish, English, Croatian, and German immigrants, among others. Since 2005 much is now different for the people of the Gulf Coast, and much more stands to change as governments, national and international nonprofit organizations, churches, and community groups determine how and even where life will continue. This collection elucidates how this process occurs and seeks to understand the cultures that may be saved through assistance or may be allowed to fade away through neglect. Essays in Culture after the Hurricanes examine the ways in which a wide variety of stakeholders---community activists, elected officials, artists, and policy administrators---describe, quantify, and understand the unique assets of the region. Contributors question the process of cultural planning by analyzing the language employed in decision making. They attempt to navigate between rhetoric and the actual experience of ordinary citizens, examining the long-term implications for those who call the Gulf Coast home.

Strengthening Post-Hurricane Supply Chain Resilience

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309494583
Total Pages : 137 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Strengthening Post-Hurricane Supply Chain Resilience by : National Academies of Sciences, Engineering, and Medicine

Download or read book Strengthening Post-Hurricane Supply Chain Resilience written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-04-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resilient supply chains are crucial to maintaining the consistent delivery of goods and services to the American people. The modern economy has made supply chains more interconnected than ever, while also expanding both their range and fragility. In the third quarter of 2017, Hurricanes Harvey, Irma and Maria revealed some significant vulnerabilities in the national and regional supply chains of Texas, Florida, the U.S. Virgin Islands, and Puerto Rico. The broad impacts and quick succession of these three hurricanes also shed light on the effectiveness of the nation's disaster logistics efforts during response through recovery. Drawing on lessons learned during the 2017 hurricanes, this report explores future strategies to improve supply chain management in disaster situations. This report makes recommendations to strengthen the roles of continuity planning, partnerships between civic leaders with small businesses, and infrastructure investment to ensure that essential supply chains will remain operational in the next major disaster. Focusing on the supply chains food, fuel, water, pharmaceutical, and medical supplies, the recommendations of this report will assist the Federal Emergency Management Agency as well as state and local officials, private sector decision makers, civic leaders, and others who can help ensure that supply chains remain robust and resilient in the face of natural disasters.

Video Marketing

Author : Jon Mowat
Publisher : Kogan Page Publishers
ISBN 13 : 1398601152
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Video Marketing by : Jon Mowat

Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.