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The Content Fuel Framework
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Book Synopsis The Content Fuel Framework by : Melanie Deziel
Download or read book The Content Fuel Framework written by Melanie Deziel and published by Storyfuel Press. This book was released on 2020-02-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand.
Book Synopsis Summary of Melanie Deziel's The Content Fuel Framework by : Everest Media,
Download or read book Summary of Melanie Deziel's The Content Fuel Framework written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-04T22:59:00Z with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Profiles are stories about individuals that offer insights into their personality, perspective, character, background, achievements, behaviors, attitudes, beliefs, preferences, and other aspects of their life. They typically focus on well-known individuals, but lesser-known individuals may earn a level of interest through their experiences or achievements. #2 The goal of people-focused content is to profile prominent individuals and share more intimate details about them with the hope of obtaining new information that the audience doesn’t already know. #3 People-focused content takes a different approach than product-focused content. It focuses on introducing the audience to someone they don’t yet know, but would likely be interested in learning more about.
Book Synopsis FIRST Framework, 5 Domains 15 Principles: Design & Facilitate Active Deep Learner eXperience (Volume 1) 1st Edition by : Mohamed M. Bahgat
Download or read book FIRST Framework, 5 Domains 15 Principles: Design & Facilitate Active Deep Learner eXperience (Volume 1) 1st Edition written by Mohamed M. Bahgat and published by Mohamed M. Bahgat. This book was released on 2018-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: No doubt learning is a subject that has been addressed by many books and workshops, with the core interest mostly revolving around the content and how to make it unique, relevant, concise, etc. Other books and courses would rather introduce new/creative techniques for better engaging or getting the best of the training. So where does this book stand? This book stands in the learner's shoes! It is standing as a cornerstone for a different approach, having an eye for every detail that might reflect on the learner's experience; hence the name, "Learner eXperience Facilitation". Who is this book for? This book is for learning facilitators and designers, so to get introduced to a new perspective and to learn new framework where the learner is the center of the whole process. This is considered a sound tool for professionals who work hard to leave an impact through trainings and face to face learning sessions. It targets both independent professionals and those working for specific organizations, teachers and education professionals. This book introduces FIRST framework, research based framework, which is holistic and backed by theories from different basic sciences like, educational psychology, neuroscience, cognitive psychology, design thinking; among others. These disciplines are combined together so to create an engaging framework; leading to creating positive Active Deep learner experience, and hence, positive change in mindset and behaviors. If you are a learning facilitator and you feel the need of a creative and innovative framework to highly influence trainees, then this book is for you; through which you add the active deep learning techniques to your facilitation style. FIRST framework This book introduces FIRST framework, which includes five main domains, and 15 principles. These principles act together and integrate together; creating the Active Deep Learner eXperience. FIRST framework is a holistic one; it is based on other models and theories, such as: experiential learning by Kolb and John Dewey; cooperative learning by Kagan; Carl Rogers’ facilitation skills, Roy’s 6Ds and learning transfer; as well as positive psychology principles. FIRST is also inspired by the spirit of group coaching, which aims at promoting deep change and is focused on the future. It is a scientific and research based framework, developed through our experience in learning and development field; as well as measuring the impact of implementing the model via SeGa or our learners. FIRST framework is not only aiming to create active learning experience, it also targets transforming learning into performance, because incorporating both active and deep strategies creates engagement and impact. The five domains of FIRST act as layers each of them build on the previous domain and add to it, all the principles integrate with each other to form the active deep learner experience. "The end result is a proven, practical, and priceless model with five domains and fifteen principles that you can use yourself in staging active deep learning experiences." B. Joseph Pine II. Author, The Experience Economy. "FIRST framework provides important insights, principles, and practical advice for doing so a travel guide, if you will, that will help you on your own learning journey and those on which you lead others." Roy V.H. Pollock, DVM, PhD. Author, The Six Disciplines of Breakthrough Learning
Download or read book Rocket Fuel written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2015-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.
Book Synopsis Transforming Schools for English Learners by : Debbie Zacarian
Download or read book Transforming Schools for English Learners written by Debbie Zacarian and published by Corwin Press. This book was released on 2011-04-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are just beginning to work with or trying to improve the outcomes of English learners, this book provides a comprehensive framework for educating a growing population of public school english learners. Each chapter focuses on a key element of EL education programming as it relates to the entire school. The author uses research-based principles and practices to address such critical topics as: selecting the appropriate program model for your school; managing time appropriately for English language development and content learning; making data-driven decisions using effective measures of student prerformance; and effectively using Response to Intervention (RTI). The author summarizes the key Supreme Court cases that led to the federal regulations for educating ELs. Also included is a framework for designing and delivering high quality instruciton, enhancing parental engagement, and creating a learning environment and whole-school community where ELs flourish.
Book Synopsis How to Avoid a Climate Disaster by : Bill Gates
Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Download or read book Prove It written by Melanie Deziel and published by Page Two. This book was released on 2022-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don’t realize you’re making—gathering the right evidence, and backing up each style of claim. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen
Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Book Synopsis A Framework for Community Ecology by : Paul A. Keddy
Download or read book A Framework for Community Ecology written by Paul A. Keddy and published by Cambridge University Press. This book was released on 2021-12-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a unifying framework for community ecology by addressing how communities are assembled from species pools.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book The 5 Choices written by Kory Kogon and published by Simon and Schuster. This book was released on 2014-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The 5 Choices provides the methods to get the right things done, not try to get everything done, and to feel like you made a meaningful contribution at the end of the day.” —Kevin Turner, former COO of Microsoft For fans of Deep Work, Great at Work, and the 7 Habits of Highly Effective People, The 5 Choices is an essential guide for understanding productivity and time-management in the 21st century. Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, breaking news—not to mention the high-pressure demands of our jobs—which can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and frustrated. From the business experts at FranklinCovey, The 5 Choices is an exploration of modern productivity. It offers powerful insights drawn from the latest neuroscience research and decades of experience in the time-management field to help you master your attention and energy management. The 5 Choices is time management redefined: through five fundamental choices, it increases the productivity of individuals, teams, and organizations, and empowers individuals to make selective, high-impact choices about where to invest their valuable time, attention, and energy. The 5 Choices—like “Act on the Important, Don’t React to the Urgent” and “Rule Your Technology, Don’t Let It Rule You”—will not only increase your productivity, but also provide a renewed sense of engagement and accomplishment. You will quickly find yourself moving beyond thinking, “I was so busy today, what did I actually accomplish?” to confidently realizing “I did everything I needed to accomplish today—and did it meaningfully.”
Book Synopsis The Content Strategy Toolkit by : Meghan Casey
Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Book Synopsis Move: The 4-question Go-to-Market Framework by : Sangram Vajre
Download or read book Move: The 4-question Go-to-Market Framework written by Sangram Vajre and published by Lioncrest Publishing. This book was released on 2021-09-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the markets change, so will your answers. But these four questions will help you focus on the who, what, when, and where of your business-and they remain the same. In MOVE, B2B go-to-market experts Sangram Vajre and Bryan Brown provide you with a four-question framework that will reveal your next steps and propel you forward, no matter the size of your company or the stage you're in. You'll learn how to take your business from ideation to execution and predict your next MOVE more confidently. You have the vision, the people, and the plan. Now you have the operating manual. This book is the go-to market blueprint that provides you with the confidence and clarity to get unstuck and level up your organization for long-term success.
Book Synopsis Ideas, Influence, and Income by : Tanya Hall
Download or read book Ideas, Influence, and Income written by Tanya Hall and published by Greenleaf Book Group. This book was released on 2018-05-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
