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The Construction Of Corporate Identities By Chinese And American Airlines On Social Media
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Book Synopsis The Construction of Corporate Identities by Chinese and American Airlines on Social Media by : Ying Hua
Download or read book The Construction of Corporate Identities by Chinese and American Airlines on Social Media written by Ying Hua and published by Springer Nature. This book was released on with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Construction of Corporate Identities by Chinese and American Airlines on Social Media by : Ying Hua
Download or read book The Construction of Corporate Identities by Chinese and American Airlines on Social Media written by Ying Hua and published by Springer. This book was released on 2024-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses.
Book Synopsis Contemporary Perspectives on Corporate Marketing by : John M.T. Balmer
Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Book Synopsis Social Media and Crisis Communication by : Yan Jin
Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2017-06-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
Book Synopsis China's Influence and American Interests by : Larry Diamond
Download or read book China's Influence and American Interests written by Larry Diamond and published by Hoover Press. This book was released on 2019-08-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.
Download or read book New Money written by Lana Swartz and published by Yale University Press. This book was released on 2020-08-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1966-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis An Introduction to the Geography of Tourism by : Velvet Nelson
Download or read book An Introduction to the Geography of Tourism written by Velvet Nelson and published by Rowman & Littlefield. This book was released on 2017-03-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces undergraduate students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism. Indeed, geography and tourism have always been interconnected, and Velvet Nelson reinforces the relationship between them by using both human and physical geography to interpret all facets of tourism—economic, social, and environmental. She shows how geography provides the tools and concepts to consider both the positive and negative factors that affect tourists and destinations as well as the effects tourism has on both peoples and places. Her real-world case studies, based both on research and on the experiences of tourists themselves, vividly illustrate key issues. This comprehensive, thematically organized introduction will enhance students’ understanding of geographic concepts and how they can be used as a way of viewing and understanding the world.
Book Synopsis The COVID-19 Pandemic and Risks in East Asia by : Nobuto Yamamoto
Download or read book The COVID-19 Pandemic and Risks in East Asia written by Nobuto Yamamoto and published by Taylor & Francis. This book was released on 2022-11-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using "risk" as a conceptual lens, this book analyzes how communities across East Asia responded to the disruption unleashed by the COVID-19 pandemic. The contributors to this book look at how governments, societies, and individuals have perceived, experienced, dealt with and interpreted the pandemic and the transformations it has brought across countries like Japan, South Korea, Taiwan, Vietnam, and the Philippines. They examine pressing concerns such as infodemic, digital health literacy, media cynicism, telework, and digital inequalities in conjunction with issues such as public trust, identity formation, nationalism, and social fragmentation. They look at a wide range of questions relating to communication, mediation, and reactions to the challenges of the pandemic. An insightful resource for scholars of risk studies and of East Asian societies, the book is also a valuable reference for students and researchers of media and communication studies and sociology.
Book Synopsis Linguistics and Language Behavior Abstracts by :
Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 2009 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Download or read book Leaving China written by Wanning Sun and published by Rowman & Littlefield Publishers. This book was released on 2002-08-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than ever before, China is on the move. When the flow of people and images is fused, meanings of self, place, space, community, and nation become unstable and contestable. This fascinating book explores the ways in which movement within and across the national borders of the PRC has influenced the imagination of the Chinese people, both those who remain and those who have left. Travelers or no, all participate in the production and consumption of images and narratives of travel, thus contributing to the formation of transnational subjectivities. Wanning Sun offers a fine-grained analysis of the significant narrative forms and discursive strategies used in representing transnational space in contemporary China. This includes looking at how stay-at-homes fantasize about faraway or unknown places, and how those in the diaspora remember experiences of familiar places. She considers the ways in which mobility-of people, capital, and images-affects localities through individuals' constructions of a sense of place. Relatedly, the author illustrates how economic, social, and political forces either facilitate or inhibit the formation of a particular kind of transnational subjectivity.
Download or read book The Washington Post Index written by and published by . This book was released on 1989 with total page 1832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Current Index to Journals in Education by :
Download or read book Current Index to Journals in Education written by and published by . This book was released on 1996 with total page 1708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sexuality and the Rise of China by : Travis S. K. Kong
Download or read book Sexuality and the Rise of China written by Travis S. K. Kong and published by Duke University Press. This book was released on 2023-05-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Sexuality and the Rise of China Travis S. K. Kong examines the changing meanings of same-sex identities, communities, and cultures for young Chinese gay men in contemporary Hong Kong, Taiwan, and mainland China. Drawing on ninety life stories, Kong’s transnational queer sociological approach shows the complex interplay between personal biography and the dramatically changing social institutions in these three societies. Kong conceptualizes coming out as relational politics and the queer/tongzhi community and commons as an affective, imaginative means of connecting, governed by homonormative masculinity. He shows how monogamy is a form of cruel optimism and envisions state and sexuality intertwining in different versions of homonationalism in each location. Tracing the alternately diverging and converging paths of being young, "Chinese," gay, and male, Kong reveals how both Western and emerging inter- and intra- Asian queer cultures shape queer/tongzhi experiences. Most significantly, at this historical juncture characterized by the rise of China, Kong criticizes the globalization of sexuality by emphasizing inter-Asia modeling, referencing, and solidarities and debunks the essentializing myth of Chineseness, thereby decolonizing Western sexual knowledge and demonstrating the differential meanings of Chineseness/queerness across the Sinophone world.
Book Synopsis Crisis Management in the Age of Social Media by : Louis Capozzi
Download or read book Crisis Management in the Age of Social Media written by Louis Capozzi and published by Business Expert Press. This book was released on 2013-07-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.
