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The Construction Company Guide To Digital Marketing
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Book Synopsis Tools of the Trade by : Neil M. Brown
Download or read book Tools of the Trade written by Neil M. Brown and published by . This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
Download or read book Markup & Profit written by Michael Stone and published by Craftsman Book Co. This book was released on 1999-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
Book Synopsis Start Your Own Construction and Contracting Business by : The Staff of Entrepreneur Media
Download or read book Start Your Own Construction and Contracting Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2016-07-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Start your own construction and contracting business, 2013.
Book Synopsis A Digital Marketing Journey: A Beginner's Guide To Digital Marketing by : Mayowa Adenekan
Download or read book A Digital Marketing Journey: A Beginner's Guide To Digital Marketing written by Mayowa Adenekan and published by Mayowa Adenekan. This book was released on 2022-09-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.
Book Synopsis The World's Greenest Buildings by : Jerry Yudelson
Download or read book The World's Greenest Buildings written by Jerry Yudelson and published by Routledge. This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
Download or read book Converted written by Neil Hoyne and published by Penguin. This book was released on 2022-02-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Construction Business Management by : Nick B. Ganaway
Download or read book Construction Business Management written by Nick B. Ganaway and published by Routledge. This book was released on 2007-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only 43 per cent of U.S. construction firms remain in business after four years. Why? Inadequate management, according to the U.S. Small Business Administration. This is surprising because most construction firms are formed by ambitious construction project managers, executives and tradesmen who have excelled at what they have been doing. But as experienced as these entrepreneurs may be, they are not likely prepared to take on the full range of responsibilities forced on them in managing the business of construction in its entirety. While this business failure rate and its causes are based on U.S. experience, available data from a number of other industrialized countries shows they are similar. This book describes in detail what the business side of the construction equation requires of the construction firm owner. The contractor who quickly learns these requirements can identify and avoid or manage around the pitfalls that cause the high failure rate in our industry and put his or her construction firm on a level playing field with the best-run companies in the business. The detailed duties of the owner, whether in the U.S., U.K., Australia or Canada, are a common theme throughout the book. The author, Nick Ganaway, speaks peer-to-peer, and the book is sprinkled with supporting examples from his own experience. He is immersed in the industry and this book is "based on the things I've learned, used, and refined as a light-commercial general contractor in the course of starting and operating my own construction firm for 25 years." The contractor doing $5 million or $50 million or more in annual sales or the equivalent amount in other countries, or the entrepreneur who is just starting up, can use the tried and proven material in this book to build a business that is profitable, enjoyable, and enduring. Additionally, the book devotes a chapter to specializing in chain-store construction.
Book Synopsis Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence by : Srinidhi Ranganathan
Download or read book Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence written by Srinidhi Ranganathan and published by Srinidhi Ranganathan. This book was released on 2020-01-02 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney
Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.
Book Synopsis Construction Checklists by : Eric A. Berg
Download or read book Construction Checklists written by Eric A. Berg and published by American Bar Association. This book was released on 2008 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book How To Win Work written by Jan Knikker and published by Routledge. This book was released on 2021-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Book Synopsis Digital Marketing Fundamentals by : Greg Jarboe
Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-02-22 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Book Synopsis The Book on Digital Marketing by : Ryan Redding
Download or read book The Book on Digital Marketing written by Ryan Redding and published by . This book was released on 2018-11-12 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most HVAC and plumbing contractors feel ripped off when they think about how much money they've spent on advertising--and how little they have to show for it. In this book, you'll learn how stop wasting money on marketing that doesn't work, get your phone ringing off the hook, beat your competitors online, and use the internet to make more money!You'll see real-world examples of contractors- just like you- that have been able to grow their business by using the internet. One plumbing company grew his revenue by 8x in less than 2 years by using the principles in this book. Another HVAC contractor used this book to help give back to their community, and gain valuable placement on the local TV networks at the same time. This isn't a 'get rich quick' plan; this is a step-by-step guide to growing your digital presence, and maximize your lead flow.
Book Synopsis Construction Contracting by : Richard H. Clough
Download or read book Construction Contracting written by Richard H. Clough and published by John Wiley & Sons. This book was released on 2015-04-06 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive contracting reference for the construction industry, updated and expanded Construction Contracting, the industry's leading professional reference for five decades, has been updated to reflect current practices, business methods, management techniques, codes, and regulations. A cornerstone of the construction library, this text presents the hard-to-find information essential to successfully managing a construction company, applicable to building, heavy civil, high-tech, and industrial construction endeavors alike. A wealth of coverage on the basics of owning a construction business provides readers with a useful "checkup" on the state of their company, and in-depth exploration of the logistics, scheduling, administration, and legal aspects relevant to construction provide valuable guidance on important facets of the business operations. This updated edition contains new coverage of modern delivery methods, technology, and project management. The field of construction contracting comprises the entire set of skills, knowledge, and conceptual tools needed to successfully own or manage a construction company, as well as to undertake any actual project. This book gives readers complete, up-to-date information in all of these areas, with expert guidance toward best practices. Learn techniques for accurate cost estimating and effective bidding Understand construction contracts, surety bonds, and insurance Explore project time and cost management, with safety considerations Examine relevant labor law and labor relations techniques Between codes, standards, laws, and regulations, the construction industry presents many different areas with which the manager needs to be up to date, on top of actually doing the day-to-day running of the business. This book provides it all under one cover – for the project side and the business side, Construction Contracting is a complete working resource in the field or office.
