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The Configuration And Management Of Innovation Networks In Marketing
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Book Synopsis New Frontiers in Open Innovation by : Henry Chesbrough
Download or read book New Frontiers in Open Innovation written by Henry Chesbrough and published by OUP Oxford. This book was released on 2014-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.
Book Synopsis Business-to-Business by : Mario Glowik
Download or read book Business-to-Business written by Mario Glowik and published by Routledge. This book was released on 2014-06-05 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.
Book Synopsis A Research Agenda for Service Marketing by : Olivier Furrer
Download or read book A Research Agenda for Service Marketing written by Olivier Furrer and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Book Synopsis Navigating Innovation by : Benoit Gailly
Download or read book Navigating Innovation written by Benoit Gailly and published by Springer. This book was released on 2018-05-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.
Book Synopsis Innovating in Practice by : Tiziana Russo-Spena
Download or read book Innovating in Practice written by Tiziana Russo-Spena and published by Springer. This book was released on 2016-11-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Book Synopsis Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by : Jamil, George Leal
Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
Book Synopsis Customer Loyalty and Supply Chain Management by : Ivan Russo
Download or read book Customer Loyalty and Supply Chain Management written by Ivan Russo and published by Routledge. This book was released on 2017-08-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Book Synopsis Ten Types of Innovation by : Larry Keeley
Download or read book Ten Types of Innovation written by Larry Keeley and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
Book Synopsis Entrepreneurship, Innovation and Business Clusters by : Panos G. Piperopoulos
Download or read book Entrepreneurship, Innovation and Business Clusters written by Panos G. Piperopoulos and published by Routledge. This book was released on 2016-04-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Entrepreneurship, Innovation and Business Clusters, Panos Piperopoulos provides a comprehensive introduction to what entrepreneurship is all about, how and why entrepreneurs innovate and how innovation systems operate. Small and medium enterprises (SMEs) constitute the backbone of most economies, so the author examines their characteristics and the crucial role played by the owners and entrepreneurs who innovate to ensure the survival and continued growth of their firms. He also includes the particular phenomena that arise where the entrepreneurs are either female or from ethnic groups, or where the context is that of a developing region or country. The importance of co-operative strategic alliances and networks between firms is discussed, along with how these strengthen SMEs' competitiveness. The concept of open innovation has been proposed as a new paradigm for the management of innovation and the author presents a hypothetical model for enhancing the competitiveness and performance of SMEs by properly utilizing employees' creative potential, emotional intelligence, tacit knowledge and innovative ideas. The contemporary model of business clusters, involving partnerships with competitors, agents, universities, research centres and local, regional and national governments is discussed. The ways, means and methods through which SMEs' competitiveness and innovation can be enhanced within business clusters is illustrated by cases that identify four types of SMEs, that behave differently and play different roles in the networks and clusters of which they form a part, but all of whose performance and competitiveness is a function of their position and role in the wider scheme of things.
Book Synopsis Research in the Decision Sciences for Innovations in Global Supply Chain Networks by : European Decision Sciences Institute
Download or read book Research in the Decision Sciences for Innovations in Global Supply Chain Networks written by European Decision Sciences Institute and published by FT Press. This book was released on 2015-04-14 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume introduce powerful new innovations in global supply chain networks. The best papers from the 2014 annual conference of the European regional subdivision of the Decision Sciences Institute (EDSI), they analyze the latest global trends associated with: Sustainability and corporate social responsibility Applications in modeling and decision techniques Social network analysis for better decision-making Innovation and entrepreneurship Relationship management ERP/Enterprise Business Intelligence Globalized manufacturing Performance and revenue management Risk management Business innovation management Supply chain operations management, and more The papers collected here will be valuable to wide audiences of faculty, researchers, and students in diverse programs covering supply chain and/or operations management, and for others interested in the frontiers of decision science.
Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by : Meier, Andreas
Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Book Synopsis Smart Business Networks by : Peter H.M. Vervest
Download or read book Smart Business Networks written by Peter H.M. Vervest and published by Springer Science & Business Media. This book was released on 2005-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists from management and strategy, information systems, engineering and telecommunications have discussed a novel concept: Smart Business Networks. They see the future as a developing web of people and organizations, bound together in a dynamic and unpredictable way, creating smart outcomes from quickly (re-)configuring links between actors. The question is: What should be done to make the outcomes of such a network 'smart', that is, just a little better than that of your competitor? More agile, with less pain, with more return to all the members of the network, now and over time? The technical answer is to create a 'business operating system' that should run business processes on different organisational platforms. Business processes would become portable: The end-to-end management of processes running across many different organizations in many different forms would become possible. This book presents you the outcomes of an energizing and new direction in management science.
Book Synopsis The Evolution of Innovation Networks by : Tobias Buchmann
Download or read book The Evolution of Innovation Networks written by Tobias Buchmann and published by Springer. This book was released on 2015-06-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobias Buchmann analyzes innovation network dynamics in the German automotive industry. The study is based on a model for analyzing the complex evolution of innovation networks and the driving mechanisms underlying network evolution derived from theoretical and empirical findings in innovation economics, economic geography and management science. The author uses established social network analysis (SNA) techniques and combines them with recent methodological developments in the analysis of network evolution.
Book Synopsis The SAGE Encyclopedia of Economics and Society by : Frederick F. Wherry
Download or read book The SAGE Encyclopedia of Economics and Society written by Frederick F. Wherry and published by SAGE Publications. This book was released on 2015-09-01 with total page 1969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is the nexus and engine that runs society, affecting societal well-being, raising standards of living when economies prosper or lowering citizens through class structures when economies perform poorly. Our society only has to witness the booms and busts of the past decade to see how economics profoundly affects the cores of societies around the world. From a household budget to international trade, economics ranges from the micro- to the macro-level. It relates to a breadth of social science disciplines that help describe the content of the proposed encyclopedia, which will explicitly approach economics through varied disciplinary lenses. Although there are encyclopedias of covering economics (especially classic economic theory and history), the SAGE Encyclopedia of Economics and Society emphasizes the contemporary world, contemporary issues, and society. Features: 4 volumes with approximately 800 signed articles ranging from 1,000 to 5,000 words each are presented in a choice of print or electronic editions Organized A-to-Z with a thematic Reader's Guide in the front matter groups related entries Articles conclude with References & Future Readings to guide students to the next step on their research journeys Cross-references between and among articles combine with a thorough Index and the Reader's Guide to enhance search-and-browse in the electronic version Pedagogical elements include a Chronology of Economics and Society, Resource Guide, and Glossary This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social science programs who seek to better understand economics through a contemporary lens.
Book Synopsis Networks of Innovation by : Ilkka Tuomi
Download or read book Networks of Innovation written by Ilkka Tuomi and published by OUP Oxford. This book was released on 2002-11-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.
Book Synopsis Collaborative Systems for Reindustrialization by : Luis M. Camarinha-Matos
Download or read book Collaborative Systems for Reindustrialization written by Luis M. Camarinha-Matos and published by Springer. This book was released on 2013-12-11 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2013, held in Dresden, Germany, in September/October 2013. The 75 revised papers were carefully selected for inclusion in this volume. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications with a particular focus on the support for reindustrialization. The papers have been organized in the following topical sections: product-service ecosystems; innovation in networks; strategies to build collaborative networks; collaboration related processes and performance; models and meta-models of collaboration; cloud-based support to collaborative networks; collaborative platforms; services and service design; sustainable collaborative networks; event-driven collaborative networks; social-semantic enterprise; and risks and trust.
