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The Concept Of Vehicle Design For Chinese Marketing
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Book Synopsis Transition and Opportunity by : Huiyao Wang
Download or read book Transition and Opportunity written by Huiyao Wang and published by Springer Nature. This book was released on 2022 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .
Book Synopsis Proceedings of the FISITA 2012 World Automotive Congress by : SAE-China
Download or read book Proceedings of the FISITA 2012 World Automotive Congress written by SAE-China and published by Springer Science & Business Media. This book was released on 2012-11-14 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the FISITA 2012 World Automotive Congress are selected from nearly 2,000 papers submitted to the 34th FISITA World Automotive Congress, which is held by Society of Automotive Engineers of China (SAE-China ) and the International Federation of Automotive Engineering Societies (FISITA). This proceedings focus on solutions for sustainable mobility in all areas of passenger car, truck and bus transportation. Volume 7: Vehicle Design and Testing (I) focuses on: •Vehicle Performance Development •Vehicle Integration Platformized and Universal Design •Development of CAD /CAE/CAM and CF Methods in Automotive Practice •Advanced Chassis, Body Structure and Design •Automotive Ergonomic, Interior and Exterior Trim Design •Vehicle Style and Aerodynamic Design •New Materials and Structures Above all researchers, professional engineers and graduates in fields of automotive engineering, mechanical engineering and electronic engineering will benefit from this book. SAE-China is a national academic organization composed of enterprises and professionals who focus on research, design and education in the fields of automotive and related industries. FISITA is the umbrella organization for the national automotive societies in 37 countries around the world. It was founded in Paris in 1948 with the purpose of bringing engineers from around the world together in a spirit of cooperation to share ideas and advance the technological development of the automobile.
Book Synopsis Personal Cars and China by : Chinese Academy of Engineering
Download or read book Personal Cars and China written by Chinese Academy of Engineering and published by National Academies Press. This book was released on 2003-03-05 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collaborative study between the NRC and the Chinese Academy of Engineering (CAE) addresses the problems facing China in the next twenty years as it attempts to provide personal transport desired by millions of Chinese, while preserving the environment and the livability of its cities. According to Song Jian, president of the CAE, the decision has already been taken to produce a moderate cost family car in China, which will greatly increase the number of vehicles on the roads. This study explores the issues confronting the country, including health issues, the challenge to urban areas, particularly the growing number of megacities, environmental protection, infrastructure requirements, and technological options for Chinese vehicles. It draws on the experience of the United States and other countries and review model approaches to urban transportation and land use planning. Recommendations and policy choices for China are described in detail.
Book Synopsis China’s Automotive Modernization by : G. Chin
Download or read book China’s Automotive Modernization written by G. Chin and published by Springer. This book was released on 2010-01-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a window for understanding the relationship between globalization and the state's pursuit of national industrial development, this book examines how and why the Chinese government succeeded in leveraging China's international competitive advantages to modernize the country's automotive industry.
Author :National Academy of Engineering Publisher :National Academies Press ISBN 13 :0309114837 Total Pages :241 pages Book Rating :4.3/5 (91 download)
Book Synopsis The Offshoring of Engineering by : National Academy of Engineering
Download or read book The Offshoring of Engineering written by National Academy of Engineering and published by National Academies Press. This book was released on 2008-08-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engineering enterprise is a pillar of U.S. national and homeland security, economic vitality, and innovation. But many engineering tasks can now be performed anywhere in the world. The emergence of "offshoring"- the transfer of work from the United States to affiliated and unaffiliated entities abroad - has raised concerns about the impacts of globalization. The Offshoring of Engineering helps to answer many questions about the scope, composition, and motivation for offshoring and considers the implications for the future of U.S. engineering practice, labor markets, education, and research. This book examines trends and impacts from a broad perspective and in six specific industries - software, semiconductors, personal computer manufacturing, construction engineering and services, automobiles, and pharmaceuticals. The Offshoring of Engineering will be of great interest to engineers, engineering professors and deans, and policy makers, as well as people outside the engineering community who are concerned with sustaining and strengthening U.S. engineering capabilities in support of homeland security, economic vitality, and innovation.
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Book Synopsis Automotive Human-Machine Interaction (HMI) Evaluation Method by : Jun Ma
Download or read book Automotive Human-Machine Interaction (HMI) Evaluation Method written by Jun Ma and published by Springer Nature. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Innovation In China: Theory And Cases by : Huibo Zhong
Download or read book Independent Innovation In China: Theory And Cases written by Huibo Zhong and published by World Scientific. This book was released on 2017-10-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of theoretical analysis and case studies, this book analyses the theoretical issues — concept and type of independent innovation, and the practical issues — construction of institutional system which is in favor of independent innovation. It is written for researchers who are engaged in similar fields and readers who are interested in independent innovation. In this book, a comparison of the independent innovation modes of China, Japan and South Korea is presented. The ability, mode and track are defined clearly. The efficient path of Chinese independent innovation is put forward through case studies.
Book Synopsis Globalization, Competition and Growth in China by : Jian Chen
Download or read book Globalization, Competition and Growth in China written by Jian Chen and published by Routledge. This book was released on 2006-04-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting original work and new thinking, this book explores the current state of globalization, competition and growth in China.
Book Synopsis China's Automobile Industry by : Eric Harwit
Download or read book China's Automobile Industry written by Eric Harwit and published by M.E. Sharpe. This book was released on 1994-12-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- American Motors (Chrysler), Volkswagon, Peugeot, and Panda Motors. Then, on the basis of empirical data and theories of rational choice applied to the Chinese government, the author predicts the future progess of the automotive industry in China. This is the first book to study comprehensively the historical and political development of this vital sector of the Chinese economy.
Download or read book The China Dream written by Joe Studwell and published by Grove Press. This book was released on 2003 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the many attempts to capitalize on "the last big market in the world" stretching back seven hundred years and includes an analysis of the present unprecedented expansion.
Book Synopsis The Design Imperative by : Steven Chen
Download or read book The Design Imperative written by Steven Chen and published by Springer. This book was released on 2018-05-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Book Synopsis HCI International 2020 – Late Breaking Papers: Digital Human Modeling and Ergonomics, Mobility and Intelligent Environments by : Constantine Stephanidis
Download or read book HCI International 2020 – Late Breaking Papers: Digital Human Modeling and Ergonomics, Mobility and Intelligent Environments written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-11-03 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 42 late breaking papers presented in this volume were organized in topical sections as follows: HCI in Automotive; Interaction in Intelligent Environments; and Digital Human Modeling and Ergonomics.
Book Synopsis Market Entry in China by : Christiane Prange
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Book Synopsis Changing Asian Business Systems by : Richard Whitley
Download or read book Changing Asian Business Systems written by Richard Whitley and published by Oxford University Press. This book was released on 2016 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together scholars from different disciplines to examine the evolving patterns of economic organisation across China, Japan, Korea, Thailand, Myanmar, Malaysia, and Singapore, against the backdrop of market liberalisation, political changes and periodic economic crises since the 1990s.
Book Synopsis Building Network Capabilities in Turbulent Competitive Environments by : Paul Hong
Download or read book Building Network Capabilities in Turbulent Competitive Environments written by Paul Hong and published by CRC Press. This book was released on 2014-12-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme
Book Synopsis Understanding Deviance in a World of Standards by : Andrea Fried
Download or read book Understanding Deviance in a World of Standards written by Andrea Fried and published by Oxford University Press. This book was released on 2020-02-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standards have become widespread regulatory tools that are set to promote global trade, innovation, efficiency, and quality. They contribute significantly to the creation of safe, reliable, and high quality services and technologies to ensure human health, environmental protection, or information security. Yet intentional deviations from standards by organizations are often reported in many sectors, which can either contribute to or challenge the measures of safety and quality they are designed to safeguard. Why then, despite all potential consequences, do organizations choose to deviate from standards in one way or another? This book uses structuration theory - covering aspects of both structure and agency - to explore the organizational conditions and contradictions under which different types of deviance occur. It provides empirical explanations for deviance in organizations that go beyond an understanding of individual misbehaviour where mainly a single person is held responsible. Case studies of software-developing organizations illustrate insightful generalizations on standards as a mechanism of sensemaking, resource allocation, and sanctioning, and provide ground to re-think corporate responsibility when deviating from standards in the 'audit society'.
