Do You Compute

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Publisher :
ISBN 13 : 9780991619825
Total Pages : 0 pages
Book Rating : 4.6/5 (198 download)

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Book Synopsis Do You Compute by : Ryan Mungia

Download or read book Do You Compute written by Ryan Mungia and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays--one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller--and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.

The Internet Advertising Report

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Publisher : HarperCollins Publishers
ISBN 13 : 9780887308826
Total Pages : 0 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis The Internet Advertising Report by : Mary Meeker

Download or read book The Internet Advertising Report written by Mary Meeker and published by HarperCollins Publishers. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Gender Codes

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Publisher : John Wiley & Sons
ISBN 13 : 1118035135
Total Pages : 440 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Gender Codes by : Thomas J. Misa

Download or read book Gender Codes written by Thomas J. Misa and published by John Wiley & Sons. This book was released on 2011-09-14 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The computing profession faces a serious gender crisis. Today, fewer women enter computing than anytime in the past 25 years. This book provides an unprecedented look at the history of women and men in computing, detailing how the computing profession emerged and matured, and how the field became male coded. Women's experiences working in offices, education, libraries, programming, and government are examined for clues on how and where women succeeded—and where they struggled. It also provides a unique international dimension with studies examining the U.S., Great Britain, Germany, Norway, and Greece. Scholars in history, gender/women's studies, and science and technology studies, as well as department chairs and hiring directors will find this volume illuminating.

Marketing Management and the Computer

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Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Management and the Computer by : William Allan Clark

Download or read book Marketing Management and the Computer written by William Allan Clark and published by . This book was released on 1969 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Official Gazette of the United States Patent and Trademark Office

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Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Semiotics

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Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Advances in Advertising Research (Vol. III)

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Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Advertising

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Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Ogilvy on Advertising

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Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Technical Abstract Bulletin

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Technical Abstract Bulletin by :

Download or read book Technical Abstract Bulletin written by and published by . This book was released on 1980 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Ethnic Marketing

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Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 379 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Computerworld

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1981-12-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Marketing Information Guide

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Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Computerworld

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Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis Computerworld by :

Download or read book Computerworld written by and published by . This book was released on 1993-06-14 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Official Gazette of the United States Patent and Trademark Office

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Publisher :
ISBN 13 :
Total Pages : 1448 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by : United States. Patent and Trademark Office

Download or read book Official Gazette of the United States Patent and Trademark Office written by United States. Patent and Trademark Office and published by . This book was released on 2001 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New York Court of Appeals. Records and Briefs.

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Publisher :
ISBN 13 :
Total Pages : 507 pages
Book Rating : 4./5 ( download)

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Book Synopsis New York Court of Appeals. Records and Briefs. by : New York (State).

Download or read book New York Court of Appeals. Records and Briefs. written by New York (State). and published by . This book was released on with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: