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The Comparison Of The Domestic And Overseas Marketing Strategy Of The Holsten Pilsener Holsten Brewery Ag Hamburg Germany
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Book Synopsis The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany by : P-O-T-S Pool of Touristic Studies
Download or read book The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany written by P-O-T-S Pool of Touristic Studies and published by GRIN Verlag. This book was released on 2003-03-16 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95% = very good, Institute of Technology Carlow (Business-Studies - Marketing), language: English, abstract: In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).
Download or read book Craft Beer World written by Mark Dredge and published by Ryland Peters & Small. This book was released on 2014-02-21 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft Beer World is the must-have companion for anyone who appreciates decent beer. The last few years have seen an explosion in the popularity of craft beers across the globe, with excellent new brews being produced everywhere from Copenhagen to Colorado, Amsterdam to Auckland. With more amazing beers available than ever before, it's hard to know which ones to choose. That's where Craft Beer World comes in. Gathering together over 300 of the most innovative and tastiest beers you need to try, and divided into 50 different catagories, you will find the best of the best each style has to offer. Every category comes with an explanation of the key characteristics of the style - whether it's an American IPA bursting with citrusy C-hops or an Imperial Stout full of dark roasted malts - along with an example of a classic brew and a selection of cutting edge versions that are certain to become instant favourites. So whether you're looking for bitter beers or balanced flavours, a hit of hops or a hint of coffee, the reviews will point you in the right direction to find the perfect beer to suit your tastebuds. Also included throughout the book are interesting nuggets of beer information, covering everything from the catalyst that has caused the astonishing growth in craft beer through to matching beer with food and how to serve your drinks.Mark Dredge is an award-winning beer writer and runs the popular blog Pencil and Spoon where he writes about anything ale-related. Mark has won awards from the British Guild of Beer Writers in 2009, 2010 and 2011, his work is featured in leading publications across the globe and he's an international beer judge.
Download or read book Beer written by Charles W. Bamforth and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important and extremely interesting book is a seriousscientific and authoritative overview of the implications ofdrinking beer as part of the human diet. Coverage includes ahistory of beer in the diet, an overview of beer production andbeer compositional analysis, the impact of raw materials, thedesirable and undesirable components in beer and the contributionof beer to health, and social issues. Written by Professor Charlie Bamforth, well known for alifetime's work in the brewing world, Beer: Health andNutrition should find a place on the shelves of all thoseinvolved in providing dietary advice.
Book Synopsis Handbook of Alcoholic Beverages by : Alan J. Buglass
Download or read book Handbook of Alcoholic Beverages written by Alan J. Buglass and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 1207 pages. Available in PDF, EPUB and Kindle. Book excerpt: HANDBOOK OF ALCOHOLIC BEVERAGES A comprehensive two-volume set that describes the science and technology involved in the production and analysis of alcoholic beverages HANDBOOK OF ALCOHOLIC BEVERAGES Technical, Analytical and Nutritional Aspects At the heart of all alcoholic beverages is the process of fermentation, particularly alcoholic fermentation, whereby sugars are converted to ethanol and many other minor products. The Handbook of Alcoholic Beverages tracks the major fermentation process, and the major chemical, physical and technical processes that accompany the production of the world’s most familiar alcoholic drinks. Indigenous beverages and small-scale production are also covered to a significant extent. The overall approach is multidisciplinary, reflecting the true nature of the subject. Thus, aspects of biochemistry, biology (including microbiology), chemistry, health science, nutrition, physics and technology are all necessarily involved, but the emphasis is on chemistry in many areas of the book. Emphasis is also on more recent developments and innovations, but there is sufficient background for less experienced readers. The approach is unified, in that although different beverages are dealt with in different chapters, there is extensive cross-referencing and comparison between the subjects of each chapter. Appropriate for food professionals working in the development and manufacture of alcohol-based drinks, as well as academic and industrial researchers involved in the development of testing methods for the analysis and regulation of alcohol in the drinks industry. Divided into five parts, this comprehensive two-volume work presents: INTRODUCTION, BACKGROUND AND HISTORY: a simple introduction to the history and development of alcohol and some recent trends and developments. FERMENTED BEVERAGES: BEERS, CIDERS, WINES AND RELATED DRINKS: the latest innovations and aspects of the different fermentation processes used in beer, wine, cider, liqueur wines, fruit wines, low-alcohol and related beverages. SPIRITS: covers distillation methods and stills used in the production of whisky, cereal- and cane-based spirits, brandy, fruit spirits and liqueurs. ANALYTICAL METHODS: covering the monitoring of processes in the production of alcoholic beverages, as well as sample preparation, chromatographic, spectroscopic, electrochemical, physical, sensory and organoleptic methods of analysis. NUTRITION AND HEALTH ASPECTS RELATING TO ALCOHOLIC BEVERAGES: includes a discussion on nutritional aspects, both macro- and micro-nutrients, of alcoholic beverages, their ingestion, absorption and catabolism, the health consequences of alcohol, and details of the additives and residues within the various beverages and their raw materials.
Book Synopsis Competitive Marketing Strategy for Europe by : Linden Brown
Download or read book Competitive Marketing Strategy for Europe written by Linden Brown and published by Palgrave. This book was released on 1994-05-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Book Synopsis Beer in the Middle Ages and the Renaissance by : Richard W. Unger
Download or read book Beer in the Middle Ages and the Renaissance written by Richard W. Unger and published by University of Pennsylvania Press. This book was released on 2013-05-22 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beer of today—brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness—is largely the result of scientific and industrial developments of the nineteenth century. Modern beer, however, has little in common with the drink that carried that name through the Middle Ages and Renaissance. Looking at a time when beer was often a nutritional necessity, was sometimes used as medicine, could be flavored with everything from the bark of fir trees to thyme and fresh eggs, and was consumed by men, women, and children alike, Beer in the Middle Ages and the Renaissance presents an extraordinarily detailed history of the business, art, and governance of brewing. During the medieval and early modern periods beer was as much a daily necessity as a source of inebriation and amusement. It was the beverage of choice of urban populations that lacked access to secure sources of potable water; a commodity of economic as well as social importance; a safe drink for daily consumption that was less expensive than wine; and a major source of tax revenue for the state. In Beer in the Middle Ages and the Renaissance, Richard W. Unger has written an encompassing study of beer as both a product and an economic force in Europe. Drawing from archives in the Low Countries and England to assemble an impressively complete history, Unger describes the transformation of the industry from small-scale production that was a basic part of housewifery to a highly regulated commercial enterprise dominated by the wealthy and overseen by government authorities. Looking at the intersecting technological, economic, cultural, and political changes that influenced the transformation of brewing over centuries, he traces how improvements in technology and in the distribution of information combined to standardize quality, showing how the process of urbanization created the concentrated markets essential for commercial production. Weaving together the stories of prosperous businessmen, skilled brewmasters, and small producers, this impressively researched overview of the social and cultural practices that surrounded the beer industry is rich in implication for the history of the period as a whole.
Download or read book Prost! written by Horst D. Dornbusch and published by Brewers Publications. This book was released on 1998-03-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horst Dornbusch introduces you to the glorious world of German beer. Nowhere has the history of beer been so intimately intertwined with the political, religious, and cultural history of the land and its people as in Germany. Trace the 3,000-year-old story of German beer from its turbid beginnings among tribal bands in the forests to the crisp, clean gems we drink today. Discover German beer’s subtle secrets—find out what makes it special and sets it apart. Learn why Germany is arguably the greatest beer culture in the world. Examine the ingredients that go into authentic German beers and follow the processes that make these beers.
Book Synopsis The Real Europe Pocket Guide-book by : William Harman Black
Download or read book The Real Europe Pocket Guide-book written by William Harman Black and published by . This book was released on 1920 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economic Perspectives on Craft Beer by : Christian Garavaglia
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Book Synopsis Brewing Technology by : Makoto Kanauchi
Download or read book Brewing Technology written by Makoto Kanauchi and published by BoD – Books on Demand. This book was released on 2017-07-19 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many alcoholic beverages produced using various methods are consumed throughout the world. Alcoholic beverages made by brewing cereals, such as beer and Japanese sake, are extremely popular. Brewing them requires a complicated process by which the cereal must be saccharified using enzymes such as amylase. For example, with beer brewing, malt enzymes are used for saccharification. By germination, malt is made from barley to produce enzymes. Finally, wort is made by processing at higher temperatures using malt. The actual techniques require high-level skills. In this book, the discussion encompasses leading-edge brewing technology with fermentation using a non-Saccharomyces starter, healthy uses of spent grain from brewing processes, and an electronic nose for quality control, but it also includes descriptions of local traditional alcoholic beverages of Korea and Cameroon.
Download or read book Beer Analysis written by S. Aastrup and published by Springer. This book was released on 1988 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New International Encyclopaedia by : Daniel Coit Gilman
Download or read book The New International Encyclopaedia written by Daniel Coit Gilman and published by . This book was released on 1905 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dictionary of Greek and Roman Geography by : William Smith
Download or read book Dictionary of Greek and Roman Geography written by William Smith and published by . This book was released on 1857 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Quintessence of Strategic Management by : Philip Kotler
Download or read book The Quintessence of Strategic Management written by Philip Kotler and published by Springer. This book was released on 2016-05-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
Book Synopsis The Next Big Thing Is Really Small by : Deb Newberry
Download or read book The Next Big Thing Is Really Small written by Deb Newberry and published by Random House. This book was released on 2010-09-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does nanotechnology have to do with your business? Plenty. If you don't believe it, go ahead and wait for the nanotech era to arrive. But don't be surprised when other forward-thinking companies get a head-start. Nanotechnology means that we can design and build materials from the ground up, atom by atom, to exact design specifications. If Levi's came to dominate the jeans market because they used nanostructured materials that have a softer feel than cotton, won't wrinkle, and can prevent stains, what happens to the denim sector? What about the local dry cleaner and laundry detergent makers? Uldrich and Newberry teach readers how to think strategically about nanotechnology and how to apply this newfound knowledge to make wise and profitable investment decisions. They will chronicle the factors driving nanotechnology's rapid developments and detail the events, forces and people who will usher in the next revolution.
Author :Derek John de Solla Price Publisher :New Haven and London : Yale University Press ISBN 13 :9780300017984 Total Pages :215 pages Book Rating :4.0/5 (179 download)
Book Synopsis Science Since Babylon by : Derek John de Solla Price
Download or read book Science Since Babylon written by Derek John de Solla Price and published by New Haven and London : Yale University Press. This book was released on 1975 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Price has enlarged his widely known and influential study of science and the humanities to include much new material, extraordinarily broad in its range: from ancient automata, talismans and symbols, to the differences of modern science and technology. Science since Babylon is now more fascinating and useful than ever to anyone concerned with the humanistic understanding of science. Originating in a series of five public lectures delivered under the auspices of the history department at Yale University in 1959, this book is an investigation of the circumstances and consequences of certain vital decisions relating to scientific crises which have the world to its present state of scientific and technological development. Not just another book on "History of Science," it is a plea, an exemplification for a whole new range of studies to take its place in the territory between the humanities and the sciences. The chapter on "Diseases of Science" has received much public attention as an analysis of the present structure and probable future of the organization of science. The author documents his study with accounts of his own researches in his specific fields of interest, relating them to the "crises" which he believes to be of paramount importance.
Book Synopsis Competitive Marketing Strategy by : John A. Czepiel
Download or read book Competitive Marketing Strategy written by John A. Czepiel and published by Pearson. This book was released on 1995-04-01 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:
