The Communication Advantage

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The Advantage

Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
ISBN 13 : 1118266102
Total Pages : 253 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Advantage by : Patrick M. Lencioni

Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

Work Together Anywhere

Author : Lisette Sutherland
Publisher : John Wiley & Sons
ISBN 13 : 111974525X
Total Pages : 413 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Work Together Anywhere by : Lisette Sutherland

Download or read book Work Together Anywhere written by Lisette Sutherland and published by John Wiley & Sons. This book was released on 2020-06-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent guide on how teams can effectively work together, regardless of location." STEPHANE KASRIEL, former CEO of Upwork IN TODAY'S MODERN GLOBAL ECONOMY, companies and organizations in all sectors are embracing the game-changing benefits of the remote workplace. Managers benefit by saving money and resources and by having access to talent outside their zip codes, while employees enjoy greater job opportunities, productivity, independence, and work-life satisfaction. But in this new digital arena, companies need a plan for supporting efficiency and fostering streamlined, engaging teamwork. In Work Together Anywhere, Lisette Sutherland, an international champion of virtual-team strategies, offers a complete blueprint for optimizing team success by supporting every member of every team, including: EMPLOYEES/small advocating for work-from-home options MANAGERS/small seeking to maximize productivity and profitability TEAMS/small collaborating over complex projects and long-term goals ORGANIZATIONS/small reliant on sharing confidential documents and data COMPANY OWNERS/small striving to save money and attract the best brainpower Packed with hands-on materials and actionable advice for cultivating agility, camaraderie, and collaboration, Work Together Anywhere is a thorough and inspiring must-have guide for getting ahead in today's remote-working world.

The Content Advantage (Clout 2.0)

Author : Colleen Jones
Publisher : New Riders
ISBN 13 : 0135159520
Total Pages : 253 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Content Advantage (Clout 2.0) by : Colleen Jones

Download or read book The Content Advantage (Clout 2.0) written by Colleen Jones and published by New Riders. This book was released on 2018-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

Rhetorical Public Speaking

Author : Nathan Crick
Publisher : Routledge
ISBN 13 : 1317344359
Total Pages : 478 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Rhetorical Public Speaking by : Nathan Crick

Download or read book Rhetorical Public Speaking written by Nathan Crick and published by Routledge. This book was released on 2015-09-25 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers students an advanced approach to public speaking through a comprehensive discussion of rhetorical theory This text begins by addressing Aristotle's "Five Canons of the Art"-a means of covering the basics through the lens of rhetorical theory- and progresses into a sophisticated outline of understanding, constructing and delivering artful rhetoric. The book incorporates scholarship on mediated communication, pragmatic speaking genres, the rhetorical situation, and aesthetic form. Rhetorical Public Speaking aims to encourage students to be engaged citizens of society. Upon completing this book, readers will be able to: Understand Aristotle's Five Canons of Rhetoric Construct and execute speeches Explore how they can use rhetorical speech in their daily lives

This is PR

Author : Doug Newsom
Publisher :
ISBN 13 : 9780534563301
Total Pages : 436 pages
Book Rating : 4.5/5 (633 download)

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Book Synopsis This is PR by : Doug Newsom

Download or read book This is PR written by Doug Newsom and published by . This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Framers

Author : Kenneth Cukier
Publisher : Penguin
ISBN 13 : 059318260X
Total Pages : 272 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Framers by : Kenneth Cukier

Download or read book Framers written by Kenneth Cukier and published by Penguin. This book was released on 2021-05-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.” —Forbes From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt. To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this human ability. Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger, and de Véricourt examine: · Why advice to “think outside the box” is useless · How Spotify beat Apple by reframing music as an experience · How the #MeToo twitter hashtag reframed the perception of sexual assault · The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.

The PR Paradox

Author : Matias Rodsevich
Publisher : Matias Rodsevich
ISBN 13 : 9090337105
Total Pages : 224 pages
Book Rating : 4.0/5 (93 download)

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Book Synopsis The PR Paradox by : Matias Rodsevich

Download or read book The PR Paradox written by Matias Rodsevich and published by Matias Rodsevich. This book was released on 2020-10-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Business Communication for Success

Author : Scott McLean
Publisher :
ISBN 13 : 9781936126118
Total Pages : 408 pages
Book Rating : 4.1/5 (261 download)

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Book Synopsis Business Communication for Success by : Scott McLean

Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Nonverbal Advantage (EasyRead Comfort Edition)

Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442966556
Total Pages : 314 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis The Nonverbal Advantage (EasyRead Comfort Edition) by :

Download or read book The Nonverbal Advantage (EasyRead Comfort Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Listening Advantage

Author : Judi Brownell
Publisher :
ISBN 13 : 9780815360520
Total Pages : 172 pages
Book Rating : 4.3/5 (65 download)

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Book Synopsis The Listening Advantage by : Judi Brownell

Download or read book The Listening Advantage written by Judi Brownell and published by . This book was released on 2019-08-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outcome-based text offers principles and skill-building experiences for the critical competence of listening. It serves as an adaptable supplement for courses in communication and professional studies. It draws from the author's HURIER model, which identifies six interrelated components of listening--hearing, understanding, remembering, interpreting, evaluating, and responding--and considers the skills required to achieve the specific outcomes related to each. Varied classroom activities, including discussion questions, group processes, and other instructional strategies, facilitate skill-building and the achievement of each Listening Outcome. The final section of the text identifies those outcomes that are particularly relevant to specific career applications and provides cases to facilitate discussion and illustrate listening challenges in each field. The outcome-based, modular format allows instructors maximum flexibility in adapting instructional materials to meet the needs of specific courses and time frames. The Listening Advantage is an invaluable supplement for courses in communication studies and professional fields including education, healthcare, helping professions, law, management, and service.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Communicating Science Effectively

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309451051
Total Pages : 153 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communicating Science Effectively by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communicating Science Effectively written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-03-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

The Sales Advantage

Author : Dale Carnegie
Publisher : Simon and Schuster
ISBN 13 : 0743250761
Total Pages : 305 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Sales Advantage by : Dale Carnegie

Download or read book The Sales Advantage written by Dale Carnegie and published by Simon and Schuster. This book was released on 2003-01-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Presentation Advantage

Author : Kory Kogon
Publisher : BenBella Books, Inc.
ISBN 13 : 1941631223
Total Pages : 225 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Presentation Advantage by : Kory Kogon

Download or read book Presentation Advantage written by Kory Kogon and published by BenBella Books, Inc.. This book was released on 2015-09-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

The Body Language Advantage

Author : Lillian Glass
Publisher : Fair Winds Press
ISBN 13 : 9781592335152
Total Pages : 176 pages
Book Rating : 4.3/5 (351 download)

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Book Synopsis The Body Language Advantage by : Lillian Glass

Download or read book The Body Language Advantage written by Lillian Glass and published by Fair Winds Press. This book was released on 2012-10-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Hidden Signals People Are Sending You! The Body Language Advantage is your secret weapon to understanding and using nonverbal communication, speech patterns, and vocal tones to spot and head off problems in your relationships, succeed professionally, recognize deception, and determine what people really mean. Written by world-renowned communication and body language expert Lillian Glass, Ph.D., this book will show you how to quickly and accurately analyze a person’s behavior and character, so in no time at all, you’ll know more about that complete stranger across the room than his friends and family probably do—and he’ll be none the wiser! And you can use your skills anywhere—from the interview room, to business meetings, to social events, to your own home. Through more than 95 full-color photos and accessible instructions, Dr. Glass teaches you how to expertly examine all aspects of body language, from facial expression and movement, to body posture and behavior, to voice tone and speech content, so you can get the whole picture quickly and efficiently, and use it to inform your own reactions and decisions. She also shows you how to recognize the top ten toxic types of people—so you can effectively deal with such individuals in your life.

Health Communication: Strategies and Skills for a New Era

Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284175022
Total Pages : 1054 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Communication: Strategies and Skills for a New Era by : Claudia Parvanta

Download or read book Health Communication: Strategies and Skills for a New Era written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2018-08-27 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.

Railways in Turkey. Remarks upon the practicability and advantage of railway communication in European and Asiatic Turkey

Author : Sir Rowland Macdonald Stephenson
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Railways in Turkey. Remarks upon the practicability and advantage of railway communication in European and Asiatic Turkey by : Sir Rowland Macdonald Stephenson

Download or read book Railways in Turkey. Remarks upon the practicability and advantage of railway communication in European and Asiatic Turkey written by Sir Rowland Macdonald Stephenson and published by . This book was released on 1859 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: