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The Commitment Engine
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Book Synopsis The Commitment Engine by : John Jantsch
Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.
Book Synopsis The Referral Engine by : John Jantsch
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Book Synopsis Engine of Impact by : William F. Meehan III
Download or read book Engine of Impact written by William F. Meehan III and published by Stanford University Press. This book was released on 2017-11-14 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.
Book Synopsis The Ultimate Marketing Engine by : John Jantsch
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Book Synopsis How to Build Max-Performance Buick Engines by : Jefferson Bryant
Download or read book How to Build Max-Performance Buick Engines written by Jefferson Bryant and published by CarTech Inc. This book was released on 2008-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The photos in this edition are black and white. Skylarks, GSXs, Grand Nationals, Rivieras, Gran Sports; the list of formidable performance Buicks is impressive. From the torque monsters of the 1960s to the high-flying Turbo models of the '80s, Buicks have a unique place in performance history. During the 1960s, when word of the mountains of torque supplied by the big-inch Buicks hit the street, nobody wanted to mess with them. Later, big-inch Buicks and the Hemi Chryslers went at it hammer and tongs in stock drag shootouts and in the pages of the popular musclecar magazines of the day. The wars between the Turbo Buicks and Mustang GTs in the 1980s were also legendary, as both cars responded so well to modifications. How to Build Max-Performance Buick Engines is the first performance engine book ever published on the Buick family of engines. This book covers everything from the Nailheads of the '50s and early '60s, to the later evolutions of the Buick V-8 through the '60s and '70s, through to the turbo V-6 models of the '70s and '80s. Veteran magazine writer and Buick owner Jefferson Bryant supplies the most up-to-date information on heads, blocks, cams, rotating assemblies, interchangeability, and oiling-system improvements and modifications, along with details on the best performance options available, avenues for aftermarket support, and so much more. Finally, the Buick camp gets the information they have been waiting for, and it's all right here in How to Build Max-Performance Buick Engines.
Book Synopsis The Engine of Complexity by : John E. Mayfield
Download or read book The Engine of Complexity written by John E. Mayfield and published by Columbia University Press. This book was released on 2013-07-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of evolution and complexity theory have become part of the intellectual ether permeating the life sciences, the social and behavioral sciences, and, more recently, management science and economics. In this book, John E. Mayfield elegantly synthesizes core concepts from multiple disciplines to offer a new approach to understanding how evolution works and how complex organisms, structures, organizations, and social orders can and do arise based on information theory and computational science. Intended for the intellectually adventuresome, this book challenges and rewards readers with a nuanced understanding of evolution and complexity that offers consistent, durable, and coherent explanations for major aspects of our life experiences. Numerous examples throughout the book illustrate evolution and complexity formation in action and highlight the core function of computation lying at the work's heart.
Book Synopsis An Engine, Not a Camera by : Donald MacKenzie
Download or read book An Engine, Not a Camera written by Donald MacKenzie and published by MIT Press. This book was released on 2008-08-29 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An Engine, Not a Camera, Donald MacKenzie argues that the emergence of modern economic theories of finance affected financial markets in fundamental ways. These new, Nobel Prize-winning theories, based on elegant mathematical models of markets, were not simply external analyses but intrinsic parts of economic processes. Paraphrasing Milton Friedman, MacKenzie says that economic models are an engine of inquiry rather than a camera to reproduce empirical facts. More than that, the emergence of an authoritative theory of financial markets altered those markets fundamentally. For example, in 1970, there was almost no trading in financial derivatives such as "futures." By June of 2004, derivatives contracts totaling $273 trillion were outstanding worldwide. MacKenzie suggests that this growth could never have happened without the development of theories that gave derivatives legitimacy and explained their complexities. MacKenzie examines the role played by finance theory in the two most serious crises to hit the world's financial markets in recent years: the stock market crash of 1987 and the market turmoil that engulfed the hedge fund Long-Term Capital Management in 1998. He also looks at finance theory that is somewhat beyond the mainstream—chaos theorist Benoit Mandelbrot's model of "wild" randomness. MacKenzie's pioneering work in the social studies of finance will interest anyone who wants to understand how America's financial markets have grown into their current form.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Health and the Environment Publisher : ISBN 13 : Total Pages :740 pages Book Rating :4.0/5 (1 download)
Book Synopsis Clean Air Act Amendments, 1975 by : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Health and the Environment
Download or read book Clean Air Act Amendments, 1975 written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1975 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Handbook of Sustainable Design by : Rachel Beth Egenhoefer
Download or read book Routledge Handbook of Sustainable Design written by Rachel Beth Egenhoefer and published by Routledge. This book was released on 2017-07-28 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sustainable Design considers the design, not only of artifacts, but of structures, systems, and interactions that bear our decisions and identities in the context of sustaining our shared planet. In addressing issues of design for global impact, behavior change, systems and strategy, ethics and values, this handbook presents a unique and powerful design perspective. Just as there are multiple definitions of design, so there are several definitions of sustainability, making it difficult to find unity. The term can sometimes be seen as a goal to achieve, or a characteristic to check off on a list of criteria. In actuality, we will never finish being sustainable. We must instead always strive to design, work, and live sustainably. The voices throughout this handbook present many different characteristics, layers, approaches, and perspectives in this journey of sustaining. This handbook divides into five sections, which together present a holistic approach to understanding the many facets of sustainable design: Part 1: Systems and Design Part 2: Global Impact Part 3: Values, Ethics, and Identity Part 4: Design for Behavior Change Part 5: Moving Forward This handbook will be invaluable to those wishing to broaden their understanding of sustainable design and students and practitioners of Environmental Studies, Architecture, Product Design and the Visual Arts.
Book Synopsis Making Jet Engines in World War II by : Hermione Giffard
Download or read book Making Jet Engines in World War II written by Hermione Giffard and published by University of Chicago Press. This book was released on 2016-10-10 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our stories of industrial innovation tend to focus on individual initiative and breakthroughs. With Making Jet Enginesin World War II, Hermione Giffard uses the case of the development of jet engines to offer a different way of understanding technological innovation, revealing the complicated mix of factors that go into any decision to pursue an innovative, and therefore risky technology. Giffard compares the approaches of Britain, Germany, and the United States. Each approached jet engines in different ways because of its own war aims and industrial expertise. Germany, which produced more jet engines than the others, did so largely as replacements for more expensive piston engines. Britain, on the other hand, produced relatively few engines—but, by shifting emphasis to design rather than production, found itself at war's end holding an unrivaled range of designs. The US emphasis on development, meanwhile, built an institutional basis for postwar production. Taken together, Giffard's work makes a powerful case for a more nuanced understanding of technological innovation, one that takes into account the influence of the many organizational factors that play a part in the journey from idea to finished product.
Book Synopsis How to Rebuild & Modify Chevy 348/409 Engines by : John Carollo
Download or read book How to Rebuild & Modify Chevy 348/409 Engines written by John Carollo and published by CarTech Inc. This book was released on 2012 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chevy's W-series 348 and later the 409 became legends on the street. Recently, the 348s and 409s have enjoyed a high-performance renaissance and many speed manufacturers are making heads, blocks, and virtually every part for these engines.
Author :United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs Publisher : ISBN 13 : Total Pages :1298 pages Book Rating :4.:/5 (319 download)
Book Synopsis Emergency Loan Guarantee Legislation, Hearings Before ..., 92:1-. by : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Download or read book Emergency Loan Guarantee Legislation, Hearings Before ..., 92:1-. written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs and published by . This book was released on 1971 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs Publisher : ISBN 13 : Total Pages :1268 pages Book Rating :4.F/5 ( download)
Book Synopsis Emergency Loan Guarantee Legislation by : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Download or read book Emergency Loan Guarantee Legislation written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs and published by . This book was released on 1971 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Living the Dream by : Corwin Hiebert
Download or read book Living the Dream written by Corwin Hiebert and published by New Riders. This book was released on 2012-10-15 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.
Download or read book Duct Tape Selling written by John Jantsch and published by Penguin. This book was released on 2014-05-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”
Book Synopsis Success Secrets of the Online Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
