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The Cognitive Effects Of Time Compressed Advertising
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Book Synopsis Sensory Marketing by : Aradhna Krishna
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Book Synopsis Persuasive Advertising by : J. Armstrong
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Psychology Press. This book was released on 2004 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author examines how our experiences with media affect the way we acquire knowledge and how this knowledge creates consequences for attitudes and behaviour.
Book Synopsis Social Signal Processing by : Judee K. Burgoon
Download or read book Social Signal Processing written by Judee K. Burgoon and published by Cambridge University Press. This book was released on 2017-05-08 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive, authoritative surveys covering the modeling, automatic detection, analysis, and synthesis of nonverbal social signals.
Book Synopsis Advances in Advertising Research (Vol. XII) by : Alexandra Vignolles
Download or read book Advances in Advertising Research (Vol. XII) written by Alexandra Vignolles and published by Springer Nature. This book was released on 2023 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Download or read book Advocacy written by John A. Daly and published by Yale University Press. This book was released on 2011-08-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.
Book Synopsis A Cognitive Psychology of Mass Communication by : Fred W. Sanborn
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2013-07-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Book Synopsis Interpreting Quality: A Look Around and Ahead by : Cornelia Zwischenberger
Download or read book Interpreting Quality: A Look Around and Ahead written by Cornelia Zwischenberger and published by Frank & Timme GmbH. This book was released on 2015-07-31 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of quality in interpreting has been debated for almost three decades now. This volume is evidence of the sociological turn Interpreting Studies is taking on quality research. Based on either a socio-cognitive perspective, a sociological approach, or the situational social variability of the entire source and target context, this volume’s contributions analyse the respective roles of participants in a communicative event and the objective of an equivalent effect. The contributions from Europe, North America, and Australia signal a trend in the research on quality in interpreting: they challenge the concept that “sense” in a communication is a single, stable entity, and instead view it as something constructed in a common effort. This in turn highlights the interpreter’s social responsibility.
Book Synopsis Advertising Theory by : Shelly Rodgers
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
Book Synopsis International Journal of Advertising by :
Download or read book International Journal of Advertising written by and published by . This book was released on 1994 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Symbiosis of Human and Artifact: Future computing and design for human-computer interaction by : Yūichirō Anzai
Download or read book Symbiosis of Human and Artifact: Future computing and design for human-computer interaction written by Yūichirō Anzai and published by North Holland. This book was released on 1995 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented here are papers selected from those submitted to the Sixth International Conference on Human-Computer Interaction (HCI International '95) held in Tokyo, July 1995. A total of 1,298 individuals from 36 countries submitted their work for presentation at this first major international meeting on human-computer interaction held in Asia. Volume A covers the latest advances in the research of future computing and system design, as well as their relevant application, in the wide field of human-computer interaction.Volume B contains selected papers in the areas of ergonomics, and social aspects of computer systems.
Book Synopsis Television and Political Advertising by : Frank Biocca
Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2013-12-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Book Synopsis Communication Yearbook 10 by : Margaret McLaughlin
Download or read book Communication Yearbook 10 written by Margaret McLaughlin and published by Taylor & Francis. This book was released on 2012-05-23 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1987.
Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Book Synopsis Communication Yearbook 10 by : Margaret L. McLaughlin
Download or read book Communication Yearbook 10 written by Margaret L. McLaughlin and published by Routledge. This book was released on 2011-10-25 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Book Synopsis Psycholinguistic Phenomena in Marketing Communications by : Tina M. Lowrey
Download or read book Psycholinguistic Phenomena in Marketing Communications written by Tina M. Lowrey and published by Psychology Press. This book was released on 2020-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
