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Author :
Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Research Council (U.S.). Committee on Child Development
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.3/5 (939 download)
Download or read book Child Development Abstracts and Bibliography written by National Research Council (U.S.). Committee on Child Development and published by . This book was released on 1928 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Blades
Publisher : Springer
ISBN 13 : 1137313250
Total Pages : 198 pages
Book Rating : 4.1/5 (373 download)
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Author : Ann M. Kring
Publisher : John Wiley & Sons
ISBN 13 : 1394196725
Total Pages : 675 pages
Book Rating : 4.3/5 (941 download)
Download or read book Psychopathology, Print and Interactive E-Text written by Ann M. Kring and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2002 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Author :
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.E/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 2008 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Ehrlich Martin
Publisher : DIANE Publishing
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effects of the Mass Media on the Use and Abuse of Alcohol written by Susan Ehrlich Martin and published by DIANE Publishing. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 9780761920069
Total Pages : 898 pages
Book Rating : 4.9/5 (2 download)
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Author : Teresa L. Thompson
Publisher : Routledge
ISBN 13 : 1000451380
Total Pages : 794 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Routledge Handbook of Health Communication written by Teresa L. Thompson and published by Routledge. This book was released on 2021-09-30 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.
Author : Carlos Gómez-Corona
Publisher : Springer Nature
ISBN 13 : 1071630008
Total Pages : 470 pages
Book Rating : 4.0/5 (716 download)
Download or read book Consumer Research Methods in Food Science written by Carlos Gómez-Corona and published by Springer Nature. This book was released on 2023-04-07 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Author : Cathrine V. Jansson-Boyd
Publisher : Routledge
ISBN 13 : 1317539931
Total Pages : 739 pages
Book Rating : 4.3/5 (175 download)
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Routledge. This book was released on 2016-11-18 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author : Leo P. Chall
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.F/5 ( download)
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1997 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 100028347X
Total Pages : 247 pages
Book Rating : 4.0/5 (2 download)
Download or read book Children and Television Consumption in the Digital Era written by Barrie Gunter and published by Routledge. This book was released on 2020-11-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the broadcast landscapes present over the last years of the 20th century. This key text considers how screen-based entertainment has become increasingly interactive, and how children have become accustomed to creating their own television schedules through streamed services. It explores key topics including screen experiences and the manifestation of prosocial and antisocial behaviour, advertising and the development of consumerism, and the evidence of screen time on a child’s health and school performance. Gunter insightfully assesses television content that children are exposed to and its impact on cognitive and behavioural development. Featuring commentary on the challenges regulators face to keep up with rapidly developing screen technologies and suggestions on how parents can mediate their children’s screen behaviour, this text is an essential read for researchers and students taking courses in child development, family studies, broadcasting and communication.
Author : Raymond MacDonald
Publisher : OUP Oxford
ISBN 13 : 0191625825
Total Pages : 563 pages
Book Rating : 4.1/5 (916 download)
Download or read book Music, Health, and Wellbeing written by Raymond MacDonald and published by OUP Oxford. This book was released on 2012-02-09 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great saxophonist Charlie Parker once proclaimed "if you don't live it, it won't come out of your horn". This quote has often been used to explain the hedonistic lifestyle of many jazz greats; however, but it also signals the reciprocal and inextricable relationship between music and wider social, cultural and psychological variables. This link is complex and multifaceted and is undoubtedly a central component of why music has been implicated as a therapeutic agent in vast swathes of contemporary research studies. Music is always about more than just acoustic events or notes on a page. Music has a universal and timeless potential to influence how we feel. Yet, only recently, have researchers begun to explore and understand the positive effects that music can have on our wellbeing - across a range of cultures and musical genres. This book brings together research from music psychology, therapy, public health, and medicine, to explore the relationship between music, health and wellbeing. It presents a range of chapters from internationally recognised experts, resulting in a comprehensive, multidisciplinary, and pluralistic account of recent advances and applications in both clinical and non-clinical practice and research. Some of the questions explored include: what is the nature of the scientific evidence to support the relationship between music, health and wellbeing? What are the current views from different disciplines on empirical observations and methodological issues concerning the effects of musical interventions on health-related processes? What are the mechanisms which drive these effects and how can they be utilised for building robust theoretical frameworks for future work? For the first time, research from disciplines including neuroscience of music, music therapy, psychophysiology and epidemiology of music, community music and music education is synthesised and presented together to further our understanding of music and health in one single volume, ensuring that closely related strands of research in different disciplines are brought together into a authoritative, comprehensive and robust collection of chapters. This book is a timely and unique response to an explosion of interest in the relationship between music, health, and wellbeing and will be invaluable resources for students, administrators and researchers in the humanities, social and medical sciences alike.
Author : Raymond W. Preiss
Publisher : Psychology Press
ISBN 13 : 080584998X
Total Pages : 538 pages
Book Rating : 4.8/5 (58 download)
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934028
Total Pages : 461 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
