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Author : John P. Murray
Publisher :
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (243 download)
Download or read book Television and Social Behavior written by John P. Murray and published by . This book was released on 1972 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Oh-Ryeong Ha
Publisher : Frontiers Media SA
ISBN 13 : 2889744957
Total Pages : 191 pages
Book Rating : 4.8/5 (897 download)
Download or read book Eating Behavior and Food Decision Making in Children and Adolescents written by Oh-Ryeong Ha and published by Frontiers Media SA. This book was released on 2022-02-23 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : M. Blades
Publisher : Springer
ISBN 13 : 1137313250
Total Pages : 198 pages
Book Rating : 4.1/5 (373 download)
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Author : John P. Murray
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (3 download)
Download or read book Television and Social Behavior: Television in day-to-day life: patterns of use written by John P. Murray and published by . This book was released on 1972 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.E/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 2008 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Cafferata
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author : Bernard Segal
Publisher : Psychology Press
ISBN 13 : 9780866569231
Total Pages : 190 pages
Book Rating : 4.5/5 (692 download)
Download or read book Perspectives on Adolescent Drug Use written by Bernard Segal and published by Psychology Press. This book was released on 1989 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers on adolescent drug use discusses the values and attitudes expressed by youth toward drugs in order to achieve perspectives on adolescent drug use patterns and trends. Topics include: drugs and Native-American Youth; alco hol use among Latino adolescents; adolescent drug use and other problem behaviors; the effects of alcohol and tobacco advertising on adolescents; and drug prevention strategies.
Author : Susan Ehrlich Martin
Publisher : DIANE Publishing
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effects of the Mass Media on the Use and Abuse of Alcohol written by Susan Ehrlich Martin and published by DIANE Publishing. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Author : National Institute of Mental Health (U.S.)
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.:/5 (311 download)
Download or read book Television and Social Behavior written by National Institute of Mental Health (U.S.) and published by . This book was released on 1971 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: 496 references to monographs, journal articles, and dissertations about the entertainment and informational aspects of television in relation to children and their behavior. Includes some foreign literature. 285 annotated references arranged alphabetically by author under broad topics; 211 supplementary references arranged alphabetically by author. Besides citation and abstract, each entry indicates the number of references included. Author index.
Author : Tomasita Madrid Chandler
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (321 download)
Download or read book Children and Adolescents in the Market Place written by Tomasita Madrid Chandler and published by . This book was released on 1999 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth J. Susman
Publisher : Psychology Press
ISBN 13 : 1317579089
Total Pages : 192 pages
Book Rating : 4.3/5 (175 download)
Download or read book Emotion, Cognition, Health, and Development in Children and Adolescents (PLE: Emotion) written by Elizabeth J. Susman and published by Psychology Press. This book was released on 2014-11-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1992, this title came out of a conference on emotion and cognition as antecedents and consequences of health and disease processes in children and adolescents. The theoretical rationale for the conference was based on the assumption that the development of emotion, cognition, health and illness are processes that influence each other through the lifespan and that these reciprocal interactions begin in infancy. The chapters discuss developmental theories, research and implications for interventions as they relate to promoting health, preventing disease, and treating illness in children and adolescents.
Author : Richard L. Oliver
Publisher : Routledge
ISBN 13 : 1317460227
Total Pages : 544 pages
Book Rating : 4.3/5 (174 download)
Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : George P. Moschis
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.3/5 (91 download)
Download or read book Acquisition of the Consumer Role by Adolescents written by George P. Moschis and published by . This book was released on 1978 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.F/5 ( download)
Download or read book Educational Studies and Documents written by and published by . This book was released on 1978 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Anderson
Publisher : Oxford University Press
ISBN 13 : 0198759835
Total Pages : 253 pages
Book Rating : 4.1/5 (987 download)
Download or read book The New Governance of Addictive Substances and Behaviours written by Peter Anderson and published by Oxford University Press. This book was released on 2017 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the findings of a five year project studying the pace and impact of addictions in Europe, this work deconstructs the failures and promises of European governance polices for reducing the harm done by legal and illegal drugs and posits a nine point plan as a way forward to redesign addictions governance
Author : Patti M. Valkenburg
Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
