The Choice Factory

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The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 0857196103
Total Pages : 111 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Last Mile

Author : Dilip Soman
Publisher : University of Toronto Press
ISBN 13 : 1442616644
Total Pages : 297 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Last Mile by : Dilip Soman

Download or read book The Last Mile written by Dilip Soman and published by University of Toronto Press. This book was released on 2015-07-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

The Choice

Author : Edith Eva Eger
Publisher : Simon and Schuster
ISBN 13 : 1501130811
Total Pages : 228 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Choice by : Edith Eva Eger

Download or read book The Choice written by Edith Eva Eger and published by Simon and Schuster. This book was released on 2017-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “I’ll be forever changed by Dr. Eger’s story…The Choice is a reminder of what courage looks like in the worst of times and that we all have the ability to pay attention to what we’ve lost, or to pay attention to what we still have.”—Oprah “Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others. She has found true freedom and forgiveness and shows us how we can as well.” —Desmond Tutu, Nobel Peace Prize Laureate “Dr. Edith Eva Eger is my kind of hero. She survived unspeakable horrors and brutality; but rather than let her painful past destroy her, she chose to transform it into a powerful gift—one she uses to help others heal.” —Jeannette Walls, New York Times bestselling author of The Glass Castle Winner of the National Jewish Book Award and Christopher Award At the age of sixteen, Edith Eger was sent to Auschwitz. Hours after her parents were killed, Nazi officer Dr. Josef Mengele, forced Edie to dance for his amusement and her survival. Edie was pulled from a pile of corpses when the American troops liberated the camps in 1945. Edie spent decades struggling with flashbacks and survivor’s guilt, determined to stay silent and hide from the past. Thirty-five years after the war ended, she returned to Auschwitz and was finally able to fully heal and forgive the one person she’d been unable to forgive—herself. Edie weaves her remarkable personal journey with the moving stories of those she has helped heal. She explores how we can be imprisoned in our own minds and shows us how to find the key to freedom. The Choice is a life-changing book that will provide hope and comfort to generations of readers.

THE BEHAVIOUR BUSINESS

Author : Richard Chataway
Publisher : Harriman House Limited
ISBN 13 : 0857197355
Total Pages : 183 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis THE BEHAVIOUR BUSINESS by : Richard Chataway

Download or read book THE BEHAVIOUR BUSINESS written by Richard Chataway and published by Harriman House Limited. This book was released on 2020-02-18 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

The Idea Factory

Author : Jon Gertner
Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 434 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Idea Factory by : Jon Gertner

Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Choice Hacking

Author : Jennifer L. Clinehens
Publisher : Jennifer L. Clinehens
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4./5 ( download)

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Book Synopsis Choice Hacking by : Jennifer L. Clinehens

Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

The Wasp Factory

Author : Iain Banks
Publisher : Simon and Schuster
ISBN 13 : 1476750246
Total Pages : 196 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Wasp Factory by : Iain Banks

Download or read book The Wasp Factory written by Iain Banks and published by Simon and Schuster. This book was released on 2013-07-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The polarizing literary debut by Scottish author Ian Banks, The Wasp Factory is the bizarre, imaginative, disturbing, and darkly comic look into the mind of a child psychopath. Meet Frank Cauldhame. Just sixteen, and unconventional to say the least: Two years after I killed Blyth I murdered my young brother Paul, for quite different and more fundamental reasons than I'd disposed of Blyth, and then a year after that I did for my young cousin Esmerelda, more or less on a whim. That's my score to date. Three. I haven't killed anybody for years, and don't intend to ever again. It was just a stage I was going through.

The Genius Factory

Author : David Plotz
Publisher : Random House Trade
ISBN 13 : 0812970527
Total Pages : 290 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Genius Factory by : David Plotz

Download or read book The Genius Factory written by David Plotz and published by Random House Trade. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the inside, never-before-told story of the Nobel Prize sperm bank, the most radical experiment in human breeding in U.S. history. More than 200 children were born from this sperm bank between 1980-1999. It is also the story of the extraordinary meetings between the children and their donor fathers.

Factory Man

Author : Beth Macy
Publisher : Little, Brown
ISBN 13 : 0316231568
Total Pages : 469 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Factory Man by : Beth Macy

Download or read book Factory Man written by Beth Macy and published by Little, Brown. This book was released on 2014-07-15 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business. The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas. One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In Factory Man, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.

Facilitating Breakthrough

Author : Adam Kahane
Publisher : Berrett-Koehler Publishers
ISBN 13 : 152309205X
Total Pages : 217 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Facilitating Breakthrough by : Adam Kahane

Download or read book Facilitating Breakthrough written by Adam Kahane and published by Berrett-Koehler Publishers. This book was released on 2021-08-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making progress on complex, problematic situations requires a new approach to working together: transformative facilitation, a structured and creative process for removing the obstacles to fluid forward movement. It is becoming less straightforward for people to move forward together. They face increasing complexity and decreasing control. They need to work with more people from across more divides. In such situations, the most common ways of advancing—some people telling others what to do, or everyone just doing what they think they need to—aren't adequate. One better way is through facilitating. But the most common approaches to facilitating—bossy vertical directing from above or collegial horizontal accompanying from alongside—aren't adequate. They often leave the participants frustrated and yearning for breakthrough. This book describes a new approach: transformative facilitation. It doesn't choose either the bossy vertical or the collegial horizontal approach: it cycles back and forth between them. Rather than forcing or cajoling, the facilitator removes the obstacles that stand in the way of people contributing and connecting equitably. It enables people to bring their whole selves to the process. This book is for anyone who helps people work together to transform their situation, be it a professional facilitator, manager, consultant, coach, chairperson, organizer, mediator, stakeholder, or friend. It offers a broad and bold vision of the contribution that facilitation can make to helping people collaborate to make progress.

The Factory

Author : Hiroko Oyamada
Publisher : New Directions Publishing
ISBN 13 : 081122886X
Total Pages : 59 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis The Factory by : Hiroko Oyamada

Download or read book The Factory written by Hiroko Oyamada and published by New Directions Publishing. This book was released on 2019-10-29 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English-language debut of Hiroko Oyamada—one of the most powerfully strange young voices in Japan The English-language debut of one of Japan's most exciting new writers, The Factory follows three workers at a sprawling industrial factory. Each worker focuses intently on the specific task they've been assigned: one shreds paper, one proofreads documents, and another studies the moss growing all over the expansive grounds. But their lives slowly become governed by their work—days take on a strange logic and momentum, and little by little, the margins of reality seem to be dissolving: Where does the factory end and the rest of the world begin? What's going on with the strange animals here? And after a while—it could be weeks or years—the three workers struggle to answer the most basic question: What am I doing here? With hints of Kafka and unexpected moments of creeping humor, The Factory casts a vivid—and sometimes surreal—portrait of the absurdity and meaninglessness of the modern workplace.

Copy, Copy, Copy

Author : Mark Earls
Publisher : John Wiley & Sons
ISBN 13 : 1118964969
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Copy, Copy, Copy by : Mark Earls

Download or read book Copy, Copy, Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

Change for Good

Author : Bernard Ross
Publisher :
ISBN 13 : 9780692064368
Total Pages : 386 pages
Book Rating : 4.0/5 (643 download)

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Book Synopsis Change for Good by : Bernard Ross

Download or read book Change for Good written by Bernard Ross and published by . This book was released on 2018-03-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: It draws the latest thinking in behavioural economics,neuroscience and evolutional psychology to give apowerful practical toolkit for fundraisers, campaigners, advocacyspecialists...

The Doubt Factory

Author : Paolo Bacigalupi
Publisher : Hachette+ORM
ISBN 13 : 0316220744
Total Pages : 386 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Doubt Factory by : Paolo Bacigalupi

Download or read book The Doubt Factory written by Paolo Bacigalupi and published by Hachette+ORM. This book was released on 2014-10-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this page-turning contemporary thriller, National Book Award Finalist, Printz Award winner, and New York Times bestselling author Paolo Bacigalupi explores the timely issue of how public information is distorted for monetary gain, and how those who exploit it must be stopped. Everything Alix knows about her life is a lie. At least that's what a mysterious young man who's stalking her keeps saying. But then she begins investigating the disturbing claims he makes against her father. Could her dad really be at the helm of a firm that distorts the truth and covers up wrongdoing by hugely profitable corporations that have allowed innocent victims to die? Is it possible that her father is the bad guy, and that the undeniably alluring criminal who calls himself Moses--and his radical band of teen activists--is right? Alix has to make a choice, and time is running out, but can she truly risk everything and blow the whistle on the man who loves her and raised her?

A Factory of One

Author : Daniel Markovitz
Publisher : CRC Press
ISBN 13 : 1439859930
Total Pages : 181 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis A Factory of One by : Daniel Markovitz

Download or read book A Factory of One written by Daniel Markovitz and published by CRC Press. This book was released on 2011-12-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business readers have heard of the Lean principles developed for factories—a set of tools and ideas that have enabled companies to dramatically boost quality by reducing waste and errors—producing more while using less. Yet until now, few have recognized how relevant these powerful ideas are to individuals and their daily work. Every person at a desk, drafting table, workstation, or operating table must (like a factory) deal with the challenge of reducing the waste that creeps into their work. The same Lean principles that have improved efficiencies on the factory floor can be just as powerful—in fact, far more so—in helping individuals boost personal performance. Winner of a 2013 Shingo Research and Professional Publication Award! A Factory of One: Applying Lean Principles to Banish Waste and Improve Your Personal Performance describes how you can foster a new mindset and improve your performance by applying Lean methods to your work. It translates powerful Lean tools such as visual management, flow, pull, 5S, and kaizen to your daily work, revealing how they can help to improve efficiency, reduce waste, and link you ever more closely to customer value. This practice will help you develop better self-awareness, more disciplined problem-solving skills, and the ability to self-correct errors. This book not only provides the tools, but also teaches you how to find the root causes underlying your inefficiencies so you can eliminate them permanently. It will enable you to immediately improve personal productivity while developing the skills needed for continuous improvement. It includes real-world examples that illustrate how these principles have been successfully applied across a range of industries. Providing the perfect mix of what-to-do with why-to-do it, the text details a step-by-step approach to applying Lean principles to your work. Listen to what Daniel Markovitz has to say about his new book, A Factory of One. Part One — Part Two View the book's website at www.afactoryofone.com. View the author’s website at www.timebackmanagement.com.

Learning Factories

Author : Eberhard Abele
Publisher : Springer
ISBN 13 : 3319922610
Total Pages : 474 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Learning Factories by : Eberhard Abele

Download or read book Learning Factories written by Eberhard Abele and published by Springer. This book was released on 2018-10-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the state of the art of learning factories. It outlines the motivations, historic background, and the didactic foundations of learning factories. Definitions of the term learning factory and a corresponding morphological model are provided as well as a detailed overview of existing learning factory approaches in industry and academia, showing the broad range of different applications and varying contents. Learning factory best-practice examples are presented in detailed and structured manner. The state of the art of learning factories curricula design and their use to enhance learning and research as well as potentials and limitations are presented. Further research priorities and innovative learning factory concepts to overcome current barriers are offered. While today numerous learning factories have been built in industry (big automotive companies, pharma companies, etc.) and academia in the last decades, a comprehensive handbook for the scientific community and practitioners alike is still missing. The book addresses therefore both researchers in production-related areas, that want to conduct industry-relevant research and education, as well as managers and engineers in industry, who are searching for an effective way to train their employees. In addition to this, the learning factory concept is also regarded as an innovative learning concept in the field of didactics.

The Thing Which Has No Name

Author : Rory Sutherland
Publisher : W H Allen
ISBN 13 : 9780753556511
Total Pages : 320 pages
Book Rating : 4.5/5 (565 download)

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Book Synopsis The Thing Which Has No Name by : Rory Sutherland

Download or read book The Thing Which Has No Name written by Rory Sutherland and published by W H Allen. This book was released on 2019-03-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.