The Choice Factory

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The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 0857196103
Total Pages : 111 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Last Mile

Author : Dilip Soman
Publisher : University of Toronto Press
ISBN 13 : 1442616644
Total Pages : 297 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Last Mile by : Dilip Soman

Download or read book The Last Mile written by Dilip Soman and published by University of Toronto Press. This book was released on 2015-07-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

The Choice

Author : Edith Eva Eger
Publisher : Simon and Schuster
ISBN 13 : 1501130811
Total Pages : 228 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Choice by : Edith Eva Eger

Download or read book The Choice written by Edith Eva Eger and published by Simon and Schuster. This book was released on 2017-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “I’ll be forever changed by Dr. Eger’s story…The Choice is a reminder of what courage looks like in the worst of times and that we all have the ability to pay attention to what we’ve lost, or to pay attention to what we still have.”—Oprah “Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others. She has found true freedom and forgiveness and shows us how we can as well.” —Desmond Tutu, Nobel Peace Prize Laureate “Dr. Edith Eva Eger is my kind of hero. She survived unspeakable horrors and brutality; but rather than let her painful past destroy her, she chose to transform it into a powerful gift—one she uses to help others heal.” —Jeannette Walls, New York Times bestselling author of The Glass Castle Winner of the National Jewish Book Award and Christopher Award At the age of sixteen, Edith Eger was sent to Auschwitz. Hours after her parents were killed, Nazi officer Dr. Josef Mengele, forced Edie to dance for his amusement and her survival. Edie was pulled from a pile of corpses when the American troops liberated the camps in 1945. Edie spent decades struggling with flashbacks and survivor’s guilt, determined to stay silent and hide from the past. Thirty-five years after the war ended, she returned to Auschwitz and was finally able to fully heal and forgive the one person she’d been unable to forgive—herself. Edie weaves her remarkable personal journey with the moving stories of those she has helped heal. She explores how we can be imprisoned in our own minds and shows us how to find the key to freedom. The Choice is a life-changing book that will provide hope and comfort to generations of readers.

The Idea Factory

Author : Jon Gertner
Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 434 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Idea Factory by : Jon Gertner

Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

THE BEHAVIOUR BUSINESS

Author : Richard Chataway
Publisher : Harriman House Limited
ISBN 13 : 0857197355
Total Pages : 187 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis THE BEHAVIOUR BUSINESS by : Richard Chataway

Download or read book THE BEHAVIOUR BUSINESS written by Richard Chataway and published by Harriman House Limited. This book was released on 2020-02-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway works for the BVA Nudge Unit, a global consultancy specialising in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.

The Genius Factory

Author : David Plotz
Publisher : Random House Trade
ISBN 13 : 0812970527
Total Pages : 290 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Genius Factory by : David Plotz

Download or read book The Genius Factory written by David Plotz and published by Random House Trade. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the inside, never-before-told story of the Nobel Prize sperm bank, the most radical experiment in human breeding in U.S. history. More than 200 children were born from this sperm bank between 1980-1999. It is also the story of the extraordinary meetings between the children and their donor fathers.

The Business of Choice

Author : Matthew Willcox
Publisher : Pearson Education
ISBN 13 : 0134053494
Total Pages : 247 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Business of Choice by : Matthew Willcox

Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

Social Butterflies

Author : Michael Sanders
Publisher : Michael O'Mara Books
ISBN 13 : 1782439781
Total Pages : 286 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Social Butterflies by : Michael Sanders

Download or read book Social Butterflies written by Michael Sanders and published by Michael O'Mara Books. This book was released on 2019-04-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential and timely book, behavioural scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives.

Blindsight

Author : Matt Johnson
Publisher : BenBella Books
ISBN 13 : 1950665232
Total Pages : 243 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Blindsight by : Matt Johnson

Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

Copy, Copy, Copy

Author : Mark Earls
Publisher : John Wiley & Sons
ISBN 13 : 1118964969
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Copy, Copy, Copy by : Mark Earls

Download or read book Copy, Copy, Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

The Tulip Factory

Author : Kacie Davis Idol
Publisher : Inkshares
ISBN 13 : 1941758789
Total Pages : 149 pages
Book Rating : 4.9/5 (417 download)

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Book Synopsis The Tulip Factory by : Kacie Davis Idol

Download or read book The Tulip Factory written by Kacie Davis Idol and published by Inkshares. This book was released on 2016-06-07 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before they exchange even a single word, Corrine knows that James will change everything. And sure enough, their serendipitous meeting in a North Carolina coffee shop sets off a whirlwind of desire and possibilities for the two. Timing, however, isn’t on the couple’s side. After their relationship ends, Corrine finds that years of putting her career and passions on hold for love have led to a stalled life. She once saw her receptionist job as temporary but got too comfortable and, before she knew it, lost sight of her dream of becoming a writer. Now, as Corrine makes her way into her late twenties, she’s on a quest to find herself. As she struggles to figure out what she really wants, she’ll discover that sometimes you have to take happiness into your own hands and that a fulfilling life is built on opportunities—even the missed ones.

The Doubt Factory

Author : Paolo Bacigalupi
Publisher : Hachette+ORM
ISBN 13 : 0316220744
Total Pages : 386 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Doubt Factory by : Paolo Bacigalupi

Download or read book The Doubt Factory written by Paolo Bacigalupi and published by Hachette+ORM. This book was released on 2014-10-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this page-turning contemporary thriller, National Book Award Finalist, Printz Award winner, and New York Times bestselling author Paolo Bacigalupi explores the timely issue of how public information is distorted for monetary gain, and how those who exploit it must be stopped. Everything Alix knows about her life is a lie. At least that's what a mysterious young man who's stalking her keeps saying. But then she begins investigating the disturbing claims he makes against her father. Could her dad really be at the helm of a firm that distorts the truth and covers up wrongdoing by hugely profitable corporations that have allowed innocent victims to die? Is it possible that her father is the bad guy, and that the undeniably alluring criminal who calls himself Moses--and his radical band of teen activists--is right? Alix has to make a choice, and time is running out, but can she truly risk everything and blow the whistle on the man who loves her and raised her?

Book Blueprint

Author : Jacqui Pretty
Publisher : Morgan James Publishing
ISBN 13 : 1683502310
Total Pages : 107 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis Book Blueprint by : Jacqui Pretty

Download or read book Book Blueprint written by Jacqui Pretty and published by Morgan James Publishing. This book was released on 2017-05-16 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.

Choice Hacking

Author : Jennifer L. Clinehens
Publisher : Jennifer L. Clinehens
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4./5 ( download)

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Book Synopsis Choice Hacking by : Jennifer L. Clinehens

Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

The Gender Factory

Author : S.F. Berk
Publisher : Springer Science & Business Media
ISBN 13 : 1461323932
Total Pages : 255 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis The Gender Factory by : S.F. Berk

Download or read book The Gender Factory written by S.F. Berk and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: tion addressed by this analysis centers on the reciprocal relation between 1 household domestic and market work efforts. It should be obvious by now that this chapter is not concerned ex plicitly with the contributions of individual members to household or mar ket activity, nor does it examine the mechanisms by which work tasks or time is apportioned among them. To reiterate, households per se are the unit of analysis; the division of labor within, with respect to either household or market activities, is ignored. In this chapter, one must pre tend that the social relations within the household productive unit, which critically shape both the nature of work and its allocation, are hidden from view. To return to the earlier metaphor, households establish a to tal household "pie," made up of all the market and domestic chores that they will undertake and the time required for them. Only after that "pie" is created can it be sliced and the pieces doled out to individual members. 2 The household and market pie defined and described here can be roughly conceptualized as the total productive capacity of the household, or as the result of a pooling of individual talents and resources. Indeed, were a measure of the time available for leisure incorporated into the measure of the pie, the household's full income (budget) constraint (i. e. , the total productive potential of the household) could be described.

Factory Man

Author : Beth Macy
Publisher : Little, Brown
ISBN 13 : 0316231568
Total Pages : 469 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Factory Man by : Beth Macy

Download or read book Factory Man written by Beth Macy and published by Little, Brown. This book was released on 2014-07-15 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business. The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas. One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In Factory Man, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.

Inside the Nudge Unit

Author : David Halpern
Publisher : Random House
ISBN 13 : 0753551381
Total Pages : 432 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Inside the Nudge Unit by : David Halpern

Download or read book Inside the Nudge Unit written by David Halpern and published by Random House. This book was released on 2015-08-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.