Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download The Business Of Wine full books in PDF, epub, and Kindle. Read online The Business Of Wine ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Liz Thach
Publisher :
ISBN 13 : 9780971587038
Total Pages : 0 pages
Book Rating : 4.5/5 (87 download)
Download or read book Wine written by Liz Thach and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isabelle Saporta
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 080219088X
Total Pages : 175 pages
Book Rating : 4.8/5 (21 download)
Download or read book Vino Business written by Isabelle Saporta and published by Open Road + Grove/Atlantic. This book was released on 2015-11-10 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This sharp critique of French winemakers, and Bordeaux’s Saint Emilion region in particular, caused quite a stir when it was published in France in 2014” (Publishers Weekly). Already provoking debate and garnering significant attention across France and within the wine world, Vino Business is a “truly eye-opening exposé” of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta (Booklist). In recent decades, Bordeaux has come under the influence of large-scale international investors. Unafraid to name names, Saporta sheds a harsh light on how this influence has corrupted the region’s centuries-old traditions of winemaking excellence. She uncovers how the classification system was manipulated in 2012 to ensure that the wines of Saint-Émilion—Bordeaux’s most prestigious appellation—were certified premier grand cru classé A. Giving extra points to a chateaux for the size of its parking lot, the quality of the wine itself counts for only thirty percent of that coveted rank. In other chapters, Saporta investigates issues of wine labeling and pesticides, and draws comparisons to Champagne, Burgundy, and the rest of the wine world. “This fast-paced, provocative read” is a cri de coeur for the lost values of traditional winemaking (Dave DeSimone, Pittsburgh Tribune Review).
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Steve Charters
Publisher : Pearson
ISBN 13 : 9782326000520
Total Pages : 280 pages
Book Rating : 4.0/5 (5 download)
Download or read book Wine Business Management written by Steve Charters and published by Pearson. This book was released on 2014-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to management for the wine industry, targeted at both students and professionals.
Author : Per V. Jenster
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002011
Total Pages : 208 pages
Book Rating : 4.0/5 (2 download)
Download or read book The Business of Wine written by Per V. Jenster and published by Copenhagen Business School Press DK. This book was released on 2008 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry." "It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it."--BOOK JACKET.
Author : Geralyn G. Brostrom
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313354014
Total Pages : 327 pages
Book Rating : 4.3/5 (133 download)
Download or read book The Business of Wine written by Geralyn G. Brostrom and published by Bloomsbury Publishing USA. This book was released on 2008-12-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.
Author : Pierre Mora
Publisher : Board and Bench Publishing
ISBN 13 : 1935879715
Total Pages : 300 pages
Book Rating : 4.9/5 (358 download)
Download or read book Wine Business Case Studies written by Pierre Mora and published by Board and Bench Publishing. This book was released on 2014-10-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Author : Keith Grainger
Publisher : John Wiley & Sons
ISBN 13 : 1405173548
Total Pages : 155 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wine Production written by Keith Grainger and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard of wines made today is arguably higher than any timein the six thousand years of vinous history. The level of knowledgeof producers and the ability to control the processes in wineproduction is also greatly improved. Authors Keith Grainger and Hazel Tattersall detail theseprocesses, from vine to bottle, looking at key factors such asgeography, winemaking techniques, the impact of decisions made uponstyle and quality, and problems that may be encountered. Theauthors are not afraid to discuss practices that may be regarded ascontroversial. Highly regarded consultants to the wine industry, Grainger andTattersall present a clear and accessible handbook: Bullet points Vineyard and winery photographs Diagrams Text boxes Wine Production: Vine to Bottle is a concise and easy-to-usereference guide for all busy food and beverage industryprofessionals, students and others needing a working knowledge ofwine production.
Author : Liz Thach
Publisher : Board and Bench Publishing
ISBN 13 : 1934259063
Total Pages : 354 pages
Book Rating : 4.9/5 (342 download)
Download or read book How to Launch Your Wine Career written by Liz Thach and published by Board and Bench Publishing. This book was released on 2009-09-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Author : Jeffrey L. Lamy [Author]
Publisher : Board and Bench Publishing
ISBN 13 : 1935879561
Total Pages : 360 pages
Book Rating : 4.9/5 (358 download)
Download or read book The Business of Winemaking written by Jeffrey L. Lamy [Author] and published by Board and Bench Publishing. This book was released on 2015-12-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.
Author : Zoecklein
Publisher : Springer Science & Business Media
ISBN 13 : 1475769784
Total Pages : 639 pages
Book Rating : 4.4/5 (757 download)
Download or read book Wine Analysis and Production written by Zoecklein and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winemaking as a form of food preseIVation is as old as civilization. Wine has been an integral component of people's daily diet since its discovery and has also played an important role in the development of society, reli gion, and culture. We are currently drinking the best wines ever produced. We are able to do this because of our increased understanding of grape growing, biochemistry and microbiology of fermentation, our use of ad vanced technology in production, and our ability to measure the various major and minor components that comprise this fascinating beverage. Historically, winemakers succeeded with slow but gradual improvements brought about by combinations of folklore, obseIVation, and luck. How ever, they also had monumental failures resulting in the necessity to dis pose of wine or convert it into distilled spirits or vinegar. It was assumed that even the most marginally drinkable wines could be marketed. This is not the case for modem producers. The costs of grapes, the technology used in production, oak barrels, corks, bottling equipment, etc. , have in creased dramatically and continue to rise. Consumers are now accustomed to supplies of inexpensive and high-quality varietals and blends; they con tinue to demand better. Modem winemakers now rely on basic science and xvi Preface xvii the systematic application of their art to produce products pleasing to the increasingly knowledgeable consumer base that enjoys wine as part of its civilized society.
Author : James Lapsley
Publisher : Springer Science & Business Media
ISBN 13 : 0387299653
Total Pages : 303 pages
Book Rating : 4.3/5 (872 download)
Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Author : Janeen Olsen
Publisher : Board and Bench Publishing
ISBN 13 : 1935879510
Total Pages : 400 pages
Book Rating : 4.9/5 (358 download)
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author : Patrizia Romano
Publisher : Springer Nature
ISBN 13 : 1493997823
Total Pages : 515 pages
Book Rating : 4.4/5 (939 download)
Download or read book Yeasts in the Production of Wine written by Patrizia Romano and published by Springer Nature. This book was released on 2019-09-16 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well established that certain strains of yeasts are suitable for transforming grape sugars into alcohol, while other yeast strains are not suitable for grape fermentations. Recent progress has clearly demonstrated that the sensory profile of a wine is characteristic of each vine cultivated, and the quality and technological characteristics of the final product varies considerably due to the strains which have performed and/or dominated the fermentation process. Because of their technological properties, wine yeast strains differ significantly in their fermentation performance and in their contribution to the final bouquet and quality of wine, such as useful enzymatic activities and production of secondary compounds related both to wine organoleptic quality and human health. The wine industry is greatly interested in wine yeast strains with a range of specialized properties, but as the expression of these properties differs with the type and style of wine to be made, the actual trend is in the use of selected strains, which are more appropriate to optimize grape quality. Additionally, wine quality can be influenced by the potential growth and activity of undesirable yeast species, considered spoilage yeasts, which cause sluggish and stuck fermentation and detrimental taste and aroma in the wine.
Author : Paul Wagner
Publisher : Rowman & Littlefield
ISBN 13 : 1538185164
Total Pages : 315 pages
Book Rating : 4.5/5 (381 download)
Download or read book Wine Sales and Distribution written by Paul Wagner and published by Rowman & Littlefield. This book was released on 2024-04-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Author : Thomas Pellechia
Publisher : Penguin
ISBN 13 : 1440653488
Total Pages : 372 pages
Book Rating : 4.4/5 (46 download)
Download or read book The Complete Idiot's Guide to Starting and Running a Winery written by Thomas Pellechia and published by Penguin. This book was released on 2008-11-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Author : Foued Cheriet
Publisher : John Wiley & Sons
ISBN 13 : 1786305283
Total Pages : 304 pages
Book Rating : 4.7/5 (863 download)
Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
