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The Business Of Podcasting
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Book Synopsis Podcast Academy: The Business Podcasting Book by : Michael Geoghegan
Download or read book Podcast Academy: The Business Podcasting Book written by Michael Geoghegan and published by CRC Press. This book was released on 2012-07-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Book Synopsis Profitable Podcasting by : Stephen Woessner
Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Book Synopsis Start Your Own Podcast Business by : The Staff of Entrepreneur Media
Download or read book Start Your Own Podcast Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-05-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: TALK YOUR WAY TO SUCCESS Whether you’re a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community.
Book Synopsis Business Made Simple by : Donald Miller
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Book Synopsis Podcasting 101 for Training and Development by : Kaliym A. Islam
Download or read book Podcasting 101 for Training and Development written by Kaliym A. Islam and published by John Wiley & Sons. This book was released on 2007-07-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting 101 for Training and Development Podcasting can help you revolutionize the way you deliver training. This groundbreaking book provides an innovative approach to designing and developing podcasts that can improve employees' productivity by providing them with easy-to-access up-to-date information. The book is designed to help you to decide if podcasting is the right solution for the business challenge that your organization is facing, and then guide you to make the right decisions in selecting the software and hardware that you will use to create your podcasts. Podcasting 101 for Training and Development includes critical information about the legal issues surrounding podcast development, contains an approach to developing podcasts that will ensure that your podcasts make a positive business impact, and teaches you how to plan, record, edit, and publish a training podcast. "Timely and relevant, Podcasting 101 for Training and Development is required reading for anyone interested in realistic cost-effective strategies for delivering rapidly changing content to an increasingly mobile-enabled workforce. Kaliym strikes a perfect balance between visionary thinking and practical application." --Tai Goodwin, principal lead, Learning Media "This book introduces not only a great media, but a great approach for developing and deploying podcasts in a training environment. Podcasting 101 for Training and Development is a must read for any training manager who must deploy frequently changing training programs to a distributed workforce." --Herman C. Thomas, deputy director for technical training, New York City Housing Authority
Book Synopsis NPR's Podcast Start Up Guide by : Glen Weldon
Download or read book NPR's Podcast Start Up Guide written by Glen Weldon and published by Random House. This book was released on 2024-06-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.
Book Synopsis How to Do Everything with Podcasting by : Shel Holtz
Download or read book How to Do Everything with Podcasting written by Shel Holtz and published by McGraw Hill Professional. This book was released on 2006-11-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists Authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz Authors reach 25,000 people each month through their podcast, blogs, and e-newsletters
Book Synopsis Exactly How to Sell by : Phil M. Jones
Download or read book Exactly How to Sell written by Phil M. Jones and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
Download or read book Steal the Stars written by Nat Cassidy and published by Tor Books. This book was released on 2017-11-07 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steal the Stars, a debut novel by Nat Cassidy, is based on the science fiction podcast from Tor Labs, written by Mac Rogers. Dakota “Dak” Prentiss guards the biggest secret in the world. They call it “Moss.” It’s your standard grey alien from innumerable abduction stories. It still sits at the controls of the spaceship it crash-landed eleven years ago. A secret military base was built around the crash site to study both Moss and the dangerous technology it brought to Earth. The day Matt Salem joins her security team, Dak’s whole world changes. It’s love at first sight—which is a problem, since they both signed ironclad contracts vowing not to fraternize with other military personnel. If they run, they’ll be hunted for what they know. Dak and Matt have only way to be together: do the impossible. Steal Moss and sell the secret of its existence. And they can’t afford a single mistake.
Book Synopsis The Future of Time by : Helen Beedham
Download or read book The Future of Time written by Helen Beedham and published by Practical Inspiration Publishing. This book was released on 2022-02-28 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Business Book Awards 2023: People, Culture & Management Book of the Year** The way we value and manage time at work is broken. Businesses are squandering time when making decisions, delivering work and managing people. Employees are rewarded for 24/7 availability, speed of response and hours worked. The results are clear: low productivity; high stress and burnout; falling retention; and stalling diversity. The Future of Time reveals how ‘re-working’ time – transforming organizations by adopting positive time practices – can help you build a more diverse, engaged and productive workforce. Diagnostics to quickly assess the ‘time defects’ damaging your business Compelling evidence, case studies and strategies to ‘re-work’ time successfully Timelines and tools to bring about fast, effective change. Helen Beedham, MA Cantab, speaks, consults and leads research on how to create more inclusive, productive workplaces where everyone can flourish. For the past 25 years, as management consultant then chair of a City-wide professional network, she has led change programmes for FTSE 100 businesses and regularly brought together Heads of HR, Diversity, Inclusion and Wellbeing to exchange market-leading practices.
Download or read book Podcasting written by Todd Cochrane and published by Wiley. This book was released on 2005-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen up! Podcasting, which has taken the online world by storm, involves recording a broadcast and embedding it in an RSS feed so listeners can download it to their PCs, iPods, MP3 players, or even their cell phones Written by one of the first and most popular podcasters, this cutting-edge book will have readers not only finding, downloading, and listening to podcasts, but creating and broadcasting their own Shows how to find podcasts to subscribe to; use podcasting software including ipodder, doppler, and more; create a podcast with just a PC or Mac; or build a professional studio for recording podcasts Addresses copyright issues and music ownership and offers helpful advice on understanding the "geeky stuff": RSS, XML, and Enclosures Mainstream media, including MSNBC and Time magazine, have recently started advertising on podcasts
Book Synopsis Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show by : David Hooper
Download or read book Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Book Synopsis Raising a Business and Babies by : Ashley Schubert
Download or read book Raising a Business and Babies written by Ashley Schubert and published by Independently Published. This book was released on 2019-04-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle with balance and doing it all? Motherhood brings out the best and the worst in us. It amplifies our flaws and magnifies our weaknesses. It calls us to live more fully, more boldly and with more passion. If you have a dream of building a business and raising an amazing family simultaneously, I'm here to tell you that it can be done. As moms and driven-to-succeed women, we can have it all. It's going to take work, dedication and a rhythm as you discover your true calling and plan ahead for the future God has called you into! This book will teach you how to: Grow into the confident Mom you desire to be while balancing the chaos.Let go of losses and failures and see God's hand at work in the messes.Flourish is your business as you find your true calling.You will find scripture, Biblical truths and plenty of inspiration
Book Synopsis Podcasting: How to Start a Podcast and Create a Profitable Podcasting Business by : Amanda Mayo
Download or read book Podcasting: How to Start a Podcast and Create a Profitable Podcasting Business written by Amanda Mayo and published by . This book was released on 2019-12-21 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Still dreaming about launching your own podcast? Or maybe you've already tried recording a few episodes and got completely stuck... Podcasting can be overwhelming, especially at the start, when you have no process or plan - just your passion. Here's the good news, though: You Can Launch A Podcast With No Prior Experience (Even When You're on a Budget). "Podcasting" is a soup-to-nuts practical guide by Amanda Mayo, Podcast Producer and Production Director at Chicago Independent Radio Project (CHIRP), where she manages an award-winning weekly artist interview podcast. From choosing the best podcasting equipment to monetizing your podcast, Amanda covers everything you need to know about profitable podcasting. You'll learn... The 4 crucial questions to help you come up with the right podcast idea. How to narrow down the true "who" of your podcast. The different podcasting styles and how to choose the best one based on your audience. The three simple rules to determine your ideal podcast length. How to make your guests comfortable (what to ask and what NOT to ask...). How to get great guests on your show using nothing but email. How to buy the right podcast equipment including a list of the best podcast microphones. How to distribute your podcast, including a list of the best podcasting hosts. How to record a professional-sounding podcast. What you need to do to build listener loyalty and grow your audience. How to leverage social media for marketing and where to spend your ad money. The 7-Step No-Fail Podcast Launch Strategy. The 5 essential ways to monetize your podcast. Ready To Let Your Voice Be Heard? This podcast book contains all the advice you'll need on the "Getting Started" stage - not just recording an episode, but also planning your podcast, finding guests and distributing your content. If you want honest, time-tested, real-world guidance in a simple, actionable format, scroll up and get your copy today!
