Business Network Transformation

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Publisher : John Wiley & Sons
ISBN 13 : 0470528346
Total Pages : 305 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Business Network Transformation by : Jeffrey Word

Download or read book Business Network Transformation written by Jeffrey Word and published by John Wiley & Sons. This book was released on 2009-08-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining competitive advantage through networked business models and tapping into talent from outside their company. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest. With contributions by the biggest names in business network transformation, this book offers cutting edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT. The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world’s largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line. Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti, Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall Russell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.

New Business Networking

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Publisher : Que Publishing
ISBN 13 : 0133384489
Total Pages : 240 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis New Business Networking by : Dave Delaney

Download or read book New Business Networking written by Dave Delaney and published by Que Publishing. This book was released on 2013-05-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections “in real life”...new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create

Managing the Embedded Multinational

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1845428056
Total Pages : 239 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Managing the Embedded Multinational by : Mats Forsgren

Download or read book Managing the Embedded Multinational written by Mats Forsgren and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is based on an extensive dataset and a very well documented case study. Such a wealth of empirical material provides an ideal ground to test theories and enables the authors to elaborate interesting conceptualisations of some specific aspects of the broader network approach, particularly concerning the internationalisation of business networks. Anna Spadavecchia, Business History Combined with recent advances in network analysis [the book] can be instrumental in advancing our understanding, which will not only be useful for research scholars, but also provide practical guidance for managers. . . It is full of ideas which seem like deceptively simple black stones that in the hands of a skillful artisan can be turned into dazzling diamonds. Charles Dhanaraj, Journal of International Business Studies The work by Forsgren et al. offers a major contribution in terms of the analytical power of network relationships. By shifting to an exchange based perspective, they challenge the classical view of organizational power and control, but also the sources of organizational capabilities. They argue that the distinct capabilities and resources of the organization are developed through relationships and connections. Wilhelm Barner-Rasmussen, Rebecca Piekkari, Joanna Scott-Kennel and Catherine Welch, Academy of Management Perspectives An interesting and insightful book. It questions a lot of traditional thinking about international firms and the way they operate. Throughout the book, the reader is invited to develop a different perspective. This perspective might be called a relationships and networks theory of the firm. While this may sound familiar, the book goes well beyond anything I have seen in the existing literature, in terms of conceptualizing relationships and networks and in using this perspective to guide and interpret case study and survey research results. William G. Egelhoff, Fordham University, US It is now well accepted in the academic literature that the multinational corporation can be usefully modelled as a network of relationships. But it is less well-known that the origins of this perspective can be traced back to work done in Uppsala, Sweden, in the 1970s and 1980s. The term business network was first used there, and many important ideas around power and influence have also emerged from this research centre. In this new book, three of the key members of the Uppsala school develop a synthesis of the more recent ideas to come out of their research on networks. By focusing on the concept of the embedded multinational they show how the internal networks of the multinational interact with the web of external networks each subsidiary unit has in its local market. This book provides a definitive and compelling point of view of the importance of networking thinking to the study of the multinational corporation. It is an important book, and it will be widely cited in years to come. Julian Birkinshaw, London Business School, UK Forsgren, Holm, and Johanson have been among the leaders in developing the idea of the multinational firm as a network that spans different country environments. This perspective cautions the easy prescription that a multinational firm can do everything easily, if it just has the right organizational form. Relationships matter, as do the legitimacy of the firm in the context of its foreign investments. This book provides rich case insights into these dimensions. Bruce Kogut, INSEAD, France This book expands the business network view on managerial issues in multinational corporations. Specifically, it scrutinises the importance of a subsidiary s external and internal business network for its strategic and organizational role within the corporation. The internationalisation of firms in terms of management issues and headquarters control, the influence of subsidiaries on decisions and learning processes within multinational corporations are examined in detail. It is argued that

The Art of Network Architecture

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Author :
Publisher : Cisco Press
ISBN 13 : 0133259218
Total Pages : 352 pages
Book Rating : 4.1/5 (332 download)

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Book Synopsis The Art of Network Architecture by : Russ White

Download or read book The Art of Network Architecture written by Russ White and published by Cisco Press. This book was released on 2014-04-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Network Architecture Business-Driven Design The business-centered, business-driven guide to architecting and evolving networks The Art of Network Architecture is the first book that places business needs and capabilities at the center of the process of architecting and evolving networks. Two leading enterprise network architects help you craft solutions that are fully aligned with business strategy, smoothly accommodate change, and maximize future flexibility. Russ White and Denise Donohue guide network designers in asking and answering the crucial questions that lead to elegant, high-value solutions. Carefully blending business and technical concerns, they show how to optimize all network interactions involving flow, time, and people. The authors review important links between business requirements and network design, helping you capture the information you need to design effectively. They introduce today’s most useful models and frameworks, fully addressing modularity, resilience, security, and management. Next, they drill down into network structure and topology, covering virtualization, overlays, modern routing choices, and highly complex network environments. In the final section, the authors integrate all these ideas to consider four realistic design challenges: user mobility, cloud services, Software Defined Networking (SDN), and today’s radically new data center environments. • Understand how your choices of technologies and design paradigms will impact your business • Customize designs to improve workflows, support BYOD, and ensure business continuity • Use modularity, simplicity, and network management to prepare for rapid change • Build resilience by addressing human factors and redundancy • Design for security, hardening networks without making them brittle • Minimize network management pain, and maximize gain • Compare topologies and their tradeoffs • Consider the implications of network virtualization, and walk through an MPLS-based L3VPN example • Choose routing protocols in the context of business and IT requirements • Maximize mobility via ILNP, LISP, Mobile IP, host routing, MANET, and/or DDNS • Learn about the challenges of removing and changing services hosted in cloud environments • Understand the opportunities and risks presented by SDNs • Effectively design data center control planes and topologies

The Network Imperative

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 163369206X
Total Pages : 247 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Network Imperative by : Barry Libert

Download or read book The Network Imperative written by Barry Libert and published by Harvard Business Review Press. This book was released on 2016-06-07 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pivot your organization toward a more scalable and profitable business model. Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

Business Networks

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Author :
Publisher : Routledge
ISBN 13 : 113420583X
Total Pages : 314 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Business Networks by : Emanuela Todeva

Download or read book Business Networks written by Emanuela Todeva and published by Routledge. This book was released on 2006-09-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although social, political, technological and business networks hold our modern world together, we still lack a good understanding of what business networks are, how they work, and the language of network analysis that we may apply to solve common, everyday problems. This book looks at such questions as: How do we make sense of the business networks we participate in and the networks we observe from a distance? Are business networks distinct from social networks, and if so what distinguishes them? How can business network analysis from a multidisciplinary perspective enhance strategic management? Emanuela Todeva deftly explores the patterns of networking and the dynamics of network relationships, to show how we can begin to tap their full potential. Of great interest to students and scholars of business network analysis, this revealing volume will also prove informative for managers wishing to obtain insights into network dynamics and its implications for strategic decision making. Business Networks expertly provides an interdisciplinary overview. It skilfully engages the reader with a range of economic, sociological, strategic management and communication theories that contribute to our knowledge of networks and networking. Transcending specific disciplines, and synthesizing the contributions that shape the structural, relational and cultural approaches to network analysis, Todeva’s outstanding text offers a wealth of conceptual frameworks and an exhaustive typology of existing business networks.

The 5-STAR Business Network

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Author :
Publisher : eBookIt.com
ISBN 13 : 1456623427
Total Pages : 126 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis The 5-STAR Business Network by : Vivek Sood

Download or read book The 5-STAR Business Network written by Vivek Sood and published by eBookIt.com. This book was released on 2014-11-04 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most effective business leaders know: * Why did Apple sue Samsung while it continues to buy critical parts for its winning products from Samsung? * Why did Google create Android OS for mobile applications, and is now talking about opening its own retail stores? * Why did Amazon create Kindle when the market is already saturated by other tablets and similar products? * How did Nokia mobile phone lose its shine? * Why did Apple build its own retail presence? * How will shale gas discoveries in North America change the business world and perhaps the geo-political balance in the next 10 years? Do you? Win big time by using the wisdom of your business networks to create, innovate, deliver and profit. Read this book to find out how.

Networking on Purpose

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Publisher : Ibridge Enterprises
ISBN 13 : 9780989755306
Total Pages : 164 pages
Book Rating : 4.7/5 (553 download)

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Book Synopsis Networking on Purpose by : Beth Bridges

Download or read book Networking on Purpose written by Beth Bridges and published by Ibridge Enterprises. This book was released on 2013-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the Power of a Deliberate and Intentional Networking Strategy... What would it do for your business? Whether you're new to networking and want to start out strong or you've got experience and want to refine your skills, it's time to start Networking on Purpose Now. You'll discover *the Five-Part Networking Success Plan(tm) which gives you confidence in any situation. *where to go so that you are guaranteed to meet influential new people every time you network. *why "small talk" is one of your best tools...and the elevator pitch isn't. *what one thing you must do to be in the top 10% of all networkers. *how to become so valuable to other people that the sales practically make themselves. Beth Bridges is the Networking Motivator (tm) and developer of the Five-Part Networking Success Plan(tm). In the last ten years she has attended over 2,300 networking events. She is recognized as one of the industry's top networkers by Chamber executives across North America and has given hundreds of presentations to entrepreneurs, associations and business people looking to strategically grow their networking skills.

How to be a Power Connector (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007183074X
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis How to be a Power Connector (PB) by : Judy Robinett

Download or read book How to be a Power Connector (PB) written by Judy Robinett and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet

Explaining Guanxi

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780415384179
Total Pages : 192 pages
Book Rating : 4.3/5 (841 download)

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Book Synopsis Explaining Guanxi by : Ying Lun So

Download or read book Explaining Guanxi written by Ying Lun So and published by Taylor & Francis. This book was released on 2006 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book provides a much-needed explanation of Guanxi - a system of Chinese business relationships often described but rarely understood - integrating various disciplines into a coherent and concise explanation.

Adapt or Die

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Publisher : John Wiley & Sons
ISBN 13 : 047135211X
Total Pages : 256 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Adapt or Die by : Claus Heinrich

Download or read book Adapt or Die written by Claus Heinrich and published by John Wiley & Sons. This book was released on 2003-03-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut costs and control inventory an adaptive business network This book introduces the adaptive business network, a new method of business interaction that offers the ability to respond swiftly to changing market conditions, increase revenue growth, and lower overall cost. In Adapt or Die, the experts from SAP provide a thought-provoking road map to a new business world in which companies are linked together by uniform business processes and standardized software (uniform business processes and standardized software leaves me the impression of being rigid and inflexible, which is contrary to what were trying to say in the book). An adaptive business network allows companies to more precisely control inventory, quickly add or drop trading partners, and produce products and services that mirror actual customer demand. Adapt or Die explores all the vital aspects of the adaptive business network, including: The benefits for your business Ways to prepare your company Implementing the adaptive business network in four steps Its application to specific industries The changes the adaptive business network will bring to the future of business

Stiletto Network

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432530
Total Pages : 276 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Stiletto Network by : Pamela Ryckman

Download or read book Stiletto Network written by Pamela Ryckman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few years, professional women's groups have been coalescing in every major American city, collaborating to achieve clout and success--calling themselves "Power Bitches," "Brazen Hussies," and "S.L.U.T.S.: Successful Ladies Under Tremendous Stress." This new girls' network is alive and set to hyperdrive! Stiletto Network is the first book to highlight this groundbreaking movement of these trailblazing women. However, these pages are not only about celebrating these extraordinary women--from captains of industry to aspiring entrepreneurs--who have come together to celebrate, unwind, debate, and compare notes. They're also about what happens when these women leave the table--how they mine their collective intelligence to realize their dreams or champion a cause, how they lift up their friends and push them forward, how they join forces to ensure each woman gets whatever it is she needs to accomplish her goals. Sharing story after story of extraordinary women banding together to help other extraordinary women, Stiletto Network is both a celebration and a call to action to a better way of doing business.

Network Security and Its Impact on Business Strategy

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Author :
Publisher : Business Science Reference
ISBN 13 : 9781522584551
Total Pages : 0 pages
Book Rating : 4.5/5 (845 download)

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Book Synopsis Network Security and Its Impact on Business Strategy by : Ionica Oncioiu

Download or read book Network Security and Its Impact on Business Strategy written by Ionica Oncioiu and published by Business Science Reference. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the impact of m-commerce, m-learning, and m-knowledge management technologies on organizations, such as online stores, higher education institutions, multinational corporations, and health providers"--

The People's Network

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812245695
Total Pages : 344 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis The People's Network by : Robert MacDougall

Download or read book The People's Network written by Robert MacDougall and published by University of Pennsylvania Press. This book was released on 2014-01-08 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bell System dominated telecommunications in the United States and Canada for most of the twentieth century, but its monopoly was not inevitable. In the decades around 1900, ordinary citizens—farmers, doctors, small-town entrepreneurs—established tens of thousands of independent telephone systems, stringing their own wires to bring this new technology to the people. Managed by opportunists and idealists alike, these small businesses were motivated not only by profit but also by the promise of open communication as a weapon against monopoly capital and for protection of regional autonomy. As the Bell empire grew, independents fought fiercely to retain control of their local networks and companies—a struggle with an emerging corporate giant that has been almost entirely forgotten. The People's Network reconstructs the story of the telephone's contentious beginnings, exploring the interplay of political economy, business strategy, and social practice in the creation of modern North American telecommunications. Drawing from government documents in the United States and Canada, independent telephone journals and publications, and the archives of regional Bell operating companies and their rivals, Robert MacDougall locates the national debates over the meaning, use, and organization of the telephone industry as a turning point in the history of information networks. The competing businesses represented dueling political philosophies: regional versus national identity and local versus centralized power. Although independent telephone companies did not win their fight with big business, they fundamentally changed the way telecommunications were conceived.

Network Like an Introvert

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Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.6/5 (465 download)

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Book Synopsis Network Like an Introvert by : Tim Klabunde

Download or read book Network Like an Introvert written by Tim Klabunde and published by . This book was released on 2020-05-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years we have been told that extroverts are better at networking than introverts, and there is no doubt that would be true if networking was about collecting business cards. But networking isn't about business cards; it's about building relationships. This book is the story of how I learned to network by observing introverts who are experts at it, and it is your story if you want to learn to network by just being yourself.

Social Network Analytics for Contemporary Business Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1522550984
Total Pages : 339 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Network Analytics for Contemporary Business Organizations by : Bansal, Himani

Download or read book Social Network Analytics for Contemporary Business Organizations written by Bansal, Himani and published by IGI Global. This book was released on 2018-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.

Business Networking

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Author :
Publisher : Routledge
ISBN 13 : 1000462781
Total Pages : 137 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Business Networking by : Catherine O'Sullivan

Download or read book Business Networking written by Catherine O'Sullivan and published by Routledge. This book was released on 2021-10-31 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organisations to operate within a broad and global network, an introduction to maximising the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilise their networks effectively.