The Business Case For Love

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The Business Case for Love

Author : Marc Cox
Publisher : Springer Nature
ISBN 13 : 3030364267
Total Pages : 167 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis The Business Case for Love by : Marc Cox

Download or read book The Business Case for Love written by Marc Cox and published by Springer Nature. This book was released on 2020-04-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes – they are a social system operated by people for people. The quality of relationships, both inside and outside the organization is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most. If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think you’re great – you need them to feel you’re great. You need them to love you – and for that, you need them to feel that you love them. For over a decade Marc Cox has been helping companies whose toxic cultures, miserable employees, and angry customers have all but destroyed them to rebuild their company spirit, discover the business case for love and build an organization that is wonderful to work for, brilliant to do business with and has the mindset of creating memorable employee and customer experiences. Underpinned by fresh insights and perspectives, robustly tested and refined by the real world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative “love stories” the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working – both emotionally and financially. In short, it shows what happens when the love is put back into business.

Developing a Business Case

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1422172627
Total Pages : 129 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Developing a Business Case by : Harvard Business Review

Download or read book Developing a Business Case written by Harvard Business Review and published by Harvard Business Press. This book was released on 2010-12-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders

Making the Software Business Case

Author : Donald J. Reifer
Publisher : Pearson Education
ISBN 13 : 0768685087
Total Pages : 378 pages
Book Rating : 4.7/5 (686 download)

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Book Synopsis Making the Software Business Case by : Donald J. Reifer

Download or read book Making the Software Business Case written by Donald J. Reifer and published by Pearson Education. This book was released on 2001-09-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just the understanding and insights you will pick up about how people encounter and cope with combinations of technical, social, political, and economic opportunities and challenges make the book a joy to read and worth much more than the price of it alone." --Barry Boehm, from the Foreword This practical handbook shows you how to build an effective business case when you need to justify--and persuade management to accept--software change or improvement. Based on real-world scenarios, the book covers the most common situations in which business case analyses are required and explains specific techniques that have proved successful in practice. Drawing on years of experience in winning the "battle of the budget," the author shows you how to use commonly accepted engineering economic arguments to make your numbers "sing" to management. The book provides examples of successful business cases; along the way, tables, tools, facts, figures, and metrics guide you through the entire analytic process. Writing in a concise and witty style, the author makes this valuable guidance accessible to every software engineer, manager, and IT professional. Highlights include: How and where business case analyses fit into the software and IT life cycle process Explanations of the most common tools for business case analysis, such as present-value, return-on-investment, break-even, and cost/benefit calculation Tying the business process to the software development life cycle Packaging the business case for management consumption Frameworks and guidelines for justifying IT productivity, quality, and delivery cycle improvement strategies Case studies for applying appropriate decision situations to software process improvement Strategic guidelines for various business case analyses With this book in hand, you will find the facts, examples, hard data, and case studies needed for preparing your own winning business cases in today's complex software environment.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Big Business

Author : Tyler Cowen
Publisher : St. Martin's Press
ISBN 13 : 1250110548
Total Pages : 270 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Big Business by : Tyler Cowen

Download or read book Big Business written by Tyler Cowen and published by St. Martin's Press. This book was released on 2019-04-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot,” and only 6 percent trust it “a great deal.” Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend.

For the Love of Chimney Rock

Author : Todd B. Morse
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781987612486
Total Pages : 500 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis For the Love of Chimney Rock by : Todd B. Morse

Download or read book For the Love of Chimney Rock written by Todd B. Morse and published by Createspace Independent Publishing Platform. This book was released on 2018-05-02 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 105 years, four generations of the Morse family operated, promoted and served as stewards for the natural scenic attraction known as Chimney Rock. Researched, compiled and written by 4th generation manager, Todd Morse, this book provides a detailed, in-depth history of the family's multi-faceted relationship with the mountain until its sale to the State of North Carolina in 2007. Part history book, part business case study, part unique personal perspective and first-person narrative, this work offers a comprehensive exploration into the inner workings and challenges of a family business and the love each generation had for this incredible place. Though originally intended for family members and friends, this paperback will appeal to anyone who has enjoyed visiting Chimney Rock over the years and has curiosity about its human and business history. The book also shares a significant number of wonderful photos taken during these many years. As a fitting end, all the complexities related to the sale and its aftermath are revealed in significant detail, sharing insight into the difficult and emotional decision the family made to protect this North Carolina landmark and jewel for generations to come.

Work for Money, Design for Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0133052753
Total Pages : 255 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Work for Money, Design for Love by : David Airey

Download or read book Work for Money, Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

The Million-Dollar, One-Person Business, Revised

Author : Elaine Pofeldt
Publisher : Lorena Jones Books
ISBN 13 : 0399578978
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt

Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Business Adventures

Author : John Brooks
Publisher : Open Road Media
ISBN 13 : 9781473611528
Total Pages : 464 pages
Book Rating : 4.6/5 (115 download)

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Book Synopsis Business Adventures by : John Brooks

Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Work Won't Love You Back

Author : Sarah Jaffe
Publisher : Bold Type Books
ISBN 13 : 1568589387
Total Pages : 432 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Work Won't Love You Back by : Sarah Jaffe

Download or read book Work Won't Love You Back written by Sarah Jaffe and published by Bold Type Books. This book was released on 2021-01-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

Business for Punks

Author : James Watt
Publisher : Penguin
ISBN 13 : 1101979941
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Business for Punks by : James Watt

Download or read book Business for Punks written by James Watt and published by Penguin. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

The Case for Falling in Love

Author : Mari Ruti
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402250819
Total Pages : 231 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis The Case for Falling in Love by : Mari Ruti

Download or read book The Case for Falling in Love written by Mari Ruti and published by Sourcebooks, Inc.. This book was released on 2011-02-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Case for Falling in Love "Why play 'hard to get' when you can just get what you want? Mari Ruti's lively research, from Plato to Freud to Gossip Girl to her own bedroom, finally puts an end to playing games, and provides a resource for lovers and the love-scorned alike. A must-read for anyone who has ever fallen in love, wants to, or wants to know what went wrong." —Arianne Cohen, creator of TheSexDiariesProject.com "At last, a relationship advice book that will actually work. If you're intelligent, interested in love, and like a book you can't put down, this is it. John Gray, move over. The brilliant Mari Ruti has arrived." —Juliet Schor, professor of sociology, Boston College, and author of Born to Buy and Plenitude: The New Economics of True Wealth "Groundbreaking...Ruti opens the eyes of her readers so that they can love better...A must-read." —Nancy Redd, New York Times bestselling author of Body Drama "Finally, a book that takes love seriously. Written with passion and verve...I wish I had read this book years ago!" —Sean Carroll, author of From Eternity to Here: The Quest for the Ultimate Theory of Time Are you tired of reading book after book and playing game after game, trying to avoid heartbreak? It seems impossible, and maybe that's because you can't lock up your heart like that—not if you want the real thing. And maybe that's one of the best things about love. We've been thinking about it all wrong. Our culture's insistence that women need to learn how to catch and keep a man is actually doing much more harm than good. The more we try to manipulate our relationships, the less we are truly able to experience love's benefits and wonders. Love is a slippery, unruly thing, and trying to control and manage it robs us of its delicious unpredictability. Sure, letting go of the reins a bit might mean a broken heart, but heartbreak, in fact, offers a wealth of possibilities—creativity, wisdom, and growth—that we need in order to make the most of our lives. Liberating for women who are frustrated by the idea that they just need to learn the right "formula," The Case for Falling in Love shows that there isn't a method to mastering the madness of love. But that might be exactly what's so wonderful about it.

Love

Author : Matt de la Peña
Publisher : Penguin
ISBN 13 : 1524740918
Total Pages : 42 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Love by : Matt de la Peña

Download or read book Love written by Matt de la Peña and published by Penguin. This book was released on 2018-01-09 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER "[A] poetic reckoning of the importance of love in a child's life . . . eloquent and moving."—People "Everything that can be called love -- from shared joy to comfort in the darkness -- is gathered in the pages of this reassuring, refreshingly honest picture book."—The New York Times Book Review, Editors' Choice / Staff Picks From the Book Review “Lyrical and sensitive, ‘Love’ is the sort of book likely to leave readers of all ages a little tremulous, and brimming with feeling.”—The Wall Street Journal From Newbery Medal-winning author Matt de la Peña and bestselling illustrator Loren Long comes a story about the strongest bond there is and the diverse and powerful ways it connects us all. "In the beginning there is light and two wide-eyed figures standing near the foot of your bed and the sound of their voices is love. ... A cab driver plays love softly on his radio while you bounce in back with the bumps of the city and everything smells new, and it smells like life." In this heartfelt celebration of love, Newbery Medal-winning author Matt de la Peña and bestselling illustrator Loren Long depict the many ways we experience this universal bond, which carries us from the day we are born throughout the years of our childhood and beyond. With a lyrical text that's soothing and inspiring, this tender tale is a needed comfort and a new classic that will resonate with readers of every age.

Pheel the Love!

Author : TOM. MARCUS BURGOYNE (EVAN.)
Publisher :
ISBN 13 : 9780997672008
Total Pages : pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Pheel the Love! by : TOM. MARCUS BURGOYNE (EVAN.)

Download or read book Pheel the Love! written by TOM. MARCUS BURGOYNE (EVAN.) and published by . This book was released on 2016-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you imagine that Love, the most powerful force in the universe, can also be the most powerful force in business? The Phillie Phanatic is the most successful and beloved mascot in sports. He is known and loved throughout the world. In this book, Tom Burgoyne and Evan Marcus demonstrate how to use the power of love to transform people and the organizations they lead. Through the eyes of the Phanatic and with 30 years of working with organizations, Pheel the Love will radically change your life, your work and your organization. You Will: "Uncover the DNA of Love TM Discover 7 powerful principles that create/sustain love Learn the LOVE-15 TM Burgoyne and Marcus teach us how the power of love will unleash the fullest potential of ourselves, the people we work with and the organizations we lead. You will see how love inspires each of us to be our highest and best selves, and get an enjoyable backstage tour into the life of the Worlds #1 mascot. Your life will be changed forever

Love Rules

Author : Joanna Coles
Publisher : HarperCollins
ISBN 13 : 0062652605
Total Pages : 230 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Love Rules by : Joanna Coles

Download or read book Love Rules written by Joanna Coles and published by HarperCollins. This book was released on 2018-04-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For those looking for a smart, no-bullshit, effective guide to finding love, look no further."—Esther Perel, author of Mating in Captivity "While I’m not sure what Carrie Bradshaw would have made of today’s new world of dating, I do know this: armed with Love Rules, she would have figured it all out in one season."—Sarah Jessica Parker Sheryl Sandberg empowered women to lean in. Arianna Huffington Encouraged them to thrive. Now, Joanna Coles guides them on their most important journey: finding love. Love Rules will enable you to identify what you want in a relationship, when you should pursue it, and how to find it. Just as there is junk food, there is junk love. And like junk food, junk love is fast, convenient, attractively packaged, widely available, superficially tasty—and leaves you hungering for more. And both junk food and junk love require enormous amounts of willpower to resist. Social media and online dating sites have become the supermarkets of our relationship lives. You have to wade through rows of cupcakes and potato chips to find the produce aisle, where those relationships grounded in intimacy and trust live—the ones worth your investment. A diet book for romantic relationships, Love Rules first asks women to re-assess the way they think about their relationships, and then helps them use that newfound awareness to navigate their love lives more successfully in this very modern, fast-paced—and often lonely—digital age. In these pages leading media exec and former Editor in Chief of Cosmopolitan and Marie Claire Joanna Coles provides a series of simple guidelines for finding worthwhile love: fifteen rules—love "hacks." She also explains how to use dating apps effectively to expand real world connections and how to avoid DADD—dating attention—deficit disorder, where the tantalizing promise of someone better appears to be only the next swipe away.

Company of One

Author : Paul Jarvis
Publisher : Mariner Books
ISBN 13 : 1328972356
Total Pages : 273 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis Company of One by : Paul Jarvis

Download or read book Company of One written by Paul Jarvis and published by Mariner Books. This book was released on 2019 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.