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The Branding Sutra
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Book Synopsis The Branding Sutra by : Merry Carole Powers
Download or read book The Branding Sutra written by Merry Carole Powers and published by Hillcrest Publishing Group. This book was released on 2016-05-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike cornflakes and the thousands of other copycat creations enjoying notoriety and pulling in huge sums of money in our world, human beings are not parody products. We are one-of-a-kind, limited edition originals. Each one of us has come here to explore and express our invaluable uniqueness, making ourselves, and the world, richer for having done so. Merry Carole Powers, writer, creative director and corporate social responsibility consultant with more than 20 years of experience creatively stewarding global brands, has taken the six core building blocks every multi-billion-dollar brand is built upon and reapplied these success principles from products to people. Join her on the corner where business acumen meets spiritual insight and take a journey that transforms the discipline of branding from a sales tool into a life tool. One that can position you to pinpoint your unique value and put it into action to create a business, relationship and life that brings you success on the truest levels. After all, if a cornflake can do it, why not you? Book jacket.
Download or read book The Diamond Sutra written by Frances Wood and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the book produced in AD 868 and found in 1907; describes the physical object and recent conservation work; places the sutra in the history of Chinese printing and paper making.
Book Synopsis The Great Prajna Paramita Sutra, Volume 1 by :
Download or read book The Great Prajna Paramita Sutra, Volume 1 written by and published by Wheatmark, Inc.. This book was released on 2017-01-25 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: praj·na: transcendental wisdom pa·ra·mi·ta: ferrying over to the other shore; perfection The Heart Sutra and the Diamond Sutra are essential reading for those who practice Buddhism. Over the past thirteen centuries, however, the larger work to which they belong has been available only in Chinese. Now, for the first time, English speakers can access the first twenty fascicles of The Great Prajna Paramita Sutra, regarded as the largest canon in Buddhism. The Great Prajna Paramita Sutra demonstrates how one can become a bodhisattva -- and eventually a Buddha -- transcending self-interest to reach a state of emptiness, selflessness, and nonattachment. Regardless of where you are on the path to enlightenment, you’ll be nourished by the parables and dialogues within.
Book Synopsis Managing the Design Process-Implementing Design by : Terry Stone
Download or read book Managing the Design Process-Implementing Design written by Terry Stone and published by Rockport Publishers. This book was released on 2010-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this bookis visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Book Synopsis Readings of the Platform Sutra by : Morten Schlütter
Download or read book Readings of the Platform Sutra written by Morten Schlütter and published by Columbia University Press. This book was released on 2012-02-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Platform Sutra comprises a wide range of important Chan/Zen Buddhist teachings. Purported to contain the autobiography and sermons of Huineng (638–713), the legendary Sixth Patriarch of Chan, the sutra has been popular among monastics and the educated elite for centuries. The first study of its kind in English, this volume offers essays that introduce the history and ideas of the sutra to a general audience and interpret its practices. Leading specialists on Buddhism discuss the text's historical background and its vaunted legacy in Chinese culture. Incorporating recent scholarship and theory, chapters include an overview of Chinese Buddhism, the crucial role of the Platform Sutra in the Chan tradition, and the dynamics of Huineng's biography. They probe the sutra's key philosophical arguments, its paradoxical teachings about transmission, and its position on ordination and other institutions. The book includes a character glossary and extensive bibliography, with helpful references for students, general readers, and specialists throughout. The editors and contributors are among the most respected scholars in the study of Buddhism, and they assess the place of the Platform Sutra in the broader context of Chinese thought, opening the text to all readers interested in Asian culture, literature, spirituality, and religion.
Download or read book Saddharma-Pundarika written by and published by . This book was released on 1909 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Heart Sutra by : Kazuaki Tanahashi
Download or read book The Heart Sutra written by Kazuaki Tanahashi and published by Shambhala Publications. This book was released on 2016-03-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating in-depth study of one of the most well-known and recited Buddhist texts, by a renowned modern translator The Prajna Paramita Hridaya Sutra is among the best known of all the Buddhist scriptures. Chanted daily by many Zen practitioners, it is also studied extensively in the Tibetan tradition, and it has been regarded with interest more recently in the West in various fields of study—from philosophy to quantum physics. In just a few lines, it expresses the truth of impermanence and the release of suffering that results from the understanding of that truth with a breathtaking economy of language. Kazuaki Tanahashi’s guide to the Heart Sutra is the result of a life spent working with it and living it. He outlines the history and meaning of the text and then analyzes it line by line in its various forms (Sanskrit, Chinese, Japanese, Korean, Tibetan, Mongolian, and various key English translations), providing a deeper understanding of the history and etymology of the elusive words than is generally available to the non-specialist—yet with a clear emphasis on the relevance of the text to practice. This book includes a fresh and meticulous new translation of the text by the author and Roshi Joan Halifax.
Book Synopsis The Threefold Lotus Sutra by : Kato Bunno
Download or read book The Threefold Lotus Sutra written by Kato Bunno and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kama Sense Marketing by : Jacob Levy
Download or read book Kama Sense Marketing written by Jacob Levy and published by iUniverse. This book was released on 2010-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the ancient Kama Sutra, "Love is where physical, emotional, and spiritual experiences meet for the purpose of strengthening relationships." Isn't this what modern marketing is all about? Love is, in fact, the very peak of emotional marketing. Putting this philosophy into practice is not only a revolutionary concept, but it's also a guaranteed platform of success. In this ground-breaking marketing guide, veteran marketing guru Jacob Levy borrows analogies from philosophies and practices of romantic love, as described in the Kama Sutra, the oldest and best source on the theory and practice of love, written some 1500 years ago, to help you delve into the world of emotional marketing. In crisp, concise language, Levy discusses the following topics: - Using the marriage vow in marketing - Wooing your customers - Maintaining your customers' loyalty - Seducing your competitors' wives - And much more Levy also shows you how to include the term "Reciprocal Love" in the strategies and mission statements of your organization, and deftly reveals how marketing this message to females is essential for success. Understanding emotional-based marketing is imperative in this new age. For all those involved in the highly competitive field of marketing, Kama Sense Marketing gives you the edge in propelling your business to new and exciting heights.
Book Synopsis Sutra of the Wise and the Foolish by :
Download or read book Sutra of the Wise and the Foolish written by and published by Library of Tibetan Works and Archives. This book was released on 2006-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the great treasures of Buddhist literature, is mDo-mdzangs-blun or the Sutra of the Wise and the Foolish as it is known to the Mongols. The text was translated to Mongolian from Tibetan as the Üliger-ün Dalai or Ocean of Narratives. It is one of the most interesting, enjoyable and readable Buddhist scriptures. For centuries, it has been an inexhaustible source of inspiration, instruction and pleasure for all who have been able to read it. The history of this unusual scripture is still uncertain. Legend has it that the tales were heard in Khotan by Chinese monks, who translated them (but from what language?) into Chinese, from which it was translated into Tibetan, then into Mongolian and Oirat. The Narratives are Jatakas, or rebirth stories, tracing the causes of present tragedy in human lives to events which took place in former lifetimes. The theme of each narrative is the same: the tragedy of the human condition, the reason for this tragedy and the possibility of transcending it. But unlike Greek tragedy, Buddhist tragedy is never an end in itself, i.e. a catharsis, but a call to transcend that which can be transcended and need not be endlessly endured. The people we meet in the Sutra of the Wise and the Foolish, although supposedly living in the India of the Buddha’s time, might also be living at present in New York City, a small rural town or Leningrad, and the problems they face are the same problems that men have had to face always and everywhere. Herein lies the timeless appeal of this profound Buddhist scripture.
Book Synopsis The Heart Sutra Explained by : Donald S. Lopez
Download or read book The Heart Sutra Explained written by Donald S. Lopez and published by SUNY Press. This book was released on 1988-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned for its terse declaration of the perfection of wisdom, the Heart Sutra is the most famous of Buddhist scriptures. The author draws on previously unexamined commentaries, preserved only in Tibetan, to investigate the meanings derived from and invested into the sutra during the later period of Indian Buddhism. The Heart Sutra Explained offers new insights on "form is emptiness, emptiness is form," on the mantra "gate gate paragate parasamgate bodhi svaha," and on the synthesis of Madhyamika, Yogacara, and tantric thought that characterized the final period of Buddhism in India. It also includes complete translations of two nineteenth century Tibetan commentaries demonstrating the selective appropriation of Indian sources.
Book Synopsis Socially Responsible Consumption and Marketing in Practice by : Jishnu Bhattacharyya
Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Book Synopsis Masters of Design: Logos & Identity by : Sean Adams
Download or read book Masters of Design: Logos & Identity written by Sean Adams and published by Rockport Publishers. This book was released on 2008-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Book Synopsis American Sutra by : Duncan Ryūken Williams
Download or read book American Sutra written by Duncan Ryūken Williams and published by Belknap Press. This book was released on 2019-02-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Grawemeyer Award in Religion A Los Angeles Times Bestseller “Raises timely and important questions about what religious freedom in America truly means.” —Ruth Ozeki “A must-read for anyone interested in the implacable quest for civil liberties, social and racial justice, religious freedom, and American belonging.” —George Takei On December 7, 1941, as the bombs fell on Pearl Harbor, the first person detained was the leader of the Nishi Hongwanji Buddhist sect in Hawai‘i. Nearly all Japanese Americans were subject to accusations of disloyalty, but Buddhists aroused particular suspicion. From the White House to the local town council, many believed that Buddhism was incompatible with American values. Intelligence agencies targeted the Buddhist community, and Buddhist priests were deemed a threat to national security. In this pathbreaking account, based on personal accounts and extensive research in untapped archives, Duncan Ryūken Williams reveals how, even as they were stripped of their homes and imprisoned in camps, Japanese American Buddhists launched one of the most inspiring defenses of religious freedom in our nation’s history, insisting that they could be both Buddhist and American. “A searingly instructive story...from which all Americans might learn.” —Smithsonian “Williams’ moving account shows how Japanese Americans transformed Buddhism into an American religion, and, through that struggle, changed the United States for the better.” —Viet Thanh Nguyen, author of The Sympathizer “Reading this book, one cannot help but think of the current racial and religious tensions that have gripped this nation—and shudder.” —Reza Aslan, author of Zealot
Book Synopsis Social Marketing by : Marvin E. Goldberg
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Book Synopsis Kama Sutra Expert by : Dorling Kindersley Publishing Staff
Download or read book Kama Sutra Expert written by Dorling Kindersley Publishing Staff and published by DK. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published in the United States as Kama Sutra Step by Step, 2009"--P. 240.
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
