Flying Ahead of the Airplane

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Author :
Publisher : Routledge
ISBN 13 : 1317134745
Total Pages : 298 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Flying Ahead of the Airplane by : Nawal K. Taneja

Download or read book Flying Ahead of the Airplane written by Nawal K. Taneja and published by Routledge. This book was released on 2016-04-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. ’Management innovations’ are not going to deliver the required improvements; innovation within management is essential for airlines' survival. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world. Drawing on his experience of real airline situations worldwide, the author concludes that there is a gulf between what executives are doing now and what they need to do to stay ahead of the curve. To close this gap, the author suggests that airline executives focus on just three relevant initiatives: a) aligning business and technology strategies, b) redesigning organization structures to centralize the role of the scheduling function, and c) developing relevant brands that integrate social networking technology. To support this third initiative, the book provides insights on branding from 20 fascinating non-aviation case studies from around the world. Flying Ahead of the Airplane will assist practitioners in airlines of every size to integrate future trends into their mainstream thinking and launch flexible business models to manage risk and compete effectively in the ’flattening world’.

Branding Post-Communist Nations

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Author :
Publisher : Routledge
ISBN 13 : 1136658009
Total Pages : 260 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Post-Communist Nations by : Nadia Kaneva

Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-08-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Encyclopedia of Business in Today′s World

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506319521
Total Pages : 537 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Business in Today′s World by : Charles Wankel

Download or read book Encyclopedia of Business in Today′s World written by Charles Wankel and published by SAGE Publications. This book was released on 2009-06-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2009 RUSA Outstanding Business Reference Business in today′s world is increasingly diverse. Undertaking commerce, even by an individual, can mean working globally through a welter of new media with opportunities of all kinds rapidly appearing. The boundaries, scope, content, structures, and processes of a business activity can morph into completely different ones in the course of a project. Contemporary businesses, and certainly future businesses, find it incumbent upon them to fit within the requirements of environmental and economic sustainability of the others who inhabit our world. With more than 1,000 entries, the Encyclopedia of Business in Today′s World is packed with essential and up-to-date information on the state of business in our world. Not only does it reflect where business is, it also conveys the trajectory of business farther into the 21st century. These four volumes provide clear overviews of the important business topics of our time, ranging from culture shock to currency hedging, political risk, offshoring, and transnational corporations. The wealth of topics represent an integrated vision by the editor of a perplexity of functions, technologies, and environmental factors. Key Features Provides insight into the development and current business situation globally through articles on many individual countries Examines the processes, responsibilities, and ethics of business in the global market Offers entries written by experts from diverse fields Includes an appendix that looks at World Trade Organization statistics Presents a vast range of topics, including key companies, business policies, regions, countries, dimensions of globalization, economic factors, international agreements, financial instruments, accounting regulations and approaches, theories, legislation, management practices and approaches, and much more Key Themes Competitive Forces Countries Corporate Profiles Cultural Environments Economics of International Business Economic Theories of International Business Ethics, Corruption, and Social Responsibility Export/Import Strategies Foreign Direct Investment Globalization and Society Human Resource Management International Accounting International Finance International Monetary System International Trade Legal and Labor Issues Management and Leadership Manufacturing and Operations Marketing Political Environments Regional Economic Integration Supranational and National Organizations The Encyclopedia of Business in Today′s World serves as a general, nontechnical resource for students, professors, and librarians seeking to understand the development of business as practiced in the United States and internationally.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071641424
Total Pages : 290 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by : Duane Knapp

Download or read book The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success written by Duane Knapp and published by McGraw Hill Professional. This book was released on 2008-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come. “A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. “Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.” The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

Global Destination BrandScience

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Author :
Publisher :
ISBN 13 : 9780976538219
Total Pages : 124 pages
Book Rating : 4.5/5 (382 download)

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Book Synopsis Global Destination BrandScience by : Duane E. Knapp

Download or read book Global Destination BrandScience written by Duane E. Knapp and published by . This book was released on 2012-10-18 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071368292
Total Pages : 312 pages
Book Rating : 4.3/5 (682 download)

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Book Synopsis The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company by : Duane Knapp

Download or read book The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company written by Duane Knapp and published by McGraw Hill Professional. This book was released on 1999-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition. Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.

Solid State Physics and Electronics

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 8121914752
Total Pages : 614 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Solid State Physics and Electronics by : RK Puri | VK Babbar

Download or read book Solid State Physics and Electronics written by RK Puri | VK Babbar and published by S. Chand Publishing. This book was released on 2008 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present edition is brought up to incorporate the useful suggestions from a number of readers and teachers for the benefit of students.A topic on common-collector configuration is added to the chapter XIII.A new chapter on logic gates is intriduced at the end.Keeping in view the present style of university Question papers,a number of very short,short and long thoroughly revised and corrected to remove the errors which crept into earlier editions.

Grocery

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Author :
Publisher : Abrams
ISBN 13 : 1613129998
Total Pages : 372 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Grocery by : Michael Ruhlman

Download or read book Grocery written by Michael Ruhlman and published by Abrams. This book was released on 2017-05-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author “digs deep into the world of how we shop and how we eat. It’s a marvelous, smart, revealing work” (Susan Orlean, #1 bestselling author). In a culture obsessed with food—how it looks, what it tastes like, where it comes from, what is good for us—there are often more questions than answers. Ruhlman proposes that the best practices for consuming wisely could be hiding in plain sight—in the aisles of your local supermarket. Using the human story of the family-run Midwestern chain Heinen’s as an anchor to this journalistic narrative, he dives into the mysterious world of supermarkets and the ways in which we produce, consume, and distribute food. Grocery examines how rapidly supermarkets—and our food and culture—have changed since the days of your friendly neighborhood grocer. But rather than waxing nostalgic for the age of mom-and-pop shops, Ruhlman seeks to understand how our food needs have shifted since the mid-twentieth century, and how these needs mirror our cultural ones. A mix of reportage and rant, personal history and social commentary, Grocery is a landmark book from one of our most insightful food writers. “Anyone who has ever walked into a grocery store or who has ever cooked food from a grocery store or who has ever eaten food from a grocery store must read Grocery. It is food journalism at its best and I’m so freakin’ jealous I didn’t write it.” —Alton Brown, television personality “If you care about why we eat what we eat—and you want to do something about it—you need to read this absorbing, beautifully written book.” —Ruth Reichl, New York Times–bestselling author

The Secret Life of Groceries

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Author :
Publisher : Penguin
ISBN 13 : 0553459406
Total Pages : 352 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Secret Life of Groceries by : Benjamin Lorr

Download or read book The Secret Life of Groceries written by Benjamin Lorr and published by Penguin. This book was released on 2020-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.

Kellogg on Branding

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Publisher : John Wiley & Sons
ISBN 13 : 111804603X
Total Pages : 413 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Kellogg on Branding by : Alice M. Tybout

Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071772103
Total Pages : 258 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns by : Ben Benjamin

Download or read book Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns written by Ben Benjamin and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Best Career Books of 2012 Repair communication breakdowns on the spot and drive positive results in every conversation Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions, or achieve mutual understanding. Conversation Transformation gives you practical guidelines for managing the six most common (and aggravating) conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. Each skill-building chapter guides you through a three-step process for replacing unconstructive habits with more effective responses: AWARENESS Learn to recognize an ineffective communication pattern the instant it occurs ACTION Use specific new strategies to turn the conversation in a better direction PRACTICE Engage in repeated, structured practice to turn those actions into new habits Praise for Conversation Transformation: “Devastatingly insightful . . . provides the practical coaching you need to change old habits and transform your interactions.” —SHEILA HEEN and DOUGLAS STONE, bestselling authors of Difficult Conversations ”An invaluable resource . . . filled with simple tools and fixes to improve communication skills, exactly the skills that can make us all more effective in politics, business, and life.” —SENATOR JOHN F. KERRY “Practical, inspiring, and powerful. You will never look at your conversations the same way again.” —SUZANNE BATES, bestselling author of Speak Like a CEO and Discover Your CEO Brand

Thoughts on the Business of Life

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Author :
Publisher : Hassell Street Press
ISBN 13 : 9781014826985
Total Pages : 200 pages
Book Rating : 4.8/5 (269 download)

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Book Synopsis Thoughts on the Business of Life by : B C (Bertie Charles) 1880- Forbes

Download or read book Thoughts on the Business of Life written by B C (Bertie Charles) 1880- Forbes and published by Hassell Street Press. This book was released on 2021-09-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Way of St Francis

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Author :
Publisher : Cicerone Press Limited
ISBN 13 : 1783622458
Total Pages : 330 pages
Book Rating : 4.7/5 (836 download)

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Book Synopsis The Way of St Francis by : The Reverend Sandy Brown

Download or read book The Way of St Francis written by The Reverend Sandy Brown and published by Cicerone Press Limited. This book was released on 2015-09-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook describes the Way of St Francis a 550km month-long pilgrimage trail from Florence through Assisi to Rome. Split into 28 day stages, the walk begins in Florence and finishes in the Vatican City. Stages range from 8km to 30km with plenty to see, including ancient ruins, picturesque towns, national treasures, and stunning churches. This comprehensive guidebook fits in a jacket pocket or rucksack, and contains information on everything from accommodation and transport in Italy, to securing your credential (pilgrim identity card), budgeting, what to take, and where to do laundry. Stories of Francis of Assisi's life are also included. Although the route includes climbs and descents of up to 1200m, no special equipment is required - although your hiking boots and socks definitely need to get along. Following the steps of heroes, conquerors and saints on this pilgrim trail is manageable all year round, but is best done from April to June and mid-August to October. Route maps are given for every stage, and basic Italian phrases are included in the guidebook.

Endling #3: The Only

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Author :
Publisher : HarperCollins
ISBN 13 : 0062335626
Total Pages : 320 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Endling #3: The Only by : Katherine Applegate

Download or read book Endling #3: The Only written by Katherine Applegate and published by HarperCollins. This book was released on 2021-03-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrilling conclusion to the epic middle grade fantasy trilogy from Katherine Applegate, the New York Times bestselling and Newbery Award-winning author of The One and Only Ivan (now a major motion picture!), The One and Only Bob, Wishtree, and Crenshaw! In the beginning, Byx’s original quest was to discover if there were more of her kind, or if she was destined to become an endling—the last dairne alive. She did indeed find more dairnes, and along the way she also created allies among other creatures in her world, including humans, felivets, raptidons, and wobbyks. But Byx and her new friends soon learned that it wasn’t just dairnes in jeopardy of extinction, but that everyone was at risk. With the world in unprecedented danger, Byx must rally creatures of all kinds to lead a revolution. Katherine Applegate’s Endling series has so far earned a collective five starred reviews, and each of the prior books has debuted on the New York Times bestseller list. She once again delivers an action-packed middle grade fantasy with a unique setting, enthralling characters, and gripping adventure that is perfect for fans of Rick Riordan, Brian Jacques, and Tui T. Sutherland.

Building an Import / Export Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118044991
Total Pages : 326 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Building an Import / Export Business by : Kenneth D. Weiss

Download or read book Building an Import / Export Business written by Kenneth D. Weiss and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real-life examples from importers and exporters, it helps you every step of the way, from targeting a market and preparing a business plan to dealing with foreign currencies, shipping procedures, customs requirements, and more. It also shares tips to help you take advantage of NAFTA and other trade pacts, plus online resources to help you start and grow your business.

Barkeep

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Publisher :
ISBN 13 : 9780997806748
Total Pages : 264 pages
Book Rating : 4.8/5 (67 download)

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Book Synopsis Barkeep by : Danilo Bozovic

Download or read book Barkeep written by Danilo Bozovic and published by . This book was released on 2016-07-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barkeep is a modern day bar manual with focus on hospitality, service, bartending, making and serving drinks, wine, coffe and cigars. Barkeep provides huge amount of practical and more importantly very necessary information in a logical and organic way so that the novice bartender as well as the seasoned veteran can easily find what they are looking for.

Perspectives on Brand Management

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Author :
Publisher : Tilde Publishing and Distribution
ISBN 13 : 9780734610652
Total Pages : 0 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Perspectives on Brand Management by : Mark D. Uncles

Download or read book Perspectives on Brand Management written by Mark D. Uncles and published by Tilde Publishing and Distribution. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time for an up-to-date and authoritative text on brand management has come.