The Book Of Alchemy

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Alchemy

Author : Rory Sutherland
Publisher : HarperCollins
ISBN 13 : 0062388436
Total Pages : 384 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Alchemy

Author : Rory Sutherland
Publisher : W H Allen
ISBN 13 : 9780753556528
Total Pages : 0 pages
Book Rating : 4.5/5 (565 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by W H Allen. This book was released on 2021-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

The Book of Alchemy

Author : Francis Melville
Publisher :
ISBN 13 : 9781877082016
Total Pages : 128 pages
Book Rating : 4.0/5 (82 download)

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Book Synopsis The Book of Alchemy by : Francis Melville

Download or read book The Book of Alchemy written by Francis Melville and published by . This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the history, philosophy and techniques of the Western tradition of alchemy, as passed down from the Egyptians to the Ancient Greeks and Arabs, who introduced alchemy to Europe in the Middle Ages, this text also looks at the people who have kept the tradition alive, and how alchemy has achieved a role in science, mdeicine, philosophy, religion and the arts in the 21st century. It includes practical exercises including meditations, the understanding of the planets and numerology, with instructions on how to make alchemical tinctures and potions using everyday herbs and equipment.

The Book of the Secrets of Alchemy

Author : Constantine of Pisa
Publisher :
ISBN 13 : 9789004092884
Total Pages : pages
Book Rating : 4.0/5 (928 download)

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Book Synopsis The Book of the Secrets of Alchemy by : Constantine of Pisa

Download or read book The Book of the Secrets of Alchemy written by Constantine of Pisa and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book of Alchemy

Author : Raymond Buckland
Publisher : QUEEN VICTORIA PRESS
ISBN 13 : 9780997848151
Total Pages : pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Book of Alchemy by : Raymond Buckland

Download or read book Book of Alchemy written by Raymond Buckland and published by QUEEN VICTORIA PRESS. This book was released on 2017-05-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern oracle with an ancient root, The Cards of Alchemy have been designed as a powerful tool for personal transformation and spiritual renewal. Unlike the tarot cards, The Cards of Alchemy are best used for solving the divinator's own problems, for finding new directions, for personal divination, and for meditation. Although they can be used to read for someone else, their strength lies in exploring the inner being of the reader/interpreter. Fifty unique cards serve as catalysts for positive change in all areas of life. Key words, astrological correspondences, numerological and other aspects are utilized to provide the most detailed focus and to complement and enhance the layers of meaning embedded in each card.

Alchemy

Author : Eric John Holmyard
Publisher : Courier Corporation
ISBN 13 : 9780486262987
Total Pages : 340 pages
Book Rating : 4.2/5 (629 download)

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Book Synopsis Alchemy by : Eric John Holmyard

Download or read book Alchemy written by Eric John Holmyard and published by Courier Corporation. This book was released on 1990-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is thought to have originated over 2000 years ago in Hellenic Egypt, the result of three converging streams: Greek philosophy, Egyptian technology and the mysticism of Middle Eastern religions. Its heyday was from about 800 A.D. to the middle of the seventeenth century, and its practitioners ranged from kings, popes, and emperors to minor clergy, parish clerks, smiths, dyers, and tinkers. Even such accomplished men as Roger Bacon, Thomas Aquinas, Sir Thomas Browne and Isaac Newton took an interest in alchemical matters. In its search for the "Philosopher's Stone" that would transmute base metals into silver and gold, alchemy took on many philosophical, religious and mystical overtones. These and many other facets of alchemy are explored with enormous insight and erudition in this classic work. E. J. Holmyard, a noted scholar in the field, begins with the alchemists of ancient Greece and China and goes on to discuss alchemical apparatus, Islamic and early Western alchemy; signs, symbols, and secret terms; Paracelsus; English, Scottish and French alchemists; Helvetius, Price, and Semler, and much more. Ranging over two millennia of alchemical history, Mr. Holmyard shows how, like astrology and witchcraft, alchemy was an integral part of the pre-scientific moral order, arousing the cupidity of princes, the blind fear of mobs and the intellectual curiosity of learned men. Eventually, however, with the advent and ascension of the scientific method, the hopes and ideas of the alchemists faded to the status of "pseudo-science." That transformation, as well as alchemy's undeniable role as a precursor of modern chemistry, are brilliantly illuminated in this book. Students of alchemy, chemistry, the history of science, and the occult, plus anyone interested in the origin and evolution of one of mankind's most enduring and influential myths, will want to have a copy of this masterly study.

A Book of Alchemy

Author : Marsilius Ficinus
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530866861
Total Pages : 50 pages
Book Rating : 4.8/5 (668 download)

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Book Synopsis A Book of Alchemy by : Marsilius Ficinus

Download or read book A Book of Alchemy written by Marsilius Ficinus and published by Createspace Independent Publishing Platform. This book was released on 2016-04-03 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of the Chemical Art, ascribed to Marsilius Ficinus, provides one of the most in depth accounts of alchemical philosophy ever created. It is a philosophical treatise, as those of antiquity, listing its way through objections to alchemy, refuting its foes as well as superstitions prevalent at the time not accepted by the literate mystics of the era. It culminates with a section dedicated specifically to answers on such subjects supposedly derived from the conversations held between one Illardus, a Catalonian necromancer, and the Devil himself, which is here considered to give credence to the entire manuscript.

The Encyclopedia of Magic and Alchemy

Author : Rosemary Guiley
Publisher : Infobase Publishing
ISBN 13 : 1438130007
Total Pages : 385 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis The Encyclopedia of Magic and Alchemy by : Rosemary Guiley

Download or read book The Encyclopedia of Magic and Alchemy written by Rosemary Guiley and published by Infobase Publishing. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.

Alchemists Through the Ages

Author : Arthur Edward Waite
Publisher : SteinerBooks
ISBN 13 : 1621511480
Total Pages : 371 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Alchemists Through the Ages by : Arthur Edward Waite

Download or read book Alchemists Through the Ages written by Arthur Edward Waite and published by SteinerBooks. This book was released on 1970 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the many personalities who have immortalized themselves in alchemical research through the centuries are introduced in this very readable, compact presentation for today's interest in this fascinating, age-old quest in the metamorphosis of the human being. Mr Waite shows that the real alchemist quest was no the goal of turning base metals into gold, but rather the unfolding of the human being, the releasing and manifesting of the higher self. Seen in this light, alchemy is of profound interest and vital concern to awakened interests in development of spiritual powers and potentialities. Throughought the book are beautiful, historically significant illustrations.

The Book of Aquarius

Author : Anonymous
Publisher : BEYOND BOOKS HUB
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Book of Aquarius by : Anonymous

Download or read book The Book of Aquarius written by Anonymous and published by BEYOND BOOKS HUB. This book was released on 2021-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of Aquarius by Anonymous delves into the mystical world of alchemy and the search for the philosopher's stone. This thought-provoking treatise invites readers to embark on a journey of discovery into the secrets of transformation and transcendence. In The Book of Aquarius, Anonymous blends historical accounts with philosophical insights, sparking the reader's curiosity and providing a fresh perspective on this ancient practice. This book is a must-read for seekers of wisdom, truth, and spiritual enlightenment.

The Book Of Aquarius - Alchemy and the Philosophers Stone

Author : Anonymous
Publisher : Lulu.com
ISBN 13 : 1471083926
Total Pages : 180 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Book Of Aquarius - Alchemy and the Philosophers Stone by : Anonymous

Download or read book The Book Of Aquarius - Alchemy and the Philosophers Stone written by Anonymous and published by Lulu.com. This book was released on 2012-02-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy and the Philosophers' Stone are real. This is not a joke or a scam. This book covers the full theory and practice of alchemy and how to make the Philosophers' Stone, capable of reversing the aging process and curing all disease to the effect that one could live forever. This is an ancient secret which has never before been publicly released. Please read the book before making any judgement on it; this world is not what it seems to be.

The Book of the Secrets of Alchemy

Author : Constantinus (Pisanus)
Publisher : Brill Academic Publishers
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Book of the Secrets of Alchemy by : Constantinus (Pisanus)

Download or read book The Book of the Secrets of Alchemy written by Constantinus (Pisanus) and published by Brill Academic Publishers. This book was released on 1990 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Liber secretorum alchimie" is an attempt to introduce alchemy into Aristotle's science: manipulating metals, astronomy, astrology, geography and even theology are combined in these lecture notes taken by a 13th century medical student to make a fascinating review of themes which were hotly debated in medieval Italian university circles.

Gold: Israel Regardie's Lost Book of Alchemy

Author : Israel Regardie
Publisher : Llewellyn Worldwide
ISBN 13 : 073874347X
Total Pages : 214 pages
Book Rating : 4.7/5 (387 download)

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Book Synopsis Gold: Israel Regardie's Lost Book of Alchemy by : Israel Regardie

Download or read book Gold: Israel Regardie's Lost Book of Alchemy written by Israel Regardie and published by Llewellyn Worldwide. This book was released on 2015-04-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly discovered text, famed occultist Israel Regardie sheds light on the psychological and spiritual meaning behind the symbols and metaphors of alchemy. Locked away for years before it was made available, and now fully annotated by Chic and Sandra Tabatha Cicero, Gold is the first new book by Regardie published in decades. Analyzing important seventeenth-century alchemical treatises, such as "The True Book of the Learned Synesius," Regardie uses the language of Jungian psychology, magnetism, and hypnosis while citing his own unique experiences as a therapist and healer. Learn about spiritual alchemy and the connection between ancient magic and modern-day psychology. Explore the similarities between alchemical theory, Taoist philosophy, yoga, Zen Buddhism, and experiments with the human aura. With illustrations and appendices, including Regardie's original text "The Art of True Healing," Gold is a definitive work by a true master.

Newton the Alchemist

Author : William R. Newman
Publisher : Princeton University Press
ISBN 13 : 0691174873
Total Pages : 559 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Newton the Alchemist by : William R. Newman

Download or read book Newton the Alchemist written by William R. Newman and published by Princeton University Press. This book was released on 2018-12-11 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that finally demystifies Newton’s experiments in alchemy When Isaac Newton’s alchemical papers surfaced at a Sotheby’s auction in 1936, the quantity and seeming incoherence of the manuscripts were shocking. No longer the exemplar of Enlightenment rationality, the legendary physicist suddenly became “the last of the magicians.” Newton the Alchemist unlocks the secrets of Newton’s alchemical quest, providing a radically new understanding of the uncommon genius who probed nature at its deepest levels in pursuit of empirical knowledge. In this evocative and superbly written book, William Newman blends in-depth analysis of newly available texts with laboratory replications of Newton’s actual experiments in alchemy. He does not justify Newton’s alchemical research as part of a religious search for God in the physical world, nor does he argue that Newton studied alchemy to learn about gravitational attraction. Newman traces the evolution of Newton’s alchemical ideas and practices over a span of more than three decades, showing how they proved fruitful in diverse scientific fields. A precise experimenter in the realm of “chymistry,” Newton put the riddles of alchemy to the test in his lab. He also used ideas drawn from the alchemical texts to great effect in his optical experimentation. In his hands, alchemy was a tool for attaining the material benefits associated with the philosopher’s stone and an instrument for acquiring scientific knowledge of the most sophisticated kind. Newton the Alchemist provides rare insights into a man who was neither Enlightenment rationalist nor irrational magus, but rather an alchemist who sought through experiment and empiricism to alter nature at its very heart.

The Book of Alchemy

Author : Francis Melville
Publisher : Fair Winds Press
ISBN 13 : 9781931412278
Total Pages : 128 pages
Book Rating : 4.4/5 (122 download)

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Book Synopsis The Book of Alchemy by : Francis Melville

Download or read book The Book of Alchemy written by Francis Melville and published by Fair Winds Press. This book was released on 2002-08-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the history, philosophy and techniques of the Western tradition of alchemy, as passed down from the Egyptians to the Ancient Greeks and Arabs, who introduced alchemy to Europe in the Middle Ages, this text also looks at the people who have kept the tradition alive, and how alchemy has achieved a role in science, mdeicine, philosophy, religion and the arts in the 21st century. It includes practical exercises including meditations, the understanding of the planets and numerology, with instructions on how to make alchemical tinctures and potions using everyday herbs and equipment.

Lexicon of Alchemy

Author : Martinus Rulandus
Publisher :
ISBN 13 : 9781856520713
Total Pages : 470 pages
Book Rating : 4.5/5 (27 download)

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Book Synopsis Lexicon of Alchemy by : Martinus Rulandus

Download or read book Lexicon of Alchemy written by Martinus Rulandus and published by . This book was released on 1991-10-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Story of Alchemy and the Beginnings of Chemistry

Author : M. M. Pattison Muir
Publisher : Good Press
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis The Story of Alchemy and the Beginnings of Chemistry by : M. M. Pattison Muir

Download or read book The Story of Alchemy and the Beginnings of Chemistry written by M. M. Pattison Muir and published by Good Press. This book was released on 2019-11-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Story of Alchemy and the Beginnings of Chemistry is a book by M. M. Pattison Muir. Muir was a British chemist and author, here tracing the growth of science from its foundations as the peculiar discipline of alchemy, to contemporary atomic theory and alchemists and Greek philosophers.