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The Automobile Industry 1930 1980
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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson
Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Book Synopsis The Rise and Fall of the New Deal Order, 1930-1980 by : Steve Fraser
Download or read book The Rise and Fall of the New Deal Order, 1930-1980 written by Steve Fraser and published by Princeton University Press. This book was released on 2020-07-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The description for this book, The Rise and Fall of the New Deal Order, 1930-1980, will be forthcoming.
Book Synopsis The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry by : United States International Trade Commission
Download or read book The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry written by United States International Trade Commission and published by . This book was released on 1985 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imagine! written by Patrick G. Kelley and published by . This book was released on 2020-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1930s and 1980s, American automotive design reached new heights, quietly staking out a place as an art form in its own right. This innovative period saw the birth of concept cars whose appeal lay not so much with the power of their engines or the luxury of their added features, but in the sheer beauty and novelty of their overall design. Automakers employed artists from outside the industry with the primary goal of creating bold new designs whose "eye appeal" would prove irresistible to the public. In their heyday, thousands of these prototype sketches were created, but nearly all were either lost or deliberately destroyed by the car companies to minimize the risk of copycats. In IMAGINE!, Patrick Kelley presents a wealth of eye-catching car designs--more than 230 images from eighty-seven different artists--that he has spent over fifteen years gathering and assembling into the Kelley Collection. These artworks are rare survivors, vivid illustrations of the singular work of the men and woman who drew and designed the vehicles from their art school days through their later employment with the auto industry's Big Three: GM, Chrysler and Ford. IMAGINE! is a tender tribute to the artists' contributions and imagination, transporting us back to a time in US commercial history when the wildest dreams were encouraged and there was nothing but the open road ahead.
Book Synopsis The Making of Black Detroit in the Age of Henry Ford by : Beth Tompkins Bates
Download or read book The Making of Black Detroit in the Age of Henry Ford written by Beth Tompkins Bates and published by Univ of North Carolina Press. This book was released on 2012 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. In The Making of Black Detroit in the Age of Henry Ford
Book Synopsis Monthly Catalogue, United States Public Documents by :
Download or read book Monthly Catalogue, United States Public Documents written by and published by . This book was released on 1984 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sociology of Economic Life by : Mark Granovetter
Download or read book The Sociology of Economic Life written by Mark Granovetter and published by Routledge. This book was released on 2018-04-17 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book incorporates classic and contemporary readings in economic sociology and related disciplines to provide students with a broad understanding of the many dimensions of economic life. It discusses Max Weber's key concepts in economics and sociology.
Book Synopsis God Wants You to Be Rich by : Paul Zane Pilzer
Download or read book God Wants You to Be Rich written by Paul Zane Pilzer and published by Simon and Schuster. This book was released on 2007-12-04 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A re-release of a best-selling work argues that today's economy is firmly rooted in the nation's Judeo-Christian heritage, explaining the author's belief that financial prosperity is compatible with spiritual wealth if it promotes the well-being of society overall. Reprint. 25,000 first printing.
Book Synopsis Monthly Catalog of United States Government Publications by :
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1989 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transformations in the Brazilian and Korean Processes of Capitalist Development between the Early 1950s and the Mid-2010s: From Global Capital Accumulation to Late Industrialisation by : Nicolás Grinberg
Download or read book Transformations in the Brazilian and Korean Processes of Capitalist Development between the Early 1950s and the Mid-2010s: From Global Capital Accumulation to Late Industrialisation written by Nicolás Grinberg and published by BRILL. This book was released on 2023-10-16 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging mainstream nation-centred theories of economic development, Nicolás Grinberg examines the specificities of capitalist development in Brazil and South Korea by starting from their modes of participation in the international division of labour and hence in the production of surplus value on a global scale. Contrary to those theories, he does not consider these as resulting simply from the economic policies of nation states and their associated political institutions; nor from local class-struggle dynamics or geopolitical developments. Rather, drawing on key insights from Marx’s critique of political economy, his analysis begins by recognising that the process of capitalist development is global in terms of its economic dynamics and historical trends, and national only in its political and institutional forms of realisation. State-mediated patterns of economic development and institutional change in Brazil and Korea, as well as the intra- and inter-state political processes through which these have come about, are then considered mediations in the conformation and reproduction of the nationally differentiated, uneven process of capital’s valorisation on a global scale.
Book Synopsis Marketing Horizons: A 1980's Perspective by : Venkatakrishna V. Bellur
Download or read book Marketing Horizons: A 1980's Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
Download or read book Reference Quarterly written by and published by . This book was released on 1989 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Economic Sociology by : Nicole Woolsey Biggart
Download or read book Readings in Economic Sociology written by Nicole Woolsey Biggart and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: These articles, over thirty in total, reflect the best and latest thought in the exciting field of economic sociology. Beginning with the foundation of Smith, Marx, Engels and Polanyi, the volume gathers some of the best writings by economic sociologists that consider national and world economies as both products and influences of society. Contains over twenty articles by classical and contemporary economic social theorists. Covers important topics on economic action, states, and markets. Includes insightful editorial introductions and further reading suggestions.
Book Synopsis New Frontiers of the Automobile Industry by : Alex Covarrubias V.
Download or read book New Frontiers of the Automobile Industry written by Alex Covarrubias V. and published by Springer Nature. This book was released on 2019-11-28 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.
Download or read book Choice written by and published by . This book was released on 1989 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The UAW and the Heyday of American Liberalism, 1945–1968 by : Kevin Boyle
Download or read book The UAW and the Heyday of American Liberalism, 1945–1968 written by Kevin Boyle and published by Cornell University Press. This book was released on 1995-11-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kevin Boyle has done a masterful job of identifying the unique contribution of the UAW, not only to American Liberalism, but also to the nation and to all people. As contemporary labor and society at large search for new directions, this book should be required reading."—Victor G. Reuther
Book Synopsis The Japanese Automobile Industry by : Michael A. Cusumano
Download or read book The Japanese Automobile Industry written by Michael A. Cusumano and published by BRILL. This book was released on 2020-03-17 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed study of the history of the Japanese automotive industry, focusing primarily on the rise of Toyota and Nissan. The study seeks to understand how Japan started manufacturing motor vehicles and eventually passed the U.S. manufactures in terms of productivity and Europeans in terms of small car design. Provided numerous details on the Japanese production process and analyzes the role of Japanese government policy, including protectionism and technology transfer.
