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Author : Betty Chamberlain
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (718 download)
Download or read book The Artist's Guide to His Market written by Betty Chamberlain and published by . This book was released on 1972 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author : Tom McNulty
Publisher : McFarland
ISBN 13 : 0786466715
Total Pages : 333 pages
Book Rating : 4.7/5 (864 download)
Download or read book Art Market Research written by Tom McNulty and published by McFarland. This book was released on 2013-12-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.
Author : Charles Moore
Publisher :
ISBN 13 : 9781735170800
Total Pages : pages
Book Rating : 4.1/5 (78 download)
Download or read book The Black Market written by Charles Moore and published by . This book was released on 2020-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Art collecting can be time-consuming, complicated and confusingfor the beginner . . . but it doesn't have to be.In this clear and easy-to-follow guide, you'll gain the necessary knowledge and skills to begin building your own art collection. The purest form of hope, dreams, and sentiments, a single art image can reveal long-held secrets, spark the imagination, offer a sense of belonging.Art conveys the words the artist often might not have been able to speak out loud. In The Black Market: A Guide to Art Collecting, long-time art collector and art historian Charles Moore introduces novice collectors and would-be collectors to the art world, its deep roots, its connections to our past, and its hope for our future. If you ever wanted to become a collector, sought to learn more about African American art, or want to deepen your art knowledge, The Black Market is an immersive and essential tool for developing a meaningful and awe-inspiring collection.
Author : Tom Flynn
Publisher : Bloomsbury Publishing
ISBN 13 : 1472936361
Total Pages : 216 pages
Book Rating : 4.4/5 (729 download)
Download or read book The A-Z of the International Art Market written by Tom Flynn and published by Bloomsbury Publishing. This book was released on 2016-11-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that there are over 300,000 companies involved in the world's art market, employing around 2.8 million people. But the art world carries a veneer of mystery and secrecy that many people find daunting, and the language used by market insiders can be alienating and confusing to those new to the art market. The A-Z of the International Art Market not only clarifies useful terms and definitions, but also represents a significant contribution to the fast-developing processes of transparency and democratisation in the global art business. Comprising art market terms and core concepts – both historical and contemporary – this book is a long-awaited reference source that offers a unique introduction to a dynamic business sector. The A-Z of the International Art Market provides an accessible and thorough insight into critical areas of market practice and custom that anyone involved in the art market will find useful and enlightening.
Author : Betty Chamberlain
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Artist's Guide to His Market written by Betty Chamberlain and published by . This book was released on 1975 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julius Vitali
Publisher : Skyhorse Publishing Inc.
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Fine Artist's Guide to Marketing and Self-promotion written by Julius Vitali and published by Skyhorse Publishing Inc.. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this best-selling guide, now completely revised and expanded to cover digital resources, an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art...
Author : Vik Orenstein
Publisher : Penguin
ISBN 13 : 1599633612
Total Pages : 520 pages
Book Rating : 4.5/5 (996 download)
Download or read book The Photographer's Market Guide to Building Your Photography Business written by Vik Orenstein and published by Penguin. This book was released on 2010-01-19 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.
Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 : 9780940899803
Total Pages : 0 pages
Book Rating : 4.8/5 (998 download)
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This business guide for artists teaches modern-day entrepreneurs information that will give them a competitive edge in the art market"-- P. [4] of cover.
Author : Geoffrey Robinson (Illustrator.)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (314 download)
Download or read book The Artist and Designer's Guide to His Market. Where, when and how to Sell All Kinds of Artistic Work written by Geoffrey Robinson (Illustrator.) and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paolo Massimilla
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.5/5 (936 download)
Download or read book The ART of M. A. R. K. E. T. I. N. G. (tm) written by Paolo Massimilla and published by . This book was released on 2021-02-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.
Author : Dean Samed
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.6/5 (442 download)
Download or read book Earn with Your Art written by Dean Samed and published by . This book was released on 2020-05-08 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an amateur breaking into the creative industries, an artist expanding a side-hustle, or a professional 'full-timer' seeking to double your current income, then this is the book for you. With concrete guidance on structuring your day, dealing with clients, navigating social media, and maintaining your health, each chapter walks you through the steps necessary to gain clients, increase your earnings, and live a better life. FREELANCER CASE STUDIES Learn from the wins, losses, and insights of successful freelancers - and create your full time creative dream. Profiled artists include: Graphic Designers, Agency Owners, Sound Engineers, Fine Art Photographers, Web Designers, Tattooists, Indie Editors, Digital Illustrators, Hair & Makeup Artists, Mural Artists + more! IN THIS BOOK YOU WILL LEARN: The real reason why time is more valuable than money. How incorporating your business increases your income. The REAL pros and cons of the Freelancer lifestyle. How to harness 'ultradian rhythms' to increase productivity. How to work less and earn more by 'winning ugly'. Why burning the midnight oil will destroy your income. How to produce a week's worth of work in a single day. How to find and keep repeat clients. YOUR GUIDE Dean Samed is a Digital Illustrator from the UK, who fulfilled his childhood dream of earning a full time income from art and working with the biggest names in Horror.
Author : Brent Donnelly
Publisher : John Wiley & Sons
ISBN 13 : 1119583551
Total Pages : 420 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Art of Currency Trading written by Brent Donnelly and published by John Wiley & Sons. This book was released on 2019-06-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can master the art of foreign exchange trading While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success. The book builds in intensity and depth one topic at a time, starting with the basics and moving on to intermediate then advanced setups and strategies. Whether you are new to currency trading or have years of experience, The Art of Currency Trading provides the information you need to learn to trade like an expert. This much-needed guide provides: an insider’s view of what drives currency price movements; a clear explanation of how to combine macro fundamentals, technical analysis, behavioral finance and diligent risk management to trade successfully; specific techniques and setups you can use to make money trading foreign exchange; and steps you can take to better understand yourself and improve your trading psychology and discipline. Written for currency traders of all skill levels, international stock and bond investors, corporate treasurers, commodity traders, and asset managers, The Art of Currency Trading offers a comprehensive guide to foreign exchange trading written by a noted expert in the field.
Author : Geoffrey ROBINSON
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (54 download)
Download or read book The Artist and Designer's Guide to His Market, Etc. (Edited by Geoffrey Robinson.). written by Geoffrey ROBINSON and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sergey Skaterschikov
Publisher : McGraw-Hill
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)
Download or read book Skate's Art Investment Handbook: The Comprehensive Guide to Investing in the Global Art and Art Services Market written by Sergey Skaterschikov and published by McGraw-Hill. This book was released on 2010 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Art Valuation and Investing “Comprehensive insight into the art world that every seasoned art collector should keep by his or her bedside for quick reference.” Lawrence M. Klepner, Vice President–Investments, UBS Financial Services Inc. “An essential resource for any art collector, art investor, or art market professional. The information provided is so useful and comprehensive that it puts anyone involved in the art market who doesn’t own a copy at a disadvantage.” Nicholas Forest, art market analyst, art consultant, and founder of Artmarketblog.com “Skaterschikov has produced a comprehensive and well-written overview of investment in high-end art. Every aspiring investor should read this book cover to cover—twice—before even thinking about writing their first check.” Don Thompson, author of The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art “Skate’s Art Investment Handbook is a must-read for anyone who is passively or actively involved in the art world. It is a thorough, accurate, and fascinating account of this market that will certainly enlighten the art market amateur, veteran, collector, and investor alike.” Philip Hofman, CEO, The Fine Art Fund Group “Thoroughly documented and very well-written. . . . In addition to its original data, this edition of Skate’s pulls together bits and pieces of often hard-to-find statistics from other published resources, making it indispensable for anyone researching the market for artworks.” Tom McNulty , MA, MLS, Professor of Research Methodology, Sotheby’s Institute of Art, New York; Librarian for Fine Arts, Bobst Library, New York University; and author of Art Market Research: A Guide to Methods and Sources About the Book The fine arts represent one of the oldest and most consistently profitable investment vehicles. Yet, despite its maturity and the tens of billions of dollars generated each year through art sales, the art market has remained uniquely resistant to the drivers that have revolutionized virtually every other investment class. Now institutional and private investors can approach both active and passive investment in the global art market with a degree of transparency unavailable to previous generations of investors. The most comprehensive how-to guide of its kind, Skate’s Art Investment Handbook demystifies art investing. It provides a detailed, dispassionate look at the global art market and outlines an original analytical model and rational strategies for profiting from this alternative asset class. Drawing on more than a century of statistical data, original valuation metrics, and other powerful proprietary tools, the founder and CEO of IndexAtlas Group, LLC, Sergey Skaterschikov describes proven techniques that allow you to: Correctly value art assets Accurately forecast their long-term values Precisely track and forecast trends in the notoriously fickle art market Expertly deploy strategies for optimizing returns on art investments Confidently invest in funds, derivatives, and other passive art investment vehicles Taking art investing out of the murky realm of sentiment and aesthetics and into the bright light of financial valuation and market statistics, Skate’s Art Investment Handbook provides what you need to generate consistent profitability in the global art market.
Author : Arielle Eckstut
Publisher : Workman Publishing
ISBN 13 : 076116085X
Total Pages : 544 pages
Book Rating : 4.7/5 (611 download)
Download or read book The Essential Guide to Getting Your Book Published written by Arielle Eckstut and published by Workman Publishing. This book was released on 2010-11-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265711
Total Pages : 398 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
