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The Art Of Selling War
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Download or read book Selling The War written by Zbynek Zeman and published by . This book was released on 1978 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appeal to patriotism - Against spies and saboteurs - Campaign for war production - Promoting the international alliance - Allied forces and Nazi propaganda. World War II (2).
Book Synopsis The Art of Selling Your Business by : John Warrillow
Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
Book Synopsis Sun Tzu Strategies for Selling by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Book Synopsis Selling the Great War by : Alan Axelrod
Download or read book Selling the Great War written by Alan Axelrod and published by Macmillan + ORM. This book was released on 2009-03-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.
Book Synopsis The Art of Selling War by : Pierre Gilly
Download or read book The Art of Selling War written by Pierre Gilly and published by I.A Bergman. This book was released on 2020-06-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art of War written by Stephen F. Kaufman and published by Tuttle Publishing. This book was released on 2012-04-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.
Download or read book The Essential Art of War written by Sunzi and published by . This book was released on 2005-10-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference brings Sun-tzu's classic study of war strategy to an audience that may have no prior knowledge of the subject. An introduction on the relevance of Sun-tzu's teachings, historical background, and a bibliographical essay are included.
Book Synopsis The Art of War Plus the Art of Sales by : MR Gary J. Gagliardi
Download or read book The Art of War Plus the Art of Sales written by MR Gary J. Gagliardi and published by Clearbridge Publishing. This book was released on 2014-03-07 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
Book Synopsis Mastering the Art of War by : Liang Zhuge
Download or read book Mastering the Art of War written by Liang Zhuge and published by Shambhala Publications. This book was released on 2005 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed by two prominent statesmen-generals of classical China, this book develops the strategies of Sun Tzu's classic, The Art of War , into a complete handbook of organization and leadership. The great leaders of ancient China who were trained in Sun Tzu's principles understood how war is waged successfully, both materially and mentally, and how victory and defeat follow clear social, psychological, and environmental laws. Drawing on episodes from the panorama of Chinese history, Mastering the Art of War presents practical summaries of these essential laws along with tales of conflict and strategy that show in concrete terms the proper use of Sun Tzu's principles. The book also examines the social and psychological aspects of organization and crisis management. The translator's introduction surveys the Chinese philosophies of war and conflict and explores in depth the parallels between The Art of War and the oldest handbook of strategic living, the I Ching (Book of Changes).
Book Synopsis Selling the Korean War by : Steven Casey
Download or read book Selling the Korean War written by Steven Casey and published by Oxford University Press. This book was released on 2008-03-21 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: How presidents spark and sustain support for wars remains an enduring and significant problem. Korea was the first limited war the U.S. experienced in the contemporary period - the first recent war fought for something less than total victory. In Selling the Korean War , Steven Casey explores how President Truman and then Eisenhower tried to sell it to the American public. Based on a massive array of primary sources, Casey subtly explores the government's selling activities from all angles. He looks at the halting and sometimes chaotic efforts of Harry Truman and Dean Acheson, Dwight Eisenhower and John Foster Dulles. He examines the relationships that they and their subordinates developed with a host of other institutions, from Congress and the press to Hollywood and labor. And he assesses the complex and fraught interactions between the military and war correspondents in the battlefield theater itself. From high politics to bitter media spats, Casey guides the reader through the domestic debates of this messy, costly war. He highlights the actions and calculations of colorful figures, including Senators Robert Taft and JHoseph McCarthy, and General Douglas MacArthur. He details how the culture and work routines of Congress and the media influenced political tactics and daily news stories. And he explores how different phases of the war threw up different problems - from the initial disasters in the summer of 1950 to the giddy prospects of victory in October 1950, from the massive defeats in the wake of China's massive intervention to the lengthy period of stalemate fighting in 1952 and 1953.
Book Synopsis Buying and Selling Civil War Memory in Gilded Age America by : James Marten
Download or read book Buying and Selling Civil War Memory in Gilded Age America written by James Marten and published by University of Georgia Press. This book was released on 2021-07-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying and Selling Civil War Memory explores the ways in which Gilded Age manufacturers, advertisers, publishers, and others commercialized Civil War memory. Advertisers used images of the war to sell everything from cigarettes to sewing machines; an entire industry grew up around uniforms made for veterans rather than soldiers; publishing houses built subscription bases by tapping into wartime loyalties; while old and young alike found endless sources of entertainment that harkened back to the war. Moving beyond the discussions of how Civil War memory shaped politics and race relations, the essays assembled by James Marten and Caroline E. Janney provide a new framework for examining the intersections of material culture, consumerism, and contested memory in the everyday lives of late nineteenth-century Americans. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print, visual, and popular culture; finance; and the histories of education, of the book, and of capitalism in this period. This highly teachable volume presents an exciting intellectual fusion by bringing the subfield of memory studies into conversation with the literature on material culture. The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Smith Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff , Paul Ringel, Natalie Sweet, David K. Thomson, and Jonathan W. White.
Book Synopsis The Art of War for Spiritual Battle by : Cindy Trimm
Download or read book The Art of War for Spiritual Battle written by Cindy Trimm and published by Charisma Media. This book was released on 2010-09-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book by best-selling author Cindy Trimm, The Art of War for Spiritual Battle will become the “go-to” manual for preparing Christians to have victory in today’s spiritual battles with the enemy through strategic spiritual warfare and powerful intercessory prayer.
Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle
Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Download or read book Propaganda written by Charles Samuels and published by World War II: Sourcebook. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Describes the documentation published by different groups during World War II that was used to persuade civilians, soldiers, and even the enemies to support that group's cause"--Provided by publisher.
Book Synopsis Deadpool's Art of War by : Peter David
Download or read book Deadpool's Art of War written by Peter David and published by Marvel Entertainment. This book was released on 2015-03-18 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects Deadpool's Art of War #1-4.
Book Synopsis The Art of War from SmarterComics by : Sun Tzu
Download or read book The Art of War from SmarterComics written by Sun Tzu and published by . This book was released on 2010-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As true today as when it was written, THE ART OF WAR is a 2,500-year-old classic that is required reading in modern business schools. Penned by the ancient Chinese philosopher and military general Sun Tzu, it reveals how to succeed in any conflict.Read this comic version, and cut to the heart of the message! Learn the secrets of successful competition, with pearls of wisdom like these: ALL WARFARE IS BASED ON DECEPTION.COWARDICE LEADS TO CAPTURE.THE GOAL OF THE SKILLFUL GENERAL IS NOT TO WIN BATTLES BUT TO PREVENT THEM WHENEVER POSSIBLE.AVOID WHAT IS STRONG AND STRIKE AT WHAT IS WEAK.FORCE YOUR ENEMY TO REVEAL HIMSELF, SO AS TO FIND OUT HIS VULNERABLE SPOTS.THE MARK OF A GREAT GENERAL IS THAT HE FIGHTS ON HIS OWN TERMS OR NOT AT ALL.Want to be more competitive but don't have time to read the whole book? Get it in a nutshell and have fun doing it. It's all here in THE ART OF WAR from Smarter Comics.
Download or read book Selling War written by Nicholas John Cull and published by Oxford University Press. This book was released on 1996-09-26 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: "British propaganda brought America to the brink of war, and left it to the Japanese and Hitler to finish the job." So concludes Nicholas Cull in this absorbing study of how the United States was transformed from isolationism to belligerence in the years before the attack on Pearl Harbor. From the moment it realized that all was lost without American aid, the British Government employed a host of persuasive tactics to draw the US to its rescue. With the help of talents as varied as those of matinee idol Leslie Howard, Oxford philosopher Isaiah Berlin and society photographer Cecil Beaton, no section of America remained untouched and no method--from Secret Service intrigue to the publication of horrifying pictures of Nazi atrocities--remained untried. The British sought and won the support of key journalists and broadcasters, including Edward R. Murrow, Dorothy Thompson and Walter Winchell; Hollywood film makers also played a willing part. Cull details these and other propaganda activities, covering the entire range of the British effort. A fascinating story of how a foreign country provoked America's involvement in its greatest war, Selling War will appeal to all those interested in the modern cultural and political history of Britain and the United States.
