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The Art Of Marketing Promotion How Sun Tzu Can Improve Your Business Success
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Book Synopsis The Art of Marketing & Promotion by : Allan P. Sand
Download or read book The Art of Marketing & Promotion written by Allan P. Sand and published by Allan P. Sand. This book was released on 2012-10-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.
Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly
Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Book Synopsis The Art of Marketing and Promotion by : Allan Sand
Download or read book The Art of Marketing and Promotion written by Allan Sand and published by . This book was released on 2012-03-10 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is how Sun Tzu would help you develop and implement promotional & marketing programs Apply the philosophy of war to expanding your business 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War." It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: - Win against larger, better-funded competitors - Design useful marketing strategies that work - Create effective messages that get results - Design material specifically for target publics - Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.
Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Book Synopsis The Complete Sun Tzu for Business Success by : Gerald A Michaelson
Download or read book The Complete Sun Tzu for Business Success written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2011-09-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!
Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson
Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle
Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Book Synopsis Sun Tzu For Success by : Gerald A Michaelson
Download or read book Sun Tzu For Success written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2003-01-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.
Book Synopsis SUN TZU MARKETING STRATEGY™ by : James Sonhill DBA
Download or read book SUN TZU MARKETING STRATEGY™ written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Book Synopsis Sun Tzu's the Art of War Plus Warrior Marketing by : Gary Gagliardi
Download or read book Sun Tzu's the Art of War Plus Warrior Marketing written by Gary Gagliardi and published by Science of Strategy. This book was released on 2006-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
Book Synopsis Free Sun Tzu (Sunzi)'s The Art of War PDF Ebook by :
Download or read book Free Sun Tzu (Sunzi)'s The Art of War PDF Ebook written by and published by Science of Strategy. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sun Tzu for Women by : Becky Sheetz-Runkle
Download or read book Sun Tzu for Women written by Becky Sheetz-Runkle and published by Simon and Schuster. This book was released on 2011-01-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.
Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book The Art of Strategy written by Sun Tzu and published by . This book was released on 2020-04-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is strategy? Why do you need it? How do you do it? The Art Of Strategy provides timeless answers to these eternal questions. It is a short introduction to strategy through the insights of three successful strategists: Sun Tzu, John Boyd and Simon Wardley. It is a modern reading of Sun Tzu's The Art of War -- the strategy classic written in China around 500 BC -- using the lenses of Boyd (OODA "loop" inventor) and Wardley (Wardley Map inventor). Each chapter gently transforms The Art of War into a modern business setting and includes material from Boyd and Wardley in separate sections to complement and clarify Sun Tzu's terse, poetic text. The idea is to serve strategy in13 short chapters requiring 5-10 minutes reading time each. Additionally, an extensive glossary is provided since many Chinese concepts are purposefully abstract and ambiguous.As a positive side effect, it may also provide an improved under-standing of the (geo)political gameplays by Boris Johnson, DonaldTrump, Vladimir Putin and Xí Jìnpíng who are all inspired by SunTzu. "The Art of Strategy is condensed knowledge that all managers, agile coaches and other leaders should have. This is three thinkers from very different contexts. But as Erik has put it, with similarities and differences topic by topic, a fourth voice appears. That voice belongs to the interaction between the three narrators and it gives as much value to me as a reader as the other three voices do." Staffan Nöteberg, author of Monotasking Erik Schön is an executive, strategist and keynote speaker who has successfully developed and deployed strategy for more than 20 years in small, medium and larger enterprises.
Book Synopsis Sun Tzu Strategies for Selling by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Book Synopsis MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES by : Dr. Saurabh Bajpai
Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Gurus written by Ian Wallis and published by Crimson Publishing. This book was released on 2012-01-20 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.
