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Author : Alex Jenkins
Publisher :
ISBN 13 : 9780993577413
Total Pages : 133 pages
Book Rating : 4.5/5 (774 download)
Download or read book The Art of Attraction Marketing written by Alex Jenkins and published by . This book was released on 2016 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Kotick
Publisher : Archway Publishing
ISBN 13 : 1480841285
Total Pages : 159 pages
Book Rating : 4.4/5 (88 download)
Download or read book Create Brand Attraction written by Michael Kotick and published by Archway Publishing. This book was released on 2017-05-15 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer
Author : Robert Wachter
Publisher : Wipf and Stock Publishers
ISBN 13 : 1725281708
Total Pages : 114 pages
Book Rating : 4.7/5 (252 download)
Download or read book The Art of Marketing Jesus written by Robert Wachter and published by Wipf and Stock Publishers. This book was released on 2021-07-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus is the most attractive person in human history. Professional fishermen dropped everything to follow him. Social outcasts were transformed into outspoken ambassadors; sinners, repulsed by their religious leaders, were drawn to Jesus by the scores. Today, everyday believers are called to attract people to Jesus. But how do we do that? God's plan to reach the world is not through commercialism or trendy marketing gimmicks--it's through you. However, some are caught in the performance trap of doing more and trying harder to please God, which produces the unintended consequences of spiritual brokenness and judgmental attitudes that render the believer ineffective at reflecting the heart of God. The Art of Marketing Jesus is an easy-to-understand spiritual growth process that has helped many believers internalize the life-giving promises of the new covenant and produce an abundance of love, joy, and peace in their lives--which is precisely the attitudes and characteristics required to attract people to Jesus. If you want to live free and attract more people to Jesus, perhaps it's time to become a new wineskin. It's time to say goodbye to old thoughts that keep you in bondage and place your light on the lampstand of spiritual freedom.
Author : John Warrillow
Publisher : Greenleaf Book Group
ISBN 13 : 1733478167
Total Pages : 246 pages
Book Rating : 4.7/5 (334 download)
Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
Author : Jimmy Vee
Publisher : John Wiley & Sons
ISBN 13 : 1118045386
Total Pages : 287 pages
Book Rating : 4.1/5 (18 download)
Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Author : Joe Calloway
Publisher : John Wiley & Sons
ISBN 13 : 1119147433
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)
Download or read book Magnetic written by Joe Calloway and published by John Wiley & Sons. This book was released on 2015-10-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
Author : Stacey Hall
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940377
Total Pages : 234 pages
Book Rating : 4.6/5 (99 download)
Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Author : Bryan Adams
Publisher :
ISBN 13 : 9780993022159
Total Pages : 221 pages
Book Rating : 4.0/5 (221 download)
Download or read book Getting Goosebumps written by Bryan Adams and published by . This book was released on 2015 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth Rentschler
Publisher : Routledge
ISBN 13 : 1136377425
Total Pages : 288 pages
Book Rating : 4.1/5 (363 download)
Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Author : Jack Canfield
Publisher : Simon and Schuster
ISBN 13 : 1453280634
Total Pages : 255 pages
Book Rating : 4.4/5 (532 download)
Download or read book Life Lessons for Mastering the Law of Attraction written by Jack Canfield and published by Simon and Schuster. This book was released on 2013-02-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Lessons for Mastering the Law of Attraction teaches you what you need to know about living the Law of Attraction and how to create your own personal success through its concepts.
Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)
Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Author : Srinivas Rao
Publisher : Penguin
ISBN 13 : 1101981709
Total Pages : 226 pages
Book Rating : 4.1/5 (19 download)
Download or read book Unmistakable written by Srinivas Rao and published by Penguin. This book was released on 2016 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don't be the best, be the only. You're on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas's dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don't be just one among many--be the only. Be unmistakable. Trying to be the best will chain you to others' definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy's art or Tim Burton's films, unmistakable work needs no signature and has no precedent. Whether you're a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author : Sammy Blindell
Publisher :
ISBN 13 : 9781912774562
Total Pages : 188 pages
Book Rating : 4.7/5 (745 download)
Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rob L Sperry
Publisher :
ISBN 13 : 9781735844718
Total Pages : 338 pages
Book Rating : 4.8/5 (447 download)
Download or read book Network Marketing Secrets From Top Earners written by Rob L Sperry and published by . This book was released on 2020-11-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4./5 ( download)
Download or read book GRASPED Business Breakthroughs written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-29 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Business Breakthroughs" unveils 20 revolutionary strategies for achieving dynamic growth in the business world. This comprehensive guide is designed to propel businesses forward by leveraging innovative strategies for market expansion, customer engagement, product innovation, and operational efficiency. It offers actionable insights and tools for overcoming common business challenges, driving innovation, and achieving sustainable success. What sets this book apart is its focus on both revolutionary and actionable strategies that are tailored for immediate and impactful application in various business scenarios. Unlike other books that might offer theoretical insights, "GRASPED Business Breakthroughs - 20 Revolutionary Strategies for Dynamic Growth" provides a practical roadmap to dynamic growth, combining cutting-edge strategies with practical examples from leading companies. Dive into "GRASPED Business Breakthroughs," a manual crafted for those who seek to not just participate in the business world but to truly excel and redefine its boundaries. This book promises to equip you with an arsenal of strategies, guiding you through the intricacies of modern business challenges and opportunities, setting the stage for unprecedented growth and innovation.
Author : Philip Kotler
Publisher : Harvard Business Press
ISBN 13 : 9780875847375
Total Pages : 560 pages
Book Rating : 4.8/5 (473 download)
Download or read book Standing Room Only written by Philip Kotler and published by Harvard Business Press. This book was released on 1997 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
