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Author : Advertising Research Foundation
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (21 download)
Download or read book The Application of Subliminal Perception in Advertising written by Advertising Research Foundation and published by . This book was released on 1958 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruno Breitmeyer
Publisher : OUP Oxford
ISBN 13 : 0191546208
Total Pages : 384 pages
Book Rating : 4.1/5 (915 download)
Download or read book Visual Masking written by Bruno Breitmeyer and published by OUP Oxford. This book was released on 2006-04-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our visual system can process information at both conscious and unconscious levels. Understanding the factors that control whether a stimulus reaches our awareness, and the fate of those stimuli that remain at an unconscious level, are the major challenges of brain science in the new millennium. Since its publication in 1984, Visual Masking has established itself as a classic text in the field of cognitive psychology. In the years since, there have been considerable advances in the cognitive neurosciences, and a growth of interest in the topic of consciousness, and the time is ripe for a new edition of this text. Where most current approaches to the study of visual consciousness adopt a 'steady-state' view, the approach presented in this book explores its dynamic properties. This new edition uses the technique of visual masking to explore temporal aspects of conscious and unconscious processes down to a resolution in the millisecond range. The 'time slices' through conscious and unconscious vision revealed by the visual masking technique can shed light on both normal and abnormal operations in the brain. The main focus of this book is on the microgenesis of visual form and pattern perception - microgenesis referring to the processes occurring in the visual system from the time of stimulus presentation on the retinae to the time, a few hundred milliseconds later, of its registration at conscious or unconscious perceptual and behavioural levels. The book takes a highly integrative approach by presenting microgenesis within a broad context encompassing visuo-temporal phenomena, attention, and consciousness.
Author : August Bullock
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Secret Sales Pitch written by August Bullock and published by . This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: -A fascinating look at how media manipulates the mind;-A handbook for marketing, psychology, sociology, and related classes;-A "how to" manual for artists, advertisers, and business people interested in subliminal techniques.
Author : Dave Lakhani
Publisher : John Wiley & Sons
ISBN 13 : 0470282096
Total Pages : 224 pages
Book Rating : 4.4/5 (72 download)
Download or read book Subliminal Persuasion written by Dave Lakhani and published by John Wiley & Sons. This book was released on 2008-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Author : Wilson Bryan Key
Publisher : New Amer Library
ISBN 13 : 9780451159519
Total Pages : 220 pages
Book Rating : 4.1/5 (595 download)
Download or read book Subliminal Seduction written by Wilson Bryan Key and published by New Amer Library. This book was released on 1981-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the ways in which the media uses sex and violence to manipulate human behavior, citing specific examples from Playboy, Vogue, and Cosmopolitan magazines
Author : Vance Packard
Publisher : Ig Publishing
ISBN 13 : 9780978843106
Total Pages : 0 pages
Book Rating : 4.8/5 (431 download)
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Author : Jack Haberstroh
Publisher : Cross Roads Books
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)
Download or read book Ice Cube Sex written by Jack Haberstroh and published by Cross Roads Books. This book was released on 1994 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran university educator, researcher and advertising practitioner thoroughly explores the subject of subliminal persuasion, its history, legality, effectiveness, and even its very existence.
Author : Norman F. Dixon
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)
Download or read book Subliminal Perception written by Norman F. Dixon and published by McGraw-Hill Companies. This book was released on 1971 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles R. Acland
Publisher : Duke University Press
ISBN 13 : 0822349191
Total Pages : 324 pages
Book Rating : 4.8/5 (223 download)
Download or read book Swift Viewing written by Charles R. Acland and published by Duke University Press. This book was released on 2012-01-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204875
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author : Mehmet Huseyin Bilgin
Publisher : Springer Nature
ISBN 13 : 3030718697
Total Pages : 322 pages
Book Rating : 4.0/5 (37 download)
Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2021-05-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 31st Eurasia Business and Economics Society (EBES) Conference, which took place as a virtual conference due to the global COVID-19 health crisis. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (113 download)
Download or read book Subliminal Perception and Subliminal Advertising written by and published by . This book was released on 1975 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1317398955
Total Pages : 451 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Eldon Taylor
Publisher : Just Another Reality Publishing
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.0/5 ( download)
Download or read book Subliminal Communication written by Eldon Taylor and published by Just Another Reality Publishing. This book was released on 1990 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matt Johnson
Publisher : BenBella Books
ISBN 13 : 1950665232
Total Pages : 243 pages
Book Rating : 4.9/5 (56 download)
Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author : United States. Congress. House. Committee on Science and Technology. Subcommittee on Transportation, Aviation, and Materials
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.0/5 (18 download)
Download or read book Subliminal Communication Technology written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Transportation, Aviation, and Materials and published by . This book was released on 1984 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
