The Anti Marketing Manifesto

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The Anti-Marketing Manifesto

Author : Michelle Lopez Boggs
Publisher : FriesenPress
ISBN 13 : 1525580450
Total Pages : 219 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Anti-Marketing Manifesto by : Michelle Lopez Boggs

Download or read book The Anti-Marketing Manifesto written by Michelle Lopez Boggs and published by FriesenPress. This book was released on 2020-09-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

The Model Manifesto

Author : Leanne Maskell
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600665
Total Pages : 239 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis The Model Manifesto by : Leanne Maskell

Download or read book The Model Manifesto written by Leanne Maskell and published by Practical Inspiration Publishing. This book was released on 2019-05-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Government's Place in the Market

Author : Eliot Spitzer
Publisher : MIT Press
ISBN 13 : 0262295113
Total Pages : 96 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Government's Place in the Market by : Eliot Spitzer

Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.

The Digital Lives of Black Women in Britain

Author : Francesca Sobande
Publisher : Springer Nature
ISBN 13 : 3030466795
Total Pages : 155 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Digital Lives of Black Women in Britain by : Francesca Sobande

Download or read book The Digital Lives of Black Women in Britain written by Francesca Sobande and published by Springer Nature. This book was released on 2020-08-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Cluetrain Manifesto

Author : Rick Levine
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.:/5 (851 download)

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Book Synopsis The Cluetrain Manifesto by : Rick Levine

Download or read book The Cluetrain Manifesto written by Rick Levine and published by . This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

All Boys Aren't Blue

Author : George M. Johnson
Publisher : Farrar, Straus and Giroux (BYR)
ISBN 13 : 0374312729
Total Pages : 191 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis All Boys Aren't Blue by : George M. Johnson

Download or read book All Boys Aren't Blue written by George M. Johnson and published by Farrar, Straus and Giroux (BYR). This book was released on 2020-04-28 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a series of personal essays, prominent journalist and LGBTQIA+ activist George M. Johnson's All Boys Aren't Blue explores their childhood, adolescence, and college years in New Jersey and Virginia. A New York Times Bestseller! Good Morning America, NBC Nightly News, Today Show, and MSNBC feature stories From the memories of getting his teeth kicked out by bullies at age five, to flea marketing with his loving grandmother, to his first sexual relationships, this young-adult memoir weaves together the trials and triumphs faced by Black queer boys. Both a primer for teens eager to be allies as well as a reassuring testimony for young queer men of color, All Boys Aren't Blue covers topics such as gender identity, toxic masculinity, brotherhood, family, structural marginalization, consent, and Black joy. Johnson's emotionally frank style of writing will appeal directly to young adults. (Johnson used he/him pronouns at the time of publication.) Velshi Banned Book Club Indie Bestseller Teen Vogue Recommended Read Buzzfeed Recommended Read People Magazine Best Book of the Summer A New York Library Best Book of 2020 A Chicago Public Library Best Book of 2020 ... and more!

The Green Marketing Manifesto

Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Green Marketing Manifesto by : John Grant

Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Better Off Without 'Em

Author : Chuck Thompson
Publisher : Simon and Schuster
ISBN 13 : 145161666X
Total Pages : 337 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Better Off Without 'Em by : Chuck Thompson

Download or read book Better Off Without 'Em written by Chuck Thompson and published by Simon and Schuster. This book was released on 2013-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Smile When You're Lying describes his controversial road trip investigation into the cultural divide of the United States during which he met with possum-hunting conservatives, trailer park lifers and prayer warriors before concluding that both sides might benefit if former Confederacy states seceded.

Gonzo Marketing

Author : Christopher Locke
Publisher : Basic Books
ISBN 13 : 0786748729
Total Pages : 260 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Gonzo Marketing by : Christopher Locke

Download or read book Gonzo Marketing written by Christopher Locke and published by Basic Books. This book was released on 2009-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.

Against Football

Author : Steve Almond
Publisher : Melville House Publishing
ISBN 13 : 161219415X
Total Pages : 194 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis Against Football by : Steve Almond

Download or read book Against Football written by Steve Almond and published by Melville House Publishing. This book was released on 2014 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: With American Football becoming an increasingly popular sport in the UK, concerns are also being raised about the health impact the sport can have on players. The scary facts about American football causing brain injury have become a hot topic in the media, especially as the same worries are surfacing for other full contact sports such as rugby. Steve Almond was a keen American football fan, but, in light of recent scientific studies about the prevalence of injuries within the sport has slowly turned against the game.

A Reader's Manifesto

Author : B. R. Myers
Publisher : Melville House Publishing
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Reader's Manifesto by : B. R. Myers

Download or read book A Reader's Manifesto written by B. R. Myers and published by Melville House Publishing. This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including: A response to critics, and: Ten rules for "serious" writers, the author continues his fight on behalf of the American reader, arguing against pretension in so-called "literary" fiction, naming names and exposing the literary status quo.

The Care Manifesto

Author : The Care Collective
Publisher : Verso Books
ISBN 13 : 1839760966
Total Pages : 129 pages
Book Rating : 4.8/5 (397 download)

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Book Synopsis The Care Manifesto by : The Care Collective

Download or read book The Care Manifesto written by The Care Collective and published by Verso Books. This book was released on 2020-09-22 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in the midst of a global crisis of care. How do we get out of it? The Care Manifesto puts care at the heart of the debates of our current crisis: from intimate care--childcare, healthcare, elder care--to care for the natural world. We live in a world where carelessness reigns, but it does not have to be this way. The Care Manifesto puts forth a vision for a truly caring world. The authors want to reimagine the role of care in our everyday lives, making it the organising principle in every dimension and at every scale of life. We are all dependent on each other, and only by nurturing these interdependencies can we cultivate a world in which each and every one of us can not only live but thrive. The Care Manifesto demands that we must put care at the heart of the state and the economy. A caring government must promote collective joy, not the satisfaction of individual desire. This means the transformation of how we organise work through co-operatives, localism and nationalisation. It proposes the expansion of our understanding of kinship for a more 'promiscuous care'. It calls for caring places through the reclamation of public space, to make a more convivial city. It sets out an agenda for the environment, most urgent of all, putting care at the centre of our relationship to the natural world.

Do It! Marketing

Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Mein Kampf

Author : Adolf Hitler
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mein Kampf by : Adolf Hitler

Download or read book Mein Kampf written by Adolf Hitler and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-26 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.

The Journalism Manifesto

Author : Barbie Zelizer
Publisher : John Wiley & Sons
ISBN 13 : 1509542655
Total Pages : 75 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Journalism Manifesto by : Barbie Zelizer

Download or read book The Journalism Manifesto written by Barbie Zelizer and published by John Wiley & Sons. This book was released on 2021-11-11 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the collaborative expertise of three senior scholars, The Journalism Manifesto makes a powerful case for why journalism has become outdated and why it is in need of a long-overdue transformation. Focusing on the relevance of elites, norms and audiences, Zelizer, Boczkowski and Anderson reveal how these previously integral components of journalism have become outdated: Elites, the sources from which journalists draw much of their information and around whom they orient their coverage, have become dysfunctional; The relevance of norms, the cues by which journalists do newswork, has eroded so fundamentally that journalists are repeatedly entrenching themselves as negligible and out of sync; and because audiences have shattered beyond recognition, the correspondence between what journalists think of as news and what audiences care about can no longer be assumed. This authoritative manifesto argues that journalism has become decoupled from the dynamics of everyday life in contemporary society and outlines pathways for fixing this essential institution of democracy. It is a must-read for students, scholars and activists in the fields of journalism, media, policy, and political communication.

The Eng@ged Customer

Author : Hans Peter Brondmo
Publisher : Piatkus Books
ISBN 13 : 9780749922375
Total Pages : 257 pages
Book Rating : 4.9/5 (223 download)

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Book Synopsis The Eng@ged Customer by : Hans Peter Brondmo

Download or read book The Eng@ged Customer written by Hans Peter Brondmo and published by Piatkus Books. This book was released on 2002-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement. It addresses issues such as how to make your e-mail communications welcome, when e-mail becomes spam, and maintaining privacy.