The Analytics Process

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Process Analytics

Author : Seyed-Mehdi-Reza Beheshti
Publisher : Springer
ISBN 13 : 331925037X
Total Pages : 194 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Process Analytics by : Seyed-Mehdi-Reza Beheshti

Download or read book Process Analytics written by Seyed-Mehdi-Reza Beheshti and published by Springer. This book was released on 2016-03-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book starts with an introduction to process modeling and process paradigms, then explains how to query and analyze process models, and how to analyze the process execution data. In this way, readers receive a comprehensive overview of what is needed to identify, understand and improve business processes. The book chiefly focuses on concepts, techniques and methods. It covers a large body of knowledge on process analytics – including process data querying, analysis, matching and correlating process data and models – to help practitioners and researchers understand the underlying concepts, problems, methods, tools and techniques involved in modern process analytics. Following an introduction to basic business process and process analytics concepts, it describes the state of the art in this area before examining different analytics techniques in detail. In this regard, the book covers analytics over different levels of process abstractions, from process execution data and methods for linking and correlating process execution data, to inferring process models, querying process execution data and process models, and scalable process data analytics methods. In addition, it provides a review of commercial process analytics tools and their practical applications. The book is intended for a broad readership interested in business process management and process analytics. It provides researchers with an introduction to these fields by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in business process management to graduate courses in business process analytics. Lastly, it offers professionals a reference guide to the state of the art in commercial tools and techniques, complemented by many real-world use case scenarios.

The Analytics Process

Author : Eduardo Rodriguez
Publisher : CRC Press
ISBN 13 : 1351975633
Total Pages : 246 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Analytics Process by : Eduardo Rodriguez

Download or read book The Analytics Process written by Eduardo Rodriguez and published by CRC Press. This book was released on 2017-02-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science. Analytics as a set of tools and processes is only as effective as: The data with which it is working The human judgment applying the processes and understanding the output of these processes. For this reason, the book focuses on the analytics process. What is intrinsic to analytics’ real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to other concepts, such as Big Data, are the be-all and end-all of the analytics process. They are, instead, only a step within a holistic and critical approach to management thinking that can create real value for an organization. To develop this holistic approach, the book is divided into two sections that examine concepts and applications. The first section makes the case for executive management taking a holistic approach to analytics. It draws on rich research in operations and management science that form the context in which analytics tools are to be applied. There is a strong emphasis on knowledge management concepts and techniques, as well as risk management concepts and techniques. The second section focuses on both the use of the analytics process and organizational issues that are required to make the analytics process relevant and impactful.

Enterprise Analytics

Author : Thomas H. Davenport
Publisher : Pearson Education
ISBN 13 : 0133039439
Total Pages : 287 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Enterprise Analytics by : Thomas H. Davenport

Download or read book Enterprise Analytics written by Thomas H. Davenport and published by Pearson Education. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Institute for Analytics"--Dust jacket.

Sport Business Analytics

Author : C. Keith Harrison
Publisher : CRC Press
ISBN 13 : 1498761275
Total Pages : 260 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Sport Business Analytics by : C. Keith Harrison

Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

INFORMS Analytics Body of Knowledge

Author : James J. Cochran
Publisher : John Wiley & Sons
ISBN 13 : 1119483212
Total Pages : 400 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis INFORMS Analytics Body of Knowledge by : James J. Cochran

Download or read book INFORMS Analytics Body of Knowledge written by James J. Cochran and published by John Wiley & Sons. This book was released on 2018-10-23 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standardizes the definition and framework of analytics #2 on Book Authority’s list of the Best New Analytics Books to Read in 2019 (January 2019) We all want to make a difference. We all want our work to enrich the world. As analytics professionals, we are fortunate - this is our time! We live in a world of pervasive data and ubiquitous, powerful computation. This convergence has inspired and accelerated the development of both analytic techniques and tools and this potential for analytics to have an impact has been a huge call to action for organizations, universities, and governments. This title from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. Readers with various backgrounds in analytics – from novices to experienced professionals – will benefit from reading about and implementing the concepts and methods covered here. Peer reviewed chapters provide readers with in-depth insights and a better understanding of the dynamic field of analytics The INFORMS Analytics Body of Knowledge documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics.

Applied Business Analytics

Author : Nathaniel Lin
Publisher : Pearson Education
ISBN 13 : 0133481506
Total Pages : 321 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Applied Business Analytics by : Nathaniel Lin

Download or read book Applied Business Analytics written by Nathaniel Lin and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that you've collected the data and crunched the numbers, what do you do with all this information? How do you take the fruit of your analytics labor and apply it to business decision making? How do you actually apply the information gleaned from quants and tech teams? Applied Business Analytics will help you find optimal answers to these questions, and bridge the gap between analytics and execution in your organization. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll learn why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics; how to become one of those deciders; and how to identify, foster, support, empower, and reward others who join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at every level: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ -- and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer

Building a Digital Analytics Organization

Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0133372812
Total Pages : 369 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Building a Digital Analytics Organization by : Judah Phillips

Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by FT Press. This book was released on 2013-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

The Analytics Lifecycle Toolkit

Author : Gregory S. Nelson
Publisher : John Wiley & Sons
ISBN 13 : 1119425093
Total Pages : 468 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Analytics Lifecycle Toolkit by : Gregory S. Nelson

Download or read book The Analytics Lifecycle Toolkit written by Gregory S. Nelson and published by John Wiley & Sons. This book was released on 2018-03-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

Data Analysis for Business, Economics, and Policy

Author : Gábor Békés
Publisher : Cambridge University Press
ISBN 13 : 1108483011
Total Pages : 741 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Data Analysis for Business, Economics, and Policy by : Gábor Békés

Download or read book Data Analysis for Business, Economics, and Policy written by Gábor Békés and published by Cambridge University Press. This book was released on 2021-05-06 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive textbook on data analysis for business, applied economics and public policy that uses case studies with real-world data.

Handbook on Business Process Management 2

Author : Jan vom Brocke
Publisher : Springer
ISBN 13 : 9783662505601
Total Pages : 0 pages
Book Rating : 4.5/5 (56 download)

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Book Synopsis Handbook on Business Process Management 2 by : Jan vom Brocke

Download or read book Handbook on Business Process Management 2 written by Jan vom Brocke and published by Springer. This book was released on 2016-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Management (BPM) has become one of the most widely used approaches for the design of modern organizational and information systems. The conscious treatment of business processes as significant corporate assets has facilitated substantial improvements in organizational performance but is also used to ensure the conformance of corporate activities. This Handbook presents in two volumes the contemporary body of knowledge as articulated by the world's leading BPM thought leaders. This second volume focuses on the managerial and organizational challenges of BPM such as strategic and cultural alignment, governance and the education of BPM stakeholders. As such, this book provides concepts and methodologies for the integration of BPM. Each chapter has been contributed by leading international experts. Selected case studies complement their views and lead to a summary of BPM expertise that is unique in its coverage of the most critical success factors of BPM. The second edition of this handbook has been significantly revised and extended. Each chapter has been updated to reflect the most current developments. This includes in particular new technologies such as in-memory data and process management, social media and networks. A further focus of this revised and extended edition is on the actual deployment of the proposed theoretical concepts. This volume includes a number of entire new chapters from some of the world's leading experts in the domain of BPM.

The Analytics Revolution

Author : Bill Franks
Publisher : John Wiley & Sons
ISBN 13 : 1118976762
Total Pages : 304 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Analytics Revolution by : Bill Franks

Download or read book The Analytics Revolution written by Bill Franks and published by John Wiley & Sons. This book was released on 2014-09-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Profit Driven Business Analytics

Author : Wouter Verbeke
Publisher : John Wiley & Sons
ISBN 13 : 1119286557
Total Pages : 420 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Profit Driven Business Analytics by : Wouter Verbeke

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Database Management and Social Media Analytical Process: Optimizing Business Operation through Hybrid Tools

Author : Dr. Diwakar Chaudhary
Publisher : kitab writing publication
ISBN 13 : 9358687924
Total Pages : 306 pages
Book Rating : 4.3/5 (586 download)

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Book Synopsis Database Management and Social Media Analytical Process: Optimizing Business Operation through Hybrid Tools by : Dr. Diwakar Chaudhary

Download or read book Database Management and Social Media Analytical Process: Optimizing Business Operation through Hybrid Tools written by Dr. Diwakar Chaudhary and published by kitab writing publication. This book was released on 2023-10-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world has a wealth of data, such as internet of things (IoT) data, business data, health data, mobile data, urban data, security data, and many more, in the current age of the Fourth Industrial Revolution (Industry 4.0 or 4IR). Extracting knowledge or useful insights from these data can be used for smart decision-making in various applications domains. In the area of data science, advanced analytics methods including machine learning modeling can provide actionable insights or deeper knowledge about data, which makes the computing process automatic and smart. This book focuses as a reference point on data science and advanced analytics to the researchers and decision-makers as well as application developers, particularly from the data-driven solution point of view for real-world problems using social media analytics.

Fraud Analytics with SAS

Author :
Publisher :
ISBN 13 : 9781642954753
Total Pages : 108 pages
Book Rating : 4.9/5 (547 download)

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Book Synopsis Fraud Analytics with SAS by :

Download or read book Fraud Analytics with SAS written by and published by . This book was released on 2019-06-21 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAS software provides many different techniques to monitor in real time and investigate your data, and several groundbreaking papers have been written to demonstrate how to use these techniques. Topics covered illustrate the power of SAS solutions that are available as tools for fraud analytics, highlighting a variety of domains, including money laundering, financial crime, and terrorism. Also available free as a PDF from: sas.com/books.

Analytics in a Big Data World

Author : Bart Baesens
Publisher : John Wiley & Sons
ISBN 13 : 1118892747
Total Pages : 262 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Analytics in a Big Data World by : Bart Baesens

Download or read book Analytics in a Big Data World written by Bart Baesens and published by John Wiley & Sons. This book was released on 2014-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Heuristics in Analytics

Author : Carlos Andre Reis Pinheiro
Publisher : John Wiley & Sons
ISBN 13 : 1118347609
Total Pages : 256 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Heuristics in Analytics by : Carlos Andre Reis Pinheiro

Download or read book Heuristics in Analytics written by Carlos Andre Reis Pinheiro and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.

Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics

Author : Andrew Greasley
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400714
Total Pages : 405 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics by : Andrew Greasley

Download or read book Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics written by Andrew Greasley and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the benefits and limitations of simulation, what is involved in setting up a simulation capability in an organization, the steps involved in developing a simulation model and how to ensure that model results are implemented. In addition, detailed example applications are provided to show where the tool is useful and what it can offer the decision maker. In Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics, Andrew Greasley provides an in-depth discussion of Business process simulation and how it can enable business analytics How business process simulation can provide speed, cost, dependability, quality, and flexibility metrics Industrial case studies including improving service delivery while ensuring an efficient use of staff in public sector organizations such as the police service, testing the capacity of planned production facilities in manufacturing, and ensuring on-time delivery in logistics systems State-of-the-art developments in business process simulation regarding the generation of simulation analytics using process mining and modeling people’s behavior Managers and decision makers will learn how simulation provides a faster, cheaper and less risky way of observing the future performance of a real-world system. The book will also benefit personnel already involved in simulation development by providing a business perspective on managing the process of simulation, ensuring simulation results are implemented, and that performance is improved.