The Amazing Story Of Airbnb

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The Airbnb Story

Author : Leigh Gallagher
Publisher : Virgin Books Limited
ISBN 13 : 9780753545584
Total Pages : 256 pages
Book Rating : 4.5/5 (455 download)

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Book Synopsis The Airbnb Story by : Leigh Gallagher

Download or read book The Airbnb Story written by Leigh Gallagher and published by Virgin Books Limited. This book was released on 2017-02-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups. Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

Blitzscaling

Author : Reid Hoffman
Publisher : Currency
ISBN 13 : 1524761419
Total Pages : 338 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Blitzscaling by : Reid Hoffman

Download or read book Blitzscaling written by Reid Hoffman and published by Currency. This book was released on 2018-10-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Author : Joseph Michelli
Publisher : McGraw Hill Professional
ISBN 13 : 1260455459
Total Pages : 304 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging by : Joseph Michelli

Download or read book The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging written by Joseph Michelli and published by McGraw Hill Professional. This book was released on 2019-10-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy Airbnb best embody the entrepreneurial and disruptive spirit of today’s sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb’s leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features: •Airbnb strategies and practices that will drive customer engagement and loyalty •Expert advice on how to provide phenomenal customer service •Illuminating stories about Airbnb guest and host experiences•Unique leadership principles for activating all stakeholders--including those who share resources and services and more

The Upstarts

Author : Brad Stone
Publisher : Little, Brown
ISBN 13 : 0316388386
Total Pages : 369 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis The Upstarts by : Brad Stone

Download or read book The Upstarts written by Brad Stone and published by Little, Brown. This book was released on 2017-01-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store. Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.

The Airbnb Story

Author : Leigh Gallagher
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544953878
Total Pages : 297 pages
Book Rating : 4.5/5 (449 download)

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Book Synopsis The Airbnb Story by : Leigh Gallagher

Download or read book The Airbnb Story written by Leigh Gallagher and published by Houghton Mifflin Harcourt. This book was released on 2017-02-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times.” —Charles Duhigg, New York Times–bestselling author of The Power of Habit An investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become indispensable to millions of hosts and travelers around the globe. Fortune editor Leigh Gallagher presents the first nuanced, in-depth look at the Airbnb phenomenon—the successes and controversies alike—and takes us behind the scenes as the company’s young CEO steers into increasingly uncharted waters. “A fast-paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection—as well as for social and business disruption.” —Rana Foroohar, Financial Times columnist and CNN global economic analyst

The End of the Suburbs

Author : Leigh Gallagher
Publisher : Penguin
ISBN 13 : 1591846978
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The End of the Suburbs by : Leigh Gallagher

Download or read book The End of the Suburbs written by Leigh Gallagher and published by Penguin. This book was released on 2014 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in hardcover in 2013.

The Airbnb Story by Leigh Gallagher (Summary)

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis The Airbnb Story by Leigh Gallagher (Summary) by : QuickRead

Download or read book The Airbnb Story by Leigh Gallagher (Summary) written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Shaking up the status quo one vacation at a time. Have you ever looked at companies like Airbnb and thought, “I wonder how they came up with that?” Well, this book is here with the answer! Because although it may surprise you, Airbnb is actually more radical than you might think! That’s why this book tells the surprising story of the three college buddies who brought Airbnb to life and disrupted the entire hotel industry in the process.

Wisdom at Work

Author : Chip Conley
Publisher : Currency
ISBN 13 : 0525573186
Total Pages : 272 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Wisdom at Work by : Chip Conley

Download or read book Wisdom at Work written by Chip Conley and published by Currency. This book was released on 2018-09-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience is making a comeback. Learn how to repurpose your wisdom. At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to help grow their disruptive start-up into a global hospitality giant. He had the industry experience, but Conley was lacking in the digital fluency of his 20-something colleagues. He didn't write code, or have an Uber or Lyft app on his phone, was twice the age of the average Airbnb employee, and would be reporting to a CEO young enough to be his son. Conley quickly discovered that while he'd been hired as a teacher and mentor, he was also in many ways a student and intern. What emerged is the secret to thriving as a mid-life worker: learning to marry wisdom and experience with curiosity, a beginner's mind, and a willingness to evolve, all hallmarks of the "Modern Elder." In a world that venerates the new, bright, and shiny, many of us are left feeling invisible, undervalued, and threatened by the "digital natives" nipping at our heels. But Conley argues that experience is on the brink of a comeback. Because at a time when power is shifting younger, companies are finally waking up to the value of the humility, emotional intelligence, and wisdom that come with age. And while digital skills might have only the shelf life of the latest fad or gadget, the human skills that mid-career workers possess--like good judgment, specialized knowledge, and the ability to collaborate and coach - never expire. Part manifesto and part playbook, Wisdom@Work ignites an urgent conversation about ageism in the workplace, calling on us to treat age as we would other type of diversity. In the process, Conley liberates the term "elder" from the stigma of "elderly," and inspires us to embrace wisdom as a path to growing whole, not old. Whether you've been forced to make a mid-career change, are choosing to work past retirement age, or are struggling to keep up with the millennials rising up the ranks, Wisdom@Work will help you write your next chapter.

The Amazing Story of Airbnb

Author : Edward White
Publisher :
ISBN 13 : 9781082758300
Total Pages : 158 pages
Book Rating : 4.7/5 (583 download)

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Book Synopsis The Amazing Story of Airbnb by : Edward White

Download or read book The Amazing Story of Airbnb written by Edward White and published by . This book was released on 2019-08-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: AirBnB changed the way we travel, and created an invaluable source of income for millions of people through its never-before-seen program. Now, join us as we delve into the history of this cutting-edge company, from its humble beginnings as a startup in Silicon Valley to its rise to worldwide success. But AirBnB wasn't without its ups and downs - media firestorms, lobbyists, and regulations hounded the company every step of the way. But through this they persevered against all the odds, and AirBnB became the powerhouse we know today. Fighting to maintain a good reputation and keep the regulators away, The Amazing Story of Airbnb takes a detailed and enlightening look into its past, the present, and what AirBnB may face in the future. Buy now to learn the incredible story of AirBnB, and the business model which revolutionized the world of accommodation.

Airbnb For Dummies

Author : Symon He
Publisher : John Wiley & Sons
ISBN 13 : 1394154658
Total Pages : 359 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Airbnb For Dummies by : Symon He

Download or read book Airbnb For Dummies written by Symon He and published by John Wiley & Sons. This book was released on 2023-03-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.

Super Host

Author : Kate Russo
Publisher : Penguin
ISBN 13 : 0593187725
Total Pages : 385 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Super Host by : Kate Russo

Download or read book Super Host written by Kate Russo and published by Penguin. This book was released on 2022-04-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Get ready to smile….[A] sweet story and the perfect antidote to the chaos that’s been 2021.” –the Skimm A deeply funny and shrewdly observed debut novel about being lost in the very place you know by heart. Bennett Driscoll is a Turner Prize-nominated artist who was once a rising star. Now, at age fifty-five, his wife has left him, he hasn't sold a painting in two years, and his gallery wants to stop selling his work, claiming they'll have more value retrospectively...when he's dead. So, left with a large West London home and no income, he's forced to move into his artist's studio in the back garden and list his house on the popular vacation rental site, AirBed. A stranger now in his own home, with his daughter, Mia, off at art school, and any new relationships fizzling out at best, Bennett struggles to find purpose in his day-to-day. That all changes when three different guests--lonely American Alicia; tortured artist Emma; and cautiously optimistic divorcée Kirstie--unwittingly unlock the pieces of himself that have been lost to him for too long. Warm, witty, and utterly humane, Super Host offers a captivating portrait of middle age, relationships, and what it truly means to take a new chance at life.

Million Dollar Host: Julie's Airbnb Portfolio Earned Over a Million Dollars in Her First Year... Yours Can Too!

Author : Julie George
Publisher : Independently Published
ISBN 13 : 9781723853470
Total Pages : 134 pages
Book Rating : 4.8/5 (534 download)

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Book Synopsis Million Dollar Host: Julie's Airbnb Portfolio Earned Over a Million Dollars in Her First Year... Yours Can Too! by : Julie George

Download or read book Million Dollar Host: Julie's Airbnb Portfolio Earned Over a Million Dollars in Her First Year... Yours Can Too! written by Julie George and published by Independently Published. This book was released on 2018-09-20 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a Million Dollar Host? Ask Julie George. In 2016, curiosity led her to list her first property on the trending Airbnb site. In no time at all, it became apparent that there was more than just 'holiday money' to be made. Far from simply listing properties, Julie George turned a 'hobby' into a business. A very profitable one. Move forward a year and Julie's 'hobby' took $1.43 million in bookings with her second year looking likely to double that amount. In Million Dollar Host Julie George shows you how you can do the same - even if you don't own a property to list. Already got a rental? Then maximise your earnings by moving from longterm rentals to Airbnb. Creating goals and seeing them through At the beginning of 2016, Julie George wrote a list of the goals that she hoped to achieve in the short-term. They consisted of: Establishing an innovative business that could be scaled-up and applied anywhere in the world. Creating a business that worked for her rather than being a slave to it. This meant she could still develop other ideas and 'have a life'. Developing a business that would change the lives of all involved (employees, contractors, property owners) Starting a company without having to borrow any money Earning money in an industry where payments from customers were straight-forward Generating enough income to afford a private office, a bar fridge and car parking space. Fast forward 18-months and did Julie George achieve these things? Yes, she did. And more!.. Like most entrepreneurs, Julie was able to see a gap in the market, in this case, in the way Airbnb properties were managed. After listing her first property, she saw how straightforward and promising listing on the site could be. With her experience in real estate, it was easy for her to compare the income generated from longterm rentals to the more lucrative short-holiday lets. Another issue that Julie identified was that Airbnb property owners were not taking full advantage of the site. This, she discovered, was either through lack of time or inexperience. In a short turnaround, Julie had a second property on the Airbnb market while, at the same time, managing a client's properties. Throughout this process, Julie was able to put the wheels of her own business Host My Home in motion. At the same time, her book, Million Dollar Host was created. In Million Dollar Host Julie George shows YOU how: To use a multitude of strategies to make an income from Airbnb - even if you don't own property. To maximise your listing(s) on Airbnb by formatting a great listing. To implement her tips and shortcuts to make your listing stand out. To find new Airbnb properties to manage. To start building your own multi-million-dollar business on the back of the sharing economy. If financial freedom and being your own boss are just some of your dreams - read on. Julie George's entrepreneurial vision has seen her tap into the Airbnb 'sharing economy' and transform it into a highly profitable business. In Million Dollar Host, Julie shares knowledge and experience and her tips and insider tricks so you can set up a similar business in your area. She takes you through every step of the process, from maximising your listing potential to ways to expand your property management portfolio and offerings. Even better, Julie's strategies to make a hefty profit from Airbnb apply even if you don't own your own rental property! When it comes to building a business out of Airbnb, the possibilities are as endless as the earnings.

The Airbnb Story

Author : Leigh Gallagher
Publisher : Random House
ISBN 13 : 0753545608
Total Pages : 284 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis The Airbnb Story by : Leigh Gallagher

Download or read book The Airbnb Story written by Leigh Gallagher and published by Random House. This book was released on 2017-02-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An engrossing story of audacious entrepreneurism' -- Charles Duhigg 'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman 'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups. Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Chesky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

Leave the World Behind

Author : Rumaan Alam
Publisher : HarperCollins
ISBN 13 : 0062667653
Total Pages : 253 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Leave the World Behind by : Rumaan Alam

Download or read book Leave the World Behind written by Rumaan Alam and published by HarperCollins. This book was released on 2020-10-06 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix film starring Julia Roberts, Mahershala Ali, Ethan Hawke, Myha'la, Farrah Mackenzie, Charlie Evans and Kevin Bacon. Written for the Screen and Directed by Sam Esmail. Executive Producers Barack and Michelle Obama, Tonia Davis, Daniel M. Stillman, Nick Krishnamurthy, Rumaan Alam A Read with Jenna Today Show Book Club Pick! Finalist for the 2020 National Book Award in Fiction One of Barack Obama's Summer Reads A Best Book of the Year From: The Washington Post * Time * NPR * Elle * Esquire * Kirkus * Library Journal * The Chicago Public Library * The New York Public Library * BookPage * The Globe and Mail * EW.com * The LA Times * USA Today * InStyle * The New Yorker * AARP * Publisher's Lunch * LitHub * Book Marks * Electric Literature * Brooklyn Based * The Boston Globe A magnetic novel about two families, strangers to each other, who are forced together on a long weekend gone terribly wrong. From the bestselling author of Rich and Pretty comes a suspenseful and provocative novel keenly attuned to the complexities of parenthood, race, and class. Leave the World Behind explores how our closest bonds are reshaped—and unexpected new ones are forged—in moments of crisis. Amanda and Clay head out to a remote corner of Long Island expecting a vacation: a quiet reprieve from life in New York City, quality time with their teenage son and daughter, and a taste of the good life in the luxurious home they’ve rented for the week. But a late-night knock on the door breaks the spell. Ruth and G. H. are an older couple—it’s their house, and they’ve arrived in a panic. They bring the news that a sudden blackout has swept the city. But in this rural area—with the TV and internet now down, and no cell phone service—it’s hard to know what to believe. Should Amanda and Clay trust this couple—and vice versa? What happened back in New York? Is the vacation home, isolated from civilization, a truly safe place for their families? And are they safe from one other?

Your Keys, Our Home

Author : Debbie and Michael Campbell
Publisher :
ISBN 13 : 9781539014645
Total Pages : 0 pages
Book Rating : 4.0/5 (146 download)

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Book Synopsis Your Keys, Our Home by : Debbie and Michael Campbell

Download or read book Your Keys, Our Home written by Debbie and Michael Campbell and published by . This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.

Young House Love

Author : Sherry Petersik
Publisher : Artisan
ISBN 13 : 1579656765
Total Pages : 337 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Young House Love by : Sherry Petersik

Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

The Hidden Brain

Author : Shankar Vedantam
Publisher : Random House
ISBN 13 : 0385525222
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Hidden Brain by : Shankar Vedantam

Download or read book The Hidden Brain written by Shankar Vedantam and published by Random House. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.