No B.S. Marketing to the Affluent

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084013
Total Pages : 306 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Marketing to the Affluent by : Dan S. Kennedy

Download or read book No B.S. Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2019-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

The Art of Selling to the Affluent

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118040368
Total Pages : 218 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Art of Selling to the Affluent by : Matt Oechsli

Download or read book The Art of Selling to the Affluent written by Matt Oechsli and published by John Wiley & Sons. This book was released on 2010-12-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.

Teeth

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Publisher : The New Press
ISBN 13 : 1620972816
Total Pages : 235 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Teeth by : Mary Otto

Download or read book Teeth written by Mary Otto and published by The New Press. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of 2017 "[Teeth is] . . . more than an exploration of a two-tiered system—it is a call for sweeping, radical change." —New York Times Book Review "Show me your teeth," the great naturalist Georges Cuvier is credited with saying, "and I will tell you who you are." In this shattering new work, veteran health journalist Mary Otto looks inside America's mouth, revealing unsettling truths about our unequal society. Teeth takes readers on a disturbing journey into America's silent epidemic of oral disease, exposing the hidden connections between tooth decay and stunted job prospects, low educational achievement, social mobility, and the troubling state of our public health. Otto's subjects include the pioneering dentist who made Shirley Temple and Judy Garland's teeth sparkle on the silver screen and helped create the all-American image of "pearly whites"; Deamonte Driver, the young Maryland boy whose tragic death from an abscessed tooth sparked congressional hearings; and a marketing guru who offers advice to dentists on how to push new and expensive treatments and how to keep Medicaid patients at bay. In one of its most disturbing findings, Teeth reveals that toothaches are not an occasional inconvenience, but rather a chronic reality for millions of people, including disproportionate numbers of the elderly and people of color. Many people, Otto reveals, resort to prayer to counteract the uniquely devastating effects of dental pain. Otto also goes back in time to understand the roots of our predicament in the history of dentistry, showing how it became separated from mainstream medicine, despite a century of growing evidence that oral health and general bodily health are closely related. Muckraking and paradigm-shifting, Teeth exposes for the first time the extent and meaning of our oral health crisis. It joins the small shelf of books that change the way we view society and ourselves—and will spark an urgent conversation about why our teeth matter.

The Affluent Consumer

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086516
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Affluent Consumer by : Ronald D. Michman

Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Magnetic Marketing for Dentists

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Author :
Publisher : Forbesbooks
ISBN 13 : 9781950863693
Total Pages : 180 pages
Book Rating : 4.8/5 (636 download)

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Book Synopsis Magnetic Marketing for Dentists by : Dan S Kennedy

Download or read book Magnetic Marketing for Dentists written by Dan S Kennedy and published by Forbesbooks. This book was released on 2020-11-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Networking with the Affluent and their Advisors

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Author :
Publisher : Rosetta Books
ISBN 13 : 0795325967
Total Pages : 361 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Networking with the Affluent and their Advisors by : Thomas J. Stanley

Download or read book Networking with the Affluent and their Advisors written by Thomas J. Stanley and published by Rosetta Books. This book was released on 2012-06-29 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

Dental services

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Publisher : The Stationery Office
ISBN 13 : 9780215513434
Total Pages : 116 pages
Book Rating : 4.5/5 (134 download)

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Book Synopsis Dental services by : Great Britain: Parliament: House of Commons: Health Committee

Download or read book Dental services written by Great Britain: Parliament: House of Commons: Health Committee and published by The Stationery Office. This book was released on 2008-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dental Services : Vol. 2: Written Evidence

I Love My Dentist

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Author :
Publisher : Lulu.com
ISBN 13 : 0615235301
Total Pages : 237 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis I Love My Dentist by : Cary Ganz

Download or read book I Love My Dentist written by Cary Ganz and published by Lulu.com. This book was released on 2008 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Entrepreneur Dentist

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626346372
Total Pages : 245 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Entrepreneur Dentist by : Dr. Jerry Lanier DDS, Exec. MBA

Download or read book The Entrepreneur Dentist written by Dr. Jerry Lanier DDS, Exec. MBA and published by Greenleaf Book Group. This book was released on 2019-05-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. ​For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit

Oxford Textbook of Global Public Health

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Author :
Publisher : Oxford University Press
ISBN 13 : 019881013X
Total Pages : 1717 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Oxford Textbook of Global Public Health by : Roger Detels

Download or read book Oxford Textbook of Global Public Health written by Roger Detels and published by Oxford University Press. This book was released on 2017 with total page 1717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixth edition of the hugely successful, internationally recognised textbook on global public health and epidemiology, with 3 volumes comprehensively covering the scope, methods, and practice of the discipline

Conflicting Goals and Policy Choices

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Author :
Publisher : The Urban Insitute
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4./5 ( download)

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Book Synopsis Conflicting Goals and Policy Choices by :

Download or read book Conflicting Goals and Policy Choices written by and published by The Urban Insitute. This book was released on with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalogues of Dental Apparatus and Supplies, Not Separately Listed

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Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Catalogues of Dental Apparatus and Supplies, Not Separately Listed by :

Download or read book Catalogues of Dental Apparatus and Supplies, Not Separately Listed written by and published by . This book was released on 1914 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Journal of Dental Science

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Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Journal of Dental Science by :

Download or read book American Journal of Dental Science written by and published by . This book was released on 1888 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Legislative History of Radiation Control for Health and Safety Act of 1968

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Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Legislative History of Radiation Control for Health and Safety Act of 1968 by : United States. Bureau of Radiological Health

Download or read book Legislative History of Radiation Control for Health and Safety Act of 1968 written by United States. Bureau of Radiological Health and published by . This book was released on 1975 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Legislative History of Radiation Control of Health and Safety Act of 1968., Mar. 1975

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Author :
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Legislative History of Radiation Control of Health and Safety Act of 1968., Mar. 1975 by : United States. Bureau of Radiological Health

Download or read book Legislative History of Radiation Control of Health and Safety Act of 1968., Mar. 1975 written by United States. Bureau of Radiological Health and published by . This book was released on 1975 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dental Digest

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Author :
Publisher :
ISBN 13 :
Total Pages : 1588 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Dental Digest by :

Download or read book Dental Digest written by and published by . This book was released on 1904 with total page 1588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dental Brief

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Author :
Publisher :
ISBN 13 :
Total Pages : 966 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dental Brief by : Thomas Bromwell Welch

Download or read book Dental Brief written by Thomas Bromwell Welch and published by . This book was released on 1904 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt: