The Aesthetics Of Brand Image Design

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Marketing Aesthetics

Author : Alex Simonson
Publisher : Simon and Schuster
ISBN 13 : 0684867508
Total Pages : 554 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Marketing Aesthetics by : Alex Simonson

Download or read book Marketing Aesthetics written by Alex Simonson and published by Simon and Schuster. This book was released on 1997-08-30 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Brand Identity Essentials, Revised and Expanded

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Brand Identity Essentials, Revised and Expanded by : Kevin Budelmann

Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Brand Aesthetics

Author : G. Mazzalovo
Publisher : Springer
ISBN 13 : 1137025603
Total Pages : 169 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Brand Aesthetics by : G. Mazzalovo

Download or read book Brand Aesthetics written by G. Mazzalovo and published by Springer. This book was released on 2012-07-24 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Brand Identity Essentials

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1610580680
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Brand Identity Essentials by : Kevin Budelmann

Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

The Aesthetics of Image and Cultural Form

Author : Yi Chen
Publisher : Taylor & Francis
ISBN 13 : 1003815979
Total Pages : 192 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Aesthetics of Image and Cultural Form by : Yi Chen

Download or read book The Aesthetics of Image and Cultural Form written by Yi Chen and published by Taylor & Francis. This book was released on 2024-04-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an alternative mode of visual cultural analysis to the prevalent discursive model, this book proposes to situate analysis of Image within ‘formal’ analyses of culture experience. Specifically, the discussion draws on theories of affective aesthetics with the view of addressing the sensual form of culture (i.e. ‘cultural form’). Therefore, the volume puts forward a mode of formalist analysis in visual cultural research which takes purchase on the idea of ‘cultural form’. A continuum of formalist attention between Image analysis (visual media, industrial design) and probing of ‘cultural forms’ establishes the theoretical underpinning of the book. These concepts are expounded through a case study which looks at formal experimentations and debates arising from 1960s avant-garde artistic practices in London.

Understanding Aesthetics for the Merchandising and Design Professional

Author : Ann Marie Fiore
Publisher : A&C Black
ISBN 13 : 1563678098
Total Pages : 417 pages
Book Rating : 4.5/5 (636 download)

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Book Synopsis Understanding Aesthetics for the Merchandising and Design Professional by : Ann Marie Fiore

Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by A&C Black. This book was released on 2010-04-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Aesthetic Intelligence

Author : Pauline Brown
Publisher : HarperCollins
ISBN 13 : 0062883313
Total Pages : 223 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Aesthetic Intelligence by : Pauline Brown

Download or read book Aesthetic Intelligence written by Pauline Brown and published by HarperCollins. This book was released on 2019-11-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

The Aesthetics of Brand Image Design

Author : Nick Birch
Publisher :
ISBN 13 : 9783656662549
Total Pages : 24 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis The Aesthetics of Brand Image Design by : Nick Birch

Download or read book The Aesthetics of Brand Image Design written by Nick Birch and published by . This book was released on 2014-06-05 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, comment: Grade has been converted from Australian (29/30) to German (1.1), abstract: Aesthetics are an integral part of marketing communications, influencing the design of logos, advertising, atmospherics and package design. The strategic management of brand image design is essential to developing and implementing a corporate or brand identity. According to Simonson & Schmitt (1997), aesthetics can create tangible value for an organization because: aesthetics creates consumer loyalty aesthetics allows for premium pricing aesthetics cuts through information clutter, increasing the memorability of the visual marks of the company, which in turn increases its chance of selection at the point of purchase aesthetics affords protection from competitive attacks aesthetics can save costs and increase productivity, as employees and outside suppliers need to spend less time in creating new layouts and messages David Garvin's (1987) book, the Eight Dimensions of Product Quality, consists of performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality. The concept defines aesthetics as 'the subjective dimension indicating the kind of response a user has to a product. It represents the individual's personal preference' (Karch, 2008). Aesthetics management should begin with a thorough status quo analysis of every aspect of a company or brand's visual and sensory identity. The objective of this analysis is to get a clear understanding of the identity that the organisation wants to project for itself and its brands in its aesthetic output (its corporate expressions) and how customers perceive the organisation's current aesthetic output (customer impressions). (Simonson & Schmitt, 1997, p.45.) Brand Identity focuses on the following attributes of aesthet

Communicating Visually

Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
ISBN 13 : 9781527540361
Total Pages : 207 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Communicating Visually by : Daniel Raposo

Download or read book Communicating Visually written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2019-12 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designerâ (TM)s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on peopleâ (TM)s lives.

Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

Author : Zehui Zhan
Publisher : Springer Nature
ISBN 13 : 249406905X
Total Pages : 1663 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) by : Zehui Zhan

Download or read book Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) written by Zehui Zhan and published by Springer Nature. This book was released on 2022-12-28 with total page 1663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) was held on June 24–26, 2022 in Chengdu, China. It aims to encourage exchange of information on research frontiers in different fields, connect the most advanced academic resources in China and abroad, turn research results into industrial solutions, bring together talents, technologies and capital to boost development. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as "Science Education" and "Art Appreciation" , to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023)

Author : Houlin Li
Publisher : Springer Nature
ISBN 13 : 2384761226
Total Pages : 341 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023) by : Houlin Li

Download or read book Proceedings of the 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023) written by Houlin Li and published by Springer Nature. This book was released on 2023-11-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2023 2nd International Conference on Sport Science, Education and Social Development (SSESD 2023) was held from July 28–30 in Qingdao China. The objective of SSESD is to promote scientific information interchange by creating a platform to students, researchers, practitioners, and academicians to present their ongoing researches on diverse themes ranging from Sport Science, Education and Social Development. SSESD aims to provide the opportunity for Engineers Academicians, Scientists, Researchers and students to share ideas and knowledge and to network with an international crowd and deliberate the practical challenges encountered and solutions adopted in respective domains worldwide. Thus, organizing committee invites all industry professional, delegates and students representing worldwide institutions, government agencies, and other organizations, to take part in the International Conference on Sport Science, Education and Social Development. Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Acoustics and Applications are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference.

The Routledge Companion to Aesthetics

Author : Berys Nigel Gaut
Publisher : Psychology Press
ISBN 13 : 9780415327985
Total Pages : 742 pages
Book Rating : 4.3/5 (279 download)

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Book Synopsis The Routledge Companion to Aesthetics by : Berys Nigel Gaut

Download or read book The Routledge Companion to Aesthetics written by Berys Nigel Gaut and published by Psychology Press. This book was released on 2005 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing fifty-four chapters written by leading international scholars and covering all aspects of aesthetics, this fully revised second edition includes eight new entries and updated further reading.

Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designing Brand Identity

Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118980824
Total Pages : 339 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2017-10-24 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi

Visual Branding

Author : Edward F. McQuarrie
Publisher : Edward Elgar Publishing
ISBN 13 : 1785365428
Total Pages : 281 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Visual Branding by : Edward F. McQuarrie

Download or read book Visual Branding written by Edward F. McQuarrie and published by Edward Elgar Publishing. This book was released on 2016-12-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com