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The Advertising Effect
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Book Synopsis The Advertising Effect by : Adam Ferrier
Download or read book The Advertising Effect written by Adam Ferrier and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Book Synopsis The Effect of Advertising and Display by : Robert East
Download or read book The Effect of Advertising and Display written by Robert East and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Book Synopsis The Olympic Games Effect by : John A. Davis
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Book Synopsis Psychological Processes and Advertising Effects by : Linda F. Alwitt
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Book Synopsis Testimonial Advertising's Effect on the Consumer by : Eric Noel Stenberg
Download or read book Testimonial Advertising's Effect on the Consumer written by Eric Noel Stenberg and published by . This book was released on 1971 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Book Synopsis Advertising's Effect on the Product Evolutionary Cycle by : Susan L. Holak
Download or read book Advertising's Effect on the Product Evolutionary Cycle written by Susan L. Holak and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring the Effect of Advertising by : David R. Corkindale
Download or read book Measuring the Effect of Advertising written by David R. Corkindale and published by Lexington Books. This book was released on 1975 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The association effect in comparative advertising.Working paper #461A by : David A. Horne and Michael D. Johnson
Download or read book The association effect in comparative advertising.Working paper #461A written by David A. Horne and Michael D. Johnson and published by . This book was released on 1987 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economic Effects of Advertising by : Neil Hopper Borden
Download or read book The Economic Effects of Advertising written by Neil Hopper Borden and published by New York : Arno Press. This book was released on 1976 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis When Ads Work by : John Philip Jones
Download or read book When Ads Work written by John Philip Jones and published by M.E. Sharpe. This book was released on 2006-10-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Download or read book The Wrong Game written by Kandi Steiner and published by . This book was released on 2018-10-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two season tickets.One genius idea.Zero interest in a relationship.The plan is simple: a brand new, hot, preferably funny, definitely single male will fill one of those seats for every Bears game at Soldier Field. And I'll fill the other.I can't think of a better way to use the season passes I'd bought for my ex-husband. I am a woman of plans, and this one's foolproof.Until Zach Bowen offers to be my practice round.He's infuriating. Presumptuous and overbearing. And absolutely, undeniably gorgeous. Any woman with a heartbeat would be attracted to him, and mine picks up speed every time he speaks.But as I said, I'm a woman of plans - and I'm not backing down on this one.One night. One game. And then, his time's up.He can try to change the rules, but here's the truth: he can't win if he's playing the wrong game.The Wrong Game is a stand-alone, angsty, enemies-to-lovers sports romance.
Download or read book When Ads Work written by David M Jones and published by Routledge. This book was released on 2015-03-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Book Synopsis The Advertising Controversy by : Mark S. Albion
Download or read book The Advertising Controversy written by Mark S. Albion and published by Praeger. This book was released on 1981-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Book Synopsis The Measurement of Advertising Effects by : George Burton Hotchkiss
Download or read book The Measurement of Advertising Effects written by George Burton Hotchkiss and published by . This book was released on 1927 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Experience Effect by : Jim Joseph
Download or read book The Experience Effect written by Jim Joseph and published by AMACOM. This book was released on 2010-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Book Synopsis Advertising and Its Mental Laws by : Henry Foster Adams
Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by . This book was released on 1916 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is interested primarily in what mind does, not in what it is. The author has endeavored to accomplish three things in the development of this work. First, to present in simple language the basic facts and principles of psychology which are related to advertising and point out the application of the principles. Secondly, the author has endeavored to reduce the complexity of a printed advertisement to its elements and to show with mathematical exactness the effect of the various elements. This has been done in large measure by devising experiments to test the effect of one factor in isolation, then the effect of a second, a third, etc. The book, consequently, is an endeavor to put the psychology of advertising on a quantitative basis, strictly scientific basis. Thirdly, the results of the experiments have been compared with the results of actual advertising campaigns in which similar problems have been involved and it has been found that the relationship between the business test and the theoretical test is strikingly close. In order to produce effective advertising, it is necessary that the advertisement lead to some action. Consequently, the author has endeavored to analyze action thoroughly, showing why so many advertisements lack effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the motivational factor of an advertisement. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
