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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831501
Total Pages : 428 pages
Book Rating : 4.8/5 (315 download)
Download or read book The 2010 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832751
Total Pages : 648 pages
Book Rating : 4.8/5 (327 download)
Download or read book Travel & Tourism Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.:/5 (444 download)
Download or read book The 2009 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2009 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Travel and Tourism Market Research Handbook written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832034
Total Pages : 0 pages
Book Rating : 4.8/5 (32 download)
Download or read book Travel & Tourism Market Research Handbook 2015 -2016 written by Richard Kendall Miller and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832942
Total Pages : 654 pages
Book Rating : 4.8/5 (329 download)
Download or read book Travel & Tourism Market Research Handbook 2021-2022 written by Richard Kendall Miller and published by . This book was released on 2020 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832423
Total Pages : 0 pages
Book Rating : 4.8/5 (324 download)
Download or read book Travel & Tourism Market Research Handbook 2017-2018 written by Richard K. Miller and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831099
Total Pages : 0 pages
Book Rating : 4.8/5 (31 download)
Download or read book The 2007 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831709
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)
Download or read book The 2011-2012 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Brunt
Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)
Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831365
Total Pages : 342 pages
Book Rating : 4.8/5 (313 download)
Download or read book The 2009 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2010 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832218
Total Pages : 690 pages
Book Rating : 4.8/5 (322 download)
Download or read book The Travel & Tourism Market Research Handbook 2015-2016 written by Richard Kendall Miller and published by . This book was released on 2015 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577833376
Total Pages : 0 pages
Book Rating : 4.8/5 (333 download)
Download or read book Travel & Tourism Market Research written by Richard Kendall Miller and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. ... With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA. 'Travel & tourism market research 2023' includes 'Hotels & resorts,' previously published as a separate annual reference by RKMA. The 2023 edition provides the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, timeshare, valuations, and more. Over 1,000 website links--directly embedded into the electronic edition--will direct you to additional market research information and other resources."--
Author :
Publisher :
ISBN 13 : 9781577830511
Total Pages : 588 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Travel and Leisure Market Research Handbook written by and published by . This book was released on 2005 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. R. Brent Ritchie
Publisher : John Wiley & Sons, Incorporated
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.:/5 (319 download)
Download or read book Travel, Tourism, and Hospitality Research written by J. R. Brent Ritchie and published by John Wiley & Sons, Incorporated. This book was released on 1994-03 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Author : Cathy H. C. Hsu
Publisher : Routledge
ISBN 13 : 0789037041
Total Pages : 458 pages
Book Rating : 4.7/5 (89 download)
Download or read book The Routledge Handbook of Tourism Research written by Cathy H. C. Hsu and published by Routledge. This book was released on 2012 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936205
Total Pages : 600 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
