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The 1960 Brand Book
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Book Synopsis The Brand and Its History by : Patricio Sáiz
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Book Synopsis NASA Graphics Standards Manual by : Jesse Reed
Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Download or read book 1960s Scrapbook written by and published by . This book was released on 2004-03-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Swinging Sixties' were a concoction of many things that brought Britain to the forefront - England winning the World Cup on 1966, mini skirts and mini cars, the Beatles and Twiggy. 'The 1960s Scrapbook' presents a unique visual record of a turbulent decade.
Download or read book The Brand Book written by Daryl Fielding and published by Laurence King Publishing. This book was released on 2022-10-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
Book Synopsis The Brand Book of the Denver Posse of the Westerners by :
Download or read book The Brand Book of the Denver Posse of the Westerners written by and published by . This book was released on 1961 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Book Synopsis From Counterculture to Cyberculture by : Fred Turner
Download or read book From Counterculture to Cyberculture written by Fred Turner and published by University of Chicago Press. This book was released on 2010-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.
Book Synopsis The Westerners Brandbook by : Westerners. Chicago Corral
Download or read book The Westerners Brandbook written by Westerners. Chicago Corral and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Westerners Brand Book by : Westerners. Chicago Corral
Download or read book The Westerners Brand Book written by Westerners. Chicago Corral and published by . This book was released on 1960 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mao's Little Red Book by : Alexander C. Cook
Download or read book Mao's Little Red Book written by Alexander C. Cook and published by Cambridge University Press. This book was released on 2014-03-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the fiftieth anniversary of Quotations from Chairman Mao, this pioneering volume examines the book as a global historical phenomenon.
Book Synopsis Branding Books Across the Ages by : Helleke van den Braber
Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Download or read book The Westerners Brand Book written by and published by . This book was released on 1962 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Book, Denver Posse of the Westerners by : Westerners. Denver Posse
Download or read book Brand Book, Denver Posse of the Westerners written by Westerners. Denver Posse and published by . This book was released on 1962 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Utah Brand Book by : Utah. State Board of Agriculture
Download or read book Utah Brand Book written by Utah. State Board of Agriculture and published by . This book was released on 1962 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Little Red Book: Quotations from Chairman Mao Tse-tung by : Mao Tse-tung
Download or read book The Little Red Book: Quotations from Chairman Mao Tse-tung written by Mao Tse-tung and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-03-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-tung is a book of statements from speeches and writings by Mao Zedong (Mao Tse-tung), the former Chairman of the Communist Party of China, published from 1964 to about 1976 and widely distributed during the Cultural Revolution.The most popular versions were printed in small sizes that could be easily carried and were bound in bright red covers, becoming commonly known in the West as the Little Red Book.Quotations from Chairman Mao Tse-tung was originally compiled by an office of the PLA Daily (People's Liberation Army Daily) as an inspirational political and military document. The initial publication covered 23 topics with 200 selected quotations by the Chairman of the Chinese Communist Party, and was entitled 200 Quotations from Chairman Mao. It was first given to delegates of a conference on 5 January 1964 who were asked to comment on it. In response to the views of the deputies and compilers of the book, the work was expanded to address 25 topics with 267 quotations, and the title was changed simply to Quotations from Chairman Mao Tse-Tung.
Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Book Synopsis Political Brands by : Ciara Torres-Spelliscy
Download or read book Political Brands written by Ciara Torres-Spelliscy and published by Edward Elgar Publishing. This book was released on 2019 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
