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The 10 Commandments Of Author Branding
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Book Synopsis The 10 Commandments of Author Branding by : Shayla Raquel
Download or read book The 10 Commandments of Author Branding written by Shayla Raquel and published by . This book was released on 2019-10-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing your book is the easy part. It's the marketing and branding that make authors pull out their hair.And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be-gasp!-fun? Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don't want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately. Shayla's commandments teach authors how to:Be yourself, not a marketing robot.Choose a social media platform that works for you.Launch your book without slamming your head against a wall.Find book ambassadors who fangirl over your book.Practice consistency rather than giving up after a month. By providing authors practical tips on her award-winning blog, teaching overflowing writer workshops, and walking alongside novice writers from first draft to Amazon's best-sellers lists, Shayla Raquel has coached countless authors over the last decade as an editor, marketer, and indie publishing advocate. Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Book Synopsis The Contagious Commandments by : Paul Kemp-Robertson
Download or read book The Contagious Commandments written by Paul Kemp-Robertson and published by Penguin UK. This book was released on 2018-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Book Synopsis The Ten Commandments by : David Hazony
Download or read book The Ten Commandments written by David Hazony and published by Simon and Schuster. This book was released on 2010-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part memoir, part scholarship, part manifesto for a vital approach to life, David Hazony’s book tackles some of the most painful human questions that stand at the heart of who we are as modern, thinking people and offers answers that are sure to start a new discussion about the meaning of one of our most enduring, yet least understood, traditions. Across the Western World, the Ten Commandments have become a source of both inspiration and controversy, whether in Supreme Court rulings, in film and literature, or as a religious icon gracing houses of worship of every Christian and Jewish denomination. But what do the commandments really stand for? According to polls, less than half of all Americans can even name more than four of them. Fewer still can name all ten or have a clear idea of the ideals they were meant to promote. For most of us, agnostics and faithful alike, they have been relegated to the level of a symbol, and the teachings they contain are all but forgotten. In Western life today, the Ten Commandments are everywhere— except where we need them most. In The Ten Commandments, David Hazony offers a powerful new look at our most venerable moral text. Combining a fresh reading of the Old Testament’s most riveting stories and ancient rabbinic legends with a fearless exploration of what ails society today, Hazony shows that the Ten Commandments are not just a set of obscure laws but encapsulate a deeply valuable approach to life—one that is as relevant now as it was when they first appeared more than two millennia ago.
Book Synopsis The 10 Commandments of Branding by :
Download or read book The 10 Commandments of Branding written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis The Ten Commandments for Effective Standards by : Karen Bartleson
Download or read book The Ten Commandments for Effective Standards written by Karen Bartleson and published by Happy About. This book was released on 2010 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer chip industry veteran Bartleson provides ideas for creating better standards, increasing respect for the standardization process, and ways for leveraging others' industry expertise to create more effective technical standards.
Book Synopsis The Ten Commandments of Typography by : Paul Felton
Download or read book The Ten Commandments of Typography written by Paul Felton and published by . This book was released on 2006 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.
Download or read book One Little Spark! written by Marty Sklar and published by Disney Electronic Content. This book was released on 2015-09-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all read about the experts: the artists, the scientists, the engineers—that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes? Disney Legend Marty Sklar wants to give back to fans and answer these burning questions. When Marty was president of Walt Disney Imagineering, he created a list of principles and ideals for the team, aptly named Mickey's Ten Commandments. Using this code of standards as his organizational flow, Marty provides readers with insights and advice from himself and dozens of hands-on Imagineers from around the globe. It's a true insider's look like no other!
Book Synopsis 10 Commandments for the future author by : Heinz Duthel
Download or read book 10 Commandments for the future author written by Heinz Duthel and published by BoD – Books on Demand. This book was released on 2016-05-24 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Commandments for the future author Save time and money with the 10 writer commandments Book Cover Design Considerations Book Formats Available to Self-Publishers Choosing the Best Format for Your Type of Writing Do You Have Enough for a Book.txt How Long Should It Take to Write a Book and Other Common Questions Marketing Your Book Pre-Publishing Decisions You Need to Make The Importance of Editing Why and How to Outline Your Book Writing Options Available
Book Synopsis The Ten Commandments by : William P. Brown
Download or read book The Ten Commandments written by William P. Brown and published by Westminster John Knox Press. This book was released on 2004-01-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a host of classic and new essays surveying the scholarly ethical and biblical debate surrounding the Ten Commandments, William Brown organizes his volume into three parts: the history of interpretation, contemporary reflections on the Decalogue as a whole, and contemporary reflections on individual commandments. A useful addition to ethics as well as Old Testament and Hebrew Bible courses, Brown'sThe Ten Commandmentswill be a standard reference for all Decalogue research, as it facilitates a helpful balance between moral, theological, and biblical study. The Library of Theological Ethics series focuses on what it means to think theologically and ethically. It presents a selection of important and otherwise unavailable texts in easily accessible form. Volumes in this series will enable sustained dialogue with predecessors though reflection on classic works in the field.
Download or read book The Suicide Tree written by Shayla Raquel and published by . This book was released on 2018-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hacker. His employer. Two dead scientists. And a past experiment that ties them together. Knox Kevel receives the job of a lifetime when a mysterious man gets his charges dropped for cybercrime and hires him for an international job. His infamous parents, who created a cure for the Raven Virus, are dead and gone, but their decision to keep NovaVita from the world has taken a toll on Knox. Swayed by quick money, Knox flies to Italy with his eccentric employer, Arlo Jenson. Knox must find the woman who experimented on Arlo and triggered his unpredictable personality shifts. But tension heightens when Knox discovers that Arlo knew his parents. As the adventure unfolds, Knox falls for Arlo's niece and finds himself in an even bigger mess when he comes face-to-face with the person responsible for his misfortune.
Book Synopsis The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom by : Justin Donald
Download or read book The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom written by Justin Donald and published by Sristhi Publishers & Distributors. This book was released on 2022-02-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Book Synopsis Words of Love by : Eugenia Anne Gamble
Download or read book Words of Love written by Eugenia Anne Gamble and published by Presbyterian Publishing Corp. This book was released on 2022-02-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ten Commandments are more than a list of ancient rules. Beneath the surface, they offer a profound invitation to healing and transformation. In this unique Bible study, readers will discover that the Ten Commandments are words from the heart of God, given to reconcile creation to Creator and God's people to one another. In Words of Love, Eugenia Anne Gamble dives into each of the Ten Commandments and examines their application for modern-day Christians, going beyond the letter of the law to a spiritual truth pointing us toward wholeness and well-being. Each chapter includes a spiritual practice and questions for reflection and discussion to help readers engage deeply with the message of each commandment, whether individually or in a group.
Book Synopsis The Ten Commandments of Lean Six Sigma by : Jiju Antony
Download or read book The Ten Commandments of Lean Six Sigma written by Jiju Antony and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented from the perspective of practitioners, researchers and academics, The Ten Commandments of Lean Six Sigma serves as a practical guide for senior managers and executives who want to achieve operational and service excellence in various manufacturing, service and public sector organizations.
Book Synopsis The Ten Commandments of Management by : Palmer Hartl
Download or read book The Ten Commandments of Management written by Palmer Hartl and published by Koehler Books. This book was released on 2014-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christians are called to respect and care about all people; managers are, too. This is the underlying philosophy of The Ten Commandments of Management. Using proven business models mixed with appropriate Biblical references, this book provides the ten things managers need to know how to do. Following these commandments will make you a more successful manager and those who report to you more effective, productive and successful, as well. What could be better than achieving a win/win outcome in your business? Sometimes this means moving people out of the wrong job, sometimes it means offering a hand up. Too many managers and too many employees relate to each other within a parent-child paradigm. Read the Ten Commandments of Management to learn how to manage Adults through being an Adult. If you know nothing else about management, know these Ten Commandments.
