Tesla Motors Inc Market Entry Strategy In Germany

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Author : Simon Glandien
Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by : Simon Glandien

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Tesla Motors Inc. Market Entry Strategy in Germany

Author : Andreas Kauerhof
Publisher : GRIN Verlag
ISBN 13 : 3668407304
Total Pages : 33 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Tesla Motors Inc. Market Entry Strategy in Germany by : Andreas Kauerhof

Download or read book Tesla Motors Inc. Market Entry Strategy in Germany written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2017-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653133
Total Pages : 264 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

INTERNATIONAL TRADE DYNAMICS Advanced Strategies for Modern Markets

Author : DR ABHISHEK SHARMA
Publisher : JEC PUBLICATION
ISBN 13 : 9361759922
Total Pages : 232 pages
Book Rating : 4.3/5 (617 download)

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Book Synopsis INTERNATIONAL TRADE DYNAMICS Advanced Strategies for Modern Markets by : DR ABHISHEK SHARMA

Download or read book INTERNATIONAL TRADE DYNAMICS Advanced Strategies for Modern Markets written by DR ABHISHEK SHARMA and published by JEC PUBLICATION. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly interconnected world, the landscape of international trade is evolving at an unprecedented pace. The complexities and nuances of global markets demand not only a deep understanding of traditional trade principles but also the agility to adapt to modern dynamics. "International Trade Dynamics: Advanced Strategies for Modern Markets" is crafted to bridge the gap between foundational trade theories and the advanced strategies necessary for navigating today’s volatile economic environment. This book aims to provide a comprehensive exploration of the multifaceted world of international trade. From the economic principles that underpin trade policies to the latest trends in global supply chain management, we delve into the critical factors shaping international commerce. Our goal is to equip readers with the knowledge and tools needed to formulate and implement effective trade strategies in a rapidly changing global market. We begin by revisiting the core concepts of international trade, setting the stage for a deeper dive into contemporary issues and advanced strategies. The chapters that follow cover a wide range of topics, including trade policy formulation, economic integration, digital trade, sustainability, and risk management. Each chapter is designed to offer a blend of theoretical insights and practical applications, supported by real-world case studies and empirical data. The emphasis on advanced strategies reflects the need for businesses and policymakers to think beyond traditional boundaries. In today’s markets, success hinges on the ability to leverage technological advancements, adapt to shifting geopolitical landscapes, and respond to the demands for sustainable and ethical trade practices. This book provides a roadmap for navigating these challenges, offering strategic guidance for stakeholders at all levels

Strategic Management

Author : Henk W Volberda
Publisher : SAGE Publications Limited
ISBN 13 : 152961273X
Total Pages : 632 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Strategic Management by : Henk W Volberda

Download or read book Strategic Management written by Henk W Volberda and published by SAGE Publications Limited. This book was released on 2024-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author : Shehnaz Tehseen
Publisher : Springer Nature
ISBN 13 : 9464632461
Total Pages : 821 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) by : Shehnaz Tehseen

Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.

Crafting and Executing Strategy

Author : Alex Janes
Publisher : McGraw Hill
ISBN 13 : 1526802570
Total Pages : 673 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Crafting and Executing Strategy by : Alex Janes

Download or read book Crafting and Executing Strategy written by Alex Janes and published by McGraw Hill. This book was released on 2017-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies. This edition includes: • A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder). • Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories. • Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more. • Key Debates that stimulate classroom discussion and encouragecritical analysis. • Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures. • A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories. • End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber. • New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing context Connect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content. New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing. This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time. Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.

Transdisciplinarity

Author : Nima Rezaei
Publisher : Springer Nature
ISBN 13 : 3030946517
Total Pages : 738 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Transdisciplinarity by : Nima Rezaei

Download or read book Transdisciplinarity written by Nima Rezaei and published by Springer Nature. This book was released on 2022-11-13 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume book aims at discussing transdisciplinary approaches to address common problems. By working transdisciplinarily, researchers coming from different disciplines can work jointly using a shared conceptual framework bringing together disciplinary-specific theories and concepts. There are numerous barriers that can obstruct effective communication between different cultures, communities, religions and geographies. This book shows that through bringing together different disciplines, researchers not only can surpass these barriers but can effectively produce new venues of thought that can positively affect the development and evolution of research and education. The book discusses new and emerging applications of knowledge produced by transdisciplinary efforts and covers the interplay of many disciplines, including agriculture, economics, mathematics, engineering, industry, information technology, marketing, nanoscience, neuroscience, space exploration, human-animal relationships, among others. Consequently, it also covers the relationship between art and science, as one of the most remarkable transdisciplinary approaches that paves the way for new methods in engineering, design, architecture and many other fields.

Redefining Global Strategy

Author : Pankaj Ghemawat
Publisher : Harvard Business Press
ISBN 13 : 1422163458
Total Pages : 273 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Redefining Global Strategy by : Pankaj Ghemawat

Download or read book Redefining Global Strategy written by Pankaj Ghemawat and published by Harvard Business Press. This book was released on 2007-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company’s ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Author : Arthur Thompson
Publisher : McGraw Hill
ISBN 13 : 0077152670
Total Pages : 673 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases by : Arthur Thompson

Download or read book EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases written by Arthur Thompson and published by McGraw Hill. This book was released on 2013-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

Author : Vilas Gaikar
Publisher : Springer Nature
ISBN 13 : 946463054X
Total Pages : 830 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) by : Vilas Gaikar

Download or read book Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) written by Vilas Gaikar and published by Springer Nature. This book was released on 2023-02-10 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. FMET is to bring together innovative academics and industrial experts in the field of Financial Management and Economic to a common forum. We will discuss and study about Financial marketing, Corporate finance, Management and administration of commercial Banks, International trade theory and practice, Economy and foreign economic management, Economic information management and other fields. FMET 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technical R & D personnel to share scientific research achievements and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. To adapt to this changing world and China's fast development in the new era, 2022 2nd International Conference on Financial Management and Economic Transition to be held in August 2022. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Financial Management and Economic Transition. FMET 2022 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653117
Total Pages : 179 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Futures Thinking and Organizational Policy

Author : Deborah A. Schreiber
Publisher : Springer
ISBN 13 : 3319949233
Total Pages : 435 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Futures Thinking and Organizational Policy by : Deborah A. Schreiber

Download or read book Futures Thinking and Organizational Policy written by Deborah A. Schreiber and published by Springer. This book was released on 2018-12-19 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations. Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Business Model Pioneers

Author : Kai-Ingo Voigt
Publisher : Springer
ISBN 13 : 3319388452
Total Pages : 215 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

Strategic Management and Sustainability Transitions

Author : Michael Zhang
Publisher : Taylor & Francis
ISBN 13 : 1003808557
Total Pages : 154 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Strategic Management and Sustainability Transitions by : Michael Zhang

Download or read book Strategic Management and Sustainability Transitions written by Michael Zhang and published by Taylor & Francis. This book was released on 2023-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of sustainability transitions has, in the past decade or so, become an established research field for academics, policy makers and practitioners alike. Conceptual and theoretical developments in the filed have gradually advanced from the perspectives of socio-technical systems and business models. Scholars contend that it is the interactions of the networks of actors, technologies, and institutions that drive transition processes toward sustainability. In this volume we further advance this line of inquiry with a special reference to strategic management of sustainability transitions, in both theory and practice. In theoretical development, we have selected three chapters to encompass the themes of (1) the interactions between ecological systems and human systems; (2) a critique on the continuous expansion of large multinational companies and their strategic control of key resource inputs through the lenses of circular economy and natural resource-based view; and (3) a multi-stakeholder ecosystems framework for the management of sustainability transitions with structural alignment of focal value propositions. The United Nations’ Sustainable Development Goals (SDGs) are critically addressed and empirically examined. It will become an essential reader and a reference book for researchers and postgraduate students interested in strategic management, international business, innovation studies, consumer behavior, and public administration.

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 1119392209
Total Pages : 406 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2017-09-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Business & Society

Author : O.C. Ferrell
Publisher : SAGE Publications
ISBN 13 : 1948426536
Total Pages : 576 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis Business & Society by : O.C. Ferrell

Download or read book Business & Society written by O.C. Ferrell and published by SAGE Publications. This book was released on 2023-01-15 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial performance and is a major consideration in strategic planning. This innovative text ensures that business students understand and appreciate concerns about philanthropy, employee well-being, corporate governance, consumer protection, social issues, and sustainability, helping to prepare them for the social responsibility challenges and opportunities they will face throughout their careers. The author team provides the latest examples, stimulating cases, and unique learning tools that capture the reality and complexity of social responsibility. Students and instructors prefer this book due to its wide range of featured examples, tools, and practices needed to develop and implement a socially responsible approach to business.