Tendencias De Investigacion En Comunicacion

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Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Tendencias de investigación en comunicación

Author : Marta Pulido Polo
Publisher : Lulu.com
ISBN 13 : 8494697870
Total Pages : 114 pages
Book Rating : 4.4/5 (946 download)

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Book Synopsis Tendencias de investigación en comunicación by : Marta Pulido Polo

Download or read book Tendencias de investigación en comunicación written by Marta Pulido Polo and published by Lulu.com. This book was released on 2017-09-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: En pleno siglo XXI, inmersos en una auténtica revolución tecnológica, la investigación científica sigue siendo el auténtico motor que empuja el avance del conocimiento del ser humano y las sociedades en las que convive. Del mismo modo, en plena sociedad del conocimiento, y a pesar del descenso de financiación dedicado a la investigación a todos los nive-les en los últimos años, el intercambio de conocimiento se convierte en el eje sobre el que pivota el futuro de nuestra sociedad. No podemos olvidar que la investigación científica surge de la necesidad de descubrir, cono-cer y comprender mejor una porción del mundo real (Krippendorff, 1990).

Tendencias de la comunicación para el turismo

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

International Media Research

Author : John R. Corner
Publisher : Routledge
ISBN 13 : 1134667558
Total Pages : 252 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis International Media Research by : John R. Corner

Download or read book International Media Research written by John R. Corner and published by Routledge. This book was released on 2004-01-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.

Cultural Agency in the Americas

Author : Doris Sommer
Publisher : Duke University Press
ISBN 13 : 0822387484
Total Pages : 393 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Cultural Agency in the Americas by : Doris Sommer

Download or read book Cultural Agency in the Americas written by Doris Sommer and published by Duke University Press. This book was released on 2006-01-19 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Cultural agency” refers to a range of creative activities that contribute to society, including pedagogy, research, activism, and the arts. Focusing on the connections between creativity and social change in the Americas, this collection encourages scholars to become cultural agents by reflecting on exemplary cases and thereby making them available as inspirations for more constructive theory and more innovative practice. Creativity supports democracy because artistic, administrative, and interpretive experiments need margins of freedom that defy monolithic or authoritarian regimes. The ingenious ways in which people pry open dead-ends of even apparently intractable structures suggest that cultural studies as we know it has too often gotten stuck in critique. Intellectual responsibility can get beyond denunciation by acknowledging and nurturing the resourcefulness of common and uncommon agents. Based in North and South America, scholars from fields including anthropology, performance studies, history, literature, and communications studies explore specific variations of cultural agency across Latin America. Contributors reflect, for example, on the paradoxical programming and reception of a state-controlled Cuban radio station that connects listeners at home and abroad; on the intricacies of indigenous protests in Brazil; and the formulation of cultural policies in cosmopolitan Mexico City. One contributor notes that trauma theory targets individual victims when it should address collective memory as it is worked through in performance and ritual; another examines how Mapuche leaders in Argentina perceived the pitfalls of ethnic essentialism and developed new ways to intervene in local government. Whether suggesting modes of cultural agency, tracking exemplary instances of it, or cautioning against potential missteps, the essays in this book encourage attentiveness to, and the multiplication of, the many extraordinary instantiations of cultural resourcefulness and creativity throughout Latin America and beyond. Contributors. Arturo Arias, Claudia Briones, Néstor García Canclini, Denise Corte, Juan Carlos Godenzzi, Charles R. Hale, Ariana Hernández-Reguant, Claudio Lomnitz, Jesús Martín Barbero, J. Lorand Matory, Rosamel Millamán, Diane M. Nelson, Mary Louise Pratt, Alcida Rita Ramos, Doris Sommer, Diana Taylor, Santiago Villaveces

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Public Relations Theory III

Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Comunicación corporativa: Claves y escenarios

Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

The Cambridge History of Latin America

Author : Leslie Bethell
Publisher : Cambridge University Press
ISBN 13 : 9780521495943
Total Pages : 676 pages
Book Rating : 4.4/5 (959 download)

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Book Synopsis The Cambridge History of Latin America by : Leslie Bethell

Download or read book The Cambridge History of Latin America written by Leslie Bethell and published by Cambridge University Press. This book was released on 1984 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses trends in twentieth-century Latin American literature, philosophy, art, music, and popular culture.

Cases on Developing Effective Research Plans for Communications and Information Science

Author : Carrillo-Durán, María-Victoria
Publisher : IGI Global
ISBN 13 : 1668445247
Total Pages : 488 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cases on Developing Effective Research Plans for Communications and Information Science by : Carrillo-Durán, María-Victoria

Download or read book Cases on Developing Effective Research Plans for Communications and Information Science written by Carrillo-Durán, María-Victoria and published by IGI Global. This book was released on 2022-06-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

The SAGE International Encyclopedia of Mass Media and Society

Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Comunicación de instituciones públicas

Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación de instituciones públicas by : Núria Escalona

Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Comunicación especializada y divulgación en la red

Author : Gianluca Pontrandolfo
Publisher : Routledge
ISBN 13 : 0429575866
Total Pages : 203 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Comunicación especializada y divulgación en la red by : Gianluca Pontrandolfo

Download or read book Comunicación especializada y divulgación en la red written by Gianluca Pontrandolfo and published by Routledge. This book was released on 2021-11-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgación y de la comunicación especializada en español. El volumen presenta un modelo teórico para el estudio de la divulgación en los géneros digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metáfora, la polifonía o los encuadres discursivos) que permiten caracterizar cómo se comunican contenidos especializados a un público lego. La investigación se basa en el corpus WebLesp, que contiene distintos géneros digitales en cuatro ámbitos sectoriales: medicina, derecho, economía y ciencia. El volumen se dirige a investigadores expertos y principiantes, así como a alumnado y profesorado, interesados en la lingüística española, el análisis de género, el análisis del discurso, el español para fines específicos y la lingüística de corpus. Comunicación especializada y divulgación en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

The SAGE Handbook of Television Studies

Author : Manuel Alvarado
Publisher : SAGE
ISBN 13 : 1473911087
Total Pages : 481 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Television Studies by : Manuel Alvarado

Download or read book The SAGE Handbook of Television Studies written by Manuel Alvarado and published by SAGE. This book was released on 2014-12-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy to textual analysis, and written by a star-studded cast of contributors" - Emeritus Professor Graeme Turner, University of Queensland "Finally, we have before us a first rate, and wide ranging volume that reframes television studies afresh, boldly synthesising debates in the humanities, cultural studies and social sciences...This volume should be in every library and media scholar’s bookshelf." - Professor Ravi Sundaram, Centre for the Study of Developing Societies Bringing together a truly international spread of contributors from across the UK, US, South America, Mexico and Australia, this Handbook charts the field of television studies from issues of ownership and regulation through to reception and consumption. Separate chapters are dedicated to examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process, whilst others explore different formats including sport, novella and soap opera, news and current affairs, music and reality TV. The final section analyses the pivotal role played by audiences in the contexts of gender, race and class, and spans a range of topics from effects studies to audience consumption. The SAGE Handbook of Television Studies is an essential reference work for all advanced undergraduates, graduate students and academics across broadcasting, mass communication and media studies.

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Author : Miguélez-Juan, Blanca
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.