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Author : Sooyeon Yoo
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.:/5 (319 download)
Download or read book Telethnography of Self-monitoring written by Sooyeon Yoo and published by . This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2004 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Author : Dale Maharidge
Publisher : Pantheon
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.0/5 ( download)
Download or read book And Their Children After Them written by Dale Maharidge and published by Pantheon. This book was released on 1989 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the lives, fifty years later, of the Alabama families profiled in Agee and Walker's book about tenant farmers in the Depression, describing the impact of the loss of cotton as a livelihood on later generations.
Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1317681940
Total Pages : 259 pages
Book Rating : 4.3/5 (176 download)
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author : Ilisa Barbash
Publisher : Univ of California Press
ISBN 13 : 0520915097
Total Pages : 572 pages
Book Rating : 4.5/5 (29 download)
Download or read book Cross-Cultural Filmmaking written by Ilisa Barbash and published by Univ of California Press. This book was released on 2023-09-01 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extraordinary handbook was inspired by the distinctive concerns of anthropologists and others who film people in the field. The authors cover the practical, technical, and theoretical aspects of filming, from fundraising to exhibition, in lucid and complete detail—information never before assembled in one place. The first section discusses filmmaking styles and the assumptions that frequently hide unacknowledged behind them, as well as the practical and ethical issues involved in moving from fieldwork to filmmaking. The second section concisely and clearly explains the technical aspects, including how to select and use equipment, how to shoot film and video, and the reasons for choosing one or the other, and how to record sound. Finally, the third section outlines the entire process of filmmaking: preproduction, production, postproduction, and distribution. Filled with useful illustrations and covering documentary and ethnographic filmmaking of all kinds, Cross-Cultural Filmmaking will be as essential to the anthropologist or independent documentarian on location as to the student in the classroom.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444393375
Total Pages : 264 pages
Book Rating : 4.4/5 (443 download)
Download or read book Coffee - Philosophy for Everyone written by and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering philosophical insights into the popular morning brew, Coffee -- Philosophy for Everyone kick starts the day with an entertaining but critical discussion of the ethics, aesthetics, metaphysics, and culture of coffee. Matt Lounsbury of pioneering business Stumptown Coffee discusses just how good coffee can be Caffeine-related chapters cover the ethics of the coffee trade, the metaphysics of coffee and the centrality of the coffee house to the public sphere Includes a foreword by Donald Schoenholt, President at Gillies Coffee Company
Author : L. J. Shrum
Publisher : Routledge
ISBN 13 : 1848729448
Total Pages : 366 pages
Book Rating : 4.8/5 (487 download)
Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by Routledge. This book was released on 2012 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : John F. Sherry
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (91 download)
Download or read book Servicescapes written by John F. Sherry and published by NTC/Contemporary Publishing Company. This book was released on 1998 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Author : David M. Fetterman
Publisher : SAGE
ISBN 13 : 9780761913856
Total Pages : 180 pages
Book Rating : 4.9/5 (138 download)
Download or read book Ethnography written by David M. Fetterman and published by SAGE. This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition takes a step into a new frontier - the Internet, which is one of the most-powerful resources available to ethnographers. The book now provides insights into the uses of the internet, including conducting searches about topics or sites, collecting census data, conducting interviews by "chatting" and video-conferencing, sharing notes and pictures about research sites, debating issues with colleagues on listservs and in online journals, and downloading useful data collection and analyses software.
Author : Daniel Burgos
Publisher : Springer Nature
ISBN 13 : 3031544315
Total Pages : 235 pages
Book Rating : 4.0/5 (315 download)
Download or read book Rituals and Music in Europe written by Daniel Burgos and published by Springer Nature. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749465166
Total Pages : 512 pages
Book Rating : 4.7/5 (494 download)
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author : Danny L. Jorgensen
Publisher : SAGE Publications
ISBN 13 : 1483389340
Total Pages : 140 pages
Book Rating : 4.4/5 (833 download)
Download or read book Participant Observation written by Danny L. Jorgensen and published by SAGE Publications. This book was released on 1989-02-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: While providing an introduction to basic principles and strategies, Participant Observation also explores the philosophy and methodology underlying the actual practice of participant observation. Taking a thoroughly practical approach to the methods of participant observation, Danny L. Jorgensen illustrates these methods with both classic and current research studies. By using the materials in this book, the reader can begin conducting participant observation research on their own.
Author : Jean Umiker-Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110853256
Total Pages : 568 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karin M. Ekström
Publisher : Routledge
ISBN 13 : 1000182827
Total Pages : 244 pages
Book Rating : 4.0/5 (1 download)
Download or read book Elusive Consumption written by Karin M. Ekström and published by Routledge. This book was released on 2020-05-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?
Author : Emma Felton
Publisher : Routledge
ISBN 13 : 1351848178
Total Pages : 215 pages
Book Rating : 4.3/5 (518 download)
Download or read book Filtered written by Emma Felton and published by Routledge. This book was released on 2018-12-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Café culture is flourishing in cities across the world. From London to Seoul, Melbourne to Shanghai and many cities in between, people are flocking to cafés. A recent phenomenon, café culture has made its reappearance only since the end of the 20th century. What is the appeal of the café for urban dwellers? And why now? ‘Having a coffee’ might be a daily ritual, yet it is more than coffee that draws us to the café. Cafés are vital social spaces, technically connected workspaces, and businesses that are forging design and food trends. The café is the lens through which this book explores major changes occurring in everyday life in cities across the world. Urban regeneration has fuelled the growth of urban amenity and social consumer spaces. The impact of technology, social and workplace transformation, and the ascendency of the design and food industries all find expression in the spaces of the cafe. The specialty coffee movement is a thriving, global presence, uniting café staff and customers across geographical borders, with a shared commitment to the connoisseurship of coffee. In the book’s global sweep, it examines the development of café culture in China, Japan and Australia as significant and interesting departures from traditional European café culture. Australia is a world leader and successful exporter of its unique style of coffee and food. Interviews with café patrons and staff illuminate why the café has become a meaningful place for many people in the 21st-century city.
Author : Susi Geiger
Publisher : Edward Elgar Publishing
ISBN 13 : 1782549757
Total Pages : 285 pages
Book Rating : 4.7/5 (825 download)
Download or read book Concerned Markets written by Susi Geiger and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: øWhen political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such Šhot� situations are becoming increasingly common and make for rich sites of resear
Author : Elizabeth Caldwell Hirschman
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (89 download)
Download or read book Interpretive Consumer Research written by Elizabeth Caldwell Hirschman and published by . This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
