The Millionaire Fastlane

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Author :
Publisher : Viperion Publishing Corp
ISBN 13 : 0984358102
Total Pages : 337 pages
Book Rating : 4.9/5 (843 download)

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Book Synopsis The Millionaire Fastlane by : MJ DeMarco

Download or read book The Millionaire Fastlane written by MJ DeMarco and published by Viperion Publishing Corp. This book was released on 2011-01-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

The Four Steps to the Epiphany

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690285
Total Pages : 384 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Four Steps to the Epiphany by : Steve Blank

Download or read book The Four Steps to the Epiphany written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Startup Cities

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Author :
Publisher : Apress
ISBN 13 : 148423393X
Total Pages : 277 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Startup Cities by : Peter S. Cohan

Download or read book Startup Cities written by Peter S. Cohan and published by Apress. This book was released on 2018-02-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity. Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities—pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles. Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems—Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders. What You’ll Learn Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent—from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves Who This Book Is For All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

Social Media: Content Strategies For Busy Entrepreneurs (English Edition)

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Author :
Publisher : Alexandre Magalhães
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media: Content Strategies For Busy Entrepreneurs (English Edition) by : Alexandre Magalhães de Moura Leite

Download or read book Social Media: Content Strategies For Busy Entrepreneurs (English Edition) written by Alexandre Magalhães de Moura Leite and published by Alexandre Magalhães. This book was released on 2024-05-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYTHING You Need To Create Content That Generates More Visibility, Engagement and Sales... Without Having To Invest In Expensive Tools, Hire Someone To Create Your Content or Sing and Dance With Your Face Full Of Makeup! In your hands, 30 Direct and Powerful Chapters become Your Practical and Always Available Manual. Based on Years of Experience since 2011, you will: 1. Master Social Media: Avoid common beginner mistakes and conquer an infallible strategy, boosting your brand with content that delights and beats competitors. 2. Stand out from the competition with efficient Branding and create an Irresistible Strong Brand and Value Proposition for your Persona, unveiling the Customer's Journey in your Marketing Funnel. 3. Listen to your Customers and Beat your Competitors. Learn from Customers and Monitor Competitors, nurturing an Engaged Community and Masterfully Managing Challenging Situations. 4. Master the Art of Content Creation. Decipher the 5 Pillars of Captivating Content, the 6 Drivers of Sharing, and the 15 Rules for Maximum Engagement. 5. Scale Results with Influencer Marketing. Master Influencer Marketing with proven strategies and ready-made templates for effective outreach. 6. Learn Effective Advertising. Learn how to Create Creative Ads, Strategic segmentation, and High-Level Optimization to multiply your ROI. 7. Accelerate your Performance with in-depth Metrics and insights and access 10 Free Apps to Reuse Content and Expand your Reach. 8. Learn Smart Automation. I reveal Secret Agency Strategies for Efficient Production and Distribution: Receive 50 Validated Content Ideas (including several little-known ones) and +100 Free Tools for you to be more productive. ALL without having to dig into your wallet! 9. Discover my exclusive METHOD to create VIRAL CONTENT that grabs attention and makes people want to consume and share with friends, validated by a Harvard Psychology researcher, and that can be applied on any social media platform. 10. Learn the 10 Essential Pillars to Create a Successful Strategy for Any Brand on Social Media, be it B2C, B2B, Services, startups, e-commerce, and much more! Just like a perfect cake, your Social Media Strategy requires all the Right Ingredients. Forget one, and everything falls apart. This eBook not only lists the 10 vital ingredients but also guides you step-by-step on how to Create Content that Generates Sales. Take advantage of the Exclusive Offer: Get the eBook "Social Media: Content Strategies for Busy Entrepreneurs" TODAY. Buy now and Transform your Business by Paying Less than the Price of an Average Pizza!

Telegram for Entrepreneurs

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Author :
Publisher : JIMMY LOST
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Telegram for Entrepreneurs by :

Download or read book Telegram for Entrepreneurs written by and published by JIMMY LOST. This book was released on 2024-06-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how Telegram can revolutionize your business strategy with this comprehensive guide. Learn the fundamentals from creating and optimizing your Telegram account to leveraging channels, groups, and bots for effective communication and automation. Develop a robust content strategy tailored for organic growth and explore paid advertising opportunities within Telegram. Master community building, engagement tactics, and the integration of affiliate marketing, digital and physical product sales, sponsored content, and online courses. Utilize Telegram bots for automation and leverage Telegram analytics to scale your audience and income. Real-world case studies illustrate successful implementations of Telegram strategies.

WhatsApp

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Publisher : John Wiley & Sons
ISBN 13 : 1509550518
Total Pages : 130 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis WhatsApp by : Amelia Johns

Download or read book WhatsApp written by Amelia Johns and published by John Wiley & Sons. This book was released on 2023-11-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.

Female Entrepreneurs

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Author :
Publisher : Routledge
ISBN 13 : 0429808135
Total Pages : 224 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Female Entrepreneurs by : John Smythe

Download or read book Female Entrepreneurs written by John Smythe and published by Routledge. This book was released on 2020-04-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comparative numbers between male- and female-led start-ups are stark. Ninety-one per cent of venture capital money continues to fund businesses founded solely by men, with only one per cent of venture capital money invested in businesses founded solely by women. Yet being a female entrepreneur is not the preserve of Wonder Woman. It’s for every woman who wants to make it happen. Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn’t yet taken the leap to take the first steps towards realising her dreams – as well as encouraging every woman who has not yet thought about running her own business to consider it. Additionally, it encourages governments and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to society and the economy. John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women’s inherent strengths and avoid the weaknesses women face – as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions. John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth.

Brothers

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Author :
Publisher : Anchor
ISBN 13 : 0307386066
Total Pages : 658 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Brothers by : Yu Hua

Download or read book Brothers written by Yu Hua and published by Anchor. This book was released on 2010-01-12 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestseller in China, Brothers is an epic and wildly unhinged black comedy of modern Chinese society running amok. Here is China as we've never seen it before, in a sweeping, Rabelaisian panorama of forty years of rough-and-rumble Chinese history, from the madness of the Cultural Revolution to the equally rabid madness of extreme materialism. Yu Hua, award-winning author of To Live, gives us a surreal tale of two comically mismatched stepbrothers, Baldy Li, a sex-obsessed ne'er-do-well, and the bookish, sensitive Song Gang, who vow that they will always be brothers—a bond they will struggle to maintain over the years as they weather the ups and downs of rivalry in love and making and losing millions in the new China. Both tragic and absurd by turns, Brothers is a fascinating vision of an extraordinary place and time.

The Million-Dollar, One-Person Business, Revised

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Author :
Publisher : Lorena Jones Books
ISBN 13 : 0399578978
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt

Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Making the Unknown Known

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Publisher : Texas A&M University Press
ISBN 13 : 1648431518
Total Pages : 743 pages
Book Rating : 4.6/5 (484 download)

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Book Synopsis Making the Unknown Known by : Victoria H. Cummins

Download or read book Making the Unknown Known written by Victoria H. Cummins and published by Texas A&M University Press. This book was released on 2024-09-02 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making the Unknown Known, leading scholars throughout Texas explore the significant role women artists played in developing early Texas art from the nineteenth century through the latter part of the twentieth century. The biographies presented here allow readers to compare these women’s experiences across time as they negotiated the gendered expectations about artists in society at large and the Texas art community itself. Surveying the contributions women made to the visual arts in the Lone Star state, Making the Unknown Known analyzes women’s artistic work with respect to geographic and historical connections. Including surveys of the work of artists such as Louise Wüste, Emma Richardson Cherry, Eleanor Onderdonk, Grace Spaulding John, and others, it offers a groundbreaking assessment of the role women artists have played in interpreting the meaning, history, heritage, and unique character of Texas. It places women artists within the larger social and cultural contexts in which they lived. In that regard, it contains an analysis of their varied styles of art, the media they employed, and the subject matter contained in their art. It thus evaluates the contributions made by women artists to defining the nature of the wider Texas experience as an American region. Beautifully illustrated throughout with rich, full-color reproductions of the works created by the artists, this volume provides an enriched understanding of the important but underappreciated role women artists have played in the development of the fine arts in Texas. At last, the unknown story can be known.

How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money

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Author :
Publisher : Eric Navarro
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money by : Eric Navarro

Download or read book How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money written by Eric Navarro and published by Eric Navarro. This book was released on 2024-05-14 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the path to a revolutionary digital entrepreneurship, where artificial intelligence becomes your partner and the lack of initial capital is not an obstacle. This is not just a book; it is your gateway to a reality where your entrepreneurial vision and the infinite possibilities of technology collide. If you have ever dreamed of living off your own digital business but didn't know where to start or felt overwhelmed by the options, here you will find a clear guide that illuminates your journey. You will learn how to align your passions with viable projects and discover effective strategies to turn your ideas into income-generating assets while you sleep. This book is an invitation to redefine what it means to be an entrepreneur in the 21st century. I will reveal how digital tools, accessible to anyone with an internet connection, can unlock your entrepreneurial potential and catapult you to success. Through these pages, you will be guided in the creation of products that resonate with the times. Designed to be your drive in the world of digital business, I will offer you the necessary advice to adapt to the changing market landscapes, build an authentic personal brand, and establish an online presence that transcends borders. With a mindset focused on growth and innovation, you will understand that your greatest investment is your ingenuity and your ability to learn and adapt. Get ready to embark on a path that will transform your approach to entrepreneurship. This book is for those who are ready to take the reins, use technology to their advantage, and write their own success story. Artificial intelligence is no longer the future; it is the present, and this book is your guide to harnessing its power today. Are you ready to start?

American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition

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Author :
Publisher : Infobase Holdings, Inc
ISBN 13 : 1438182147
Total Pages : 578 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition by : Charles Carey Jr.

Download or read book American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition written by Charles Carey Jr. and published by Infobase Holdings, Inc. This book was released on 2020-03-01 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: "This fun-to-read source will add spice for economics and business classes..."—American Reference Books Annual "...worthy of inclusion in reference collections of public, academic, and high-school libraries. Its content is wide-ranging and its entries provide interesting reading."—Booklist "A concise introduction to American inventors and entrepreneurs, recommended for academic and public libraries."—Choice American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition profiles more than 300 important Americans from colonial times to the present. Featuring such inventors and entrepreneurs as Thomas Edison and Madame C. J. Walker, this revised resource provides in-depth information on robber barons and their counterparts as well as visionaries such as Bill Gates. Coverage includes: Jeffrey Bezos Michael Bloomberg Sergey Brin and Larry Page Michael Dell Steve Jobs Estée Lauder T. Boone Pickens Russell Simmons Oprah Winfrey Mark Zuckerberg.

The Search for Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1351868993
Total Pages : 186 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Search for Entrepreneurship by : Simon Bridge

Download or read book The Search for Entrepreneurship written by Simon Bridge and published by Routledge. This book was released on 2016-12-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, governments have often sought to encourage entrepreneurship on the assumption that it creates small businesses which are the primary drivers of job creation. Largely because of this assumption, entrepreneurship has become a valid subject for academic research attracting extensive funding. Yet despite this explosion of scholarship, there is no accepted model of how entrepreneurship operates or even a commonly accepted definition of what it is. Simon Bridge posits that this is because entrepreneurship has been studied as if it were a deterministic science, based on the false assumption that it exists as a specific discrete identifiable phenomenon operating in accordance with consistent, predictable ‘rules’. This challenging book contends that this misdirected search has produced more questions than answers. Accepting that entrepreneurship as we have conceived it does not exist could lead to new and valuable insights into what the different forms of entrepreneurship are and how they might be influenced. Scholars, advanced students and policy makers will find this a thought-provoking insight into the myths and misconceptions of ‘entrepreneurship’.

Women's Entrepreneurship in a Turbulent Era

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1803920823
Total Pages : 259 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Women's Entrepreneurship in a Turbulent Era by : Colette Henry

Download or read book Women's Entrepreneurship in a Turbulent Era written by Colette Henry and published by Edward Elgar Publishing. This book was released on 2024-08-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering how women entrepreneurs have navigated adverse situations through innovation and adaptability, WomenÕs Entrepreneurship in a Turbulent Era explores the nuanced experiences of these business owners. It offers valuable insights into women's entrepreneurial efforts in redefining the norms and rules in a rapidly changing world.

"Kingdom-Minded" People

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Author :
Publisher : BRILL
ISBN 13 : 9004204024
Total Pages : 309 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis "Kingdom-Minded" People by : Denise Austin

Download or read book "Kingdom-Minded" People written by Denise Austin and published by BRILL. This book was released on 2011-09-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how Christian identity motivated early twentieth century Chinese business Christians toward economic, social and religious contributions in China and beyond. Parallels are also revealed today, particularly through the influence of Pentecostal, charismatic and evangelical training.

Handbook of Research on Business and Technology Incubation and Acceleration

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1788974786
Total Pages : 544 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook of Research on Business and Technology Incubation and Acceleration by : Sarfraz A. Mian

Download or read book Handbook of Research on Business and Technology Incubation and Acceleration written by Sarfraz A. Mian and published by Edward Elgar Publishing. This book was released on 2021-03-26 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.

Re-Understanding Entrepreneurship

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1009453416
Total Pages : 377 pages
Book Rating : 4.0/5 (94 download)

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Book Synopsis Re-Understanding Entrepreneurship by : Weiying Zhang

Download or read book Re-Understanding Entrepreneurship written by Weiying Zhang and published by Cambridge University Press. This book was released on 2024-05-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do entrepreneurs make decisions in the real world? Why are entrepreneurs absent from mainstream economics? What functions do entrepreneurs play in the market? What type of institutional environment is needed for entrepreneurship to play a role? Neoclassical economics is a market theory without entrepreneurship. This misconception distorts our understanding of how the real market works, leading to a theory of market failure that forms the common foundation of various government interventions. The market is not only an allocative process but, more importantly, a discovery and creative process. To understand the real market, Weiying Zhang argues that economics must shift from a price-centric to an entrepreneur-centric paradigm. Blending theory and narrative, Zhang intersects history with the present supporting his theory with relevant case studies. He argues that once entrepreneurship in the market is correctly understood, the foundation for government intervention is undermined and the economy can sustainably flourish.