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Author : Jagdish N Sheth
Publisher :
ISBN 13 : 9788178296401
Total Pages : 348 pages
Book Rating : 4.2/5 (964 download)
Download or read book Tectonic Shift: The Geoeconomic Realignment Of Globalizing Markets written by Jagdish N Sheth and published by . This book was released on with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Springer Nature
ISBN 13 : 3030574733
Total Pages : 302 pages
Book Rating : 4.0/5 (35 download)
Download or read book The Global Rule of Three written by Jagdish Sheth and published by Springer Nature. This book was released on 2020-12-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 0230227538
Total Pages : 246 pages
Book Rating : 4.2/5 (32 download)
Download or read book Marketing Metaphors and Metamorphosis written by P. Kitchen and published by Springer. This book was released on 2008-08-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Author : Samir Dayal
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527566013
Total Pages : 340 pages
Book Rating : 4.5/5 (275 download)
Download or read book Global Babel written by Samir Dayal and published by Cambridge Scholars Publishing. This book was released on 2021-02-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization as we know it today would be unimaginable without the revolution in information and communication technologies of the last thirty years. Yet have we achieved “one world” as the promotional hype for cellular and digital networks would have it? This collection of essays, Global Babel: Questions of Discourse and Communication in a Time of Globalization, explores the current state of communication and discourse in a globalized environment. The essays are united by an awareness that, whether understood technologically, economically, epistemologically, or culturally, globalization is a discursive field with discrepant assumptions, categories and conclusions. As such, globalization is double-edged, and complex. It can certainly enable the exploitation of the powerless by the powerful; in different contexts, or at different moments, it can also facilitate individual and collective agency. It is this doubleness, this complexity, that this collection seeks to bring into focus. This volume offers an interdisciplinary forum where technological, aesthetic, and ethical issues relating to globalization inhabit the same conceptual frame. Together the essays address the central issue of how the new knowledges of globalization are being articulated, and explore the cultural consequences and success of such communication and knowledge exchange.
Author : Curtis L. Thompson
Publisher : A&C Black
ISBN 13 : 1441131701
Total Pages : 410 pages
Book Rating : 4.4/5 (411 download)
Download or read book God and Nature written by Curtis L. Thompson and published by A&C Black. This book was released on 2012-03-29 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two scholars who embrace contemporary insights from science and religion give shape to a compelling account of God's relation to nature.
Author : Ronald C. Aronica
Publisher : Anclote Press
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.4/5 (91 download)
Download or read book The World is Flat? written by Ronald C. Aronica and published by Anclote Press. This book was released on 2006 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kirk, Mary
Publisher : IGI Global
ISBN 13 : 1599047888
Total Pages : 350 pages
Book Rating : 4.5/5 (99 download)
Download or read book Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership written by Kirk, Mary and published by IGI Global. This book was released on 2008-09-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the decline in female involvement in technology and other discrimination related to the industry"--Provided by publisher.
Author : Joseph Mark S. Munoz
Publisher : Edward Elgar Publishing
ISBN 13 : 0857939750
Total Pages : 326 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook on the Geopolitics of Business written by Joseph Mark S. Munoz and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔGlobal economic challenges and political upheavals underscore the importance of geopolitical understanding in the management of the contemporary corporation. Handbook on the Geopolitics of Business assembles a global cast of thought leaders in the geopolitical arena. The insights offered are highly valuable to students, corporate executives, entrepreneurs, government officials, and policy makers. This serves as a compass that would help you find your bearings in the complex world of international business.Õ Ð Ilan Alon, Rollins College, US In recent years, rapid globalization, novel technologies and business models, as well as economic and political changes have transformed the international business landscape. This pioneering volume offers a comprehensive discussion of the new global terrain and makes a strong case for the consideration of geopolitics in both the study and practice of modern-day business. Featuring original contributions from experts across the world, this Handbook provides a solid foundation for both understanding and responding to recent changes and trends in global economics, politics, and business. Topics discussed include the shifting nature of international trade, economic growth in emerging economies, voluntary sustainability codes, management in international corporations, organization of mega-events, entrepreneurship and geopolitical risk, and investment law and firm behavior. This volume offers important implications for both the academic and corporate communities. It will appeal to professors and students of international business and management, economics and political sciences. Offering groundbreaking perspectives that drive contemporary business strategy, this book is also highly valuable to global managers, entrepreneurs and policymakers.
Author : Michael John Baker
Publisher : Routledge
ISBN 13 : 0750685662
Total Pages : 684 pages
Book Rating : 4.7/5 (56 download)
Download or read book The Marketing Book written by Michael John Baker and published by Routledge. This book was released on 2008 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Author : Zubin Sethna
Publisher : Emerald Group Publishing
ISBN 13 : 1781907870
Total Pages : 325 pages
Book Rating : 4.7/5 (819 download)
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Author : Jagdish N Sheth
Publisher : Incore Publishing
ISBN 13 : 1450798020
Total Pages : 251 pages
Book Rating : 4.4/5 (57 download)
Download or read book Chindia Rising written by Jagdish N Sheth and published by Incore Publishing. This book was released on 2011-10-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers. This thoroughly researched and detailed work analyzes the impact of these nations' re-emergence on global economies, both advanced and emerging. The primary topics of discussion are: -The enormous business implications of the rising economies of China and India on other nations, particularly in the United States, Africa, the Caribbean, Latin America and Southeast Asia; -Major obstacles inhibiting the rise of Chindia, including need for natural resources, poverty, environmental damage, and substandard education among the impoverished; and -Real world examples demonstrating the trends and techniques behind this economic rise, including the Lenovo PC Company in China and Mittal Steel in India. Distinguished author and Professor of Marketing Jagdish Sheth has produced a thoroughly detailed yet approachable text that suggests a hopeful future for world economies in relation to the Chindia economic boom. Chindia Rising is a highly useful guide to national and international economics for students and practitioners of both business and politics.
Author : Naresh Malhotra - USE 0493
Publisher : Emerald Group Publishing
ISBN 13 : 0857248987
Total Pages : 372 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author : Howard Thomas
Publisher : Cambridge University Press
ISBN 13 : 1107013801
Total Pages : 295 pages
Book Rating : 4.1/5 (7 download)
Download or read book The Business School in the Twenty-First Century written by Howard Thomas and published by Cambridge University Press. This book was released on 2013-07-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three world experts share their insights on designing the business school of the future, and how to make it work.
Author : John Saee
Publisher : Routledge
ISBN 13 : 1136654917
Total Pages : 241 pages
Book Rating : 4.1/5 (366 download)
Download or read book China and the Global Economy in the 21st Century written by John Saee and published by Routledge. This book was released on 2012-06-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China continues to ride out the global economic crisis while still retaining year on year GDP growth it is increasingly important to understand how this 'new' economic giant, with its communist-capitalist model operates its economic and business environments. This book is designed to scientifically examine the contextual variables that foster sustainably dynamic economic growth in China. In particular, the contributors provide an incisive analysis of the contextual bases underlying such a dramatic rising economic power and the immense implications for enterprises and countries involved in dealing with China. Drawing on the latest studies and cutting edge research findings, this book analyses FDI, project management, internationalisation, the continued role of state-owned enterprises and doing business in China. As such it will be essential reading for all students of Chinese business and economics, as well as businesses seeking to develop a critical understanding of the driving global economic force which is China.
Author :
Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.3/5 (91 download)
Download or read book Voice & Data written by and published by . This book was released on 2006 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gupta, Amar
Publisher : IGI Global
ISBN 13 : 1599049732
Total Pages : 440 pages
Book Rating : 4.5/5 (99 download)
Download or read book Outsourcing and Offshoring of Professional Services: Business Optimization in a Global Economy written by Gupta, Amar and published by IGI Global. This book was released on 2008-03-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the considerations and implications surrounding the outsourcing and offshoring of professional services, such as software development computer-aided design, and healthcare, from multiple global perspectives. This book, offers industry professionals, policymakers, students, and educators with a balance between a broad overview and detailed analysis of offshore outsourcing, would make an invaluable addition to any reference library"--Provided by publisher.
