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Author : Alan A. Smith
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (31 download)
Download or read book Technology and Your New Products written by Alan A. Smith and published by . This book was released on 1967 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.4/5 (392 download)
Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Author : Steve Johnson
Publisher :
ISBN 13 : 9781520728544
Total Pages : 143 pages
Book Rating : 4.7/5 (285 download)
Download or read book Turn Ideas Into Products written by Steve Johnson and published by . This book was released on 2017-04-02 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. Yet for every amazing success story, there are thousands of stories of products that went nowhere. Most of us aren't looking at billion-dollar valuations; we're not looking for an exit. Instead we have a few ideas -- some innovative, some not -- and we're trying to determine which to pursue. Likely, you're working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Author : Michael E. McGrath
Publisher : McGraw Hill Professional
ISBN 13 : 0071610340
Total Pages : 400 pages
Book Rating : 4.0/5 (716 download)
Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)
Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Author : Kevin J. Clancy
Publisher : Lexington Books
ISBN 13 : 9780739111796
Total Pages : 302 pages
Book Rating : 4.1/5 (117 download)
Download or read book Market New Products Successfully written by Kevin J. Clancy and published by Lexington Books. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mysterious blackmailer puts pressure on a cheating student Everyone on campus hates Doctor Stark, the severe woman who seems to take sadistic pleasure from doling out D's and F's on her infamous chemistry exams. Never before has Shea had so much trouble in school, and never before has she considered something so awful as cheating, but this time she has no choice. Her scholarship is riding on the class, and losing the scholarship would ruin her. Shea sneaks into Stark's classroom and, terrified, makes a copy of tomorrow's exam. She thinks she's gotten away with it until the phone rings. The voice on the other end knows her secret, and promises to keep quiet if Shea follows certain instructions. As her lies overwhelm her, Shea learns that there is a much worse fate than getting a D. This ebook features an illustrated biography of Diane Hoh including rare photos and never-before-seen documents from the author's personal collection.
Author : henry bolanos
Publisher : Lulu.com
ISBN 13 : 0970772823
Total Pages : 272 pages
Book Rating : 4.9/5 (77 download)
Download or read book CREATIVITY AND NEW PRODUCT DEVELOPMENT written by henry bolanos and published by Lulu.com. This book was released on 2013-06-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: CREATIVITY AND NEW PRODUCT DEVELOPMENT. THE A B C OF THE NEW PRODUCT DEVELOPMENT PROCESS. The 10 chapters includes: Determining customer Needs, Creating Concepts, Making Prototypes, Design for Manufacture, Financial and Business plans, Marketing and Sales, Patents, Copyrights and Trademarks, Innovation and Creativity, and what it takes to be an Entrepreneur. Used for EAS 323 text. Contact the Author at 203 829 124
Author : Satish Nambisan
Publisher : Springer Science & Business Media
ISBN 13 : 1441910816
Total Pages : 221 pages
Book Rating : 4.4/5 (419 download)
Download or read book Information Technology and Product Development written by Satish Nambisan and published by Springer Science & Business Media. This book was released on 2010-01-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.
Author :
Publisher :
ISBN 13 :
Total Pages : 1582 pages
Book Rating : 4.3/5 (91 download)
Download or read book Monthly Catalogue, United States Public Documents written by and published by . This book was released on 1967 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.M/5 ( download)
Download or read book Management Aids for Small Manufacturers written by United States. Small Business Administration and published by . This book was released on 1960 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Holtzblatt
Publisher : Elsevier
ISBN 13 : 0080503047
Total Pages : 497 pages
Book Rating : 4.0/5 (85 download)
Download or read book Contextual Design written by Karen Holtzblatt and published by Elsevier. This book was released on 1997-12-08 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a customer-centered approach to business by showing how data gathered from people while they work can drive the definition of a product or process while supporting the needs of teams and their organizations. This is a practical, hands-on guide for anyone trying to design systems that reflect the way customers want to do their work. The authors developed Contextual Design, the method discussed here, through their work with teams struggling to design products and internal systems. In this book, you'll find the underlying principles of the method and how to apply them to different problems, constraints, and organizational situations. Contextual Design enables you to + gather detailed data about how people work and use systems + develop a coherent picture of a whole customer population + generate systems designs from a knowledge of customer work + diagram a set of existing systems, showing their relationships, inconsistencies, redundancies, and omissions
Author : Frank Fiore
Publisher : Que Publishing
ISBN 13 : 0789733722
Total Pages : 266 pages
Book Rating : 4.7/5 (897 download)
Download or read book Write a Business Plan in No Time written by Frank Fiore and published by Que Publishing. This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid.
Author : J. David Viale
Publisher : Crisp Pub Incorporated
ISBN 13 : 9781560524922
Total Pages : 89 pages
Book Rating : 4.5/5 (249 download)
Download or read book New Product Introduction written by J. David Viale and published by Crisp Pub Incorporated. This book was released on 1998 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D costs, reduce product development lead times, and provide more vital management information. It also includes a review of ROA and ROI and how you can improve these very significant numbers.
Author : Peter Flinn
Publisher : John Wiley & Sons
ISBN 13 : 1119517249
Total Pages : 294 pages
Book Rating : 4.1/5 (195 download)
Download or read book Managing Technology and Product Development Programmes written by Peter Flinn and published by John Wiley & Sons. This book was released on 2019-05-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative guide to new product development for early career engineers and engineering students Managing Technology and Product Development Programmes provides a clear framework and essential guide for understanding how research ideas and new technologies are developed into reliable products which can sold successfully in the private or business marketplace. Drawing on the author’s practical experience in a variety of engineering industries, this important book fills a gap in the product development literature. It links back into the engineering processes that drives the actual creation of products and represents the practical realisation of innovation. Comprehensive in scope, the book reviews all elements of new product development. The topics discussed range from the economics of new product development, the quality processes, prototype development, manufacturing processes, determining customer needs, value proposition and testing. Whilst the book is designed with an emphasis on engineered products, the principles can be applied to other fields as well. This important resource: Takes a holistic approach to new product development Links technology and product development to business needs Structures technology and product development from the basic idea to the completed off-the-shelf product Explores the broad range of skills and the technical expertise needed when developing new products Details the various levels of new technologies and products and how to track where they are in the development cycle Written for engineers and students in engineering, as well as a more experienced audience, and for those funding technology development, Managing Technology and Product Development Programmes offers a thorough understanding of the skills and information engineers need in order to successfully convert ideas and technologies into products that are fit for the marketplace.
Author : Clyde M. Creveling
Publisher : Prentice Hall Professional
ISBN 13 : 0132797240
Total Pages : 1011 pages
Book Rating : 4.1/5 (327 download)
Download or read book Design for Six Sigma in Technology and Product Development written by Clyde M. Creveling and published by Prentice Hall Professional. This book was released on 2002-10-25 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.
Author : Robin Karol
Publisher : John Wiley & Sons
ISBN 13 : 0470117702
Total Pages : 395 pages
Book Rating : 4.4/5 (71 download)
Download or read book New Product Development For Dummies written by Robin Karol and published by John Wiley & Sons. This book was released on 2007-05-07 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
